Category Archives: Featured

Original iPhone production line from 2007 shown off in old photos

Images dating back to 2007 have surfaced showing the production lines for Apple’s first model of iPhone offer a hint of what it was like to assemble the first-ever version of the groundbreaking smartphone.

Released in 2007, the original iPhone was a major technological advancement, both for Apple itself and to the industry as a whole. The hardware has also forced assembly partners to improve their practices over time, including expanding their facilities and workforce, and how they actually assemble the products in time for release.

Photographs released by Bob Burrough on December 24 and first reported by iPhone in Canada show some of the work that went into assembling that first iPhone, with images from spring 2007 showing inside “the iPhone factory.” The four images, posted to Twitter, depict a few of the latter stages of assembly, and appear to have been taken within a Foxconn facility.

Rather than actual assembly, the photographs seem to show quality assurance and testing taking place, complete with shelves of iPhones connected with wires in a mass testing rack. One shot shows test software running on units, while another has employees connecting individual iPhones up to testing equipment for final checks.

Given its original introduction by Apple co-founder Steve Jobs in January 2007 and its release months later in June, the declared spring timing for the photographs suggests that Foxconn was either close to starting full production, or had already reached it. At the time, Apple wouldn’t have had the same level of supply chain control as it exerts now, so assembly and shipments were likely to have taken far longer.

Bob Burrough is a former Apple engineer, who in 2017 claimed Apple had changed to become a more hierarchical company. In 2007, the time period when the photographs were taken, Apple was organizationally “the wild west,” said Burrough in an interview, with employees working outside their main roles due to projects taking a precedence over the corporate structure.

According to Burrough, current CEO Tim Cook had attempted to eliminate executive conflict within Apple, and improve the structure of middle manager, a plan that was thought to have crippled the old spirit of the company that thrived under Jobs.

Via AppleInsider and iPhoneInCanada

The M1 Future

Since Apple announced the transition to their on SoC ARM technology many has wondering the impact of this for the future of the business. The truth is that this change will be huge and might represent how other companies will fight back Intel and its dominance of the processor market.

Apple’s M1 Processor Isn’t Just an Indictment of Intel, It’s a Direct Shot at Microsoft

The latest Macs are faster and more efficient, and highlight the difference between Apple and everyone else

Apple made no secret of the fact that it had grown impatient with Intel’s inability to stick to its own roadmap. Specifically, Intel continues to fall behind its stated goal of using 5-nanometer transistors in its chips. 

Apple, on the other hand, has been making chips for a decade, the latest of which–the A14, is the fastest smartphone processor ever. It’s also the first 5-nanometer chip used in any mainstream device and it currently powers the iPhone 12 and the fourth-generation iPad Air.

Last week, Apple introduced the M1, which is based on the same processor architecture, though with more CPU and GPU cores. More importantly, it’s made with the same 5-nanometer process. That’s important because that smaller process allows chips to be more efficient, meaning they get more performance for the same amount of energy. 

Apple was clearly ready to be done with Intel after years of being unable to build the Mac it really wanted, due to the lagging production schedules of the Intel Core processors it was using. To that end, Apple made its point. The M1 isn’t just a little bit faster or more efficient, it’s significantly so. So much, in fact, that it’s a little embarrassing. 

But the real shot across the bow here is directed at Microsoft, which has tried to build its own ARM chip, a variant of Samsung’s Snapdragon. I’ve used several ARM-based PCs, including the Surface Pro X, the Samsung Galaxy Book S, and the Lenovo Flex 5G. Each have interesting reasons for existing, but none of those are ready for, well, prime time.

Apple Silicon

The transition to Apple Silicon has been long coming and developers are finally able to start adapting their apps for ARM-based Macs. Between virtualization software and live-app translation of Intel-based apps, Apple has developers and consumers covered. The company plans on supporting their Intel Macs for the next few years, but it is clear that custom ARM silicon is the future for Mac.

● All iPad and iPhone apps will run natively
● macOS Big Sur works on Intel and M1
● Thunderbolt is still supported
● Rosetta 2, Universal 2, and Virtualization
● MacBook Air, MacBook Pro, and Mac mini first with M1
● Entire transition will take 2 years


Apple Silicon doesn’t refer to a specific chipset or processor, but to the company’s custom silicon as a whole. Its development lets the company focus on performance and vertical integration across platforms rather than needing to optimize software to work with another company’s hardware.

