Original iPhone production line from 2007 shown off in old photos

Images dating back to 2007 have surfaced showing the production lines for Apple’s first model of iPhone offer a hint of what it was like to assemble the first-ever version of the groundbreaking smartphone.

Released in 2007, the original iPhone was a major technological advancement, both for Apple itself and to the industry as a whole. The hardware has also forced assembly partners to improve their practices over time, including expanding their facilities and workforce, and how they actually assemble the products in time for release.

Photographs released by Bob Burrough on December 24 and first reported by iPhone in Canada show some of the work that went into assembling that first iPhone, with images from spring 2007 showing inside “the iPhone factory.” The four images, posted to Twitter, depict a few of the latter stages of assembly, and appear to have been taken within a Foxconn facility.

Rather than actual assembly, the photographs seem to show quality assurance and testing taking place, complete with shelves of iPhones connected with wires in a mass testing rack. One shot shows test software running on units, while another has employees connecting individual iPhones up to testing equipment for final checks.

Given its original introduction by Apple co-founder Steve Jobs in January 2007 and its release months later in June, the declared spring timing for the photographs suggests that Foxconn was either close to starting full production, or had already reached it. At the time, Apple wouldn’t have had the same level of supply chain control as it exerts now, so assembly and shipments were likely to have taken far longer.

Bob Burrough is a former Apple engineer, who in 2017 claimed Apple had changed to become a more hierarchical company. In 2007, the time period when the photographs were taken, Apple was organizationally “the wild west,” said Burrough in an interview, with employees working outside their main roles due to projects taking a precedence over the corporate structure.

According to Burrough, current CEO Tim Cook had attempted to eliminate executive conflict within Apple, and improve the structure of middle manager, a plan that was thought to have crippled the old spirit of the company that thrived under Jobs.

Via AppleInsider and iPhoneInCanada

The M1 Future

Since Apple announced the transition to their on SoC ARM technology many has wondering the impact of this for the future of the business. The truth is that this change will be huge and might represent how other companies will fight back Intel and its dominance of the processor market.

Apple’s M1 Processor Isn’t Just an Indictment of Intel, It’s a Direct Shot at Microsoft

The latest Macs are faster and more efficient, and highlight the difference between Apple and everyone else

Apple made no secret of the fact that it had grown impatient with Intel’s inability to stick to its own roadmap. Specifically, Intel continues to fall behind its stated goal of using 5-nanometer transistors in its chips. 

Apple, on the other hand, has been making chips for a decade, the latest of which–the A14, is the fastest smartphone processor ever. It’s also the first 5-nanometer chip used in any mainstream device and it currently powers the iPhone 12 and the fourth-generation iPad Air.

Last week, Apple introduced the M1, which is based on the same processor architecture, though with more CPU and GPU cores. More importantly, it’s made with the same 5-nanometer process. That’s important because that smaller process allows chips to be more efficient, meaning they get more performance for the same amount of energy. 

Apple was clearly ready to be done with Intel after years of being unable to build the Mac it really wanted, due to the lagging production schedules of the Intel Core processors it was using. To that end, Apple made its point. The M1 isn’t just a little bit faster or more efficient, it’s significantly so. So much, in fact, that it’s a little embarrassing. 

But the real shot across the bow here is directed at Microsoft, which has tried to build its own ARM chip, a variant of Samsung’s Snapdragon. I’ve used several ARM-based PCs, including the Surface Pro X, the Samsung Galaxy Book S, and the Lenovo Flex 5G. Each have interesting reasons for existing, but none of those are ready for, well, prime time.

Apple Silicon

The transition to Apple Silicon has been long coming and developers are finally able to start adapting their apps for ARM-based Macs. Between virtualization software and live-app translation of Intel-based apps, Apple has developers and consumers covered. The company plans on supporting their Intel Macs for the next few years, but it is clear that custom ARM silicon is the future for Mac.

● All iPad and iPhone apps will run natively
● macOS Big Sur works on Intel and M1
● Thunderbolt is still supported
● Rosetta 2, Universal 2, and Virtualization
● MacBook Air, MacBook Pro, and Mac mini first with M1
● Entire transition will take 2 years


Apple Silicon doesn’t refer to a specific chipset or processor, but to the company’s custom silicon as a whole. Its development lets the company focus on performance and vertical integration across platforms rather than needing to optimize software to work with another company’s hardware.

The custom processors developed by Apple have benefitted iPhone and iPad for years, and now they will benefit the Mac too.Breaking down the power of Apple’s M1 chip

Following more than a decade of chip architecture experience gleaned from developing the A-series processors, Apple has prepared the way for Apple Silicon on Mac with macOS Big Sur, Mac Catalyst, and several other developer platforms.

Apple Silicon Ecosystem

The first custom processors made by Apple were made out of necessity because Intel did not want to design chips for the iPhone. It was because of this that Apple was able to build its processors for the iPhone and ensure complete vertical integration with the software.

The A-series chips went on to become the most powerful and efficient mobile chipsets available, and Qualcomm and even Intel could not keep up. Now the Mac has M-series chips pushing beyond what was possible when running Intel on the Mac.

M1: the Mac custom processor

Apple’s M1 chip powering the new Macs

While Apple has made very powerful chipsets for the iPhone and iPad, those will not be used in their new Macs. There will be a specific system-on-a-chip architecture used for Macs and MacBooks called the M1. The first Macs to use the new chipset will be the MacBook Air13-inch MacBook Pro, and Mac mini.

The M1 uses a 5nm architecture with 16 billion transistors, four high-performance cores, four high-efficiency cores, and eight GPU cores. In the MacBook Air, it runs faster than 98% of consumer notebooks on the market.

Apple boasts the M1 as the world’s fastest CPU in low-power silicon, the world’s best CPU performance per watt, the world’s fastest graphics in a personal computer, and breakthrough machine learning thanks to the Neural engine. This means the M1 has a 3.5x faster CPU, 6x faster GPU, and 15x faster ML than previous Macs using Intel.

The GPU is capable of running nearly 25,000 threads simultaneously with 2.6 teraflops of throughput. Apple says this makes it the fastest integrated GPU in a consumer PC.

The webcam used on the new MacBooks remains 720p, but the M1’s ML and ISP improvementswill improve the overall image.https://www.youtube.com/embed/ArboImyz2og

Expected Release Dates

Well known Apple analyst Ming-Chi Kuo has reported on multiple occasions that Macs with Apple Silicon will start shipping in late 2020. A report in July gave a little more detail.

  • First model could be a 13.3-inch MacBook Pro in 4Q20
  • Multiple MacBook models expected in 4Q20
  • MacBook Air in 4Q20 or 1Q21
  • 14-inch MacBook Pro 2Q21 or 3Q21
  • 16-inch MacBook Pro with new design 2Q21 or 3Q21

The report has proven true so far, as Apple announced the MacBook Air and 13-inch MacBook Pro during its “One More Thing” event in November 2020. The report did miss the Mac mini update, which was also released during the event.

iPhone and iPad

Apple has advanced GPU performance by 1000x on iPad Apple Silicon

During the 2020 WWDC, Apple boasted about successfully bringing 10 billion chips to devices through the years, and want to bring that expertise to Mac. They feel that they can hit the sweet spot between power consumption and performance by offering chips that can be very powerful while remaining very efficient.

Over the past decade of custom chip building, Apple has been able to increase CPU performance by 100x and GPU performance by 1000x.

Apple also designed new system architectures and technologies to specifically take advantage of their system-on-chip design, like the Neural Engine for machine learning or the Secure Enclave for encryption. Combine those technologies with the existing software implementations like Metal and Swift, and Apple can utilize their custom chipsets far better than with Intel.

The Apple Silicon Transition

The Developer Transition Kit will be a Mac Mini with an A12Z

Apple has provided a Developer Transition Kit that can be ordered by developers using the “Universal App Quick Start Program.” The DTK is a Mac mini running on an A12Z with 16GB of RAM and 512GB of storage, and must be rented for $500 then later returned to Apple.

With this kit, devs can get started making apps run natively on macOS and Apple Silicon. However, the hardware is not all Apple has included to help with the process.

During WWDC, developers could attend virtual sessions or discuss issues with engineers within the forums and the Apple Developer app. Apple also provided day-one documentation on developing and testing Universal apps.

Any app built for iOS or iPadOS will run natively on the Apple Silicon Mac as well.Universal 2, Rosetta 2, and Virtualization software will make the transition smooth

On macOS Big Sur, there are multiple applications built just for the transition. Apple called out three specific ones– Universal 2, Rosetta 2, and Virtualization.

Universal 2

Universal 2 is a universal binary that works on Intel and Apple Silicon-based Macs. With the same binary developers can make apps that work on both platforms.

Third-party developers like Microsoft and Adobe have already begun building apps to work on the new chipset. The WWDC demo showed the new apps running easily even while editing 4K video live.

Rosetta 2

As Rosetta allowed PowerPC apps to run on Intel Macs, Rosetta 2 is fulfilling the same role to allow Intel apps to run on the new architecture.

