Category Archives: Design DayDreamers

22 Creative Packaging Design Ideas Of 2020

From chocolate bars to shampoo bottles, package designs are important. They give consumers a sneak peek into what they can expect with your product. They grab attention and convince consumers to make a purchase.

A recent study by Fast Co. Design found that there were four types of emotionally compelling content that consumers search for in a product or brand: Funny, useful, beautiful and inspiring. So if you can incorporate these elements into your designs, you’re already well on your way to making an impact that will leave users wanting to take your product home with them.

This means that aesthetics really do matter, and they can make or break the purchasing power of your product. If your product isn’t wrapped in packaging that demands attention and exudes authority, then your products will continue to line shelves while others fly off of them.

If you’re wondering what goes into creating a package design that pops, look no further than the list below. Included are designs that’ll make you laugh, make you tilt your head, and make you ask questions that keep you engaged with the product.

A nice Selection of Ideas

Made Coffee utilizes modern and playful designs in its packaging.

1. Made Coffee

Stunning typography takes center stage in this Made Coffee package design. It’s elegant, sophisticated and fun — immediately pulling in the consumer and encouraging them to read more.

‘Made’ is written in all capital letters demanding authority, while the phrase “Nitro Brew” is written in a simple cursive font that adds a softness to the overall design and juxtaposes effortlessly.

There is also a playful balance of illustration to pair with this engaging typography. You get a sneak peek into the coffee making process itself with this design, and it’s soft and subtle color palette is extremely pleasing to any viewer.

And the quirky logo at the top center of the can — a strong ‘M’ with a falling droplet of coffee beneath it — really captures the essence of the brand itself.

With strong, powerful font, intricate illustrations, and playful flair, the Made Coffee package design quickly rises to the top of the pack.

Sophisticated and colorful, these Green Gate London package designs ooze fun.

2. Green Gate London

These colorful and sophisticated health and beauty products look like they belong on display on a fireplace mantel — not shoved into the back of a medicine cabinet.

Dark and sleek, Green Gate London’s packaging starts out as a cylindrical tube encased in a shiny black exterior. And it’s this background that really helps the exquisite gold logo pop. The gold foil and the funky font really add a majesty to this packaging as a whole.

But it doesn’t stop there.

Settled in the bottom half of this packaging is an intricate and colorful illustration of flowers, herbs and other greenery that emphasizes the all-natural and organic qualities of the product itself. The package designers knew what their target audience was looking for, and they gave it to them in this design.

More gold foil outlines these designs, and perfect symmetry brings all of the elements on this packaging together with simple sophistication.

And an added bonus? The founder individually places each of these labels on the products herself. Talk about caring about your brand!

This Woolf Sung Scotch package design is dark and mysterious.

3. Woolf Sung Scotch

This package design for Woolf Sung Scotch is definitely dark and mysterious — capturing the true essence of whiskey itself if you ask my opinion. The bottle itself is wrapped in a clever and carefully created label, with intricate and deep illustrations of man and wolf on the front, and a sophisticated map on the back.

The label around the neck of the bottle gives vital information about the making of the whiskey, providing just enough information to keep you informed while also leaving some to your imagination.

There’s a definite air of majesty and regalness to this packaging, and it continues with the box that holds the bottle itself. A matte black box with a simple metal plated etching of the brand name holds this whiskey in dark splendor.

This design really emphasizes secrecy, and it works. If you’re looking for a sophisticated bottle of scotch, you’ve come to the right place.

The package designs for Seed and Bean chocolates are soft and elegant.

4. Seed and Bean

Simple, soft and fun, these Seed and Bean chocolate bars really capture the organic and homemade qualities of the chocolate itself.

These vegan chocolates start out with a matte paper covering in a variety of colors based on the flavor. Their lavender dark chocolate is wrapped in a lavender-colored wrapping, their chili and lime is wrapped in a lime green and so on. It’s soft, elegant and all natural.

One of the first things to pop out at you is the logo itself — a curly and fun cursive font that spells out the brand name. And underneath this wordmark is a collection of multi-colored circles all taking on shades of complementary colors that work well with the background of the packaging.

For instance, the lavender dark chocolate utilizes circles in a range of different purples to make it stand out.

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Beneath the logo is a bit more information including the flavor, the amount of cocoa and the style of chocolate itself. These words and phrases are stacked on top of each other and alternate colors.

This chocolate bar package design is bold, balanced and fun.

This Public House Wine packaging is fun and playful.

5. Public House Wine

This modern and playful boxed wine package design really makes you want to pour yourself a glass of the good stuff.

Public House Wine was brought to life when three friends wanted to create a wine that was less intimidating to drink — and they nailed their goal with this fun and exciting package design.

The boxes themselves are easy to carry and come in colors that correspond to the wine itself — burgundy for red wine and blue for white wine. The colors are bold and bright — instantly grabbing your attention. The two other colors central to the design on both boxes is a dark blue and a bright white which tie the design together as a whole.

These creative designs are fun and full of life, providing fellow wine drinkers with an easy to carry box and cups to drink out of. The graphic designers really took their audience into consideration with this one.

The boxes themselves utilize fun shapes to highlight key features — the type of wine, the way it was sourced, and the brand name as well. It’s fun and eye-catching, to say the least.

The typography is bold and uses space and alignment well. This package design certainly fosters a sense of community and friendship, urging people to share a glass with friends.

All-natural and exquisite, this Sade Schnapps package design is one with nature.

6. Säde Schnapps

Exquisitely in touch with nature and the world around us — Säde Schnapps embodies the all-natural wonders of the world in its package design.

Much like the liquor itself which comes from all-natural ingredients to match the restaurant dishes it pairs with, these design concepts also understand the importance of being true to nature. You can see this in the sophisticated and elegant illustrations of greenery and natural formations that line the stark white labels.

The overall aesthetic is simple and minimalistic, only using the colors black, white and grey. The typography and layout also follow this simplicity, using Nordic elements as inspiration. The lowercase, sans-serif font highlights purity and simplicity, bringing drinkers in.

There’s a beautiful balance of modernity and minimalism in these designs — from its simple color scheme and typography to its intricate designs. You don’t want to pass these schnapps up.

Sleek, colorful and fun are three ways we’d describe this Absolut Vodka package design.

7. Absolut Vodka

Absolut Vodka is stepping up its package design game with its latest gift pack design which is sleek, colorful and fun.

Structured, playful and modern — these new boxes mix a bunch of design elements to create a design that engages, inspires and definitely gets you in the spirit to drink.

Each box has a bottle-shaped opening to give you a sneak peek at the vodka that sits within. And then the matte black box is covered with a range of multi-colored triangles, squares and splashes depending on the vodka flavor.

The typography is simple, bold and to the point. You see the signature Absolut Vodka logo in uppercase, sans-serif font. And that’s all that is necessary because it’s the bottle itself that takes center stage.

This package design really emphasizes the fun nature of the gift itself — the perfect box to get the party started.

Jose Cuervo is has plenty of fun with this package design.

8. Jose Cuervo 222

Jose Cuervo is having fun on its 222 birthday with a playful new package design.

These limited edition bottles use religious and historical figures as characters to add life to the designs. Each character has their own tale that is displayed beautifully and vividly on the front of each bottle. The color balance and symmetry of these designs does justice to the legacy of Jose Cuervo and its roots.

Using bright colors, and clever designs, these bottles make a clear and powerful statement — Jose Cuervo knows where it came from and is dedicated to preserving its history and the people, places, and stories that have helped shape it into the brand it is today.

One design is centered around a heart showing the birthplace of this tequila. Another design is centered around a devil creature which is in line with the overall brand identity. Another bottle highlights the importance of music with the depiction of a musician.

Each design was carefully created to feature an aspect of the brand, and it sells.

Thelma’s Treats Oven Box is a creative and crafty package design.

9. Thelma’s Treats

Eating cookies just got even more fun with the Thelma’s Treats Oven Box.

Embodying it’s humble and homey roots, Thelma’s Treats brings cookies and ice cream sandwiches to consumers across the country. And when you order the oven box, you’re in for a playful surprise.

This package design quite literally replicates an oven. Using a clever cardboard design, the package designers at Thelma’s Treats created a miniature oven to house these warm and delicious cookies. To access the cookies, you have to pull them out like you’re pulling out a sheet of freshly baked treats.

The colors used here aren’t your typical oven colors, of course. Instead, they draw inspiration from the brand itself, using deep browns and bright blues. The colors carefully balance each other while also added delightful contrast to the overall design.

This is a truly creative and innovative design that makes you feel at home when you get your hands on it.

Glossier products are wrapped in minimal and youthful package designs.

10. Glossier

Simple, minimalistic and sophisticated — those are three words I’d use to describe Glossier package designs as a whole.

This makeup line is targeted at a younger, millennial audience. That means they have to embody current trends like minimalism and simplicity to grab attention. And Glossier goes all in, trying to exude as much simplicity and ease-of-use as possible across all of its product — most of which include a simple shape, minimal copy and little color.

This package design is unique because it is very text-light and utilizes a lot of empty space. It’s not messy or full. It’s not chaotic or busy. The text gives all the necessary information and the colors create a light and brightness that gives off a very sophisticated and youthful vibe.

These skincare and makeup products are certainly items you want to keep in your arsenal — even if it’s just to look at.

Bold and simple, these Clutch Bodyshop package designs demand attention.

11. Clutch Bodyshop

These health and fitness supplements really do make a statement with their simplicity and minimalism.

Clutch Bodyshop specializes in health and wellness programs to inspire people to live their best and healthiest lives. And they emphasize simplicity and elegance through their designs as you can see here. Simple, sans-serif font makes up most of the typography on the packaging. And the use of big, bold lettering immediately grabs your eye.

This, plus the integration of big numbers— sometimes in silver foil, really brings your focus to what matters, which is how these products can make your life better. And the monochromatic color scheme emphasizes the importance of keeping your routine clean, healthy and pure.

The orientation of the design is also interesting. The words and number are printed sideways causing consumers to tilt their head and get a closer look. This is a distinct style choice that makes an impact.

These products by Clutch Bodyshop are sleek and memorable. And considering the number of health product on the market today, it’s a good thing that these stand out in a positive way.

Brooklyn Candle Studio incorporates minimalism in their candle packaging.

12. Brooklyn Candle Studio

These Brooklyn Candle Studio candles are sophisticated and elegant — the perfect little tin to show off on an end table, decorative shelf or mantel.

These pocket-sized tins are a matte gold, with a white label wrapped around it giving it a clean and simple look. The brushed gold tin is the perfect backdrop for the simple and minimal copy adorning the label.

In lowercase font, you see the name of the candle, as well as its ingredients. But the copy is extremely minimal which makes for a soft and subtle look.

But it’s the design on the lid of these tins that really steals the show. Depending on the scents in the candle, an intricate black and white illustration embodies it. From flowers to fruits and greenery — these delicate illustrations make these candles pop.

Modern, elegant and minimalistic — these candle package designs are truly works of art.

With a clean package design, Mr. Smith products ooze dependability.

13. Mr. Smith Shampoo and Conditioner

Everyone loves a good shampoo and conditioner — and when their packaging looks this good, how can you resist?

Taking advantage of the minimalistic design trends that have been taking the world by storm, these simple bottles are both pretty and effective.

When you first look at these products, you see a strong, powerful and angular bottle design. The sharp squareness of these bottles gives off very authoritative vibes, and the cleanness of the overall design adds to that.

The bottles themselves are a bright, clean white with minimal copy in a dark black coloring. At the center, you have the Mr. Smith brand name in a sans-serif font followed underneath by the product. At the top by the lid, you have a small illustration of the logo — an S inside a circle. Along the bottom, you have the phrase, “A Product By Mr. Smith” in a similar, miniature font.

This design exudes excellence in its clean simplicity. And the box that this bottle is encased in follows a similar design — only instead of a black font, you have a bright gold font.

If you’re looking for a shampoo that’ll make you feel like a million bucks, this is the shampoo for you.

Lip Repair Balm is made from all-natural ingredients and their packaging emulates that.

14. Meow Meow Tweet Lip Repair Balm

This lip repair balm packaging by Package Free embodies the all-natural aspects of the product itself. Encased in a cylindrical, 100 percent compostable paper tube, this eco-friendly package design oozes strong ethics and a good moral compass.

The design itself uses minimal copy and subtle colors to grab attention and make a statement. There is the name of the product in a straightforward, sans-serif font. And other than that, there is very little typography to grab attention.

What does grab attention is the way that this design uses different colored, fluid shapes to highlight the drawings on the tube.

This design has fun with little animal illustrations like whales and dogs. The colors correlate with the animals are splashed onto the packaging as opposed to on the illustrations themselves.

This design is ahead of its time with its forward-thinking nature and nature-conscious objective.

This cider packaging is fun and quirky.

15. Ciderie Milton

Craft beer is in this season, and so is craft cider — which is where Ciderie Milton comes in. This Canadian brewery takes cider seriously, and it takes its packaging seriously too.

These designs are soft, simple and stylish — making the whole drinking experience fun from the time you pop the cap off, until the last sip.

The neck of each Cid cider is wrapped in a bright orange label with the ‘Milton’ wordmark in bold, white font.

On the base, a matte-colored label wraps around the bottle. Depending on the type of cider, you’ll get a new color — silver, pink, green and black. This soft and simple label is immediately inviting and engaging.

A delicate and intricate design takes center stage on this label, etched in a soft white and grey. The word “Cid” fades into the background in a curly, white font. And beneath the illustration is the type of cider in a powerful, serif font.

This design walks the fine line between playful, fun and simple. It tells you exactly what you need to know, and does it with passion and flair.

Playful and on point, this package design for Corte Vetusto Mezcal embodies the mezcal spirit.

16. Corte Vetusto Mezcal

Mezcal is fun and this package design for Corte Vetusto Mezcal proves it.

This artisan mezcal uses design in a fun and playful way to capture the Oaxacan spirit, which is part of the brand’s history and culture.

The bottles themselves are black which is very classic and sleek. The neck of the bottle is covered in a blue and white design, showcasing a drawing of a puma and intricate etchings that fall in line with the brand and its heritage.

The label surrounding the body of the bottle comes in colors that depend on the flavor of the mezcal itself — white, beige or dark brown. The brand logo is the first thing you see, in an eye-shaped design with the wordmark in a bright and shiny gold typography.

The text on this label varies in size and font, but none are too obnoxious and overbearing for the consumer. This design uses shape and space to its advantage, playing with lines and lettering to provide balance and harmony.

Clear, clever and effective — this package design is one for the books.

Beau Cacao chocolate packaging is elegant and tasteful.

17. Beau Cacao

The package designs for Beau Cacao chocolates are sleek, elegant and tasteful (pun intended).

Bright paper package coloring plus inlaid geometric maze designs equal a design that you can’t look away from — and you don’t want to! One look at these bars and you’re probably already salivating.

The colors of the paper packaging are engaging and bright, with a shine that comes from the golden maze etched throughout. This offers a subtle glow that pulls people in like a rare diamond on display in a museum.

The colors of this chocolate food packaging fall in line with the flavor of the chocolate itself — some packages are coral, others are yellow and so on. But the golden typography remains the same, as does the embossed font on the back that depicts the nutritional facts.

Overall, this is a clean and tantalizing design that shows the majesty and elegance of the chocolate itself.

And it’s not just what’s on the outside that counts! Underneath the top layer of paper covering is a golden wrapping that exudes sophistication. Who needs a Willy Wonka golden ticket when you’ve got this?

Owl & Dog Playbooks goes above and beyond with its product packaging.

18. Owl & Dog Playbooks

When it comes to the Owl & Dog Playbooks, you really can judge a book by its cover.

These children’s books are fun from the first glance. Each package comes with three removable books that open up into the faces of the animals that they represent. In this instance, when you pop out the bear, panda and koala you also get a fun and playful surprise — your own little bear to play with!

Each design uses soft and pleasing hues to represent the animals they embody — orange for the bear, white for the panda and grey for the koala. And each design is decorated with tiny lines to give texture and depth to the image.

But it’s not just these three removable triangles that offer a playful edge to this design. Once you take out these little bears, underneath you are welcomed with exciting and colorful watercolor illustrations of the animals and their habitats.

This is a very immersive and interactive package design — one you won’t be able to look away from.

Stillhouse Whiskey takes itself seriously, and the package design reflects that.

19. Stillhouse Whiskey

If you’re looking for a whiskey that’s going to put hair on your chest, look no further than Stillhouse Whiskey — seriously, this packaging design exudes toughness, authority and strength.

Sitting in a can like motor oil, this design is bright, bold and in your face. It looks like a can of petrol or gasoline that should be nowhere near the kitchen. But it works considering the strength of the whiskey itself.

These cans are angular and powerful, and the bright red background sets off alarms in your head.

The logo design sits at the center of the can, angled up and to the right. It’s both regal and sophisticated but isn’t taking itself too seriously either. Beneath the logo, there’s a banner in a variety of different colors depending on the whiskey flavor. Here you get a more comprehensive overview of the whiskey itself, which is exactly what serious whiskey drinkers are looking for.

This design is serious, but fun and gives consumers all the information they could possibly need to make their decision.

Nutmeg and Hive uses shape and space effectively in this package design.

20. Nutmeg and Hive

It’s hard to make yogurt seem exciting, but Nutmeg and Hive achieved the impossible with this modern and stylish design.

The cups themselves have fun and playful patterns that circle the entire container — from zig zags to floral designs. It adds a silliness to the design that instantly makes you smile.

The bottom half of the container is taken up by an image of the yogurt itself — the honey flavor has a honey image, the raspberry flavor has a raspberry image. This gives you a sneak peak into the yogurt itself — and it certainly makes you hungry!

The lid of this design is a matte grey with the name of the yogurt, its ingredients and a simple nutmeg outline. This bold, simple sans-serif copy leaves little to the imagination, but it does add an integrity that makes you feel good about diving in.

Overall, this design is silly, simple and fun — making your next yogurt experience one to look forward to.

Made With Local puts the emphasis on health and fun in its package design.

21. Made With Local

Healthy eating is in, making granola a great choice for an afternoon snack, or a health-conscious breakfast. And this granola packaging puts an emphasis on purity, health and happiness.

This packaging starts off with a brown parchment pouch, emphasizing organic eating and all-natural ingredients. Across the center of the package is a line of illustrations based on the ingredients in the granola bar. From little blueberries with smiling faces to coconut chunks, these clever and crafty illustrations add a level and fun and cuteness to the overall design.

At the center, you have a square shape with the logo on full display. The font is fun and creative, playing with the youthful and fun theme of the design.

The typography on this package design varies in shape, size and color but it’s all flirty and cool. Similarly, little designs decorate the front of the packaging — little bees, fruits and oats with smiling happy faces.

The packaging designers behind these granola bars really wanted to make eating granola fun and exciting. These are definitely packages that will make anyone — young or old — want to take a bite.

These Dr. Feelgood frozen pops give you a sneak peek of the product with its package design.

22. Dr. Feelgood Frozen Pops

These frozen pops don’t just taste the part, they look the part too.

Taking on a very vintage and rustic vibe, these ice pop package designs embody the comfort and ease of years passed. The playful typography and classic design elements remind you of your childhood.

Wrapped in brown parchment, these pops have a very circus-y vibe. Pair that with the banner logo, curly font and theatrical curls — and you’ve got a design that makes you feel good. (Just like Dr. Feelgood pops want you to feel — talk about great branding!)

Beneath the logo design you have the type of frozen pop, its flavor and its ingredients. The font varies in type and size, but the emphasis is entirely on fun.

In gold foil at the center of the packaging is the creamery name which adds a brightness and glow that is hard to ignore. And the coolest part? The copy and illustrations are all sitting in an ice pop shape — reminding you that this is an ice pop, after all.

This fun and flirty ice pop packaging give you everything you want and more.

Via Design Rush

The 30 Most Stunning Movie Posters of 2019

2019: We were happy and we didn’t know it

2019 was a complex year, even without a massive pandemic, so when we was able to go anywhere without fear of get sick, art reflects their time, so lets enjoy this pieces of commercial art, thanks to Indiewire, made in the time before the pandemic when we all were happy, we just didn’t know it.

What makes a great movie poster? A stunning composition is certainly a factor, but more importantly is how effective the image is in generating anticipation for its respective movie title. The best film posters provide a first feeling of what it will be like to experience the films themselves on the big screen. It doesn’t always work out. In some cases, the poster can tease an experience better than the film it’s representing (see “Lucy in the Sky” this year). Other times, a great film and a great poster synch up perfectly (see “Ad Astra” this year). One thing is for sure: Movie posters are their own art form, and in 2019 that art form was in damn fine shape.

Below are the 30 movie posters that made the strongest impressions in 2019.

Photo:Neon

“Portrait of a Lady on Fire”

Neon sent out this gorgeous “Portrait of a Lady on Fire” poster to press in the midst of the movie’s awards campaign. Those fiery orange and red brush strokes serve as a passionate reflection of the movie’s entangled desires.

Photo:Fox/Disney

“Ad Astra”

James Gray’s science-fiction stunner “Ad Astra” issued one poster with Brad Pitt’s big, beautiful face front and center, but it turns out this poster that hid its leading man was far more effective in selling the mind-bending drama of the film’s plot.

Photo:Neon

“The Beach Bum”

Neon’s poster for Harmony Korine’s “The Beach Bum” perfectly embodies the infectious, neon-soaked energy at the film’s heart. If you’re going to go the conventional poster route by featuring all the characters, then you might as well make it as eye-popping as this one.

Photo:Fox

“Dark Phoenix” (China Release)

The final 20th Century Fox “X-Men” movie “Dark Phoenix” was one of the biggest box office bombs of the year (Disney CEO Bob Iger even blamed it for hurting the studio’s quarterly earnings) but it at least gave moviegoers this gorgeous one-sheet courtesy of the film’s theatrical for its China release.

Photo:Universal

“Glass”

“Glass” was supposed to be a celebratory career peak for M. Night Shyamalan as the sequel to “Unbreakable” and “Split,” but instead it ended up being the biggest disappointment of the director’s career. Final product aside, the film’s illustrated one-sheet remains one of the year’s best, perfectly capturing the comic-book heart of Shyamalan’s vision.

Photo:A24

“Uncut Gems”

Adam Sandler is such a recognizable face in Hollywood that simply presenting a battered and bruised version of him surrounded by ominous darkness is enough to make the “Uncut Gems” poster a knockout.

Photo:Gunpowder & Sky

“Her Smell”

If you’re promoting a movie where Elisabeth Moss plays a destructive punk rocker, then you might as well put the actress and her sass front and center on the official poster.

Photo:A24

“Midsommar”

Bow down to Florence Pugh, the scream queen of 2019. The actress’ terrified close-up is a warning that Ari Aster’s “Midsommar” is bound to screw with your head and shatter your emotions to pieces.

Photo:Neon

“Parasite”

Would it be a “best of 2019” list for movies without mentioning “Parasite”? One of the first steps in turning Bong Joon Ho’s Palme d’Or winner into a box office sensation was creating a poster that could sell the dangerously entertaining energy of Bong’s vision. Mission accomplished.

Photo:Sony

“Once Upon a Time in Hollywood”

The first posters for Quentin Tarantino’s “Once Upon a Time in Hollywood” were so aggressively photoshopped that it’s hard to believe Sony was serious in putting them out to the public. Fortunately, the film’s marketing got back on track with a serious of fictional movie posters for titles within “Hollywood” starring protagonist Rick Dalton (Leonardo DiCaprio).

Photo:IFC Films

“The Nightingale”

Aisling Franciosi’s performance in Jennifer Kent’s bruising revenge drama “The Nightingale” is one of the year’s most gut-punching, and it’s no small feat that IFC Films was able to capture Franciosi’s wounded anger in one still image.

Photo:Amazon

“One Child Nation”

Nanfu Wang and Jialing Zhang’s extraordinary documentary “One Child Nation” takes an unflinching look at China’s controversial one-child policy. The film’s poster visually represents that policy in chilling fashion. Any fan of HBO’s “The Leftovers” will surely appreciate this one.

Photo:Kino Lorber

“The Mountain”

Rick Alverson’s “The Mountain” stars Tye Sheridan as a young man who loses his mother and goes to a doctor who specializes in lobotomies and therapies (Jeff Goldblum). The movie’s poster evokes a sense of fading memories and indentities that is key to the film’s storyline.

Photo:Warner Bros.

“Joker”

The more attention-grabbing “Joker” posters couldn’t compete with the effect of the movie’s one-sheet teaser. By showing just a sneak peek of Joaquin Phoenix’s full Joker face makeup, the poster effortlessly draws the viewer’s curiosity.

Photo:Music Box

“Transit”

The poster for Christian Petzold’s remarkable “Transit” tells you everything you need to know about how a mysterious woman (Paula Beer) will bury herself into the soul of the film’s main character (Franz Rogowski).

Photo:Universal

“Us”

Jordan Peele’s “Us” had one of the best posters of 2018 thanks to its inkblot teaser, and the film’s marketing strengths continued into this year with a striking official one-sheet featuring Lupita Nyong’o. The “Us” poster communicates the film’s plot more intriguingly than any trailer could.
 

Photo:Warner Bros.

“Wonder Woman 1984”

“Wonder Woman 1984” was supposed to debut in November 2019 before Warner Bros. delayed it until summer 2020, but at least Diana (Gal Gadot) got to make her mark this year with this eye-popping teaser poster. Perfectly capturing the energy of its time period while teasing major plot developments (that’s the Gold Armor!), this is how you tease a superhero tentpole.

Photo:Fox Searchlight

“A Hidden Life”

Terrence Malick returned in 2019 with “A Hidden Life,” easily his best achievement since “The Tree of Life.” The film is an intimate character study about the resilience of the human spirit, a theme Fox Searchlight’s official poster manages to evoke.

Photo:Netflix

“Velvet Buzzsaw”

Just before Netflix debuted Dan Gilroy’s “Velvet Buzzsaw” at the Sundance Film Festival, the streaming giant dropped a poster that proved how a simple approach can often be the most powerful. Does putting a title of a movie inside a frame qualify as art? The “Buzzsaw” poster asks the kind of questions the film is hellbent on exploring.

Photo:The Cinema Guild

“Grass”

The Cinema Guild distributed Hong Sang-soo’s “Grass” this year and issued a poster that wonderfully captured its unique beauty. The film stars Hong’s recent muse Kim Min-hee as a cafe worker who draws inspiration for her writing from customers she observes. The poster is a visual representation of the film’s plot and Hong’s witty, observational style.

Photo:Universal

“Queen and Slim”

Universal’s official poster for Melina Matsoukas’ “Queen and Slim” presents the eponymous characters played by Oscar nominee Daniel Kaluuya and breakout actress Jodie Turner-Smith in all their coolness and prominence. The film’s script from Lena Waithe turns Queen and Slim into icons, and that’s what this poster feels like it’s doing, too.

Photo:A24

“The Souvenir”

A24’s poster for “The Souvenir” takes the notion of writer-director Joanna Hogg reflecting on her coming-of-age experience quite literally. Capturing the reflections of stars Honor Swinton Byrne and Tom Burke, the poster speaks volumes to the relationship that plays out at the heart of the story.

Photo:IFC

“Greener Grass”

Many critics were quick to compare Sundance comedy “Greener Grass” to the works of David Lynch and John Waters, so it’s only appropriate IFC embraced these influences on the official poster. That white picket fence recalls Lynch’s “Blue Velvet,” but it’s clear from this image that “Greener Grass” has a wacky originality all its own.

Photo:Fox Searchlight

“Wendy”

Benh Zeitlin will finally return next year with “Wendy,” which is debuting eight years after “Beasts of the Southern Wild.” The movie is debuting at the 2020 Sundance Film Festival. Fox Searchlight’s teaser poster for “Wendy” feels like a burnt photograph that has captured the forward momentum of youth in one still image.

Photo:A24

“The Death of Dick Long”

A24 had major hits like “Midsommar” and “The Farewell” in 2019, but one of the distributor’s more overlooked titles was “The Death of Dick Long.” The poster for the movie is at once elegant and immature, a tonal mixture that is true to the spirit of filmmaker Daniel Scheinert (one half of the filmmaking team behind “Swiss Army Man”).

Photo:Amazon

“Honey Boy”

Even for those viewers unaware “Honey Boy” is an autobiographical drama about Shia LaBeouf, this clever poster with its old vaudeville aesthetic is a nifty tease about the dangers-of-showbiz storyline. Turning Lucas Hedges into a marionette doll is an easy metaphor, but it’s perfect in making clear what “Honey Boy” is selling.

Photo:Lionsgate

“John Wick: Chapter 3 – Parabellum”

Three movies in and Lionsgate knows how to sell the “John Wick” franchise to fans with an action-packed punch. If this ingenious one-sheet for “John Wick: Chapter 3 – Parabellum” doesn’t get your blood pumping then nothing will.

Photo:Fox Searchlight

“Lucy in the Sky”

Noah Hawley’s feature directorial debut “Lucy in the Sky” received some of the worst reviews of 2019, and its horrendous box office was nothing to brag about either. If only the movie lived up to its impressive first trailer and poster.

Photo:Oscilloscope

“Ms. Purple”

Oscilloscope’s poster for Justin Chon’s wonderful indie “Ms. Purple” does justice to the film’s story of a young woman who must pick up the pieces of her life and reconnect with her estranged brother during the final days of their father’s life.

Photo:A24

“The Last Black Man in San Fransisco”

The fifth A24 movie poster to make our list of the year’s best one-sheets is this illustrated beauty for Joe Talbot’s Sundance sensation “The Last Black Man in San Francisco.”

Photo:Fox/Disney

BONUS: “Ad Astra” (Dolby Cinema)

In case you needed more proof the “Ad Astra” marketing campaign was one of the year’s best.

Via Indiewire

10 amazing examples of product packaging design

Good design actually help to sell stuff…

You probably never think of product packaging design as art, and you might be wrong to think that way. The packages in this post will prove you than there is much more to packaging than just wrapping a product in some cardboard.

1. Shoelace box

For Görtz shoes, German creative agency Thjnk extended shoe laces to give the impression that you are holding the shoes with it.

2. Nike Air

Scholz & friends, another German agency, outdid itself with this great product packaging design for Nike. What better way to protect your Nike Air than with… air? This product allows the clients to see the product and shows why the product is great, amazing!

3. Origami tea bags

More than the packaging, it’s the product itself that has a great design here. These tea bags are designed to look like birds, it will impress your guests for sure. It was created by Nathalia Ponomareva, a Russian designer.

4. Thelma’s product packaging design

The best packaging you could dream of for a warm cookies delivery company. For their client Thelma’s, creative agency Saturday Mfg did these amazing packages with a stove as part of the global branding.

5. Sony Walkman

Do you claim that your product is waterproof? What better proof of concept than packaging it in water? That’s exactly what Sony did for its walkman, and the result is spectacular. Via Engadget.

6. H&M gift package

A concept packaging by Swedish student Linn Gustafsson. This would be an ideal gift packaging for H&M.

7. Harem Sultan wine packaging

Wine labels turned into dresses for bottles. A project created for duty free shops in Turkish airports. A great creation by TBWA Istanbul.

8. Hexagon honey

A great product packaging design that reminds us where honey comes from. The made by bees vertical label is also a very nice touch. Via Lovely Package.

9. Smirnoff Caipiroska

A clever peelable bottle, a subtle way to hint that the drink may be a bit fruity. Designed by JWT Brasil.

10. Native Focus map

Some student work that really impressed me. These gorgous city maps packages contain some even more beautiful city maps. Via The Dieline.

Via Designer Daily

Developers can now build and run Swift code on Windows

Apple’s Swift programming language officially landed on Windows this week, with Swift toolchain images now available for download from the open source project.

Announced in a blog post on Tuesday, the release of Swift tools enables developers to build, run and debug code directly on Windows 10.

Some Unity Code (which actually is Java, not Swift but is a good example of code that looks nice in this article)

The toolchain includes the compiler, standard library, and core libraries, all key ingredients for creating functional apps.

“With these core libraries and the flexible interoperability of Swift with C, it is possible to develop applications on Windows purely in Swift while taking advantage of the existing corpus of libraries on the Windows platforms,” writes Saleem Abdulrasool, Swift Core Team member and software engineer at Google Brain.

A basic calculator app was created with Swift and Visual Studio 2019 to demonstrate the toolkit’s capabilities. The app was built with CMake, but Abdulrasool notes Swift Package Manager support on Windows is in the works.

Some major developers are already experimenting with Swift on Windows. Readdle, a longtime developer of iOS and Mac software, has been tinkering with a cross-platform version of its Spark email platform since 2019 and is seeing good results.

Developers interested in contributing to the project are welcomed to download the toolchain and report issues to the Swift Bug Tracker.

Via Appleinsider

50 insanely creative and stunning packaging designs

Create a design in Canva

Think about your most recent purchase. Why did you purchase that specific brand? Was it an impulse buy, or something you genuinely needed?

Now that you’re thinking about it, odds are, you bought it because the packaging design interested you. Yes, you may have needed shampoo, but did you need that specific brand? The one with the sleek, expensive-looking bottle? No, but you bought it because you thought it would make you feel fancy, even if it’s the same product as what’s in the discount bin.

This is the purpose of packaging. Packaging, when done correctly and creatively, is ultimately what sells your product. It’s more than just putting your logo on a package. It draws attention, sends a message, and makes consumers feel a certain way.

Packaging is a form of branding and knowing how to make your product stand out amongst all the others on the shelves can be hard, so take a look at these 50 creative and unique packaging examples and tips to draw inspiration and learn how to make your packaging appeal to the masses.

01. Use patterns

Bricos packaging by Anagrama Studio. Image via Behance.

Use patterns to step up a simple take on packaging. This tool packaging is simple in structure, yet gets taken up a notch with the interesting striping on the background. The color scheme give it a quality, all-American feel, and the tools speak for themselves.

Get the look with the White with Floral Pattern Beauty Product Label template.

02. Consider all available space

Behance/Anagrama

When creating a package, utilize every inch that you can. This box uses a pretty floral pattern on the interior. Instead of leaving the inside untouched, the pattern makes the box feel more upscale, which, in turn, makes the product inside seem more upscale.

03. Don’t be afraid of simplicity

Behance/Anagrama

Sometimes simplicity is key, and that holds true in this packaging. The earth toned, recycled material gives off an earthy feel, which is solidified with the feather illustration. The bright pops of color on the labels lend to the design nicely, bringing a bit more of a modern twist to the package.

Cutting back on the elements you add to a design can lead to a simple yet elegant look. Try the Green Illustrated Herbs Kitchen Label template.

04. Think about the experience

Behance/Anagrama

Consider the actions a person will go through while interacting with your product. In this case, the product is luxury slippers. Since they’re a luxury item, they come inside a nice dust ruffle, which is then placed inside the box. The purchaser would open the box, see another package nestled inside, and then discover the slippers. The simple act of layering the package adds the luxury aspect, and makes it easier for purchasers to rationalize spending the few extra dollars for the experience.

05. Complement the product

Behance/Marie Zieger/moodley brand identity

Make sure your design complements the product that’s inside. This packaging looks simple and natural, just like what’s inside. You can see all the parts and pieces that you’re getting before you purchase it, so it gives off the impression of transparency and being proud of what you’re selling.

06. Be playful

Behance/Tried&True Design

If you have the opportunity to be playful with your packaging, take it. This packaging is incredibly playful, yet still simple. The illustration interacts with the product but still lets it shine through. The colors relate to the berries, and the act of the character eating the berries indicates their quality.

Get playful by using bright, cheery colors, just like here in the Lilac & White Cute Colourful Fruits Background Storage Label template.

07. Be bold

Behance/Futura —

Using multiple colors and shapes in an interesting pattern is a great way to stand out. This tequila packaging utilizes these things, and has a very unique look. It looks fun and playful, and promises a good time if you choose it.

08. Break the mold

Behance/Maude Paquette-Boulva

If you have a product that a lot of other people produce as well, try to be innovative in how you display it. This honey package took a step in the opposite direction of the typical glass or plastic jar, and is a container made of beeswax. What’s even better, once you’ve used up all the product, you can flip the container over and reveal a wick on the bottom. You then burn down the package, making it completely waste free.

09. Consider the process

If your product is something you believe to be gift-worthy, display it that way. This limoncello was created to be a gift, and appropriately packaged. The white paper protects the glass bottle inside the tall cylinder. When you open the cylinder, you’re able to tear the paper away from the bottle, which is reminiscent of opening regular wrapped gifts.

10. Use stylization

Behance/Robinsson Cravents

Don’t feel obligated to make your illustrations or graphics completely realistic. If you can stylize your imagery and use it as a textural element, go for it. This package uses a simple illustration of a head and hair. The hair moves throughout the box, creating a pattern in the background. At first glance, you don’t know what the pattern is making, but as you explore the package, you realize it’s been hair all along.

Get the look with the Purple Floral Wine Label template.

11. Don’t limit yourself

Behance/The6th studio

If your product is best coming in a certain type of package, don’t limit yourself to the basic idea. This soap is best coming in a box, but instead of just a regular box you open at one end, it folds open. The folding action makes it just that much more special and interesting, and makes it something worth saving and using for decorative storage.

12. Be modern

Behance/Saana Hellsten

Modern, sleek, and simple designs stand out. Use clean lines, simple colors, and sans serif fonts to achieve a modern look. This packaging took a very modern approach, and made it even more modern by making it gender neutral. It doesn’t lean one way or the other, and draws instant attention from viewers who are curious about who the product is for.

Modern designs stand out with their clean lines and colors. Get the look with the Orange and White Simple Product Label template.

13. Use texture

Behance/Yiannis Ghikas

Instead of only using texture visually, use it physically. People will be physically interacting with your package, so appeal to their sense of touch, not just their sense of sight. This packaging for insect repellent uses texture at the bottom of their bottles. Not only does it help you keep a firm grip, but it adds an interesting sensation to your hands, and visually relates to the dotted imagery on the top area of the bottle.

14. Be bright

Behance/Mitina Anastasia

If your product is brightly colored, draw inspiration from it. Use accents of the bright colors in your packaging, like this candy packaging. Each candy is a different color, and each bag uses the color of the candy on its sides and in the graphics. The line as a whole feels connected, but they’re just different enough that you can get the gist when a product is different than the next (without having to look at the candy).

Pick a color that stands out and makes your product label memorable. Try the Yellow Dog Illustration Product Label template.

15. Tell a story

Behance/Jonathan Yurek

If you can tell a story with your packaging, you’re doing yourself a huge favor. People love stories, and they love uncovering the information they may not otherwise. This packaging for socks tells a unique story. When you pull out the socks, a tuft of cotton is stuck to the top, replicating the smokestacks that often were found on sock mills in previous years.

Related article: 50 design terms explained simply for non-designers

16. Stick to your roots

The Dieline/Judit Besze

Analyze what your product stands for, and show that in your packaging. This beauty line stands for simple, all natural, and pure ingredients. They display that in their packaging. It is simple, clean, and looks natural. The earth toned box adds a nice flare to the natural aspect as well.

17. Be creative

The Dieline/Ahhaproject

You can make your packaging cool, but if you can make your actual product cool, you’ve got a real winner. Take this milk soap, for example. It’s just soap made with milk, and could easily have been just another rectangular bar. But instead of doing what was expected, the soap was turned into an ice cream treat, related directly to the milk contained inside.

18. Consider the interior

The Dieline/Tait Design Co.

The outside of your package should be interesting, but what about the inside, where the product is actually encased? If you have multiple parts and pieces to your product, display them separately. This yoyo packaging has small cut outs for each piece of the yoyo, and they all fit neatly inside. The colors of the product relate to the colors on the box, and it pulls it together nicely.

19. Serve another purpose

The Dieline/KOREFE

Being eco-friendly is a great way to get people to love your brand. One way to be eco friendly is to give your product’s packaging another purpose. These bottles seem like normal enough cleaning products at first glance, but when you interact with them you realize they’re not made of flimsy plastic. They’re porcelain bottles, and are intended to be used as vases once the product inside is gone.

20. Play with the senses

The Dieline/Depot WPF

Try to appeal to every sense a human has in your packaging, if you can. The sense of touch is played up again in this sheet packaging. Small pieces were inserted inside the package before it was vacuum sealed, and it created a 3d, raised effect. It’s interesting not only to the eye, but to the hands as well.

Related article: 20 actionable tips to build a winning visual brand identity

21. Let the product speak

The Dieline/Watts Design

If you have a quality product, let it speak for itself. Don’t feel the need to surround it with shiny, obnoxious wrappings if it doesn’t need it. These tights are great quality and look great as well. Instead of hiding them away in a box, they’re front and center, allowing you to see how great they really are.

22. Limit resources used

The Dieline/Mapache

Packaging costs you money, plain and simple. If you don’t need an excess of packaging, don’t use it. These music cords are packaged very simply, yet still effectively. The paper wrap is designed beautifully, with bright pops of gold on black, and the colors correlate with the colors of the products.

23. Give a sneak peak

The Dieline/Arithmetic

Where food products are concerned, being able to see what it is you’re getting is incredibly important. Who knows what’s lurking in bags and boxes when you can’t see inside? These dog treats have a cut out window so you can see exactly what you’ll be feeding Fido. There won’t be any surprises once you get the product home, and you can tell that it’s quality just by looking at it.

24. Be luxurious

The Dieline/Aaron-Harper Lee

If there’s one item people shell out tons of their hard-earned cash on, it’s liquor. With so many brands out there, don’t you want to make sure yours stands out on the shelf? This liquor pulled out all the stops. It’s enclosed in a unique box, comes with shot glasses, and is an incredibly vibrant yellow and pink. It screams ‘good time’, and could be kept to display to commemorate a weekend well spent.

25. Use restricted colors

Creative Bloq/Big Fish

Limit your color palette to create a cohesive look. These rice cakes drew their color palette from the flavor, sea salt and balsamic, so it took on a nautical theme. The shades of blue work great together, and the complement of orange adds a nice pop.

Having a limited color palette doesn’t mean limiting your options. Take a look at the Blue Vintage Illustrated Beer Label template.

Related article:

26. Utilize the product

Creative Bloq/Gürtlerbachmann GmbH

If you can use your product as part of the actual package, do it. These shoes have awesome bird boxes, and instead of leaving the shoes just lay inside the box, the laces are strung through holes, giving the illusion of a worm in the bird’s mouth.

Relates article: How to use design to build your personal brand

27. Be trendy

Creative Bloq/Sasha Kischenko

Piggy back off of current trends to make your packaging more current. This beer uses the incredibly popular font not only as it’s branding, but as its namesake. It’s simple, clean, and modern, and looks slightly ‘hipster’.Take inspriation from what’s the trend today, and place your own twist to it. Check out the Pink Red Circle Shapes Japan Modern Beer Label template.

28. Think outside the box

Water in a box designed by Designate.

Or in some cases, in it. Break the conventions of what your product is ‘supposed’ to come in. Water typically comes in a plastic bottle. But this water comes in a cardboard box. it’s still just water, but it’s different than anything else on the market, and it’s sure to grab your attention.

29. Use interesting imagery

Spine Vodka’s packaging design concept by Johannes Schulz.

Use imagery that is a little out there, something that isn’t expected. Luckily, the name of this vodka is a little out there, and the imagery could be pulled from that. The spine appears to be 3D the way it’s printed on the glass, and it gives an awesome effect.

30. Be literal

Saturday Mfg (now part of the Maclyn Group) created this unique packaging for Thelma’s Treats.

If your product is manufactured a certain way, try implementing it into your packaging. These cookies, for example, are baked in an oven. So why not package them in an oven? It’s a playful and approachable take on a standard bakery box, and it feels like a real treat.

31. Make it relatable

Design for Stranger & Stranger’s limited edition moonshine.

Is there a common idea when it comes to your type of product? Try using it in your packaging to get universal understanding. This liquor bottle doesn’t only have an incredibly detailed label, but it has a funny brown paper over wrap. Everyone knows what it means, and everyone can get a bit of a chuckle out of it.

32. Include a tactile aspect

Smirnoff Vodka: “Peel The Bottle” Design & Branding by J. Walter Thompson.

If your package is interactive, people will love it. This Smirnoff alcohol features a wrapper on the outside that you have to physically peel off. It also resembles the fruit in which the alcohol is flavored, and makes it feel more natural.

33. Be weird

Juice Skin by Naoto Fukusawa. Image via artist’s website.

Make people uncomfortable if that’s your style. These juice boxes are very, very strange to look at. The resemblance of the actual fruit is uncanny, and seeing it in juice box shape makes you do a double-take. It gives the impression that you’re drinking straight out of the fruit and makes it seem healthier.

34. Use humor

Creative Bloq/Poilu

Being a little tongue in cheek with your packaging is fun. If you can make someone smile when they see your product, why wouldn’t you? These paint brushes act as facial hair for the illustrated faces on the sleeves. It’s fun to look at, and definitely stands out against other paint brush brands.

Good, clean humor never fails to make people laugh and pay attention. Check out the Yellow Bold Beer Label template.

35. Don’t be afraid to exaggerate

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boredpanda/Lacy Kuhn

Exaggerate your shapes, colors, and illustrations when you can. This cereal brand uses a bear as its character (since it’s honey flavored). Instead of just having a picture of a cute bear, the bear has his mouth wide open, stuffing it full of the delicious cereal inside.

36. Turn it into something else

boredpanda/Soon Mo Kang

Just because your product is one thing doesn’t mean it can’t look like something else, get creative with how your product can look. Instead of being a plain old tea bag, this tea brand turned the bags into ‘tea shirts’, complete with hanger. The hanger keeps the bag upright on the rim of your mug, making it functional and not just for aesthetics.

37. Make it what it is

boredpanda/Igor Mitin

Show what your product is made of in the packaging. This perfume (called Zen) is made with bamboo. Instead of using a bamboo print or illustration, the bottle is turned into bamboo. It becomes a real statement piece, and something someone would like to display.

38. Incorporate beauty

boredpanda/Natalia Ponomareva

People love beautiful things. Using and buying them make people feel good. Another interesting tea bag, though taken in a different direction, is this bird tea bag. It floats beautifully in your cup, as though it’s flying, and gives off an aura of serenity.

Add elements like flowers or vintage icons to add interesting and pretty dimensions. Check out the Dark Blue and Beige Malt Vector Beer Label template.

39. Get ridiculous

Creative Guerrilla Marketing/Scholz & Friends

Be extreme, ludicrous even. These Nike Air shoes aren’t packaged in a box, they’re packaged in – that’s right – a bag of air. It is so literal yet so creative. You have to get your hands on them, and it is incredibly effective.

40. Create something with the product

Noté Earbuds by Corinne Pant. Image via Behance.

Use the product to create your imagery, but make sure it relates to what you’re selling. These headphones are used to create music notes. Since the notes aren’t printed on the paper, they’re 3d, and really add something extra to the flat piece of cardstock.

41. Be risque

Creative Guerrilla Marketing/Dennis Evers

Being a little suggestive with your packaging can attract a different audience than you could have otherwise. This product is just regular bread, but the packaging portrays it as something else. The packaging is actually to promote breast cancer awareness, and it does a great job of attracting attention.

42. Be morbid

Creative Guerrilla Marketing/Reynolds and Reyner

Shock your consumers. This cigarette packaging is very shocking. It’s rooted in truth because smokers know the risks they take when they choose to light up. While it may not be the best marketing ploy, it certainly draws attention.

43. Push it

Creative Guerrilla Marketing/Raewyn Brandon

Be unorthodox with your packaging. As long as consumers can draw the connection between your product and what it’s packaged in, you haven’t gone too far. This vodka gel is packaged in a tube that resembles caulking. It’s an interesting way to get the product out, and it’s a fun play on industrial gels.

44. Address the situation

3M’s Solar Earplugs. Designed by Scholz & Friends GmbH, Berlin, Germany.

Try to make a play on why someone would need your product. These earplugs do just that. The cap resembles the volume knob on a stereo, and the motion of taking the cap off ‘turns down’ the volume. The cap really isn’t blocking out the noise, the earplugs are, but it’s a fun twist.

45. Relate it to the cause

Nobilin by Daniel Schweinzer.

Relate the imagery to your cause. This packaging is for a plant-based digestive aid. It takes a stab at meats, and when the pills are popped out, it looks as though they’ve been shot in a shooting range. It goes with the slogan ‘target heavy food’ and gives the impression that it’s powerful.

Get the look with the Gold and Cream Illustrated Beer Label template.

46. Make it something it’s not

Packaging of the World/remark studio

Make your product look like something else – just don’t get too drastic. Canned beer is cheap, but a lot of the time, the packaging isn’t too great. This beer is canned, but appears as though it’s in a special beer glass. The contrast between the lid and the rest of the ‘can’ creates an interesting effect, and makes the beer unique.

47. Use the product to your advantage

Butchers by Kei Meguro

Use the texture, color, or shape of the product to your advantage. This meat packaging uses the actual meat as a design element. The negative space in the animals reveals the actual product underneath, creating a contrast between how it began and how it is now.

48. Be compact

Yanko Design/Kurt Rampton/BOLTgroup

If you can make something work just as well smaller, try it. The more compact something is, the easier it is to store and transport. These flashdrives are connected together by cardboard. The entire thing is only the size of a credit card, and easily fits into a wallet. If you need to give someone a file, you simply tear off a notch, load it, and hand it off. It’s convenient and reminiscent of those popular pull tab flyers.

49. Go over the top

Packaging of the World/Hani Douaji

Push your design as far as you can, you never know what interesting solutions you could come up with. Trident used the shape of their product to create teeth. Rather than just having the simple red lips, they added in funny mustaches and facial hair. It takes a unique idea and pushes it further.

50. Abstract it

Juice Juice by Preston Grubbs. Image via Behance.

Take your product and abstract it in your packaging. Rather than having just a regular small box of orange juice, the boxes are abstracted into ‘segments’ of an orange. They’re then wrapped up in a similar material that fresh bags of oranges come in and appear to construct an entire orange.

Shapes can bring fun and interesting textures to your design. Try the Peach and Blue Abstract Beer Label template.

Via Canva Blog

After seeing the limitless possibilities there are for making awesomely creative packaging, there should be no hesitation to push your product’s package to the max. It can be functional, purposeful, entertaining, or just outright bizarre, but one thing’s for sure: The more creative and inspiring your packaging is, the more likely the product is to sell.

Good Hair Day Pasta

Designed by Nikita Konkin | Country: Italy

“When I was making this packaging I was in love and perhaps this influenced me, though it could be just a coincidence.

I use the strands and shapes of pasta to create an interesting series of packaging that capture attention on the shelves. It emphasizes the high-quality &amp; naturalness of pasta.
An of course It should bring good mood for people with good taste.”

Nikita Konkin achieves the famous Golden A’ Design Award.

A’ Award and Competitions are happy to inform that the work Good Hair Day Pasta by Nikita Konkin has been honored with the prestigious Golden A’ Design Award in Packaging Design Category marked as one of the winners by the esteemed jurors of the A’ Design Awards & Competitions within numerous nominations.

The Golden A’ Design Award

The Golden A’ Design Award is a prestigious award given to top 3% percentile designs that has carried out an exemplary level of quality in design. The designs are judged by a panel of three different jury which is composed of Academic, Professional and Focus Group Members. The designs are evaluated with score normalization to remove any biases and are voted on aspects such as functionality, ergonomics, engineering, presentation, innovation, usability, fun details, technology, and any other specific points that could be considered, each of these points are further weighted for different jury groups.

About A’ Design Award and Competitions

Via Lovely Package

A’Design Award and Competitions, aims to highlight the excellent qualifications of best designs, design concepts and design oriented products. A’ Design Award and Competitions are organized and awarded annually and internationally in multiple categories to reach a wide, design-oriented audience. To learn more visit whatisadesignaward.com. For further information about the competition please visit competition.adesignaward.com.

20 SECRETS OF TOP-CONVERTING WEBSITES AND HOW THEY CAN BOOST YOUR HOTEL BOOKINGS

Re-cap of Bryan Eisenberg’s presentation at SES Chicago

If the average conversion rate for a website is around 3 percent, why do some websites achieve a 10 percent conversion rate? What do they do that the others don’t? This is the question that Bryan Eisenberg set out to answer in his presentation ‘20 Secrets of Top-Converting Websites’ at the SES Chicago conference this December. Bryan revealed 20 of his most valuable tips that will help you increase your hotel website conversion rate. Bryan is a New York Times bestselling author and a recognized authority in improving conversion rates, persuasion architecture and persona marketing.

First of all, what is a conversion? A conversion is when someone takes a desired action on your website i.e. they purchase a product, download a whitepaper, or in the case of the hotel industry, they make a reservation. You may attract a lot of traffic to your website but this means nothing if your site isn’t designed to facilitate conversions.

How effective is your hotel website in regards to conversions? You can learn this by analyzing the metrics of your Analytics software. Through analytics you can learn what the most popular pages on your site are, where users spend the most time, and where you may be losing people. No matter what your conversion rate is, chances are you could still improve it. Below is an outline of tactics that the top converting websites use according to Bryan. Does your hotel website incorporate these tactics?

THE TOP CONVERTING WEBSITES DO THE FOLLOWING:

1. They Communicate Unique Value Propositions & Unique Campaign Propositions

Does your hotel website communicate your Unique Value Proposition? What is it that makes you unique among other hotels, and how does this appeal to your target audience? Think about your unique campaign proposition too. How are you packaging up and selling your hotel?

2. They Make Persuasive & Relevant Offers

Are you offering promotions and packages that are relevant to your guests? How persuasive are your offers?

3. They Reinforce Their Offer Site-wide

Make sure your offer is consistent and repetitive throughout the site. If a guest sees your offer on your homepage, make sure it is repeated on your reservations page so they feel confident they are still going to receive the offer.

4. They Maintain Scent

Make sure you have a consistent look and feel on every page and on every form of your website so that users always know they are on the right track. For example if a user clicks on a form it should match the previous page so they won’t feel lost. Make sure your offer doesn’t change anywhere along the way either. If you promise something, you must deliver it.

5. They Make A Strong First Impression

Similar to first impressions of people, users will size up your website in a matter of seconds. Make sure your first impression is impactful.

6. They Appeal To Multiple Personas/Segments

Your website must appeal to different personality types. Bryan segments the personalities into four groups: Spontaneous, Humanistic, Methodical, and Competitive. He referenced Jacob Nielsen who has also conducted research on these personality types and web usability. Below is a list of the four personality types and the questions they will want answered on your website:

A person who has a competitive personality is decisive and looks for the bottom line. This personality asks ‘what’ questions. Regarding your hotel, this person will want to know location, comparison to other hotels, and star rating systems.

A person who has a humanistic personality appreciates a hotel with a friendly staff that is helpful and polite. This personality asks ‘who’ questions. He/She wants to feel good about a hotel and values learning about the experience of others who have stayed there.

A person who has a spontaneous personality is impulsive and appreciates a personal touch. This personality asks ‘why’ questions. He/She avoids cold, hard facts and wants to know if the staff will help her, or if there is a restaurant or nightclub. This personality type will be impressed by silky sheets, quality toiletries and special touches.

A person who has a methodical personality likes to see the hard facts and wants to see the information presented in a logical manner. This personality type asks ‘how’ questions. He/She is not impressed with the personal touch and will look for things such as check-out times, prices, and what comes with the room.

7. They Don’t Slice & Dice (Website) Optimization

Not only should your website appeal to these four distinct personality groups, but you must also optimize your site design, content and search features in a way that meets the needs of each personality type and encourages conversions. Website optimization is the art of improving your website to optimize the visitor experience and conversion rates, not to be confused with search engine optimization, which is the process of improving volume and quality of traffic to a website from search engines.

Let’s look again at those personality types and see how they may navigate through your hotel website. If the different personality types cannot access the information they are looking for, the way they want to look for it, they will get frustrated and leave your site.

A person with a competitive personality may go directly to the online reservations page. This person will most likely choose a hotel from the drop down menu by city and select the first hotel. He/She may also look at hotel details and the map. This personality type won’t typically look at the other pages on the site but will rely heavily on the search button.

A person with a humanistic personality will look at the homepage first, and be drawn to particular adjectives in the copy such as ‘charming,’ ‘cozy,’ or ‘historic.’ This person may try to search for hotels in the city under these adjectives such as ‘historic.’ He/She will also want to see the image gallery and the video, and will most likely look at services and amenities. This personality type will also want to read reviews before making a reservation.

A person with a spontaneous personality will look at the hotel brands on the home page. He/She won’t read much about the brands but may be impressed by the logos. This person will look at descriptions of area attractions such as shopping and restaurants. He/She will also look at images of the hotel and imagine if they would have a good time there.

A person with a methodical personality will most likely spend the most time on a hotel website. He/She will try the registration tool and read through all the copy, which they will most likely find too ‘fluffy.’ This person is looking for facts and would appreciate a ‘fast facts’ list. This personality type will check all the maps and driving instructions and will want to find it all.

To learn more about personas and personality types see Bryan’s blog post ‘Use Personas to Increase Conversion Rates.’ 1

8. Leverage Social Commerce: Use Voice of Customer

People love to read and write reviews. This is especially true for the hotel industry. Do not try to hide from these reviews, instead use the voice of the customer to help sell your hotel. Bryan referenced the case of Amazon selling Tuscan milk2 on their site. It is one thing to sell it, but a surprising 1,141 people have written reviews about the milk, and hundreds more have claimed the reviews as helpful. Some of the reviews are even in the form of poems.

9. They Use (voice of customer) For Navigation

Listen to what your customers are saying, and make sure your navigation caters to their needs. For example, if you host weddings at your hotel make sure it is easy for guests to navigate that section of your website. Listen to your guests’ common questions and check to see if their questions are being addressed on your website.

Listen to what your customers are saying, and make sure your navigation caters to their needs. For example, if you host weddings at your hotel make sure it is easy for guests to navigate that section of your website. Listen to your guests’ common questions and check to see if their questions are being addressed on your website.

10. They Use It (customer reviews) For Promotions

You can also incorporate guest reviews on your promotional material or e-mails. For example, you could put testimonials from meetings or weddings on your e-mail campaigns that are targeted to that segment.

You can also incorporate guest reviews on your promotional material or e-mails. For example, you could put testimonials from meetings or weddings on your e-mail campaigns that are targeted to that segment.

11. They Use It (voice of customer) For Credibility

People tend to trust reviews written by past guests. If you have these reviews on your website it adds authenticity and may even help your guests learn about your hotel. For example, if a previous guest wrote that your hotel is far from a subway stop, the next guest will be prepared to take a taxi.

Bryan referenced ‘The Brooks Group’3 website which sells sales management books. They post reader reviews on their site, as well as a ‘would you recommend to a friend’ feature. These reviews have helped The Brooks Group increase sales and have lowered their book return rate.

12. They Use It (voice of customer) For Feedback & Research

You can learn a lot about what is working in your hotel and what isn’t, by reading the guest reviews. There may be some problems with your facility or staff that you were unaware of, and the reviews allow you to identify the problems and fix them.

You can also use a focus group to test your website usability. You may think your website is easy to navigate until you watch a user try to click through it. Bryan promoted the use of sites such as www.usertesting.com. This is a company that will conduct a test on your website for $100.

13. They Use Persuasion Principles Like Scarcity

Persuasion principles such as scarcity are very effective. If you offer a room discount for a limited number of rooms, chances are that guests will feel that they can’t pass up a special deal. Bryan referenced Robert Cialdini’s 4 six principles of persuasion, which are reciprocity, commitment and consistency, social proof, authority, linking, and scarcity.

14. They Make Forms Engaging

Every form on your website should be easy to use and follow a consistent look and feel. Bryan referenced proflowers.com5 and said they make everything on their site engaging, including their forms.

Make sure your forms are short and there are no surprises. Some websites trick the user and claim all they have to do is enter their e-mail address to receive something, but when the user hits submit, they are taken to a more extensive form.

15. They Provide Point of Action Assurances

A point of action assurance will help your guest feel more confident about taking an action on your site or making an online reservation. For example, make sure the guest knows they can make changes to their reservation, show them the lock symbol when they are entering their credit card information, and let them know you are not going to share their personal information with anyone. Make sure you are responding to any lead you receive. Bryan claims that the average lead loses 6 times its power in the first hour you don’t respond to it.

16. They Keep You In The Process

Make sure your site communicates with the user what the next steps are. A good reference for this is the ‘Land’s End’6 website. For example when a shopper makes a purchase they see a pop-up with an image of their selection to assure them that they are ordering the correct item. When a guest makes an online reservation on your site make sure they know exactly what they are getting, and what they have to do to confirm the reservation.

Make sure your site communicates with the user what the next steps are. A good reference for this is the ‘Land’s End’6 website. For example when a shopper makes a purchase they see a pop-up with an image of their selection to assure them that they are ordering the correct item. When a guest makes an online reservation on your site make sure they know exactly what they are getting, and what they have to do to confirm the reservation.

17. They Consider Email Preview

E-mail is still the number one way to reach your target audience. You should only send targeted messages to people who have chosen to opt-in.

18. They Budget For Experience

Budget for some website testing and for some trial and error. What is it going to cost to improve your site, and how will that pay off? Bryan claimed that Amazon has hundreds of tests being conducted on their website at any given time. Even very small changes can greatly affect your conversion rate.

19. They Utilize a System for Prioritization

Prioritize your website goals and make sure your website design is in line with these goals.

20. They Make Data-Driven Decisions

Make decisions about your website based on the data you can collect from analytics software and your testing. Too many companies make the mistake of depending on the HIPPO (acronym for Highest Paid Person’s Opinion). Collect the data of what needs to be improved and make a ‘to do’ list.

And the bonus tip which also the most critical point . . .

21. They Know How To Execute Rapidly!

You need to be aware of what is going on in the travel industry at all times, and be prepared to execute changes. For example, just 2 hours after Michael Jackson had died, Amazon changed around their whole website to accommodate demand for his books and CDs. Focus on trends to see what is spiking up or down.

Bryan also suggested 5 steps to great conversion rates next week:

1) Identify the problems, review the analytics, check for high exit-pages, bounce rates, or poor quality scores.

2) Create a ‘to do’ list on things to improve.

3) Develop a hypothesis for why something isn’t working on your site and why the changes you propose should solve the problem.

4) Prioritize your ‘to do’ list by resources and impact.

5) Start testing.

As Bryan says, think of the small details – they all add up. Similar to website optimization, any small step you take can have a big impact. Start with the 5 steps listed above and analyze the data from your analytics to see if your conversions have increased. