Category Archives: Apple

Original iPhone production line from 2007 shown off in old photos

Images dating back to 2007 have surfaced showing the production lines for Apple’s first model of iPhone offer a hint of what it was like to assemble the first-ever version of the groundbreaking smartphone.

Released in 2007, the original iPhone was a major technological advancement, both for Apple itself and to the industry as a whole. The hardware has also forced assembly partners to improve their practices over time, including expanding their facilities and workforce, and how they actually assemble the products in time for release.

Photographs released by Bob Burrough on December 24 and first reported by iPhone in Canada show some of the work that went into assembling that first iPhone, with images from spring 2007 showing inside “the iPhone factory.” The four images, posted to Twitter, depict a few of the latter stages of assembly, and appear to have been taken within a Foxconn facility.

Rather than actual assembly, the photographs seem to show quality assurance and testing taking place, complete with shelves of iPhones connected with wires in a mass testing rack. One shot shows test software running on units, while another has employees connecting individual iPhones up to testing equipment for final checks.

Given its original introduction by Apple co-founder Steve Jobs in January 2007 and its release months later in June, the declared spring timing for the photographs suggests that Foxconn was either close to starting full production, or had already reached it. At the time, Apple wouldn’t have had the same level of supply chain control as it exerts now, so assembly and shipments were likely to have taken far longer.

Bob Burrough is a former Apple engineer, who in 2017 claimed Apple had changed to become a more hierarchical company. In 2007, the time period when the photographs were taken, Apple was organizationally “the wild west,” said Burrough in an interview, with employees working outside their main roles due to projects taking a precedence over the corporate structure.

According to Burrough, current CEO Tim Cook had attempted to eliminate executive conflict within Apple, and improve the structure of middle manager, a plan that was thought to have crippled the old spirit of the company that thrived under Jobs.

Via AppleInsider and iPhoneInCanada

The M1 Future

Since Apple announced the transition to their on SoC ARM technology many has wondering the impact of this for the future of the business. The truth is that this change will be huge and might represent how other companies will fight back Intel and its dominance of the processor market.

Apple’s M1 Processor Isn’t Just an Indictment of Intel, It’s a Direct Shot at Microsoft

The latest Macs are faster and more efficient, and highlight the difference between Apple and everyone else

Apple made no secret of the fact that it had grown impatient with Intel’s inability to stick to its own roadmap. Specifically, Intel continues to fall behind its stated goal of using 5-nanometer transistors in its chips. 

Apple, on the other hand, has been making chips for a decade, the latest of which–the A14, is the fastest smartphone processor ever. It’s also the first 5-nanometer chip used in any mainstream device and it currently powers the iPhone 12 and the fourth-generation iPad Air.

Last week, Apple introduced the M1, which is based on the same processor architecture, though with more CPU and GPU cores. More importantly, it’s made with the same 5-nanometer process. That’s important because that smaller process allows chips to be more efficient, meaning they get more performance for the same amount of energy. 

Apple was clearly ready to be done with Intel after years of being unable to build the Mac it really wanted, due to the lagging production schedules of the Intel Core processors it was using. To that end, Apple made its point. The M1 isn’t just a little bit faster or more efficient, it’s significantly so. So much, in fact, that it’s a little embarrassing. 

But the real shot across the bow here is directed at Microsoft, which has tried to build its own ARM chip, a variant of Samsung’s Snapdragon. I’ve used several ARM-based PCs, including the Surface Pro X, the Samsung Galaxy Book S, and the Lenovo Flex 5G. Each have interesting reasons for existing, but none of those are ready for, well, prime time.

Apple Silicon

The transition to Apple Silicon has been long coming and developers are finally able to start adapting their apps for ARM-based Macs. Between virtualization software and live-app translation of Intel-based apps, Apple has developers and consumers covered. The company plans on supporting their Intel Macs for the next few years, but it is clear that custom ARM silicon is the future for Mac.

● All iPad and iPhone apps will run natively
● macOS Big Sur works on Intel and M1
● Thunderbolt is still supported
● Rosetta 2, Universal 2, and Virtualization
● MacBook Air, MacBook Pro, and Mac mini first with M1
● Entire transition will take 2 years


Apple Silicon doesn’t refer to a specific chipset or processor, but to the company’s custom silicon as a whole. Its development lets the company focus on performance and vertical integration across platforms rather than needing to optimize software to work with another company’s hardware.

The custom processors developed by Apple have benefitted iPhone and iPad for years, and now they will benefit the Mac too.Breaking down the power of Apple’s M1 chip

Following more than a decade of chip architecture experience gleaned from developing the A-series processors, Apple has prepared the way for Apple Silicon on Mac with macOS Big Sur, Mac Catalyst, and several other developer platforms.

Apple Silicon Ecosystem

The first custom processors made by Apple were made out of necessity because Intel did not want to design chips for the iPhone. It was because of this that Apple was able to build its processors for the iPhone and ensure complete vertical integration with the software.

The A-series chips went on to become the most powerful and efficient mobile chipsets available, and Qualcomm and even Intel could not keep up. Now the Mac has M-series chips pushing beyond what was possible when running Intel on the Mac.

M1: the Mac custom processor

Apple’s M1 chip powering the new Macs

While Apple has made very powerful chipsets for the iPhone and iPad, those will not be used in their new Macs. There will be a specific system-on-a-chip architecture used for Macs and MacBooks called the M1. The first Macs to use the new chipset will be the MacBook Air13-inch MacBook Pro, and Mac mini.

The M1 uses a 5nm architecture with 16 billion transistors, four high-performance cores, four high-efficiency cores, and eight GPU cores. In the MacBook Air, it runs faster than 98% of consumer notebooks on the market.

Apple boasts the M1 as the world’s fastest CPU in low-power silicon, the world’s best CPU performance per watt, the world’s fastest graphics in a personal computer, and breakthrough machine learning thanks to the Neural engine. This means the M1 has a 3.5x faster CPU, 6x faster GPU, and 15x faster ML than previous Macs using Intel.

The GPU is capable of running nearly 25,000 threads simultaneously with 2.6 teraflops of throughput. Apple says this makes it the fastest integrated GPU in a consumer PC.

The webcam used on the new MacBooks remains 720p, but the M1’s ML and ISP improvementswill improve the overall image.https://www.youtube.com/embed/ArboImyz2og

Expected Release Dates

Well known Apple analyst Ming-Chi Kuo has reported on multiple occasions that Macs with Apple Silicon will start shipping in late 2020. A report in July gave a little more detail.

  • First model could be a 13.3-inch MacBook Pro in 4Q20
  • Multiple MacBook models expected in 4Q20
  • MacBook Air in 4Q20 or 1Q21
  • 14-inch MacBook Pro 2Q21 or 3Q21
  • 16-inch MacBook Pro with new design 2Q21 or 3Q21

The report has proven true so far, as Apple announced the MacBook Air and 13-inch MacBook Pro during its “One More Thing” event in November 2020. The report did miss the Mac mini update, which was also released during the event.

iPhone and iPad

Apple has advanced GPU performance by 1000x on iPad Apple Silicon

During the 2020 WWDC, Apple boasted about successfully bringing 10 billion chips to devices through the years, and want to bring that expertise to Mac. They feel that they can hit the sweet spot between power consumption and performance by offering chips that can be very powerful while remaining very efficient.

Over the past decade of custom chip building, Apple has been able to increase CPU performance by 100x and GPU performance by 1000x.

Apple also designed new system architectures and technologies to specifically take advantage of their system-on-chip design, like the Neural Engine for machine learning or the Secure Enclave for encryption. Combine those technologies with the existing software implementations like Metal and Swift, and Apple can utilize their custom chipsets far better than with Intel.

The Apple Silicon Transition

The Developer Transition Kit will be a Mac Mini with an A12Z

Apple has provided a Developer Transition Kit that can be ordered by developers using the “Universal App Quick Start Program.” The DTK is a Mac mini running on an A12Z with 16GB of RAM and 512GB of storage, and must be rented for $500 then later returned to Apple.

With this kit, devs can get started making apps run natively on macOS and Apple Silicon. However, the hardware is not all Apple has included to help with the process.

During WWDC, developers could attend virtual sessions or discuss issues with engineers within the forums and the Apple Developer app. Apple also provided day-one documentation on developing and testing Universal apps.

Any app built for iOS or iPadOS will run natively on the Apple Silicon Mac as well.Universal 2, Rosetta 2, and Virtualization software will make the transition smooth

On macOS Big Sur, there are multiple applications built just for the transition. Apple called out three specific ones– Universal 2, Rosetta 2, and Virtualization.