Instead of a “just in time” (JIT) process that the original Rosetta used, Rosetta 2 does the heavy lifting on installation with the translation of the code, front-loading the processing load. Code in third-party browsers executing Java and similar other technologies are still using JIT technologies for execution.

As demonstrated at WWDC, Rosetta 2 is powerful enough to run some games built for Intel without major issues. 

Virtualization

Virtualization software will also run on Apple Silicon Macs, but the extent of what and how is not fully known yet. Apple has demonstrated Linux use through virtualization apps like Parallels desktop.

Users who need Windows on their Mac may be left out of the transition, as Apple made no mention of the platform during the presentation nor BootCamp.

Apple mentioned that other platforms like Docker will also work on Apple Silicon and devs will be able to take full advantage of the software.

Vía Appleinsider and Inc.com

22 Creative Packaging Design Ideas Of 2020

From chocolate bars to shampoo bottles, package designs are important. They give consumers a sneak peek into what they can expect with your product. They grab attention and convince consumers to make a purchase.

A recent study by Fast Co. Design found that there were four types of emotionally compelling content that consumers search for in a product or brand: Funny, useful, beautiful and inspiring. So if you can incorporate these elements into your designs, you’re already well on your way to making an impact that will leave users wanting to take your product home with them.

This means that aesthetics really do matter, and they can make or break the purchasing power of your product. If your product isn’t wrapped in packaging that demands attention and exudes authority, then your products will continue to line shelves while others fly off of them.

If you’re wondering what goes into creating a package design that pops, look no further than the list below. Included are designs that’ll make you laugh, make you tilt your head, and make you ask questions that keep you engaged with the product.

A nice Selection of Ideas

Made Coffee utilizes modern and playful designs in its packaging.

1. Made Coffee

Stunning typography takes center stage in this Made Coffee package design. It’s elegant, sophisticated and fun — immediately pulling in the consumer and encouraging them to read more.

‘Made’ is written in all capital letters demanding authority, while the phrase “Nitro Brew” is written in a simple cursive font that adds a softness to the overall design and juxtaposes effortlessly.

There is also a playful balance of illustration to pair with this engaging typography. You get a sneak peek into the coffee making process itself with this design, and it’s soft and subtle color palette is extremely pleasing to any viewer.

And the quirky logo at the top center of the can — a strong ‘M’ with a falling droplet of coffee beneath it — really captures the essence of the brand itself.

With strong, powerful font, intricate illustrations, and playful flair, the Made Coffee package design quickly rises to the top of the pack.

Sophisticated and colorful, these Green Gate London package designs ooze fun.

2. Green Gate London

These colorful and sophisticated health and beauty products look like they belong on display on a fireplace mantel — not shoved into the back of a medicine cabinet.

Dark and sleek, Green Gate London’s packaging starts out as a cylindrical tube encased in a shiny black exterior. And it’s this background that really helps the exquisite gold logo pop. The gold foil and the funky font really add a majesty to this packaging as a whole.

But it doesn’t stop there.

Settled in the bottom half of this packaging is an intricate and colorful illustration of flowers, herbs and other greenery that emphasizes the all-natural and organic qualities of the product itself. The package designers knew what their target audience was looking for, and they gave it to them in this design.

More gold foil outlines these designs, and perfect symmetry brings all of the elements on this packaging together with simple sophistication.

And an added bonus? The founder individually places each of these labels on the products herself. Talk about caring about your brand!

This Woolf Sung Scotch package design is dark and mysterious.

3. Woolf Sung Scotch

This package design for Woolf Sung Scotch is definitely dark and mysterious — capturing the true essence of whiskey itself if you ask my opinion. The bottle itself is wrapped in a clever and carefully created label, with intricate and deep illustrations of man and wolf on the front, and a sophisticated map on the back.

The label around the neck of the bottle gives vital information about the making of the whiskey, providing just enough information to keep you informed while also leaving some to your imagination.

There’s a definite air of majesty and regalness to this packaging, and it continues with the box that holds the bottle itself. A matte black box with a simple metal plated etching of the brand name holds this whiskey in dark splendor.

This design really emphasizes secrecy, and it works. If you’re looking for a sophisticated bottle of scotch, you’ve come to the right place.

The package designs for Seed and Bean chocolates are soft and elegant.

4. Seed and Bean

Simple, soft and fun, these Seed and Bean chocolate bars really capture the organic and homemade qualities of the chocolate itself.

These vegan chocolates start out with a matte paper covering in a variety of colors based on the flavor. Their lavender dark chocolate is wrapped in a lavender-colored wrapping, their chili and lime is wrapped in a lime green and so on. It’s soft, elegant and all natural.

One of the first things to pop out at you is the logo itself — a curly and fun cursive font that spells out the brand name. And underneath this wordmark is a collection of multi-colored circles all taking on shades of complementary colors that work well with the background of the packaging.

For instance, the lavender dark chocolate utilizes circles in a range of different purples to make it stand out.

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Beneath the logo is a bit more information including the flavor, the amount of cocoa and the style of chocolate itself. These words and phrases are stacked on top of each other and alternate colors.

This chocolate bar package design is bold, balanced and fun.

This Public House Wine packaging is fun and playful.

5. Public House Wine

This modern and playful boxed wine package design really makes you want to pour yourself a glass of the good stuff.

Public House Wine was brought to life when three friends wanted to create a wine that was less intimidating to drink — and they nailed their goal with this fun and exciting package design.

The boxes themselves are easy to carry and come in colors that correspond to the wine itself — burgundy for red wine and blue for white wine. The colors are bold and bright — instantly grabbing your attention. The two other colors central to the design on both boxes is a dark blue and a bright white which tie the design together as a whole.

These creative designs are fun and full of life, providing fellow wine drinkers with an easy to carry box and cups to drink out of. The graphic designers really took their audience into consideration with this one.

The boxes themselves utilize fun shapes to highlight key features — the type of wine, the way it was sourced, and the brand name as well. It’s fun and eye-catching, to say the least.

The typography is bold and uses space and alignment well. This package design certainly fosters a sense of community and friendship, urging people to share a glass with friends.

All-natural and exquisite, this Sade Schnapps package design is one with nature.

6. Säde Schnapps

Exquisitely in touch with nature and the world around us — Säde Schnapps embodies the all-natural wonders of the world in its package design.

Much like the liquor itself which comes from all-natural ingredients to match the restaurant dishes it pairs with, these design concepts also understand the importance of being true to nature. You can see this in the sophisticated and elegant illustrations of greenery and natural formations that line the stark white labels.

The overall aesthetic is simple and minimalistic, only using the colors black, white and grey. The typography and layout also follow this simplicity, using Nordic elements as inspiration. The lowercase, sans-serif font highlights purity and simplicity, bringing drinkers in.

There’s a beautiful balance of modernity and minimalism in these designs — from its simple color scheme and typography to its intricate designs. You don’t want to pass these schnapps up.

Sleek, colorful and fun are three ways we’d describe this Absolut Vodka package design.

7. Absolut Vodka

Absolut Vodka is stepping up its package design game with its latest gift pack design which is sleek, colorful and fun.

Structured, playful and modern — these new boxes mix a bunch of design elements to create a design that engages, inspires and definitely gets you in the spirit to drink.

Each box has a bottle-shaped opening to give you a sneak peek at the vodka that sits within. And then the matte black box is covered with a range of multi-colored triangles, squares and splashes depending on the vodka flavor.

The typography is simple, bold and to the point. You see the signature Absolut Vodka logo in uppercase, sans-serif font. And that’s all that is necessary because it’s the bottle itself that takes center stage.

This package design really emphasizes the fun nature of the gift itself — the perfect box to get the party started.

Jose Cuervo is has plenty of fun with this package design.

8. Jose Cuervo 222

Jose Cuervo is having fun on its 222 birthday with a playful new package design.

These limited edition bottles use religious and historical figures as characters to add life to the designs. Each character has their own tale that is displayed beautifully and vividly on the front of each bottle. The color balance and symmetry of these designs does justice to the legacy of Jose Cuervo and its roots.

Using bright colors, and clever designs, these bottles make a clear and powerful statement — Jose Cuervo knows where it came from and is dedicated to preserving its history and the people, places, and stories that have helped shape it into the brand it is today.

One design is centered around a heart showing the birthplace of this tequila. Another design is centered around a devil creature which is in line with the overall brand identity. Another bottle highlights the importance of music with the depiction of a musician.

Each design was carefully created to feature an aspect of the brand, and it sells.

Thelma’s Treats Oven Box is a creative and crafty package design.

9. Thelma’s Treats

Eating cookies just got even more fun with the Thelma’s Treats Oven Box.

Embodying it’s humble and homey roots, Thelma’s Treats brings cookies and ice cream sandwiches to consumers across the country. And when you order the oven box, you’re in for a playful surprise.

This package design quite literally replicates an oven. Using a clever cardboard design, the package designers at Thelma’s Treats created a miniature oven to house these warm and delicious cookies. To access the cookies, you have to pull them out like you’re pulling out a sheet of freshly baked treats.

The colors used here aren’t your typical oven colors, of course. Instead, they draw inspiration from the brand itself, using deep browns and bright blues. The colors carefully balance each other while also added delightful contrast to the overall design.