The custom processors developed by Apple have benefitted iPhone and iPad for years, and now they will benefit the Mac too.Breaking down the power of Apple’s M1 chip

Following more than a decade of chip architecture experience gleaned from developing the A-series processors, Apple has prepared the way for Apple Silicon on Mac with macOS Big Sur, Mac Catalyst, and several other developer platforms.

Apple Silicon Ecosystem

The first custom processors made by Apple were made out of necessity because Intel did not want to design chips for the iPhone. It was because of this that Apple was able to build its processors for the iPhone and ensure complete vertical integration with the software.

The A-series chips went on to become the most powerful and efficient mobile chipsets available, and Qualcomm and even Intel could not keep up. Now the Mac has M-series chips pushing beyond what was possible when running Intel on the Mac.

M1: the Mac custom processor

Apple’s M1 chip powering the new Macs

While Apple has made very powerful chipsets for the iPhone and iPad, those will not be used in their new Macs. There will be a specific system-on-a-chip architecture used for Macs and MacBooks called the M1. The first Macs to use the new chipset will be the MacBook Air13-inch MacBook Pro, and Mac mini.

The M1 uses a 5nm architecture with 16 billion transistors, four high-performance cores, four high-efficiency cores, and eight GPU cores. In the MacBook Air, it runs faster than 98% of consumer notebooks on the market.

Apple boasts the M1 as the world’s fastest CPU in low-power silicon, the world’s best CPU performance per watt, the world’s fastest graphics in a personal computer, and breakthrough machine learning thanks to the Neural engine. This means the M1 has a 3.5x faster CPU, 6x faster GPU, and 15x faster ML than previous Macs using Intel.

The GPU is capable of running nearly 25,000 threads simultaneously with 2.6 teraflops of throughput. Apple says this makes it the fastest integrated GPU in a consumer PC.

The webcam used on the new MacBooks remains 720p, but the M1’s ML and ISP improvementswill improve the overall image.https://www.youtube.com/embed/ArboImyz2og

Expected Release Dates

Well known Apple analyst Ming-Chi Kuo has reported on multiple occasions that Macs with Apple Silicon will start shipping in late 2020. A report in July gave a little more detail.

  • First model could be a 13.3-inch MacBook Pro in 4Q20
  • Multiple MacBook models expected in 4Q20
  • MacBook Air in 4Q20 or 1Q21
  • 14-inch MacBook Pro 2Q21 or 3Q21
  • 16-inch MacBook Pro with new design 2Q21 or 3Q21

The report has proven true so far, as Apple announced the MacBook Air and 13-inch MacBook Pro during its “One More Thing” event in November 2020. The report did miss the Mac mini update, which was also released during the event.

iPhone and iPad

Apple has advanced GPU performance by 1000x on iPad Apple Silicon

During the 2020 WWDC, Apple boasted about successfully bringing 10 billion chips to devices through the years, and want to bring that expertise to Mac. They feel that they can hit the sweet spot between power consumption and performance by offering chips that can be very powerful while remaining very efficient.

Over the past decade of custom chip building, Apple has been able to increase CPU performance by 100x and GPU performance by 1000x.

Apple also designed new system architectures and technologies to specifically take advantage of their system-on-chip design, like the Neural Engine for machine learning or the Secure Enclave for encryption. Combine those technologies with the existing software implementations like Metal and Swift, and Apple can utilize their custom chipsets far better than with Intel.

The Apple Silicon Transition

The Developer Transition Kit will be a Mac Mini with an A12Z

Apple has provided a Developer Transition Kit that can be ordered by developers using the “Universal App Quick Start Program.” The DTK is a Mac mini running on an A12Z with 16GB of RAM and 512GB of storage, and must be rented for $500 then later returned to Apple.

With this kit, devs can get started making apps run natively on macOS and Apple Silicon. However, the hardware is not all Apple has included to help with the process.

During WWDC, developers could attend virtual sessions or discuss issues with engineers within the forums and the Apple Developer app. Apple also provided day-one documentation on developing and testing Universal apps.