Universal 2

Universal 2 is a universal binary that works on Intel and Apple Silicon-based Macs. With the same binary developers can make apps that work on both platforms.

Third-party developers like Microsoft and Adobe have already begun building apps to work on the new chipset. The WWDC demo showed the new apps running easily even while editing 4K video live.

Rosetta 2

As Rosetta allowed PowerPC apps to run on Intel Macs, Rosetta 2 is fulfilling the same role to allow Intel apps to run on the new architecture.

Instead of a “just in time” (JIT) process that the original Rosetta used, Rosetta 2 does the heavy lifting on installation with the translation of the code, front-loading the processing load. Code in third-party browsers executing Java and similar other technologies are still using JIT technologies for execution.

As demonstrated at WWDC, Rosetta 2 is powerful enough to run some games built for Intel without major issues. 

Virtualization

Virtualization software will also run on Apple Silicon Macs, but the extent of what and how is not fully known yet. Apple has demonstrated Linux use through virtualization apps like Parallels desktop.

Users who need Windows on their Mac may be left out of the transition, as Apple made no mention of the platform during the presentation nor BootCamp.

Apple mentioned that other platforms like Docker will also work on Apple Silicon and devs will be able to take full advantage of the software.

Vía Appleinsider and Inc.com

Apple debuts $699 5.4-inch iPhone 12 mini

An iPhone small enough for the ones with tiny hands…

Alongside the iPhone 12, Apple has unveiled the 5.4-inch iPhone 12 mini, at its September “Hi, Speed” event. 

The iPhone 12 mini replaces the old iPhone 11, with a smaller display at 5.4-inches compared to the iPhone 11 6.1-inch display. It’s also larger than the current iPhone SE’s 4.7-inch screen, with a similar footprint to that device.

As with the rest of the iPhone 12 range, the iPhone 12 mini has a new design. It features flat sides instead of the previous curved one, but continues to be made from glass and aluminum. 

The iPhone 12 mini is effectively the same as the iPhone 12, bar the larger screen.

Via Appleinsider

Apple releases $99 HomePod mini smart speaker

Apple at its “Hi, Speed” keynote event on Tuesday unveiled a new lower-cost smart speaker dubbed the HomePod mini, which will retail for $99.

The device shares a design similar to the standard HomePod, but is spherical and less expensive. Its design also includes a backlit touch surface on the top with playback controls. That surface will also glow when Siri is invoked.

Although it’s smaller, the HomePod mini still places a similar emphasis on high-quality playback with new “computational audio” features combined with standard audio hardware. It doesn’t quite the same bill of materials as HomePod, but it still features a full-range dynamic driver and two passive radiators for advanced bass response. It also packs an acoustic waveguide to provide clear, 360-degree audio playback.

The onboard Apple S5 chip provides the computational audio features, which will include complex tuning models that allow the speaker to intelligently optimize both loudness and dynamic range.

The HomePod mini’s internal components. Credit: Apple

One of the most significant new additions to the HomePod mini is a new feature that will allow it to act as an Ultra Wideband base station to precisely locate U1-equipped devices, like the iPhone and Apple Watch Series 6.

Apple says that HomePod mini will be receiving a “magical” Handoff experience. A HomePod mini will understand when an iPhone is nearby, and will provide audio, visual, and haptic feedback so it feels like two Apple devices are actually physically connected.

But it’s the price that stands out as the most attractive feature of the HomePod mini, and could allow Apple to better compete with the likes of rivals like Amazon and Google. Apple’s smart speaker competitors all offer entry-level devices at prices far below HomePod’s $299 price tag. Additionally, Apple notes that HomePod mini will be compatible with third-party streaming services like Amazon Music and Pandora.

The price point will also bolster users who would like to add several pairs around their home for surround-sound audio. In fact, HomePod mini will also be able to detect other HomePod models nearby and intelligently become a stereo pair.

Rumors of a lower-cost HomePod have surfaced consistently since 2018. Reportedly, Apple was mulling a cheaper home audio device as a way to boost lackluster sales and market share. Most recently, an accurate leaker predicted that Apple would forego a successor to the HomePod and would instead just release the HomePod mini at its Oct. 13 “Hi, Speed” event.

The HomePod mini joins a wave of Apple devices that have gotten lower in cost, a list that also includes the iPhone SE and the $999 MacBook Air.

HomePod mini will retail for $99 and will become available for preorder on Nov. 6. The smart speaker will start shipping out to customers the week of Nov. 16.

Via AppleInsider

Apple announces iPhone 12 with OLED screen and 5G speeds

Image: Apple

Who says Apple always think your wallet will be never safe of shiny new electronics even in the worst recession and crisis the world has experience in decades, Now, in this complex environment, Apple launches one new iPhone model with better 5G connectivity and amazing OLED screens for the pleasure of your eyes.

as the good guys at the Verge said, it might be happening a bit later than usual, but Apple has just announced the iPhone 12. Featuring the same 6.1-inch display size as the iPhone 11 and iPhone XR before it, the latest “main” iPhone — and likely the model most people will gravitate toward — is making the transition from an LCD screen to OLED. And as rumored, the phone has flat sides for an overall look that more closely matches the iPad Pro and iPad Air (plus the iPhone 4 from years ago).

Image: Apple

The iPhone 12 will come in black, white, blue, red, and green. Aside from the flat sides, it still largely resembles the iPhone 11. There’s still a notch at the top that houses Apple’s Face ID technology, though the bezels around the screen have been reduced — another perk of the OLED switch. Around back, the iPhone 12 has two cameras housed in a matte glass squircle, which makes for a nice contrast with the rest of the glossy back panel.

The iPhone 12 represents Apple’s first major foray into 5G cellular technologies.

Via The Verge and AppleInsider

Pixelmator Pro introduces AppleScript support for powerful automation

The latest update to Pixelmator Pro introduces support for AppleScript, opening up a range of automation tasks for the application.

AppleScript is an Apple-developed scripting language for macOS that lets users control apps through simple, English-like scripts. With support in Pixelmator Pro, users will be able to take advantage of powerful automations in the image editing program.

The newest update brings 60 Pixelmator Pro-specific commands alongside the standard AppleScript terms, including “detect face,” or “replace text.” It also provides support for scripting machine learning actions through CoreML.

Credit: Pixelmator

Pixelmator Pro said it developed the AppleScript support in partnership with Sal Soghoian, the former Product Manager of Automation Technologies for Apple. Soghoian developed core technologies such as the macOS Terminal, Apple Configurator, and AppleScript.

“AppleScript support in Pixelmator Pro is a game-changer, making this amazing app an essential component of everyone’s workflows,” Soghoian said.

Users will be able to write their own Pixelmator Pro scripts using the baked-in Mac Script Editor, or they could download and use scripts created by other users.

Pixelmator has also provided documentation and tutorials for getting started with AppleScript automation.

The update with AppleScript support should now be available as a free download for existing Pixelmator Pro users.

Via Appleinsider and Pixelmator

Everything new in iOS 14.2 beta 1 — updates to Control Center, Watch icon & more

Apple is about to release the new iOS 14 and some of the amazing feats available in this amazing OS are ready to rock most users – apart from the fact that if you don’t have Youtube Premium you won’t be able to use the PIP feature, but who cares if there is a lot of other places that might allow u to use that feature for free.

Apple seeded iOS 14.2 beta 1 — the first iOS 14 point release — to registered developers on Thursday. Here’s everything that’s new.

It isn’t clear why Apple has jumped to the iOS 14.2 build. The company may release iOS 14.1 separately as a bug-fixing update, or it could simply skip that point release entirely.

Most of the beta’s changes appear to be focused on the iOS Control Center. For example, there’s a new music recognition Shazam icon that users can add to Control Center.

The Magnifier in Control Center also has a new “people detection” option that lets users measure the distance between themselves and another person.

Additionally, there are some aesthetic and design changes to the Control Center’s media player, including larger artwork and a refined interface.

Lastly, the Apple Watch app icon has been given a minor revision with slightly different colors and a new band watch icon similar to the Solo Loop.

Via Apple & AppleInsider

This is the first beta version of the upcoming iOS 14.2 update, and Apple will likely release a public testing variant soon. Apple officially released iOS 14 to the general public on Wednesday.

Apple choose users over sold units to avoid misinterpretations

Form many years, many voices in the industry like to interpret the sucess of any given company thru the total unit sales from any given period, in some cases, just for the peace of mind of the shareholders. Apple in the other hand has always focused in earnings and so far they are making great on that part. What most industry seems not to understand is that users, not units are the most important metric, and in the Apple side of the world, this make more sense that anything. Even when Apple sells just few devices, its earnigs are the bigger ones in the entire industry, not even Samsung and the Chinese companies are close to that, money is what drives innovation and focusing only in units sold, tend to make such units cheap and bad made in general, poor software implemented, and in general perfect for the hackers to steal user data.