This is a truly creative and innovative design that makes you feel at home when you get your hands on it.

Glossier products are wrapped in minimal and youthful package designs.

10. Glossier

Simple, minimalistic and sophisticated — those are three words I’d use to describe Glossier package designs as a whole.

This makeup line is targeted at a younger, millennial audience. That means they have to embody current trends like minimalism and simplicity to grab attention. And Glossier goes all in, trying to exude as much simplicity and ease-of-use as possible across all of its product — most of which include a simple shape, minimal copy and little color.

This package design is unique because it is very text-light and utilizes a lot of empty space. It’s not messy or full. It’s not chaotic or busy. The text gives all the necessary information and the colors create a light and brightness that gives off a very sophisticated and youthful vibe.

These skincare and makeup products are certainly items you want to keep in your arsenal — even if it’s just to look at.

Bold and simple, these Clutch Bodyshop package designs demand attention.

11. Clutch Bodyshop

These health and fitness supplements really do make a statement with their simplicity and minimalism.

Clutch Bodyshop specializes in health and wellness programs to inspire people to live their best and healthiest lives. And they emphasize simplicity and elegance through their designs as you can see here. Simple, sans-serif font makes up most of the typography on the packaging. And the use of big, bold lettering immediately grabs your eye.

This, plus the integration of big numbers— sometimes in silver foil, really brings your focus to what matters, which is how these products can make your life better. And the monochromatic color scheme emphasizes the importance of keeping your routine clean, healthy and pure.

The orientation of the design is also interesting. The words and number are printed sideways causing consumers to tilt their head and get a closer look. This is a distinct style choice that makes an impact.

These products by Clutch Bodyshop are sleek and memorable. And considering the number of health product on the market today, it’s a good thing that these stand out in a positive way.

Brooklyn Candle Studio incorporates minimalism in their candle packaging.

12. Brooklyn Candle Studio

These Brooklyn Candle Studio candles are sophisticated and elegant — the perfect little tin to show off on an end table, decorative shelf or mantel.

These pocket-sized tins are a matte gold, with a white label wrapped around it giving it a clean and simple look. The brushed gold tin is the perfect backdrop for the simple and minimal copy adorning the label.

In lowercase font, you see the name of the candle, as well as its ingredients. But the copy is extremely minimal which makes for a soft and subtle look.

But it’s the design on the lid of these tins that really steals the show. Depending on the scents in the candle, an intricate black and white illustration embodies it. From flowers to fruits and greenery — these delicate illustrations make these candles pop.

Modern, elegant and minimalistic — these candle package designs are truly works of art.

With a clean package design, Mr. Smith products ooze dependability.

13. Mr. Smith Shampoo and Conditioner

Everyone loves a good shampoo and conditioner — and when their packaging looks this good, how can you resist?

Taking advantage of the minimalistic design trends that have been taking the world by storm, these simple bottles are both pretty and effective.

When you first look at these products, you see a strong, powerful and angular bottle design. The sharp squareness of these bottles gives off very authoritative vibes, and the cleanness of the overall design adds to that.

The bottles themselves are a bright, clean white with minimal copy in a dark black coloring. At the center, you have the Mr. Smith brand name in a sans-serif font followed underneath by the product. At the top by the lid, you have a small illustration of the logo — an S inside a circle. Along the bottom, you have the phrase, “A Product By Mr. Smith” in a similar, miniature font.

This design exudes excellence in its clean simplicity. And the box that this bottle is encased in follows a similar design — only instead of a black font, you have a bright gold font.

If you’re looking for a shampoo that’ll make you feel like a million bucks, this is the shampoo for you.

Lip Repair Balm is made from all-natural ingredients and their packaging emulates that.

14. Meow Meow Tweet Lip Repair Balm

This lip repair balm packaging by Package Free embodies the all-natural aspects of the product itself. Encased in a cylindrical, 100 percent compostable paper tube, this eco-friendly package design oozes strong ethics and a good moral compass.

The design itself uses minimal copy and subtle colors to grab attention and make a statement. There is the name of the product in a straightforward, sans-serif font. And other than that, there is very little typography to grab attention.

What does grab attention is the way that this design uses different colored, fluid shapes to highlight the drawings on the tube.

This design has fun with little animal illustrations like whales and dogs. The colors correlate with the animals are splashed onto the packaging as opposed to on the illustrations themselves.

This design is ahead of its time with its forward-thinking nature and nature-conscious objective.

This cider packaging is fun and quirky.

15. Ciderie Milton

Craft beer is in this season, and so is craft cider — which is where Ciderie Milton comes in. This Canadian brewery takes cider seriously, and it takes its packaging seriously too.

These designs are soft, simple and stylish — making the whole drinking experience fun from the time you pop the cap off, until the last sip.

The neck of each Cid cider is wrapped in a bright orange label with the ‘Milton’ wordmark in bold, white font.

On the base, a matte-colored label wraps around the bottle. Depending on the type of cider, you’ll get a new color — silver, pink, green and black. This soft and simple label is immediately inviting and engaging.

A delicate and intricate design takes center stage on this label, etched in a soft white and grey. The word “Cid” fades into the background in a curly, white font. And beneath the illustration is the type of cider in a powerful, serif font.

This design walks the fine line between playful, fun and simple. It tells you exactly what you need to know, and does it with passion and flair.

Playful and on point, this package design for Corte Vetusto Mezcal embodies the mezcal spirit.

16. Corte Vetusto Mezcal

Mezcal is fun and this package design for Corte Vetusto Mezcal proves it.

This artisan mezcal uses design in a fun and playful way to capture the Oaxacan spirit, which is part of the brand’s history and culture.

The bottles themselves are black which is very classic and sleek. The neck of the bottle is covered in a blue and white design, showcasing a drawing of a puma and intricate etchings that fall in line with the brand and its heritage.

The label surrounding the body of the bottle comes in colors that depend on the flavor of the mezcal itself — white, beige or dark brown. The brand logo is the first thing you see, in an eye-shaped design with the wordmark in a bright and shiny gold typography.

The text on this label varies in size and font, but none are too obnoxious and overbearing for the consumer. This design uses shape and space to its advantage, playing with lines and lettering to provide balance and harmony.

Clear, clever and effective — this package design is one for the books.

Beau Cacao chocolate packaging is elegant and tasteful.

17. Beau Cacao

The package designs for Beau Cacao chocolates are sleek, elegant and tasteful (pun intended).

Bright paper package coloring plus inlaid geometric maze designs equal a design that you can’t look away from — and you don’t want to! One look at these bars and you’re probably already salivating.

The colors of the paper packaging are engaging and bright, with a shine that comes from the golden maze etched throughout. This offers a subtle glow that pulls people in like a rare diamond on display in a museum.

The colors of this chocolate food packaging fall in line with the flavor of the chocolate itself — some packages are coral, others are yellow and so on. But the golden typography remains the same, as does the embossed font on the back that depicts the nutritional facts.

Overall, this is a clean and tantalizing design that shows the majesty and elegance of the chocolate itself.

And it’s not just what’s on the outside that counts! Underneath the top layer of paper covering is a golden wrapping that exudes sophistication. Who needs a Willy Wonka golden ticket when you’ve got this?

Owl & Dog Playbooks goes above and beyond with its product packaging.

18. Owl & Dog Playbooks

When it comes to the Owl & Dog Playbooks, you really can judge a book by its cover.

These children’s books are fun from the first glance. Each package comes with three removable books that open up into the faces of the animals that they represent. In this instance, when you pop out the bear, panda and koala you also get a fun and playful surprise — your own little bear to play with!

Each design uses soft and pleasing hues to represent the animals they embody — orange for the bear, white for the panda and grey for the koala. And each design is decorated with tiny lines to give texture and depth to the image.

But it’s not just these three removable triangles that offer a playful edge to this design. Once you take out these little bears, underneath you are welcomed with exciting and colorful watercolor illustrations of the animals and their habitats.

This is a very immersive and interactive package design — one you won’t be able to look away from.

Stillhouse Whiskey takes itself seriously, and the package design reflects that.

19. Stillhouse Whiskey

If you’re looking for a whiskey that’s going to put hair on your chest, look no further than Stillhouse Whiskey — seriously, this packaging design exudes toughness, authority and strength.

Sitting in a can like motor oil, this design is bright, bold and in your face. It looks like a can of petrol or gasoline that should be nowhere near the kitchen. But it works considering the strength of the whiskey itself.

These cans are angular and powerful, and the bright red background sets off alarms in your head.

The logo design sits at the center of the can, angled up and to the right. It’s both regal and sophisticated but isn’t taking itself too seriously either. Beneath the logo, there’s a banner in a variety of different colors depending on the whiskey flavor. Here you get a more comprehensive overview of the whiskey itself, which is exactly what serious whiskey drinkers are looking for.

This design is serious, but fun and gives consumers all the information they could possibly need to make their decision.

Nutmeg and Hive uses shape and space effectively in this package design.

20. Nutmeg and Hive

It’s hard to make yogurt seem exciting, but Nutmeg and Hive achieved the impossible with this modern and stylish design.