Any app built for iOS or iPadOS will run natively on the Apple Silicon Mac as well.Universal 2, Rosetta 2, and Virtualization software will make the transition smooth

On macOS Big Sur, there are multiple applications built just for the transition. Apple called out three specific ones– Universal 2, Rosetta 2, and Virtualization.

Universal 2

Universal 2 is a universal binary that works on Intel and Apple Silicon-based Macs. With the same binary developers can make apps that work on both platforms.

Third-party developers like Microsoft and Adobe have already begun building apps to work on the new chipset. The WWDC demo showed the new apps running easily even while editing 4K video live.

Rosetta 2

As Rosetta allowed PowerPC apps to run on Intel Macs, Rosetta 2 is fulfilling the same role to allow Intel apps to run on the new architecture.

Instead of a “just in time” (JIT) process that the original Rosetta used, Rosetta 2 does the heavy lifting on installation with the translation of the code, front-loading the processing load. Code in third-party browsers executing Java and similar other technologies are still using JIT technologies for execution.

As demonstrated at WWDC, Rosetta 2 is powerful enough to run some games built for Intel without major issues. 

Virtualization

Virtualization software will also run on Apple Silicon Macs, but the extent of what and how is not fully known yet. Apple has demonstrated Linux use through virtualization apps like Parallels desktop.

Users who need Windows on their Mac may be left out of the transition, as Apple made no mention of the platform during the presentation nor BootCamp.

Apple mentioned that other platforms like Docker will also work on Apple Silicon and devs will be able to take full advantage of the software.

Vía Appleinsider and Inc.com

Apple releases $99 HomePod mini smart speaker

Apple at its “Hi, Speed” keynote event on Tuesday unveiled a new lower-cost smart speaker dubbed the HomePod mini, which will retail for $99.

The device shares a design similar to the standard HomePod, but is spherical and less expensive. Its design also includes a backlit touch surface on the top with playback controls. That surface will also glow when Siri is invoked.

Although it’s smaller, the HomePod mini still places a similar emphasis on high-quality playback with new “computational audio” features combined with standard audio hardware. It doesn’t quite the same bill of materials as HomePod, but it still features a full-range dynamic driver and two passive radiators for advanced bass response. It also packs an acoustic waveguide to provide clear, 360-degree audio playback.

The onboard Apple S5 chip provides the computational audio features, which will include complex tuning models that allow the speaker to intelligently optimize both loudness and dynamic range.

The HomePod mini’s internal components. Credit: Apple

One of the most significant new additions to the HomePod mini is a new feature that will allow it to act as an Ultra Wideband base station to precisely locate U1-equipped devices, like the iPhone and Apple Watch Series 6.

Apple says that HomePod mini will be receiving a “magical” Handoff experience. A HomePod mini will understand when an iPhone is nearby, and will provide audio, visual, and haptic feedback so it feels like two Apple devices are actually physically connected.

But it’s the price that stands out as the most attractive feature of the HomePod mini, and could allow Apple to better compete with the likes of rivals like Amazon and Google. Apple’s smart speaker competitors all offer entry-level devices at prices far below HomePod’s $299 price tag. Additionally, Apple notes that HomePod mini will be compatible with third-party streaming services like Amazon Music and Pandora.

The price point will also bolster users who would like to add several pairs around their home for surround-sound audio. In fact, HomePod mini will also be able to detect other HomePod models nearby and intelligently become a stereo pair.

Rumors of a lower-cost HomePod have surfaced consistently since 2018. Reportedly, Apple was mulling a cheaper home audio device as a way to boost lackluster sales and market share. Most recently, an accurate leaker predicted that Apple would forego a successor to the HomePod and would instead just release the HomePod mini at its Oct. 13 “Hi, Speed” event.

The HomePod mini joins a wave of Apple devices that have gotten lower in cost, a list that also includes the iPhone SE and the $999 MacBook Air.

HomePod mini will retail for $99 and will become available for preorder on Nov. 6. The smart speaker will start shipping out to customers the week of Nov. 16.