Enjoy this amazing analysis in the hand of Daniel Eran

Across the lasthttps://twitter.com/danieleran 20 years, Apple has shifted from selling Macs in a world dominated by Windows PCs to being a dominant global brand that services a vast installed base that’s more valuable, influential, and lucrative than Windows was at its peak. Apple wants its investors to understand that, and is now challenging the media narrative that suggests it running an unsustainable race against various manufacturers churning out ever-increasing volumes of hardware units.

Apple customers visiting its Taipei 101 flagship store in Taiwan

 

People over Units

Starting with Apple’s Fiscal 2019 —which began this holiday quarter —the company will be reporting its hardware sales only in terms of revenue, rather than unit sales. As previous segments in this series have laid out, the cynical take that Apple is doing this in an attempt to hide failure is simply false.

Conversely, Apple’s historical quarterly unit sales reporting has given analysts and pundits data that they frequently interpret incorrectly. In doing so, they obscure the company’s actual performance and distract from its real value and potential.

Going forward, Apple’s revenue-only reporting will still provide a clear picture of the overall health of each of its business segments —the same way that Microsoft, Samsung Electronics and other large companies with multiple lines of business report their quarterly performance without necessarily enumerating any units sold. The shift puts a new focus on what is really the most valuable aspect of Apple’s global operations. Today, that’s commonly understood to be iPhone sales. Just over a decade ago it was thought to be iPods, and prior to that it was assumed to be Macs.

The real value of Apple’s business has never changed. The real reason why Apple has always been uniquely able to sell premium hardware in a marketplace full of less expensive, generic commodity is its ability to successfully reach people, convince them that things are better inside the Apple ecosystem, and then retain their loyalty by delivering what Apple’s chief executive Tim Cook refers to as “user sat.”

Essentially, Apple doesn’t sell people units. It sells units of people on Apple.

Apple has successfully sold nearly a billion on Apple

Successfully selling and establishing a brand is much more work than simply selling units. But the work the company has invested over the last two decades has sold nearly a billion people on Apple. Industry research indicates that the installed base of customers Apple has built are largely not shopping around.

Apple’s massive installed base represents an Elysium of buyers that consistently generate ongoing hardware, software, and services sales for Apple. It’s also the premium demographic of consumer electronics buyers, necessitating Google to pay Apple billions for search traffic. Unit sales simply don’t reflect the true nature of Apple’s business.

Outside of Apple’s installed base of users, there are a series of PC makers who collectively sell more computers than Apple. However, Windows PC buyers are not necessarily loyal to any specific PC maker, as reflected in the constant shift in sales share between them.

The situation is similar among Android licensees, where various companies take turns selling the most phones, but none have established any strength in creating the intensely loyal base of users Apple now has.

Despite huge unit sales of phones for years, Samsung has been unable to sell its buyers on Samsung itself

As Samsung has demonstrated, achieving years of large unit sales is meaningless if it doesn’t generate sustainable income, particularly if those sales can subsequently be stolen away by lower-priced rivals. Samsung Mobile is now dragging the rest of the company down in profitability in part because it achieved unit sales without actually selling those buyers on Samsung.

Samsung buyers were simply sold Android as a commodity, and they left when they found it cheaper elsewhere.

The size of installed base “sold on Apple” is now so large that it acts independently of the industry. While overall sales of PCs, tablets, and phones are shrinking, Apple’s Mac, iPad and iPhone have been bucking that trend.

Just as importantly, the price tiers Apple can offer are also rising upward in an environment where Windows and Android licensees are struggling to prevent their already low Average Selling Prices from dropping any further.

It’s not simply that Apple is “raising its prices.” Rather, it’s expanding its offerings to include more luxurious products on the high-end, even as it now offers a $330 iPad and iPhone 7 starting at $450. What’s new is that Apple’s installed base is now so large that it can support a luxury tier that includes a $13,000 iMac Pro, a loaded iPad Pro at $1,900, and the high-end $1,450 iPhone XS Max.

Samsung also offers luxury-priced devices, but it doesn’t have an installed base that’s large, loyal, and premium enough to actually sell commercially significant numbers of those devices. That results in large numbers of Samsung unit sales of smartphones, but at an Average Selling Price below $250, according to Counterpoint Research. Luxury brands in China have only pushed up their ASPs slightly higher, but are still at or below $275.

Meanwhile, iPhone ASPs are nearly $800 across sales of more than 200 million annually—that’s a new development that analysts apparently still haven’t yet digested. Samsung and its Android rivals in China are generating unit sales but not developing a reliable installed base of users. And because they can’t sell higher-end devices in quantity, they can’t bring down the cost of expensive components via economies of scale or generate the revenues and the profits that drive the development of future generations of technology on their own, without Apple’s help.

Because this is a relatively new development—and unique in the tech industry—many analysts have no frame of reference to help them understand how Apple’s business works, leaving them stuck in the mindset that Apple is still in its desperate 1990s struggle with cheaper commodity vendors over each unit sold.

The historical scrutiny of Macs units sold

Apple’s critics love to talk about the potential of its demise, and nothing has suggested Apple’s apparent, imminent death quite like the prospect of its products being “outsold” the same way Macs were outnumbered by the collective sales of Windows PCs, starting in the 1990s.

The Apple Computer of 25 years ago was negatively impacted by the rise of commodity Windows PCs for two reasons. First, Microsoft’s large alternative PC platform attracted investment from developers that eroded away the level of interest in Macs and Apple’s unique development APIs. This impaired Apple’s ability to update or add value to its Mac platform, as many of the improvements it made were simply ignored by developers now focused on Windows, where more customers meant more money and a greater return on developers’ investment.

Secondly, large volumes of PC sales created economies of scale for Intel x86 processors and PC-related standards such as PCI, Parallel and PS/2 peripherals, and VGA monitors. The economies of scale shared by PC vendors not only helped make Windows attractively cheaper, but also made the price of Macs appear less affordable because Apple lacked the hundreds of millions of PC users that were driving down component and peripheral prices via consistent, high volume sales.

Steve Jobs worked to interrupt this vicious catch-22 by focusing Apple on fewer Mac models that could sell in higher quantities. Jobs also targeted areas where Apple could shine over commodity PCs, focusing on multimedia, education, ease of use, and the technical lead PowerPC briefly delivered during Intel’s misstep with Pentium 4.

Even so, Apple under Jobs continued to struggle to sell more than a few million Macs annually in a market of hundreds of millions of PCs, forcing it to constantly work to identify new technical advantages it could exploit to stay ahead of generic PCs. Apple directed attention to its software, integration, and industrial design, ushering in the age of translucent colorful plastics and later more serious looking aluminum unibody designs which helped Macs stand out from generic PCs.

Apple adopted Intel’s chips in 2006

At the same time, Apple also worked to adopt Intel chips, USB, and other technologies that allowed it to share some of the economies of scale that were incrementally bringing down the component costs of PCs. The number of Mac units Apple was able to sell each quarter was a closely watched barometer of how well its various initiatives were working to win over PC user “switchers.”

As noted earlier, Apple transparently documented this progress in incredible detail for years, breaking down its quarterly Mac sales by target audience, form factor (portables and desktops), and region sold. Yet over time it has increasingly published fewer details.

Apple’s installed base gains a critical mass

Apple’s dedicated installed base of Mac users have long appreciated the fact they were paying a premium for a superior experience. However, the Mac’s price premium still prevented Apple from successfully attracting large numbers of PC users who had grown accustomed to saving money by putting up with the rougher edges of Microsoft’s haphazardly managed Windows platform.

When iPod arrived, millions of new people were exposed to Apple’s “far less frustrating” experience, where layers of complexity were purposely stripped away—not to demean the user’s ability to figure out endless series of technical minutae, but to free them from having to waste time dealing with it. Jobs’ iPod taught users to pay a premium for a premium experience. That lesson was more convincing in the individual world of everyday electronics, compared to the dauntingly complicated, technical patriarchy of desktop computing.

Seven years later, Apple went from selling 3 million Macs a year to annually selling 50 million iPods and 7 million Macs. But more importantly, Apple wasn’t just increasing its unit sales —it was vastly increasing its installed base of loyal users. In 2008, the active Mac installed base had reached 36 million machines. That was still a small fraction of the PC market, but it represented a premium demographic of users capable of attracting some specialized attention from developers.

It was iPhone that really erected a walled garden of constrained experience for users, one that minimized the nature of personal computing so much that nobody thought of the new mobile computer as being a “computer” at all, but rather just an effortlessly simple device that could browse the web, listen to music, take pictures, play games, message friends and run a new class of spectacularly easy-to-use apps. In three years Apple was selling 50 million iPods, 40 million iPhones, and over 13 million Macs per year.

Apple’s growing installed base begins crushing rivals’ unit sales numbers

While the tech media obsessed itself with unit sales of iPhones —and initially smirked in contempt of its inability to execute Adobe Flash applets and regularly announced how much they hated that users were unable to compile their own kernel or side-load bootleg apps from random untrustworthy sources —none of that helped predict what was about to happen. It also didn’t stop iPhone from blowing up into a force that completely destroyed every other existing smartphone platform of the day within just its first few years.

Giant established mobile phone makers Nokia, Blackberry, and of course Microsoft’s Windows Mobile partners such as Samsung and Sony formerly had large unit sales. In fact, Nokia and Blackberry kept selling huge unit numbers of phones even as it became clear that they were completely outgunned and had no functional strategy for competing with iOS. Their unit sales collapsed suddenly and spectacularly, offering no real indication of health until it was too late to matter.

Apple’s iPhone wasn’t simply stealing unit numbers away from Nokia and Blackberry —it was building upon the installed base of its satisfied Mac and iPod users. Apple’s installed base, not merely of machines but of users—was increasingly growing more important to understanding Apple’s potential for success than just the unit sales it sold each quarter. While initially small, the unit sales of iPhones meant that Apple was attracting buyers into its retail stores, where it could sell them Macs and other products.

Apple’s installed base begins creating its own weather

By 2010, Apple’s installed base of users was large enough to be sold a new category of device. Apple adapted its iOS architecture to deliver the larger, tablet-sized iPad that year, which undercut the foundation of the conventional PC market and caused the entire Windows platform to tilt sideways as users flocked to Apple’s dumb-simple device by the tens of millions every year for a period of time comparable to reign of Windows 95 through Windows XP.

Three years after launching iPhone, Apple’s installed base had grown large enough to support an iOS tablet

The media narrative that insisted that Apple was just around the corner from once again being outnumbered by commodity was proven wrong over an extended period of time, first by iPhone, then by iPad. Additionally, unit sales of Macs were incrementally rising, but something else was also happening: its installed base was growing even faster. By 2013, Apple could announce that its installed base of Macs had doubled over five years, reaching 72 million.

The size of Apple’s installed base was now capable of launching another new product category: Apple Watch, which inherited the sports-centric, wearable functionality of iPod, and added a fashion-oriented element of exchangeable bands and customizable faces. Its tight integration with Continuity, Health, Home, Siri and App Store titles helped it to grow within Apple’s installed base of tech-hungry buyers even as Samsung’s larger unit sales of Androids did virtually nothing to launch Galaxy Gear into a functional orbit.

Microsoft’s once important Windows platform was similarly unable to drive sales of its cheaper Band, and despite its supposedly vast “leading” platform of Android, Google’s Wear efforts have flopped as well.

Over the last year, Apple sold more than 217 million iPhones, 43 million iPads and 18 million Macs. Those are the last official unit sales numbers we’re going to get. Apple also revealed this year that the Mac installed base had grown to 100 million.

That might sound small in comparison to iPhones, but this year Amazon was applauded for having 100 million Prime users. In a world of shrinking PC sales, Apple is not just bucking the trend in growing its unit sales but is expanding its core installed base of users.

This year, Amazon announced 100M Prime users and Apple announced its 100M active installed base of Macs

Rather than understanding the integrated nature of Apple’s businesses and how its product sales feed each other and launch new categories, many analysts and industry pundits have been distracted by focusing unit sales of specific categories. This is reflected in observations along the lines that Apple’s non-iPhone businesses—Mac, iPad, Services and Other—are all so small compared to iPhone in units that they are a “rounding error” or “barely move the needle.”

The reverse is actually true: Macs and iPad are collectively a $44.3 billion business, while Services and Other products generated over $37 billion and $17 billion respectively.

Rather than competing with iPhone for attention, Apple’s base of iPhone users is driving business to its other segments—which are individually about the size of Amazon Web Services or Facebook! Conversely, the hardware segments of companies that don’t have an iPhone business, like Google Pixel and Microsoft Surface (about $4.5 billion), are a fraction the size, if they can register at all.

It’s a huge stretch to say that Google’s search is driving Pixel at all, or that Windows, Office 360 or Azure are driving Surface.

Why a installed base of people is far more valuable than quarterly units sold

Apple no longer needs to desperately prove that it can entice PC users to switch to the Mac. Instead, it is increasingly leveraging its much greater installed base of iOS users to sell Macs. Beyond its 100 million Macs, Apple now has an installed base of users with 1.3 billion active devices. This installed base of users is more important than units sold for multiple reasons.

Firstly: for third party developers, the number of new Macs sold per quarter is far less interesting than Apple’s growing, premium installed base of Mac users. The Mac installed base of users is both growing large enough to support new development and is also more likely to pay for software and services—certainly more so than users in Microsoft’s PC platform who largely weren’t even willing to pay to upgrade to Windows 10. Google’s Chrome OS platform is not only tiny, but almost entirely made up of K12 schools looking for a nearly free solution.

If you combine Windows PCs and Chromebooks, various vendors’ unit sales look more significant than they really are—particularly if you compare them against only Apple’s Macs and segregate iPads into a separate category, as research firms like IDC do. But Apple’s installed base of premium users tells an entirely different story, one that’s actually true.

Secondly: the Continuity and familiarity between Macs and iOS are actually quite important, but goes missing when you break down Apple’s installed base of devices into units of products. Further, the similarities in development and coding tools between Macs and iOS means that companies that have already invested in iOS because of its size and importance can repurpose much of what they already know to bring their software to the Mac.

At WWDC 2018, Apple introduced expanded plans to drive Mac development via iOS

Apple is making this even easier in its recent initiative to enable iOS UIKit apps to run on Macs—starting this year with its own internal iOS apps including Home, News and Stocks, and expanding next year to allow third parties to bring their iOS apps to the Mac App Store. The tight integration of Apple’s huge installed base of users is not reflected in Mac unit sales alone.

Thirdly: the WinTel PC economies of scale that once worked against Apple have now virtually vanished. Instead, you can observe even more powerful economies of scale in Apple’s internal development, where features created for the more than 1 billion iOS devices can be adapted to work across its 100 million Macs. This includes services like Maps, Siri, and News, which would have been impractical to build just for the Mac.

Apple’s massive, highly profitable iOS mobile platform allows it to pay for other new technology investments that benefit Macs, including APFS and its custom T2 silicon with Apple’s custom SSD controller, encryption, support for Hey Siri, and security for features like Touch Bar and Touch ID.

Looking just at unit sales of Macs, Apple’s investment in macOS—creating a substantial new version each year, with a half dozen minor updates in between, along with related software, hardware, and firmware technologies used in Macs—barely makes any sense.

Other PC makers that maintain global unit sales of 20 million computers are largely shipping commodity hardware components packaged with Windows, with very little proprietary feature innovation. They can’t afford to invest very much into their PC business. No PC makers have a massive, wildly profitable mobile device business that subsidizes development of new technology. And the declining nature of the conventional PC market means that Microsoft is increasingly less interested in driving investment in Windows development.

More importantly, in lacking a large, loyal installed base of users, generic PC makers can’t count on anyone buying its new products, but must instead compete against other generic PCs almost entirely on price. That requires making value engineering design compromises that help differentiate Macs as premium machines.

The scarcity of high value, new unit growth

Next to Apple, large mobile device makers such as Samsung, Huawei, and Lenovo are barely making money on their mobile devices and all appear to be losing money on PC and tablet sales. None of this hardship is reflected in their high unit sales, which are increasingly unsustainable in a world where there is no more overall growth occurring in PCs, tablets or even phones.

Huge potential expansions of volume shipments into new regions are growing scarce. And the growth that is occurring is happening in emerging countries where already slim margins are being pared down even further by cutthroat pricing competition among device makers. While Apple has some near-term hurdles to jump in markets like India, its long-term strategy is maintaining iOS as an aspirational brand, so that once there’s an installed base of smartphone users, it can upgrade them to iOS the same way it upgraded Americans from Windows Phone and later Android; Japan and Europe from Symbian; and China from Linux and Android.

All of those territories were once sold huge unit sales volumes of non-iPhones for years before Apple entered and began selling them iPhones, and then sold its iPhone users on iPad and Macs, and then Apple Watch, and increasingly apps, subscriptions, and other Services.

Functional business model vs failures

It will be much easier for Apple to upgrade the world to higher-end gear than it will be for the collective commodity licensees of Windows and Android to find new markets to sell more units.

In part, that’s because Apple has a functional business model for increasing the desirability of its products in a crowded field. For the last twenty years, Apple has consistently been selling hardware at a profit that can fund investment in new technology. And rather than that model wearing out as a strategy, it is working increasingly better over time, launching new categories of products and enhancing the lives of Apple’s base in a way that retains their loyalty. The base is growing substantially and the price they are willing to pay keeps increasing.

Alternatively, commodity hardware producers have been locked in a vicious cycle of lower prices and even cheaper competition that is driving them out of business. Slim margins aren’t enabling them to invest in technology, and like Apple in the 1990s they are locked out of the economies of scale that the most valuable mobile platform is driving.

The standouts that are seeking to copy Apple’s model, including the Microsoft Surface, Google Pixel, and Samsung Galaxy brands, are spending billions on product development that isn’t resulting in high volume sales or sustainable profits; instead, they’re merely burning up resources generated elsewhere by those companies. As Zune, Windows Phone, Nexus phones, Chromebook Pixel, and Galaxy Player all demonstrated, unsustainable sales volumes will eventually result in failure, despite many assurances that these companies are invested in a long-term approach.

Vía Appleinsider

Apple’s 8 years of iPad: a revolution in iOS computing

Eight years ago today, Steve Jobs introduced iPad, positioned as a new device category between the highly-mobile iPhone and conventional Macs. Some critics were disappointed that it wasn’t a Mac in tablet form; others were upset it wasn’t a telephone, that it wasn’t smaller, that wasn’t larger–or that it effectively was a larger iPod touch. All critics have since agreed that iPad is a disastrous, disappointing problem Apple should feel bad about despite it being the most popular, most profitable, most influential new form factor in personal electronics since iPhone itself.

 

A Pad, born without a viable route to market

By 2003, Apple’s iPod was on its way to becoming a blockbuster hit franchise. The new music player had shifted the company from being a specialized PC maker into a new force to be reckoned with in consumer electronics. Internal development subsequently began on an even more ambitious project: a lightweight tablet device oriented around Apple’s new Safari web browser, internally referred to as “Safari Pad.”

Work on thin, light ultra-portable network computers had been going on in labs outside of Apple for many years, but most of these were based around the idea of a server-hosted UI displayed on a highly mobile, dumb terminal connected by a fast wireless network. By the early 2000s, WiFi was solving the problem of a fast-enough network. However, the concept of tethering tablets to a remote server doing the heavy lifting hadn’t taken off.

Apple’s approach with Safari Pad followed a familiar strategy for the company: making the local device smart enough to work on its own, rather than being just a dumb video screen blasted with updates over the wire. However, one obvious problem for Safari Pad was that Apple’s customers were already accustomed to using the rather heavyweight Mac UI, based on a precise mouse pointer and keyboard. Selling them on a feature-reduced tablet powerful enough to do some tasks but lacking the horsepower of a typical Mac was seen as a stretch, particularly at the price such a device would require.

Apple’s Newton Message Pad 2000 with expansion slots. | Source: Aaron Eiche

Apple had the failure of its Newton MessagePad (which Jobs finally canceled in 1998 after four years of unimpressive sales) fresh in mind. The state of the art in developing a “smart screen” handheld tablet that attempted to sort of be a smaller desktop computer simply couldn’t deliver enough valuable functionality and performance at a price attractive to the mainstream market. A simpler, cheaper PDA (such as a Palm Pilot) was good enough for many, and for everyone else it made more sense to buy a fully-capable notebook computer.

In parallel, Microsoft had been attempting to get its PC partners to sell Tablet PCs: essentially Windows notebooks either in a stylus-driven slate format without a keyboard, or a “convertible” notebook with a complex hinge that tried to coax a standard old laptop to jump through new hoops. But these had all repeatedly failed, wave after wave, as buyers saw too little new functionality at too high of a price compared to the basic bog-standard PC notebook.

Scaled down to scale up

Work on Safari Pad at Apple was instead identified as an ideal starting point for developing a more sophisticated mobile phone rather than a scaled-down notebook Mac in the shape of a tablet.

Prior to iPhone’s debut in 2007, “smartphones” were barely capable of running simple Java applets, playing a limited number of MP3s, sending simple text messages and pulling up the “baby Internet” of simplified mobile web pages using WML, iMode or WAP to spoon-feed content to anemic devices.

By scaling down its macOS frameworks and core OS to run well on a newly-emerging class of ARM chips, Apple was able to launch iPhone as a huge leap in mobile performance, capable of browsing and navigating actual web pages; sending and receiving standard emails with attachments; organizing, playing and buying music and videos–and even browsing Google Maps using a new mobile interface designed by Apple to make Google’s maps for the web into a flawless, multitouch experience equally impressive to its Safari, Mail and iTunes apps.

iPhone rapidly vaulted from a ballsy bet into a massive success, cloning the iPod’s successful iTunes Store into a new iOS App Store where third party, powerful mobile iPhone apps could be developed for a rapidly expanding audience of enthusiastic buyers.

After creating a platform of mobile iOS users that was significantly larger than the installed base of its Mac buyers, Apple was now in the position to sell its new iOS users an expanded tablet-sized device that its conventional Mac users initially would not have seen as powerful enough to do their familiar tasks.

And sure enough, when Apple launched iPad in 2010 it was dismissed and critiqued by many Mac users as not being powerful enough, but enthusiastically adopted by people who were relatively new to iPhones and eager to use their familiar apps on an even larger canvas.

Apple introduced iPad as a large, thin iOS canvas, not new Mac alternative

 

A success story expressed as a crisis

Sales of Apple’s new “big iOS device” were far higher than analysts had expected. They looked at existing tablet customers, mostly a small niche of people drawn to various fragments of Microsoft’s Tablet PC project, and saw very limited potential for a new tablet. They looked at existing PC and Mac users and saw audiences who expected tablets to match the features of a “full desktop OS,” including things like rendering Adobe Flash content on the web and working with application documents in multiple overlapping windows.A primary reason why analysts are so frequently wrong about Apple is that they look at the company through the distorted lens of the status quo

A primary reason why analysts are so frequently wrong about Apple is that they look at the company through the distorted lens of the status quo, expressed in the generally unsuccessful (either by lack of ambition or giddy credulity) new product attempts of its rivals, or the basic commodity offerings they’ve been selling on a runway that leads toward lethal price erosion.

iPad was broadly seen as a failed attempt to replace the Mac, something it doesn’t attempt to do, and which would be foolish for Apple to aspire to do. Apple was quite clearly familiar with the fact that it was selling far more iPhones than Macs. While it was doing everything it could to expand Mac sales, iPad offered an opportunity to sell a new type of computing device to users familiar with iPhones but not Macs.

The idea that Apple was trying to shift its Mac customers (who every few years were paying around $1000 to upgrade their device) to instead buy a tablet priced at around $500 or less is simply asinine. iPad was targeted expressly at iPhone users who wanted to expand their iOS experience.

This strategy clearly paid off. Sales of the new large iOS devices boomed and then boomed again with the introduction of iPad mini, which delivered the same “larger iOS experience” in a lower priced package. However, after reaching a peak in 2014, sales of large iOS devices with iPad branding began falling.

Apple’s latest reported FQ4 unit sales of iPad have fallen by 26 percent since the Q4 peak back in 2014. The company will announce its holiday quarter sales next week, and those numbers will clearly be far below the all-time quarterly high reached in the winter of 2014: a whopping 26 million iPads sold in just three months.

The same people who opined from their soapbox blogs that iPad needed to be more like a Mac to attract buyers like themselves subsequently congratulated themselves for outlining why iPad would fail as they predicted. But they were wrong on both accounts. iPad sales went down because Apple began offering a “large iOS experience” integrated into its larger-screened iPhones starting with iPhone 6 and 6 Plus.

This wasn’t a problem for Apple because iPhone buyers tend to replace their phones faster than the typical refresh cycle for iPad. Apple didn’t force buyers to shift from using an iPhone and an iPad to a larger iPhone Plus; it simply offered a wider variety of options to attract as many different kinds of buyers as possible.

However, Apple didn’t ever scale down its Mac lineup to make a macOS tablet, or to bring windowing or other desktop Mac legacy to iOS. The most obvious reason for Apple’s one-way expansion is that the Mac users base is (relative to iOS) quite small and is only growing very slowly. There’s simply very little great potential to spawn new product categories from the stalk of that user base.

MacBook Pro is not evolving into an iPad

 

The premise of iPad

The key value of iPad is that it delivers a larger canvas for familiar iOS apps (and is easy for existing iOS developers to target). It accomplishes this by focusing on what makes smaller iOS devices great: they are simple to use and aggressively manage battery and memory use to deliver extended battery life on an affordable, highly mobile device.

Layering on the complexity of the more sophisticated Mac UI–which was designed to be dependent upon a larger power supply and the assumption of a faster processor and availability of more RAM and copious storage–is how Apple would strip value from iPad, rather than being a way to improve it.

By keeping its iPad and Mac lines distinct, Apple has set clear expectations for each, and made each very good at different things. There is some overlap; writers can type on either; musicians can compose and perform songs on either; artists can paint and sketch on either and business people can present, chart and message on either.

However, the two products are aimed at very different types of uses, without a mingling of expectations that would only complicate the decision of whether high mobility or full performance is clearly more important to a specific task. Hybrids in mobile electronics are typically worse than a product designed to be optimized for a specific task, an idea conveyed by Tim Cook using the phrase “refrigerator-toasters”

Starting at the end of 2015, Apple released iPad Pro. Rather than being a transition or convergence of iPad and Macs, it followed the same pattern Apple initiated in making a new, larger and more powerful version of its existing, popular iOS device. Apple separately enhanced its MacBook and MacBook Pro lines to focus on improving what makes Macs great, but it didn’t ever mingle the two together to create a hybrid.

That’s because hybrids in mobile electronics are typically worse than a product designed to be optimized for a specific task, an idea conveyed by Tim Cook using the phrase “refrigerator-toasters.” There are probably not a lot of hardcore Mac users who rushed out to buy an iPad Pro to replace their notebook. That product was intended to be a more powerful iOS experience, not a way to down-sell Mac users.

In retrospect, it’s hard for an intelligent and informed person to criticize Apple’s strategic course, given its trajectory. While plenty of people insist that Apple should be following their advice, the fact is that Apple’s approach has sold the most tablets and the most premium notebooks. Microsoft, which is often deluged with praise for following a different path from Apple in offering its Surface tablet-hybrid notebooks, has not come even remotely close to achieving similar sales.

At some point, if you’re advising the winner of a game to follow the tactics of the loser, you have to stop and admit that your advice is really stupid, even if you manage to deliver your ideas in a way that is influential to people who read your work and nod along with you without any capacity for critical thinking.

Contempt of competence

The volumes of irrational hatred, contemptuous derision and frothy scorn that have been sprayed in the direction of Apple’s iPad are quite incredible, given that actual buyers immediately began adopting Apple’s modern vision of highly-mobile, slate-sized computing, and that those sales have consistently maintained a lead over all other rivals for a solid eight years, the entire span of time that tablets have sold in meaningful volumes.

From its original launch, criticisms were fired at nearly every aspect of Apple’s new tablet. A review of the media’s coverage of the new iPad in 2010 makes it clear that very few members of the media (or financial analysts) saw even a sliver of the real potential of the new product, and they didn’t come around until Apple began reporting its sales figures.

Expressing a rare standout opinion, David Pogue of the New York Times noted of naysayers at its launch, “That [criticism] will last until the iPad actually goes on sale in April. Then, if history is any guide, Phase 3 will begin: positive reviews, people lining up to buy the thing, and the mysterious disappearance of the basher-bloggers.”

But by and large, the iPad was equated with Microsoft’s Tablet PC and Amazon’s Kindle and mocked as “over-hyped and under-delivered,” while pundits demanded 2.0 features a year early. Hours after the iPad’s unveiling, the phrase “iPad a disappointment” became a “spicy” trending topic as ranked by Google. Bloggers offered top ten lists of “reasons not to buy” the iPad.

Dan Lyons, then employed by Newsweek, had built a career of mocking Jobs. While he had plenty of nice things to say about free equipment Microsoft sent him to review, at the launch of the original iPad he sniped, “I haven’t been this let down since Snooki hooked up with The Situation,” adding in his “insta-reaction” that “Jobs himself seems tired and low-key. Speculation about his health, and its impact on Apple’s ability to innovate, may only increase after today’s event.”

It’s been so long, it’s hard to remember that the people who today say that Apple can’t innovate without Steve Jobs were less than a decade ago saying Apple couldn’t innovate because of Steve Jobs. The best way to convincingly lie is to incessantly repeat overtly preposterous nonsense billowing from a crowd of other aligned liars, because those people will occasionally include an endorsement of your credibility among the lies they spew.

Lavish praise for imcompentent flops

A year after iPad shipped, it had immediately become the most popular tablet computing platform, handily outselling a decade of attempts by Microsoft and its partners–including HP, Dell and Samsung–to sell Windows Tablet PCs.

Yet many of the same bloggers and journalists who had derided iPad out of the gate turned around to express giddy anticipation for Google’s Android 3.0 Honeycomb tablets in 2011, which attempted to deliver a similar form factor (albeit being heavier and thicker), promised functional support for Adobe Flash (without delivering, among a series of other sloppy software problems) and claimed to usher in new innovation and competition (although they really just attempted to drive prices higher), with devices that weren’t even ready for sale and wouldn’t be for months. Every last Honeycomb tablet was a huge flop.

Outside of Google’s failed Android tablet platform, RIM’s BlackBerry Playbook also basked in the giddy hopes of journalists seeking to find a dramatic rival for Apple’s iPad, right up until it failed to make any real impact among the corporate users it was supposed to have wooed even before being delivered, solely on the basis of Blackberry brand recognition.

Palm’s unfinished webOS TouchPad also enthralled critics, who then marveled at the potential suggested by Palm being acquired by HP. No doubt the company that had flopped around for a decade delivering tablet turds for Microsoft would be quick to pop out a wonderful TouchPad, despite webOS never making any progress as a phone.

Amazon attempted to reanimate the cadaver of RIM’s PlayBook by house-branding a refreshed version of the device (from the same contract manufacturer) as Kindle Fire. Yet Kindle Fire hasn’t really ignited anything and certainly didn’t have the intended goal of stoking an Amazon-controlled mobile hardware platform. Further efforts by Amazon to build its own iOS with Fire Phone were a disaster, and even the remaining bits it salvaged, particularly Alexa’s verbal interface, have largely delivered flash and hype without much useful heat.

More recent efforts by Google to turn Android tablets around have been profitless busywork. Intel’s attempts to defibrillate Android tablets with its Atom chips failed despite incredible billions spent on subsidies. Android tablets are now nearly as forgotten as a strategic initiative as its Android Wear watches, robots and Google TV.

With new iPad Pro models expanding the capabilities of what an iOS tablet can do, with corporate partnerships expanding the use cases for mobile workflows in the enterprise and with new attention to iPad-specific productivity features in iOS 11, sales of iPads are again on the rise. And with users increasing adopting iPhone X as a more compact phone, we may see a further expansion of users augmenting their phone experience with the larger canvas of iPad.

But at no point will iPad focus on trying to be a Mac for global iOS audiences who increasingly don’t know anything about the Macintosh.

Vía AppleInsider

Apple will only stream 4K iTunes movies, not offering downloads #HolliwoodWins

To be honest, is not a secret that Holliwood was never happy about the digital downloads on any platform, since they asume is a pinpoint to piracy, The true has proven the opossite since most times, the same studios share their movies to the P2P networks without any help – made by some angry employ that wish revenge and send a costly movie to the network – and try by all means, stoping innovation son they keep the people on the teathers and buying tickets – something the asume they can control – and asking excesive rules to stream providers – or making them pay expensive royalties for their contents – and one of those seems to kick hard the Apple TV.

Now, thanks to the News Portal Appleinsider, we know that the 4k movies iTunes were promising on the WWDC conference a few days back, will be in fact, streamed to the device and not store on it – something ala Netflix – wich will not allow offline viewing – Hollywood crap stands here – wich make a lot not so happy. The big advantage in buying HD movies from iTunes in the past was the hability to keep that big files on our iPhone or iPad -handy to keep children happy or calm in long roard trips – and now, since all HD movies are now 4K too – on the case it applies of course – this will be impossible – and to be honest also very impractical due storage limitations.

With the Apple TV 4K launching on Friday, people hoping to upgrade their desktop iTunes movie purchases to 4K may be disappointed —Apple is only streaming video in that resolution, not offering downloads, according to an official support document.

“You can download a local copy of an HD movie, and you might be able to download HDR and Dolby Vision versions, but you can’t download a 4K version,” Apple says. The same webpage recommends at least 25 megabits per second of bandwidth for 4K streaming, and notes that falling below this may automatically switch users to 1080p or lower.

It’s possible to stream locally-imported 4K video from one Mac to another via iTunes, AppleInsider can confirm, suggesting that Apple’s decision isn’t due to software limitations.

The situation could be a result of deals negotiated with most major Hollywood studios, which mean that people buying iTunes titles get 4K on the Apple TV at no extra cost. Limiting the extra resolution to streaming could be a way of deterring piracy, and/or keeping Blu-ray disc sales alive.

People have discovered a number of limitations in the run up to the Apple TV 4K launch. The set-top won’t stream 4K YouTube videos, and is currently missing support for Dolby Atmos surround sound, though that should arrive later via a tvOS update.

Vía AppleInsider

First look: Apple Watch Series 3 with cellular: stainless steel vs. aluminum

The new Apple Watch Series 3 has arrived, and the News Portal AppleInsider got early access to the device and are offering a closer look at what to expect from the next-generation model, including new packaging, a new sport loop band, and the controversial Digital Crown red dot.

For Friday’s launch, we got our hands on two models: the space gray aluminum case with dark olive sport loop ($429), and the stainless steel case with milanese loop ($749). Both are 42-millimeter size, and both come with built-in cellular LTE connectivity.

For a previous Apple Watch owner, the first thing you’ll notice with your purchase is new packaging, at least for the aluminum model (previously known as sport). While previous purchases came in a long box where the watch and bands were stretched out, the aluminum and stainless steel versions both now come in square boxes.

Interestingly, while the pricier stainless steel model has an easy-to-remove plastic wrapping with convenient pull tab, the aluminum model is covered in vacuum-sealed plastic and must be torn to be opened. In other words, one of the things that your extra $320 gets you is an easier-to-open box.

Once inside, the watches are displayed in the same manner, but the stainless steel model again has some small, finer touches.

While the aluminum model is presented with a softer plastic insert to keep the band in shape, the stainless steel model has a stiffer cardboard insert. And the magnetic attachment on the charging cable has a plastic back with the aluminum model, but features a metal back with the stainless steel version.

Both come with the same 5-watt charger and instruction manual.

And internally, they both feature the same components, including the S3 dual-core processor and W2 wireless chip, as well as a dedicated LTE radio, allowing for data on the go without a connected iPhone.

The main differences between the two models are on the outside. Beyond the stainless steel case, the step up in pricing also gets users a sapphire crystal cover over the OLED display, which is more resistant to scratches and scuffs.

The sport loop band on the aluminum model is an entirely new band option made by Apple. It’s a lightweight and soft cloth band with a velcro attachment. As shipped, the band loops through the bottom of the watch face.

Setting up the new Apple Watch Series 3 is much easier than before thanks to the W2 chip, allowing an iPhone and the wearable to easily recognize one another and begin the pairing process. And if you’ve used an Apple Watch before, you can restore those settings and apps to get up and going just as you were before.

Vía AppleInsider

Apple Keynote 2017, o porque siempre Apple hacer maravillas con sus demoshows #GeekGasm

Este 12 de septiembre Apple lanzo la WWDC (Conferencia de Desarrolladores de Apple) en el nuevo Steve Jobs Teather en su nuevo Apple Park y con ella el evento de gadgets mas esperado de la industria, sin atreverme a dudarlo, el evento como tantos otros ha sido un verdadero desfile de caramelos para geeks con varo que pueden darse el placer de adquirir estos maravillosos gadgets #FuckingAwesome.

Con el lanzamiento del iPhone 8 y 8 Plus, Apple reafirmo su deseo de innovar en la parte que mas importa, crear una experiencia completa de uso de interface e integración de hardware que nos llama la atención por el detalle que siempre le da. Para Apple sus clientes son lo más importante y crear productos memorables le mantiene en la vanguardia de la creación de nuevas tecnologias.

Apple TV 4K con soporte HDR

Uno de los dispositivos más olvidados de Apple, el Apple TV recibió una actualización tanto de software como de hardware que hacia años le era necesaria. Con su nuevo soporte para películas en 4K y soporte para visualización HDR, ademas de la oferta en 4K en la iTunes Store, Apple podrá endulzar los oídos de la industria al darles un espacio en los bolsillos de los usuarios de Apple que son bien conocidos como buenos consumidores de Apps, Video y Música – a diferencia de la inmensa pirateria en el lado de Android – y con ello salvar una industria que hace años no sabe como volverse más rentable y que se siente rebasada por las oportunidades digitales – si no pregunten a Hollywood que restringe la distribución de sus películas en servicios de streaming o a Disney que desea sacar sus películas de Netflix, la mas grande distribuidora de contenido via streaming en el mundo y crear su propio servicio, raro para Disney que parece no entender a los millenials – y por ello se aterran de ver como cada ves menos la gente elige ir al cine.

El precio del Apple TV se queda en 179 dólares para el modelo de 32 Gigabytes y 199 dólares para el modelo de 64 Gigabytes, como dueño de varios de estos dispositivos lo recomiendo por la facilidad de uso y su magnifica integración con el resto de la linea de productos de Apple.

Si desean saber mas de este maravilloso Streaming Box, prueben Apple, en  apple.com/tv.

 iPhone 8 y 8 Plus

Cada año Apple por estas fechas tiene una actualización importante, tanto de software como de hardware y con ello y el novísimo iOS 11, se estrenan mejoras que por meses fueron anunciadas a través de cientos de rumores.

El Cambio es magnifico e incluye el soporte directo para el nuevo AR Kit, que permitirá a los desarrolladores de software crear aplicaciones de avanzada para realidad virtual – y perfecto, tras el lanzamiento del Google AR Kit hace unas semanas – esperemos que la competencia de estas grandes marcas generen contenido y aplicaciones maravillosas para los usuarios de ambas plataformas.

Se equipo al iPhone 8 Plus con una cámara de 12 megapixeles con sendas mejoras para el soporte de AR, giroscopios mas precisos y una óptica mas sofisticada. Con soporte de compresión por hardware ademas permitirá almacenar mas video y mas imágenes en el mismo espacio, algo muy necesario en estos dispositivos que carecen de almacenamiento externo.

Apple no se queda atrás con el soporte para recarga inalámbrica y hace tanto el iPhone 8 como el 8 plus, así como el iPhone X compatibles con los estándares de recarga inalámbrica, abriendo posibilidades infinitas con estos dispositivos.

Lo mejor, sin embargo, ademas de las mejoras de hardware, sera el nuevo iOS 11 que estará disponible a partir del 19 de septiembre e introduce sendas mejoras en todo el sistema. Esperamos con impaciencia este disponible para probarlo.

 iPhone X

El caramelo de Apple este año  fue el iPhone X y lo hizo al estilo de Apple, anunciándolo como un dispositivo revolucionario, que de hecho lo es.

Con la pantalla de mayor resolución del mercado, soporte para grabación 4K y Full HD 1080p a 240FPS, un bisel de acero inoxidable y un cuerpo delicioso de cristal en ambas caras – al estilo del iPhone 4 de hace ya algunos ayeres – traen de regreso al iPhone,  la elegancia que caracterizo a ese dispositivo.

El nuevo procesador A11 con Red Neural, abre muchas posibilidades de desarrollo de software que Apple podrá aprovechar para sus productos. Ademas potencia el nuevo Face ID, que ademas de permitirnos desbloquear nuestro dispositivo, nos permite por ejemplo, hacer uso de los nuevos Animonjis y darles vos y expresión usando nuestra cara solamente, una innovación que abre el camino a muchas modos interesantes de interacción para juegos, aplicaciones y más – piensen en los addons para rostros de Facebook Messenger y Snapchat potenciados al 1000% – que seguramente cambiaran mucho de lo que nos permite hacer con nuestro smartphone.

El nuevo diseño de extremo a extremo de la pantalla, permite aprovechar el espacio extra que ademas, al eliminar el Touch ID se obtiene en el teléfono. Y con una pantalla de  2436px por 1125px que Apple denomina el Super Retina Display, la más alta del mercado hasta el momento, con contraste de 1 a 1 millón permite colores con una relación de contraste maravillosa. Con el soporte Dolby Vision y relación de color compatible con HDR10, soporte True Tone le dará  a las películas y fotografías una calidad visual enorme que esperamos disfrutar pronto.

Lo mas interesante del nuevo Face ID es su enorme precisión, permite, a través de un emisor infrarrojo de mas de 30’000 puntos, escanear en tiempo real el rostro del usuario y desbloquear el dispositivo sin mas acción por parte del usuario. Apple afirma que tiene una precisión muy alta, al afirmar que solo 1 intento entre 1 millón podría desbloquear de manera errónea el dispositivo, contra el Touch ID que tenia una tasa de 1 entre 50,000 intentos.

El precio de este delicioso caramelo andará en los 999 dólares y promete vaciar nuestras cuentas bancarias y obligarnos a donar órganos o miembros del cuerpo para obtenerlo – no somos tan fans pero la verdad es un aparato muy atractivo -.

iWatch

El SmartWatch mas vendido del mundo vuelve a enamorarnos con sus prestaciones avanzadas, esta ves, una prestación que muchos usuarios rogaron por tener y era la habilidad de poder recibir llamadas aun si el iPhone no esta cerca del dispositivo – una mejora sustancial, puesto que podrá funcionar sin necesitar estar unido a un iPhone todo el tiempo – esto estará presente en la version 3 de este hermoso SmartWatch y que promete, al menos en su modelo más caro, liberarnos del yugo del iPhone -aunque la batería sigue siendo un problema a remediar, y en este modelo con todas las mejoras, apenas dará 8 horas, igual al modelo anterior -.

Con la llegada del Watch OS 4 y sus sendas mejoras en prestaciones y características el nuevo iWatch seguramente sera el wearable que todos comentaran, y del que todo mundo querra comprar – aunque el costo sigue algo elevado – pero siempre se puede soñar.

Con información de Apple Media / Imágenes de Apple Media

Filtran Documento Interno de Apple que determina que averías son aceptables por el servicio técnico

Si eres de esos usuarios con manos un poco torpes que han dejado caer su iPhone al sanitario, que lo tiraron desde una altura considerable o simplemente te fallo por alguna razón desconocida, y estas buscando hacer válida tu garantía con Apple, recientemente se filtró un documento con el cual se capacitan a los técnicos de servicio Apple para saber bajo qué condiciones un dispositivo ese aceptable para entrar a servicio.

Business Insider se hizo con el documento interno llamado “Guía para la inspección visual y mecánica” o VMI en inglés, de la que los técnicos se sirven para saber si tu dispositivo entra en la garantía y se deben hacer responsables de él, y también en los casos en los que esto no es posible, debido a los costes. El documento es muy enfático en algunos temas y deja al descubierto las malas prácticas de la industria, por ejemplo, si el técnico detecta un pixel muerto – o varios de ellos – en el dispositivo, no está autorizado a sugerir el cambio a menos que el cliente expresamente lo pida, y en otro tenor, si la pantalla tiene pixeles muertos, está obligado a cambiarte el dispositivo o reparar el LCD – o el OLED en los nuevos dispositivos – aunque tenga otras fallas, tales como filtraciones de agua o golpes. Lo mismo ocurre si se tiene una rajadura en el cristal sin un punto de impacto cercano o si la espuma de la cámara FaceTime – como es el caso de mi iPhone – está desalineada.

Sin embargo, el documento presentado por Business Insider, muestra que los técnicos harán un examen minucioso del dispositivo buscando evidencia de líquidos en el interior del teléfono, por lo que si la razón de llevarlo a garantía es una caída al inodoro se les negara la garantía, aunque si tienen Apple Care y es posible la reparación, les ofrecerán un costo reducido. Solo el caso de que el iPhone ha sido manipulado o dañado de manera intencional, si le falta una pieza o está roto en varias partes serás rechazado sin más.

Así que cuiden sus dispositivos, una funda de goma ayuda bastante, y si lo usan cerca del retrete, tengan precaución.

Via Business Insider

Deutche Bank finalmente dejara de usar dispositivos BlackBerry

Hace años, BlackBerry era símbolos de negocios y de los hombres de negocios duros que los llevaban a buen puerto, pero hace una década nació el iPhone – y el resto de los droides clonados – y las ventajas de tener una plataforma abierta y competente hizo que muchas empresas comenzaran a desarrollar productos para esta plataforma, no es un misterio que en muchos casos los mas reacios al cambio, tenían reticencia por el temor a la seguridad y aparente invulnerabilidad de los dispositivos BlackBerry – y la evidente ventaja de tener un servidor centralizado que solo BlackBerry daba – pero el tiempo paso y los usuarios comenzaron a usar cada ves mas los dispositivos iOS y Android y cada ves menos los de BlackBerry, y la otrora maxima representante de los dispositivos móviles tuvo que hacer cambios para adaptarse al nuevo mercado aunque ya era tarde. La calidad del software de los nuevos dispositivos y su funcionalidad hizo que se volvieran los favoritos del mercado, y aun los más reacios defensores de BlackBerry tuvieron que cambiar de idea.

Y de esta miríada de antiguos usuarios de BlackBerry, tenemos a Deutche Bank que ha decidido dar el zarpazo final a los últimos dispositivos BlackBerry que aun usaba y por fir estandarizara toda su operación en dispositivos iOS.

En un reciente reportaje de Steve Aons y Gerrit De Vynck de Bloomberg, notaban que algunos clientes del banco les parecía gracioso que el banco aun utilizaba BlackBerrys. Tal es la brutal perdida de mercado, que la compañía dejo de fabricar sus propios dispositivos y decidió dar una licencia a la compañía china TCL para que ellos fabricaran los teléfonos.

No es un secreto que la crisis que ataca a BlackBerry – antes conocida como RIM – es brutal pero bien pudo haber sido prevenida. Apenas en 2012 BlackBerry vendía unos 32.5 millones de dispositivos, y unos años después, apenas este año pasado, solo alcanzo a vender unos 0.8 millones de aparatos, y muchos culpan al mercado dominado por Android pero la realidad es que su incapacidad de innovar fue lo que los llevo al traste. Tuvieron la oportunidad de innovar y ser aquellos que rompieran el mercado móvil pero al no innovar su plataforma el mercado los pateo sin piedad.

Hace aproximadamente 8 años, en 2009, Deutche Bank hizo un reporte de la penetración de dispositivos iOS en el mercado empresarial, en un tiempo en que Apple distribuía apenas unos 2 millones de iPhones a usuarios empresariales. Dos años después, un estudio interno del banco rostro una respuesta positiva en el uso de iPhones para tareas de la compañía, reemplazado los viejos dispositivos con teclado físico. El estudio dio cuenta de que “la interface del dispositivo era muy superior en términos de velocidad y accesibilidad” ademas se menciono que el trackball de los dispositivos BlackBerry era arcaico y difícil de usar. Debido a la negativa de BlackBerry de dar soporte a los dispositivos iOS, Deutche Bank también tuvo que dar de baja sus servidores BlackBerry y usar una implementación de la oferta de software de Good Technologies y el servidor Exchange de Microsoft.

Apenas en 2015, siguiendo las tendencias del mercado, BlackBerry decidió adquirir la compañía Good Technology en un esfuerzo de integrarse a los dispositivos iOS, un movimiento en el que claramente desean mover al juego, algo que se antoja ya complejo.

iOS se ha abierto paso en el mercado empresarial debido a las políticas BYOD – Bring Your Own Device o trae tu propio dispositivo -de muchas empresas en un esfuerzo por permitir a los empleados llevar sus propios dispositivos al trabajo en lugar de los elegidos por el departamento de IT, esto en particular le ha dado al traste a los esfuerzos de Microsoft de llevar sus dispositivos Windows Phone y RT al mercado empresarial donde apenas tiene una presencia limitada.

La facilidad de uso y la seguridad del sistema operativo de los dispositivos, así como la calidad del software en general ha permitido a Apple dominar un mercado que antes era terreno de Microsoft, o de BlackBerry, y la enorme fragmentación de sistemas operativos y de dispositivos de Android tampoco le han ayudado a esta plataforma, prácticamente empujando a los usuarios a la plataforma iOS.

Deutche Bank no es la única empresa que actualmente esta haciendo a los dispositivos iOS parte de su equipamiento de oficina, recientemente la matriz de Walmart en Estados Unidos, anuncio que usaran aproximadamente 19,000 iPads para entrenar a 225,000 empleados en los 50 estados de la union americana, y algunos corporativos como Bank of America tienen planes de integrar el iPad Pro de 10.5 pulgadas en sus empresas.

Apple ademas recientemente se asocio con SAP para implementar soluciones de software empresarial que actualmente se distribuyen a unos 47 millones de usuarios a nivel global, y con IBM, para construir apps corporativas de alto nivel lo cual cimentara a el iOS como el sistema operativo movil empresarial de excelencia para los siguientes años.

Via AppleInsider