The cups themselves have fun and playful patterns that circle the entire container — from zig zags to floral designs. It adds a silliness to the design that instantly makes you smile.

The bottom half of the container is taken up by an image of the yogurt itself — the honey flavor has a honey image, the raspberry flavor has a raspberry image. This gives you a sneak peak into the yogurt itself — and it certainly makes you hungry!

The lid of this design is a matte grey with the name of the yogurt, its ingredients and a simple nutmeg outline. This bold, simple sans-serif copy leaves little to the imagination, but it does add an integrity that makes you feel good about diving in.

Overall, this design is silly, simple and fun — making your next yogurt experience one to look forward to.

Made With Local puts the emphasis on health and fun in its package design.

21. Made With Local

Healthy eating is in, making granola a great choice for an afternoon snack, or a health-conscious breakfast. And this granola packaging puts an emphasis on purity, health and happiness.

This packaging starts off with a brown parchment pouch, emphasizing organic eating and all-natural ingredients. Across the center of the package is a line of illustrations based on the ingredients in the granola bar. From little blueberries with smiling faces to coconut chunks, these clever and crafty illustrations add a level and fun and cuteness to the overall design.

At the center, you have a square shape with the logo on full display. The font is fun and creative, playing with the youthful and fun theme of the design.

The typography on this package design varies in shape, size and color but it’s all flirty and cool. Similarly, little designs decorate the front of the packaging — little bees, fruits and oats with smiling happy faces.

The packaging designers behind these granola bars really wanted to make eating granola fun and exciting. These are definitely packages that will make anyone — young or old — want to take a bite.

These Dr. Feelgood frozen pops give you a sneak peek of the product with its package design.

22. Dr. Feelgood Frozen Pops

These frozen pops don’t just taste the part, they look the part too.

Taking on a very vintage and rustic vibe, these ice pop package designs embody the comfort and ease of years passed. The playful typography and classic design elements remind you of your childhood.

Wrapped in brown parchment, these pops have a very circus-y vibe. Pair that with the banner logo, curly font and theatrical curls — and you’ve got a design that makes you feel good. (Just like Dr. Feelgood pops want you to feel — talk about great branding!)

Beneath the logo design you have the type of frozen pop, its flavor and its ingredients. The font varies in type and size, but the emphasis is entirely on fun.

In gold foil at the center of the packaging is the creamery name which adds a brightness and glow that is hard to ignore. And the coolest part? The copy and illustrations are all sitting in an ice pop shape — reminding you that this is an ice pop, after all.

This fun and flirty ice pop packaging give you everything you want and more.

Via Design Rush

STAR WARS: SQUADRONS’ THE SPACE GAME WE ALWAYS WANT…

It’s been a rocky few years for multiplayer Star Wars games. In 2015, EA revived the Battlefront franchise only to deliver a beautiful but shallow arcade experience that didn’t require much skill. This was then followed up by an improved and expanded sequel, which only reached its full potential years after it was nearly immobilized by an industry-shaking microtransaction controversy.

Despite this, Battlefront II turned out to be one of my favorite Star Wars games. It received a batch of updates that I believe made up for its rocky start and kept me coming back. These updates were mainly focused on ground combat modes, leaving Starfighter Assault, its space battle mode, to go without an update since launch. While it was a fun mode, it largely relied on its spectacle and speed over engaging gameplay. It was fast, fun, and dumb.

Star Wars: Squadrons, EA’s new combat flight sim, slows down the pace and replaces the mindless one-button abilities with intricate systems that require moment-to-moment decisions and long-term planning. The ability to manipulate these systems, like power distribution and shield allocation, can separate the good pilots from the great.

Squadrons lowers the player count to 10, split between the New Republic and the Galactic Empire. Both sides allow players to select from four classes: the all-around fighter, the dedicated bomber, a speedy interceptor, or a team-focused support ship. Rebel ships come equipped with shields and generally have great visibility, which comes in handy in VR. Imperial ships, with the exception of the TIE Reaper, trade shields for the ability to immediately transfer power from one system to another, providing a complete laser recharge or full boost refill. They also have worse visibility, due to the classic TIE fighter cockpit design.

Within each faction, the classes all have a distinct feel. Some are more maneuverable, while others give and take more damage. Modifications to your ship’s components can bend one class to mimic the role of another. You could outfit your fighter to be more effective against capital ships, or you could tweak your bomber to be more effective against other starfighters.

These modifications always come with a trade-off, a theme that permeates throughout the rest of Squadrons. Every benefit has a drawback. In order to raise your top speed, you may need to sacrifice your overall health pool. This allows for a lot of personalization in your starfighters and really changes the way you play. Some loadouts may benefit from an aggressive mentality, requiring you to get in close and get out, while other kits allow you to move a bit slower and deal as much damage as you take. The variety of possibilities ensures that no two matches of Squadrons are exactly the same, and you have to be ready to adapt to any given situation. The starfighter with the steepest learning curve seems to be the support ships, which handle like big space boats and are a bit slower.

The two main multiplayer modes in Squadrons are dogfights, a short team deathmatch-type game mode, and fleet battles, a multistage objective-based mode focused on taking down the enemy’s flagship.

Fleet battles is the premier mode of Squadrons. Two teams go head to head with the ultimate goal of taking down the other’s capital ship. However, both teams must go through the other defensive line of fighters, corvettes, and frigates in order to make the final approach. Each side must work to boost their morale in order to push the frontline forward; each kill gives a morale boost, while each death takes some away.

A fleet battle begins with an initial dogfight. This is where interceptors and fighters are handy. The winner gets a morale boost that propels them into the next phase, while the opposing team has to pull back and defend their frigates. These serve as defense structures and are extremely valuable. They keep the frontline away from your capital ship while also providing a resupply point during the attack phases. Losing one has real cost and can make attacking the enemy’s flagship much more challenging.

The constant push-and-pull nature of this mode makes it much more engaging than the linear hand-holding of Starfighter Assault in Battlefront II. I found myself clenching my controller as our Nebulon-Bs were on their last legs, swerving my bomber around, setting full power to my lasers to take down the incoming corvette. I feel like I have agency over a battle and can turn the tide of the battle based on how well I play my role.

Both modes are played on the same six maps, with size variations for the two modes. They offer great variety, and most of them provide excellent cover. In one round as a U-Wing, I led my team around an asteroid just above a Star Destroyer, using the squadron mask ability to hide our bombers from their scanners, setting us up for a perfect bombing run on their shield generators. In another round, I placed a turret mine around the corner of a debris field, just in front of our frigate, providing covering fire that would hit enemy bombers in their blind spot. There’s nothing quite like weaving through asteroids, dodging missiles, and laying mines around the bend for your pursuer to encounter.

That’s at the heart of what could make this an exciting esport: the potential for clever plays and team tactics. But whether this game has the steam to stick around is yet to be seen. After nearly 60 hours, I can feel the charm of the maps wearing off. With no upcoming content announced, I’m not sure moving up the competitive ranks would be worth grinding on the same maps over and over.

Ranking has also been a bit of a hassle at launch. For one, if any player drops out of a game, your whole game immediately becomes invalid for ranking. You could leave the unranked match without impacting your competitive rank, but it would count as a loss on your pilot record. So you’re forced to play a whole match down one or more players or sacrifice your ratio hoping the next round is better. At this point, my ranking is completely bugged. As soon as I finished my qualifying rounds, my rank reset to zero and my end-of-round rank screen glitched, with XP counting up to infinity. These are understandable issues to have at launch, but it’s been a bit discouraging as someone eager to climb the ranks.

Squadrons is the Star Wars game I’ve been waiting for. It challenges players and makes them sink deeper into its mechanics to improve. It maintains the spectacle of the Battlefront games while relinquishing control over the action to the player, raising the stakes for each strategy and decision. The big question is whether this game will have a prolonged life, especially in esports. EA continues to say that it has no plans for future content, so the future of Squadrons may be in the hands of the fans. Some are already forming their own tournaments, like the Calrissian Cup and Operation Ace. They may be Squadrons’ only hope.

Via The Verge and US Gamer

Red Dead Redemption 2 Spoilers FAQ: Endings, Deaths and More

There are plenty of endings, choices, and deaths in Rockstar’s wild west prequel, and this Red Dead Redemption 2 spoiler FAQ will answer all your questions.

Red Dead Redemption 2 is an absolutely colossal game in every sense of the word, and it’s really easy to lose track of characters or plot strands. In this Red Dead Redemption 2 spoiler FAQ, we’ll be outlining every major character death, plot development like endings and choices, and much more for Rockstar’s huge wild west adventure.

How Many Endings Does Red Dead Redemption 2 Have?

In total, Red Dead Redemption 2 has four distinct endings. Three of those endings are easy to come by, based entirely on a choice you make towards the end of the game. Let’s set the stage: gang leader Dutch Van der Linde has finally gone too far, causing Arthur Morgan and original Red Dead Redemption protagonist John Marston to part ways with him. Arthur has also discovered that Micah Bell is a mole, offering information about the gang to the Pinkertons.

It comes down to Arthur and John in a pitched shootout with Dutch’s gang and the Pinkertons. You have the option to help John out of the situation and back to his family, or to try and grab the money from the Blackwater job.

Good Endings – Honorable or Dishonorable

If you choose to help John out of the situation, you’ll get this ending. This sees Arthur and John heading to higher ground in order to find a way out of the gun battle below. At this point in the game, Arthur is in the later stages of his tuberculosis. With their pursuers hot on their heels, Arthur sends John away while he draws them in, giving his life for John’s family.

In the end, Van der Linde gang traitor Micah Bell and Arthur fight it out on the mountaintop. In the latter stages of the fight, Dutch intervenes; Micah and Arthur make pleas for Dutch’s soul.

There’s one more fork in the road though. If your Honor meter is high, Arthur will point out that he tried to become a better man. Dutch ultimately leaves them both, unable to choose between them. Bell leaves in anger and Arthur succumbs to his tuberculosis on the mountaintop, watching the sun rise.

The final choice.

If you’re on the low end of the Honor meter, Arthur states that both he and Bell are horrible people. Bell kills Morgan with a gun shot to the head.https://www.youtube.com/embed/tv9QiZ6xTWQ?wmode=opaque

Bad Ending

If you choose to go back for the money, Arthur heads back to the burning camp of the Van der Linde gang. He gets the money, but Micah Bell ambushes him. The pair end up having a knife fight in the camp, with Micah gaining the upper hand and stabbing Arthur.

Once again, Dutch appears and Arthur fingers Micah as the Pinkerton rat. Dutch leaves, stunned at how the gang turned out. Micah stabs a crawling Arthur in the back, finally killing him.

Final Ending

Much like the first game, Red Dead Redemption 2 has an extensive epilogue. In this tale, you play as John Marston out for revenge against surviving traitor Micah Bell. It’s been a few years, but Marston, alongside fellow outlaws Sadie Adler and Charles Smith, tracks down Bell in the mountains. After a fight, Adler and Marston have Micah at gunpoint, only for Dutch to appear with weapons aimed at both.

Micah uses the surprise to take Sadie hostage, while John tries to convince Dutch that siding with Micah is the wrong play. Dutch responds by shooting Micah, giving John the chance to pump him full of lead. Dutch then silently leaves.

John and Sadie leave with the Blackwater money, returning to John’s ranch, where Abigail, Jack, and Uncle are waiting. This marks the final end of the story of Red Dead Redemption 2.

Who Lives and Who Dies in Red Dead Redemption 2?

Red Dead Redemption 2 is a sad story about the death of the frontier. Even if you win, the characters involved lose, especially since many of them end up dying in Red Dead Redemption, which takes place chronologically after the sequel. Let’s see who doesn’t make it out of this game alive though.

John Marston, Abigail Marston, Jack Marston, Uncle, Bill Williamson, Javier Escuella, Uncle, and Dutch Van der Linde

All of these characters appear in Red Dead Redemption, so it’s no surprise that they survive the horrible tragedy of Red Dead Redemption 2.

Does Arthur Morgan Die?

No matter what you do, Arthur Morgan dies. There’s currently no secret ending where he somewhat survives, fading into the mists of time under a new name. As noted in the endings above, he either dies from his tuberculosis, a bullet to the head, or a knife in the back. The life and death of an outlaw.

Does Sean McGuire Die?

The Irish wild card of the Van der Linde is saved from the government early on, only to take an errant bullet in Chapter 3. Sean is the first real character death in Red Dead Redemption 2, getting shot in the head while the crew is walking through the town of Rhodes.

Does Kieran Duffy?

The former member of the O’Driscoll gang is ultimately captured by his old crew. They decapitate him and put his headless body back on his horse as an opening salvo against the Van der Linde gang.

Does Hosea Matthews Die?

The Van der Linde Gang’s elder statesman urges Dutch and crew to leave the outlaw life behind again and again. In the Saint Denis’ bank heist, Hosea is captured by the Pinkertons. Agent Milton shoots Hosea in the chest in front of the entire gang as a warning.

Does Lenny Summers Die?

One of the more well-loved new characters in Red Dead Redemption 2 thanks to one memorable mission, Lenny dies in the Saint Denis’ bank heist. As Arthur and Lenny run across the rooftops looking for a way out, Lenny is shot by waiting Pinkertons.

Does Molly O’Shea Die?

A young woman in love with Dutch, Molly dies in the game’s fifth chapter. After being ignored by Dutch and Arthur for much of the game, Molly returns drunk and angry. Molly says that she told Milton and Ross about the Saint Denis job. Miss Grimshaw shoots her through the chest with a shotgun to end Chapter 5. It’s later found that Molly never actually ratted Dutch out.

Does Agent Milton Die?

The lead agent of the Pinkertons spends his time hunting down the entire Van der Linde gang, though all he really wants is Dutch. Towards the end of the game, most believe John Marston is all but dead and Milton has kidnapped Abigail. Dutch and Micah want to keep riding with their money, but Arthur and Sadie go to save Abigail, refusing to let Jack grow up as an orphan. In a struggle with Milton, Arthur is losing until Abigail shoots Milton in the head. His second-in-command, Agent Ross, ends up being the primary antagonist of Red Dead Redemption.

Does Miss Grimshaw Die?

In the internal standoff in the gang, before the Pinkertons attack, Miss Grimshaw stands with Arthur Morgan against Micah Bell. For her backbone, she gets shot in the gut and dies, then and there.

Does Sadie Adler Die?

Sadie joins the gang in Red Dead Redemption 2’s opening chapter, transitioning to a proper gun-wielding outlaw in Chapter 3. Sadie ends up helping Arthur in some of the endgame missions, after Arthur has split from Dutch. She’s wounded in the epilogue, but actually survives Red Dead Redemption 2.

Does Charles Smith Die?

Like Sadie, Charles Smith joins Arthur on his crusade and later helps John Marston track down Micah Bell in the epilogue. Charles survives the story of Red Dead Redemption 2.

Does Eagle Flies Die?

Eagle Flies is a young Native warrior who gets caught up in the Van der Linde gang and the U.S. Army. Arthur and Charles try to save him, but ultimately he dies from mortal wounds.

Reverend Swanson, Tilly Jackson, Karen Jones, Josiah Trelawny, Leopold Strauss, Simon Pearson, and Mary-Beth Gaskill

Reverend Swanson is last seen saying goodbye to Arthur, leaving on a train. Leopold Strauss is kicked out of the camp and the gang after the final loan sharking mission, when Arthur becomes fed up with taking money from poor people. It’s later revealed that he was captured by the Pinkertons and died during the interrogation. Karen Jones is seen again in Lakay after the Saint Denis job goes south, but has not been seen since. Josiah Trelawny left the crew after its reach its final camp, before the group got involved with the U.S. government. Tilly Jackson is seen after Abigail is saved from capture, ad later she appears in Saint Denis with her husband and child. Simon Pearson is later seen by John Marston with his own General Store in the town of Rhodes, and likewise Mary-Beth Gaskill meets John after she has a successful writing career.

How Many Chapters are There?

Red Dead Redemption 2 includes six main story chapters, but once these are complete there is still more game to come. Following these six chapters come two epilogue chapters that round off the game.

Do you Play as John Marston?

The big question on everyone’s mind: Do you don the outfit of Marston at any point in Red Dead Redemption 2? Due to Arthur’s demise at the end of Chapter 6, you take on the role of John Marston for the two epilogue chapters, and for however long you plan on playing the game after the story has concluded for the final time.https://www.youtube.com/embed/0RtJwINdsho?wmode=opaque

What Happens to All of Arthur’s Items in the Epilogue?

So, once you’ve reached the epilogue and Arthur Morgan is dead, you might be wondering: what happens to all the stuff you’ve collected during the main story campaign? Well, the horses are gone forever: one dies during the last mission of the story campaign, and the stabled ones are apparently freed. Arthur’s wallet of money is also cleared out, but John receives $20,000, which is more than enough to buy anything. A few missions into the epilogue, John does inherit all of Arthur’s outfits and weapons. So before you finish the mission “Red Dead Redemption,” you might as well spend that saved cash.

Are New Austin and Mexico in Red Dead Redemption 2?

Most of the map in Red Dead Redemption 2 is all-new, stretching from frozen north of the West Grizzlies down to the swampy shores of Saint Denis. Down in the south though is New Austin, the region where the first Red Dead Redemption took place. This includes familiar locations like the town of Blackwater, Armadillo, Tumbleweed, MacFarlane’s Ranch, and Fort Mercer. You’re locked out from that region due to criminal events before Red Dead Redemption 2’s story begins; if you step into New Austin, the bounty hunters are on you immediately. Once the epilogue begins, that region is open to you.

However, Mexico is missing, which originally took up almost half the map in the original game. Mexico is mostly gone in Red Dead Redemption 2. You can glitch over to that side of Rio Bravo, but there’s not much there: Rockstar obviously built the stuff from a visual perspective, not a gameplay one.

How Long is Red Dead Redemption 2?

So, with all this information, you might be left wondering: How long does Red Dead Redemption 2 actually take to beat? Well, we don’t have an exact statistic of the amount of hours we’ve put into Rockstar’s wild west prequel, but according to howlongtobeat.com, purely playing the main story of the game should take you roughly 43 hours.

But if you’re a completionist, and want to see everything that the wild west has to offer Arthur Morgan, then Red Dead Redemption 2 should take you a grand total of 139 hours to beat. It’s a long journey for the Dutch Van der Linde gang, that’s for sure.

Via USGAMER

Apple debuts $699 5.4-inch iPhone 12 mini

An iPhone small enough for the ones with tiny hands…

Alongside the iPhone 12, Apple has unveiled the 5.4-inch iPhone 12 mini, at its September “Hi, Speed” event. 

The iPhone 12 mini replaces the old iPhone 11, with a smaller display at 5.4-inches compared to the iPhone 11 6.1-inch display. It’s also larger than the current iPhone SE’s 4.7-inch screen, with a similar footprint to that device.

As with the rest of the iPhone 12 range, the iPhone 12 mini has a new design. It features flat sides instead of the previous curved one, but continues to be made from glass and aluminum. 

The iPhone 12 mini is effectively the same as the iPhone 12, bar the larger screen.

Via Appleinsider

Apple releases $99 HomePod mini smart speaker

Apple at its “Hi, Speed” keynote event on Tuesday unveiled a new lower-cost smart speaker dubbed the HomePod mini, which will retail for $99.

The device shares a design similar to the standard HomePod, but is spherical and less expensive. Its design also includes a backlit touch surface on the top with playback controls. That surface will also glow when Siri is invoked.

Although it’s smaller, the HomePod mini still places a similar emphasis on high-quality playback with new “computational audio” features combined with standard audio hardware. It doesn’t quite the same bill of materials as HomePod, but it still features a full-range dynamic driver and two passive radiators for advanced bass response. It also packs an acoustic waveguide to provide clear, 360-degree audio playback.

The onboard Apple S5 chip provides the computational audio features, which will include complex tuning models that allow the speaker to intelligently optimize both loudness and dynamic range.

The HomePod mini’s internal components. Credit: Apple

One of the most significant new additions to the HomePod mini is a new feature that will allow it to act as an Ultra Wideband base station to precisely locate U1-equipped devices, like the iPhone and Apple Watch Series 6.

Apple says that HomePod mini will be receiving a “magical” Handoff experience. A HomePod mini will understand when an iPhone is nearby, and will provide audio, visual, and haptic feedback so it feels like two Apple devices are actually physically connected.

But it’s the price that stands out as the most attractive feature of the HomePod mini, and could allow Apple to better compete with the likes of rivals like Amazon and Google. Apple’s smart speaker competitors all offer entry-level devices at prices far below HomePod’s $299 price tag. Additionally, Apple notes that HomePod mini will be compatible with third-party streaming services like Amazon Music and Pandora.

The price point will also bolster users who would like to add several pairs around their home for surround-sound audio. In fact, HomePod mini will also be able to detect other HomePod models nearby and intelligently become a stereo pair.

Rumors of a lower-cost HomePod have surfaced consistently since 2018. Reportedly, Apple was mulling a cheaper home audio device as a way to boost lackluster sales and market share. Most recently, an accurate leaker predicted that Apple would forego a successor to the HomePod and would instead just release the HomePod mini at its Oct. 13 “Hi, Speed” event.

The HomePod mini joins a wave of Apple devices that have gotten lower in cost, a list that also includes the iPhone SE and the $999 MacBook Air.

HomePod mini will retail for $99 and will become available for preorder on Nov. 6. The smart speaker will start shipping out to customers the week of Nov. 16.

Via AppleInsider

Apple announces iPhone 12 with OLED screen and 5G speeds

Image: Apple

Who says Apple always think your wallet will be never safe of shiny new electronics even in the worst recession and crisis the world has experience in decades, Now, in this complex environment, Apple launches one new iPhone model with better 5G connectivity and amazing OLED screens for the pleasure of your eyes.

as the good guys at the Verge said, it might be happening a bit later than usual, but Apple has just announced the iPhone 12. Featuring the same 6.1-inch display size as the iPhone 11 and iPhone XR before it, the latest “main” iPhone — and likely the model most people will gravitate toward — is making the transition from an LCD screen to OLED. And as rumored, the phone has flat sides for an overall look that more closely matches the iPad Pro and iPad Air (plus the iPhone 4 from years ago).

Image: Apple

The iPhone 12 will come in black, white, blue, red, and green. Aside from the flat sides, it still largely resembles the iPhone 11. There’s still a notch at the top that houses Apple’s Face ID technology, though the bezels around the screen have been reduced — another perk of the OLED switch. Around back, the iPhone 12 has two cameras housed in a matte glass squircle, which makes for a nice contrast with the rest of the glossy back panel.

The iPhone 12 represents Apple’s first major foray into 5G cellular technologies.

Via The Verge and AppleInsider

prada’s boutique store in tokyo has backlit ‘sponge’ walls designed by OMA

prada has again collaborated with OMA, the architecture firm founded by rem koolhaas, in the design of its boutique store in tokyo. forming part of the miyashita park shopping mall in the city’s shibuya district, the 300 square meter single-storey outlet offers a selection of clothing, bags, accessories, and footwear for men and women in unisex and thematic versions.

all images courtesy of prada

opening onto the street, the external façade includes a large window that presents passersby with a view into the dreamlike, yet minimal interior. a black and white chequered floor extends throughout the space, while the walls are clad with backlit green sponge — a material designed by OMA in 2002 for the prada epicenter in los angeles. referred to as ‘prada sponge’, its development started with an architectural model made using a regular cleaning sponge.

‘as the visual effect of this backlit texture was very intriguing, an extensive search was initiated to recreate this material in 1:1 scale,’ OMA said at the time. ‘many hundred tests and prototypes were handmade in order to test hole sizes, percentages of openness, translucencies, depths, colors, etc.. simultaneously, mass production and 3D computer modeling techniques were investigated that could help translate the properties of the handcrafted prototypes and all technical requirements into the final product.’

elsewhere in the store, the luminous ceiling and video wall of the backdrop allow the displayed products to command full attention. found at the center of the space, aluminum display elements enhance the minimal aesthetic and contemporary feel of the interior.

available products include bags, backpacks, accessories, and shoes made of brand new re-nylon, a selection of visual books from prada, as well as exclusive cotton poplin T-shirts featuring original prints dedicated to the store’s opening. one such garment features the prada oval logo, which has been reinterpreted by OMA to include the prada miyashita park store name, and a travel tag print with TYO (tokyo) symbols. see the T-shirt designs below.

project info:

name: prada miyashita park
location: tokyo, japan
design: OMA
status: open

Via Design Boom

takayuki suzuki architecture atelier drapes sheer fabric across the ceiling of japanese house

located on a mountain slope in gamagori, japan, this house by takayuki suzuki architecture atelier is built for a couple and their three children. the project is topped with a single slanted roof that unifies its multiple levels while blocking out the view from the neighborhood and the western sun. inside, the japanese architecture studio has draped sheer, lightweight fabric across the ceiling, creating a serene living space.all images ©︎ ToLoLo studio

takayuki suzuki architecture atelier has designed the two-story wooden house as an open, lightweight construction that connects to its surroundings while maintaining enough privacy for its residents. the large, slanted roof that tops the entire residence brings in the trees of the garden while allowing for views of the park and the seascape in the distance. this way, ‘the residents can feel the presence of the city at every stage of their lives,’ as the studio explains.

the roof extends to the edge of the road, and by adjusting the height of the eaves it is possible to control the amount of visibility from the side of the road. the interior of the house oozes out beyond the boundary line of the road with the intention of connecting with the city. its wooden ceiling is draped with sheer fabric, which adds a lightweight, serene character to the building. 

project info:

name: house in gamagori

architect: takayuki suzuki architecture atelier

location: gamagori, aichi, japan

site area: 251.19 sqm

total floor area: 118.70 sqm

Via DesignBoom

The 30 Most Stunning Movie Posters of 2019

2019: We were happy and we didn’t know it

2019 was a complex year, even without a massive pandemic, so when we was able to go anywhere without fear of get sick, art reflects their time, so lets enjoy this pieces of commercial art, thanks to Indiewire, made in the time before the pandemic when we all were happy, we just didn’t know it.

What makes a great movie poster? A stunning composition is certainly a factor, but more importantly is how effective the image is in generating anticipation for its respective movie title. The best film posters provide a first feeling of what it will be like to experience the films themselves on the big screen. It doesn’t always work out. In some cases, the poster can tease an experience better than the film it’s representing (see “Lucy in the Sky” this year). Other times, a great film and a great poster synch up perfectly (see “Ad Astra” this year). One thing is for sure: Movie posters are their own art form, and in 2019 that art form was in damn fine shape.

Below are the 30 movie posters that made the strongest impressions in 2019.

Photo:Neon

“Portrait of a Lady on Fire”

Neon sent out this gorgeous “Portrait of a Lady on Fire” poster to press in the midst of the movie’s awards campaign. Those fiery orange and red brush strokes serve as a passionate reflection of the movie’s entangled desires.

Photo:Fox/Disney

“Ad Astra”

James Gray’s science-fiction stunner “Ad Astra” issued one poster with Brad Pitt’s big, beautiful face front and center, but it turns out this poster that hid its leading man was far more effective in selling the mind-bending drama of the film’s plot.

Photo:Neon

“The Beach Bum”

Neon’s poster for Harmony Korine’s “The Beach Bum” perfectly embodies the infectious, neon-soaked energy at the film’s heart. If you’re going to go the conventional poster route by featuring all the characters, then you might as well make it as eye-popping as this one.

Photo:Fox

“Dark Phoenix” (China Release)

The final 20th Century Fox “X-Men” movie “Dark Phoenix” was one of the biggest box office bombs of the year (Disney CEO Bob Iger even blamed it for hurting the studio’s quarterly earnings) but it at least gave moviegoers this gorgeous one-sheet courtesy of the film’s theatrical for its China release.

Photo:Universal

“Glass”

“Glass” was supposed to be a celebratory career peak for M. Night Shyamalan as the sequel to “Unbreakable” and “Split,” but instead it ended up being the biggest disappointment of the director’s career. Final product aside, the film’s illustrated one-sheet remains one of the year’s best, perfectly capturing the comic-book heart of Shyamalan’s vision.

Photo:A24

“Uncut Gems”

Adam Sandler is such a recognizable face in Hollywood that simply presenting a battered and bruised version of him surrounded by ominous darkness is enough to make the “Uncut Gems” poster a knockout.

Photo:Gunpowder & Sky

“Her Smell”

If you’re promoting a movie where Elisabeth Moss plays a destructive punk rocker, then you might as well put the actress and her sass front and center on the official poster.

Photo:A24

“Midsommar”

Bow down to Florence Pugh, the scream queen of 2019. The actress’ terrified close-up is a warning that Ari Aster’s “Midsommar” is bound to screw with your head and shatter your emotions to pieces.

Photo:Neon

“Parasite”

Would it be a “best of 2019” list for movies without mentioning “Parasite”? One of the first steps in turning Bong Joon Ho’s Palme d’Or winner into a box office sensation was creating a poster that could sell the dangerously entertaining energy of Bong’s vision. Mission accomplished.

Photo:Sony

“Once Upon a Time in Hollywood”

The first posters for Quentin Tarantino’s “Once Upon a Time in Hollywood” were so aggressively photoshopped that it’s hard to believe Sony was serious in putting them out to the public. Fortunately, the film’s marketing got back on track with a serious of fictional movie posters for titles within “Hollywood” starring protagonist Rick Dalton (Leonardo DiCaprio).

Photo:IFC Films

“The Nightingale”

Aisling Franciosi’s performance in Jennifer Kent’s bruising revenge drama “The Nightingale” is one of the year’s most gut-punching, and it’s no small feat that IFC Films was able to capture Franciosi’s wounded anger in one still image.

Photo:Amazon

“One Child Nation”

Nanfu Wang and Jialing Zhang’s extraordinary documentary “One Child Nation” takes an unflinching look at China’s controversial one-child policy. The film’s poster visually represents that policy in chilling fashion. Any fan of HBO’s “The Leftovers” will surely appreciate this one.

Photo:Kino Lorber

“The Mountain”

Rick Alverson’s “The Mountain” stars Tye Sheridan as a young man who loses his mother and goes to a doctor who specializes in lobotomies and therapies (Jeff Goldblum). The movie’s poster evokes a sense of fading memories and indentities that is key to the film’s storyline.

Photo:Warner Bros.

“Joker”

The more attention-grabbing “Joker” posters couldn’t compete with the effect of the movie’s one-sheet teaser. By showing just a sneak peek of Joaquin Phoenix’s full Joker face makeup, the poster effortlessly draws the viewer’s curiosity.

Photo:Music Box

“Transit”

The poster for Christian Petzold’s remarkable “Transit” tells you everything you need to know about how a mysterious woman (Paula Beer) will bury herself into the soul of the film’s main character (Franz Rogowski).

Photo:Universal

“Us”

Jordan Peele’s “Us” had one of the best posters of 2018 thanks to its inkblot teaser, and the film’s marketing strengths continued into this year with a striking official one-sheet featuring Lupita Nyong’o. The “Us” poster communicates the film’s plot more intriguingly than any trailer could.
 

Photo:Warner Bros.

“Wonder Woman 1984”

“Wonder Woman 1984” was supposed to debut in November 2019 before Warner Bros. delayed it until summer 2020, but at least Diana (Gal Gadot) got to make her mark this year with this eye-popping teaser poster. Perfectly capturing the energy of its time period while teasing major plot developments (that’s the Gold Armor!), this is how you tease a superhero tentpole.

Photo:Fox Searchlight

“A Hidden Life”

Terrence Malick returned in 2019 with “A Hidden Life,” easily his best achievement since “The Tree of Life.” The film is an intimate character study about the resilience of the human spirit, a theme Fox Searchlight’s official poster manages to evoke.

Photo:Netflix

“Velvet Buzzsaw”

Just before Netflix debuted Dan Gilroy’s “Velvet Buzzsaw” at the Sundance Film Festival, the streaming giant dropped a poster that proved how a simple approach can often be the most powerful. Does putting a title of a movie inside a frame qualify as art? The “Buzzsaw” poster asks the kind of questions the film is hellbent on exploring.

Photo:The Cinema Guild

“Grass”

The Cinema Guild distributed Hong Sang-soo’s “Grass” this year and issued a poster that wonderfully captured its unique beauty. The film stars Hong’s recent muse Kim Min-hee as a cafe worker who draws inspiration for her writing from customers she observes. The poster is a visual representation of the film’s plot and Hong’s witty, observational style.

Photo:Universal

“Queen and Slim”

Universal’s official poster for Melina Matsoukas’ “Queen and Slim” presents the eponymous characters played by Oscar nominee Daniel Kaluuya and breakout actress Jodie Turner-Smith in all their coolness and prominence. The film’s script from Lena Waithe turns Queen and Slim into icons, and that’s what this poster feels like it’s doing, too.

Photo:A24

“The Souvenir”

A24’s poster for “The Souvenir” takes the notion of writer-director Joanna Hogg reflecting on her coming-of-age experience quite literally. Capturing the reflections of stars Honor Swinton Byrne and Tom Burke, the poster speaks volumes to the relationship that plays out at the heart of the story.

Photo:IFC

“Greener Grass”

Many critics were quick to compare Sundance comedy “Greener Grass” to the works of David Lynch and John Waters, so it’s only appropriate IFC embraced these influences on the official poster. That white picket fence recalls Lynch’s “Blue Velvet,” but it’s clear from this image that “Greener Grass” has a wacky originality all its own.

Photo:Fox Searchlight

“Wendy”

Benh Zeitlin will finally return next year with “Wendy,” which is debuting eight years after “Beasts of the Southern Wild.” The movie is debuting at the 2020 Sundance Film Festival. Fox Searchlight’s teaser poster for “Wendy” feels like a burnt photograph that has captured the forward momentum of youth in one still image.

Photo:A24

“The Death of Dick Long”

A24 had major hits like “Midsommar” and “The Farewell” in 2019, but one of the distributor’s more overlooked titles was “The Death of Dick Long.” The poster for the movie is at once elegant and immature, a tonal mixture that is true to the spirit of filmmaker Daniel Scheinert (one half of the filmmaking team behind “Swiss Army Man”).

Photo:Amazon

“Honey Boy”

Even for those viewers unaware “Honey Boy” is an autobiographical drama about Shia LaBeouf, this clever poster with its old vaudeville aesthetic is a nifty tease about the dangers-of-showbiz storyline. Turning Lucas Hedges into a marionette doll is an easy metaphor, but it’s perfect in making clear what “Honey Boy” is selling.

Photo:Lionsgate

“John Wick: Chapter 3 – Parabellum”

Three movies in and Lionsgate knows how to sell the “John Wick” franchise to fans with an action-packed punch. If this ingenious one-sheet for “John Wick: Chapter 3 – Parabellum” doesn’t get your blood pumping then nothing will.

Photo:Fox Searchlight

“Lucy in the Sky”

Noah Hawley’s feature directorial debut “Lucy in the Sky” received some of the worst reviews of 2019, and its horrendous box office was nothing to brag about either. If only the movie lived up to its impressive first trailer and poster.

Photo:Oscilloscope

“Ms. Purple”

Oscilloscope’s poster for Justin Chon’s wonderful indie “Ms. Purple” does justice to the film’s story of a young woman who must pick up the pieces of her life and reconnect with her estranged brother during the final days of their father’s life.

Photo:A24

“The Last Black Man in San Fransisco”

The fifth A24 movie poster to make our list of the year’s best one-sheets is this illustrated beauty for Joe Talbot’s Sundance sensation “The Last Black Man in San Francisco.”

Photo:Fox/Disney

BONUS: “Ad Astra” (Dolby Cinema)

In case you needed more proof the “Ad Astra” marketing campaign was one of the year’s best.

Via Indiewire

Apple fires back in Fortnite App Store battle

Some Fortnite Cool Banner, unrelated to the topic but looks cool here…

Right now, for those who use to do software back in the shareware days, this battle seems odd and unfair – Apple seems a giant that push against smaller players to keep its dominance in the market, but they give us, developers, a way to make money in the software arena without dying trying because the piracy that kill many of our projects – but the true is that is really a fight of someone who is trying to make the most money of their devices to make happy their shareholders, and someone who is trying hard to make more money to make happy their shareholders, a fight of someone who managed to create a profitable market for developers, and someone who get later into the boat, now challenging the captain for a better place in its boat. Call me fool but i really believe the company that make many of us, a few dollars in our pockets thanks to the app store deserve to keep their business, but hey, i am just a humble developer that was able to make a few apps profitable in a market that before didnt exist.

Some Fortnite Cool Banner

I hope Epic understand that or, better, make their own device – they can, but i hardly believe anyone will buy it. Now, from the mighty BBC we have this amazing article:

Apple has fired back against claims by the maker of the Fortnite game that its control of the App Store gives it a monopoly.

In a response to the August lawsuit filed by Epic Games, Apple called those arguments “self-righteous” and “self-interested”.

It denied that its 30% commission was anti-competitive and said the fight was “a basic disagreement over money”.

Apple also said Epic Games had violated its contract and asked for damages.

The filing is the latest in a legal battle that started last month, after Fortnite offered a discount on its virtual currency for purchases made outside of the app, from which Apple receives a 30% cut.

In response, Apple blocked Epic’s ability to distribute updates or new apps through the App Store, and Epic sued, alleging that Apple’s App Store practices violate antitrust laws.

The court allowed Apple’s ban on updates to continue as the case plays out, but the existing version of Fortnite still works, as does Epic’s payment system.

Antitrust concerns

Apple had said it would allow Fortnite back into the store if Epic removed the direct payment feature to comply with its developer agreement.

But Epic has refused, saying complying with Apple’s request would be “to collude with Apple to maintain their monopoly over in-app payments on iOS.”

In its filing, Apple said Epic has benefited from Apple’s promotion and developer tools, earning more than $600m (£462m) through the App Store.

Apple accused the firm, which it noted is backed by Chinese tech giant Tencent, of seeking a special deal before ultimately breaching its contract with the update.

“Although Epic portrays itself as a modern corporate Robin Hood, in reality it is a multi-billion dollar enterprise that simply wants to pay nothing for the tremendous value it derives from the App Store,” it said in the filing.

The legal battle between the two companies comes as Apple faces increased scrutiny of its practices running the App Store.

At a hearing in Washington over the summer, politicians also raised concerns that Apple’s control of the app store hurt competition.

The European Union is also investigating whether Apple’s App Store practices violate competition rules.

Apple has denied those claims, arguing that its App Store has made it easier and cheaper for developers to distribute products.

Via BBC.com

The US Department of Justice opposes TikTok request stall download ban, calls ByteDance CEO ‘mouthpiece’ for CCP

Seems a bad day to be CCP spy overseas, when the most powerful tool against the american dominance in the app market is banned in the most profitable market -BTW the US-, now the most powerful tool for the China’s world dominance – i mean, making people do videos dancing and sharing things that are really useless seems to be the way to dominate the world -really? i believe Keep Up with the Kardassians was the way to achieve that goal – but, in the end, seems that China want to keep its most successful app alive in the US market and somehow, they will not suceed this time – well, they are still making all the iPhones, but who cares about that, if there is a bunch of backdoors on those devices, we are really screw -.

Apple Insider, one of my favorites Mac related media sites, publish this amazing article about that…

The Department of Justice in a court filing on Friday opposed TikTok’s requested injunction against an impending ban authorized by the Trump administration, saying a decision in TikTok’s favor would weaken the president’s power during a claimed national security emergency. 

TikTok is facing a rapidly approaching deadline as Trump’s executive order calling for a ban of the popular social media app takes effect at 11:59 p.m. on Sunday. The company attempted to stop the measure by filing an emergency injunction with the U.S. District Court for the District of Columbia this week, and now the DOJ has responded. 

The Justice Department argues that blocking the ban will “infringe on the President’s authority to block business-to-business economic transactions with a foreign entity in the midst of a declared national-security emergency,” reports The Verge. Today’s late-night filing was heavily redacted, but snippets show an aggressive defense of Trump’s order. 

Referring to the supposed security threat that TikTok poses, the agency called Zhang Yiming, CEO of TikTok parent company ByteDance, a “mouthpiece” for the Chinese Communist Party (CCP). He is allegedly “committed to promoting the CCP’s agenda and messaging,” according to the DOJ. 

The argument for banning TikTok in large part deals with user data, specifically where said information is stored. While a section detailing where the agency believes TikTok is holding U.S. data is redacted, a legible portion notes “US user data being stored outside of the United States presents significant risks in this case.”

TikTok is looking to avoid an all-out U.S. ban and is in the middle of hammering out a deal with Oracle. A tentative version of the agreement was approved “in concept” by Trump last week.

Terms of the arrangement call for Oracle and its partners to receive a 20% stake in a U.S. TikTok entity, with the remaining 80% held by ByteDance. Oracle will also be granted access to TikTok’s source code to ensure the software does not include backdoors. U.S. Secretary of State Mike Pompeo this week said the new business would be “controlled by Americans,” with ByteDance acting as a “passive shareholder.”

Following news of the deal, Secretary of Commerce Wilbur Ross delayed enactment of Trump’s executive order by one week to Sept. 27.

Via AppleInsider

Cool Contemporary Style Home In A Boatshed

Lavender Bay Boatshed is cool contemporary style home designed by Stephen Collier Architects located in Lavender Bay, a harbourside suburb on the lower North Shore of Sydney, New South Wales, Australia.

This awesome house is nice example how imagination can turn almost every object into cool home. Living right next to the water is a must for some people and this is the chance where creativity kicks in. Architects designed interiors to fit every need of its residents. Wooden roof structure gives another level of charm to this home.


Existing floor plan offered interesting shape where curves challenged architects which created this space into creative modern stairs. There’s also priceless Sydney Bay Bridge view.

Via World of Architecture

All photos © Peter Bennetts

10 amazing examples of product packaging design

Good design actually help to sell stuff…

You probably never think of product packaging design as art, and you might be wrong to think that way. The packages in this post will prove you than there is much more to packaging than just wrapping a product in some cardboard.

1. Shoelace box

For Görtz shoes, German creative agency Thjnk extended shoe laces to give the impression that you are holding the shoes with it.

2. Nike Air

Scholz & friends, another German agency, outdid itself with this great product packaging design for Nike. What better way to protect your Nike Air than with… air? This product allows the clients to see the product and shows why the product is great, amazing!

3. Origami tea bags

More than the packaging, it’s the product itself that has a great design here. These tea bags are designed to look like birds, it will impress your guests for sure. It was created by Nathalia Ponomareva, a Russian designer.

4. Thelma’s product packaging design

The best packaging you could dream of for a warm cookies delivery company. For their client Thelma’s, creative agency Saturday Mfg did these amazing packages with a stove as part of the global branding.

5. Sony Walkman

Do you claim that your product is waterproof? What better proof of concept than packaging it in water? That’s exactly what Sony did for its walkman, and the result is spectacular. Via Engadget.

6. H&M gift package

A concept packaging by Swedish student Linn Gustafsson. This would be an ideal gift packaging for H&M.

7. Harem Sultan wine packaging

Wine labels turned into dresses for bottles. A project created for duty free shops in Turkish airports. A great creation by TBWA Istanbul.

8. Hexagon honey

A great product packaging design that reminds us where honey comes from. The made by bees vertical label is also a very nice touch. Via Lovely Package.

9. Smirnoff Caipiroska

A clever peelable bottle, a subtle way to hint that the drink may be a bit fruity. Designed by JWT Brasil.

10. Native Focus map

Some student work that really impressed me. These gorgous city maps packages contain some even more beautiful city maps. Via The Dieline.

Via Designer Daily

Developers can now build and run Swift code on Windows

Apple’s Swift programming language officially landed on Windows this week, with Swift toolchain images now available for download from the open source project.

Announced in a blog post on Tuesday, the release of Swift tools enables developers to build, run and debug code directly on Windows 10.

Some Unity Code (which actually is Java, not Swift but is a good example of code that looks nice in this article)

The toolchain includes the compiler, standard library, and core libraries, all key ingredients for creating functional apps.

“With these core libraries and the flexible interoperability of Swift with C, it is possible to develop applications on Windows purely in Swift while taking advantage of the existing corpus of libraries on the Windows platforms,” writes Saleem Abdulrasool, Swift Core Team member and software engineer at Google Brain.

A basic calculator app was created with Swift and Visual Studio 2019 to demonstrate the toolkit’s capabilities. The app was built with CMake, but Abdulrasool notes Swift Package Manager support on Windows is in the works.

Some major developers are already experimenting with Swift on Windows. Readdle, a longtime developer of iOS and Mac software, has been tinkering with a cross-platform version of its Spark email platform since 2019 and is seeing good results.

Developers interested in contributing to the project are welcomed to download the toolchain and report issues to the Swift Bug Tracker.

Via Appleinsider

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