Via AppleInsider

takayuki suzuki architecture atelier drapes sheer fabric across the ceiling of japanese house

located on a mountain slope in gamagori, japan, this house by takayuki suzuki architecture atelier is built for a couple and their three children. the project is topped with a single slanted roof that unifies its multiple levels while blocking out the view from the neighborhood and the western sun. inside, the japanese architecture studio has draped sheer, lightweight fabric across the ceiling, creating a serene living space.all images ©︎ ToLoLo studio

takayuki suzuki architecture atelier has designed the two-story wooden house as an open, lightweight construction that connects to its surroundings while maintaining enough privacy for its residents. the large, slanted roof that tops the entire residence brings in the trees of the garden while allowing for views of the park and the seascape in the distance. this way, ‘the residents can feel the presence of the city at every stage of their lives,’ as the studio explains.

the roof extends to the edge of the road, and by adjusting the height of the eaves it is possible to control the amount of visibility from the side of the road. the interior of the house oozes out beyond the boundary line of the road with the intention of connecting with the city. its wooden ceiling is draped with sheer fabric, which adds a lightweight, serene character to the building. 

project info:

name: house in gamagori

architect: takayuki suzuki architecture atelier

location: gamagori, aichi, japan

site area: 251.19 sqm

total floor area: 118.70 sqm

Via DesignBoom

Apple fires back in Fortnite App Store battle

Some Fortnite Cool Banner, unrelated to the topic but looks cool here…

Right now, for those who use to do software back in the shareware days, this battle seems odd and unfair – Apple seems a giant that push against smaller players to keep its dominance in the market, but they give us, developers, a way to make money in the software arena without dying trying because the piracy that kill many of our projects – but the true is that is really a fight of someone who is trying to make the most money of their devices to make happy their shareholders, and someone who is trying hard to make more money to make happy their shareholders, a fight of someone who managed to create a profitable market for developers, and someone who get later into the boat, now challenging the captain for a better place in its boat. Call me fool but i really believe the company that make many of us, a few dollars in our pockets thanks to the app store deserve to keep their business, but hey, i am just a humble developer that was able to make a few apps profitable in a market that before didnt exist.

Some Fortnite Cool Banner

I hope Epic understand that or, better, make their own device – they can, but i hardly believe anyone will buy it. Now, from the mighty BBC we have this amazing article:

Apple has fired back against claims by the maker of the Fortnite game that its control of the App Store gives it a monopoly.

In a response to the August lawsuit filed by Epic Games, Apple called those arguments “self-righteous” and “self-interested”.

It denied that its 30% commission was anti-competitive and said the fight was “a basic disagreement over money”.

Apple also said Epic Games had violated its contract and asked for damages.

The filing is the latest in a legal battle that started last month, after Fortnite offered a discount on its virtual currency for purchases made outside of the app, from which Apple receives a 30% cut.

In response, Apple blocked Epic’s ability to distribute updates or new apps through the App Store, and Epic sued, alleging that Apple’s App Store practices violate antitrust laws.

The court allowed Apple’s ban on updates to continue as the case plays out, but the existing version of Fortnite still works, as does Epic’s payment system.

Antitrust concerns

Apple had said it would allow Fortnite back into the store if Epic removed the direct payment feature to comply with its developer agreement.

But Epic has refused, saying complying with Apple’s request would be “to collude with Apple to maintain their monopoly over in-app payments on iOS.”

In its filing, Apple said Epic has benefited from Apple’s promotion and developer tools, earning more than $600m (£462m) through the App Store.

Apple accused the firm, which it noted is backed by Chinese tech giant Tencent, of seeking a special deal before ultimately breaching its contract with the update.

“Although Epic portrays itself as a modern corporate Robin Hood, in reality it is a multi-billion dollar enterprise that simply wants to pay nothing for the tremendous value it derives from the App Store,” it said in the filing.

The legal battle between the two companies comes as Apple faces increased scrutiny of its practices running the App Store.

At a hearing in Washington over the summer, politicians also raised concerns that Apple’s control of the app store hurt competition.

The European Union is also investigating whether Apple’s App Store practices violate competition rules.

Apple has denied those claims, arguing that its App Store has made it easier and cheaper for developers to distribute products.

Via BBC.com

The US Department of Justice opposes TikTok request stall download ban, calls ByteDance CEO ‘mouthpiece’ for CCP

Seems a bad day to be CCP spy overseas, when the most powerful tool against the american dominance in the app market is banned in the most profitable market -BTW the US-, now the most powerful tool for the China’s world dominance – i mean, making people do videos dancing and sharing things that are really useless seems to be the way to dominate the world -really? i believe Keep Up with the Kardassians was the way to achieve that goal – but, in the end, seems that China want to keep its most successful app alive in the US market and somehow, they will not suceed this time – well, they are still making all the iPhones, but who cares about that, if there is a bunch of backdoors on those devices, we are really screw -.

Apple Insider, one of my favorites Mac related media sites, publish this amazing article about that…

The Department of Justice in a court filing on Friday opposed TikTok’s requested injunction against an impending ban authorized by the Trump administration, saying a decision in TikTok’s favor would weaken the president’s power during a claimed national security emergency. 

TikTok is facing a rapidly approaching deadline as Trump’s executive order calling for a ban of the popular social media app takes effect at 11:59 p.m. on Sunday. The company attempted to stop the measure by filing an emergency injunction with the U.S. District Court for the District of Columbia this week, and now the DOJ has responded. 

The Justice Department argues that blocking the ban will “infringe on the President’s authority to block business-to-business economic transactions with a foreign entity in the midst of a declared national-security emergency,” reports The Verge. Today’s late-night filing was heavily redacted, but snippets show an aggressive defense of Trump’s order. 

Referring to the supposed security threat that TikTok poses, the agency called Zhang Yiming, CEO of TikTok parent company ByteDance, a “mouthpiece” for the Chinese Communist Party (CCP). He is allegedly “committed to promoting the CCP’s agenda and messaging,” according to the DOJ. 

The argument for banning TikTok in large part deals with user data, specifically where said information is stored. While a section detailing where the agency believes TikTok is holding U.S. data is redacted, a legible portion notes “US user data being stored outside of the United States presents significant risks in this case.”

TikTok is looking to avoid an all-out U.S. ban and is in the middle of hammering out a deal with Oracle. A tentative version of the agreement was approved “in concept” by Trump last week.

Terms of the arrangement call for Oracle and its partners to receive a 20% stake in a U.S. TikTok entity, with the remaining 80% held by ByteDance. Oracle will also be granted access to TikTok’s source code to ensure the software does not include backdoors. U.S. Secretary of State Mike Pompeo this week said the new business would be “controlled by Americans,” with ByteDance acting as a “passive shareholder.”

Following news of the deal, Secretary of Commerce Wilbur Ross delayed enactment of Trump’s executive order by one week to Sept. 27.

Via AppleInsider

Cool Contemporary Style Home In A Boatshed

Lavender Bay Boatshed is cool contemporary style home designed by Stephen Collier Architects located in Lavender Bay, a harbourside suburb on the lower North Shore of Sydney, New South Wales, Australia.

This awesome house is nice example how imagination can turn almost every object into cool home. Living right next to the water is a must for some people and this is the chance where creativity kicks in. Architects designed interiors to fit every need of its residents. Wooden roof structure gives another level of charm to this home.


Existing floor plan offered interesting shape where curves challenged architects which created this space into creative modern stairs. There’s also priceless Sydney Bay Bridge view.

Via World of Architecture

All photos © Peter Bennetts

New iPad Air 4 (2020) release date, price, and everything you need to know

Apple has confirmed its latest tablet

The New Apple Ipad Air seems to be the direct answer of the company to the evolving changes in tablet use that is making a big shift in the market, the Apple Pencil integration is very focused on this area – an item that not so long ago was only meant for the iPad Pro – making this device something more oriented to pro users – without actually leaving the casual users behind – so, if your idea of this device is using it only as a child distracting device, a netflix screen or a pacifier, apart from being an amazing productivity tool, this device is for you.

The new iPad Air 4 (2020) marks a big change for Apple’s ‘light-as-air’ line of tablets – no longer is it an ungainly version of the ‘standard’ iPads, but it’s now more like a specced-down iPad Pro.


This 2020 model in the line, the iPad Air 4, got shown off at Apple’s September event alongside the entry-level iPad (2020), the Apple Watch 6 and Apple Watch SE. It was certainly the most premium product shown off at the event, and maybe the most intriguing too.

Continue reading New iPad Air 4 (2020) release date, price, and everything you need to know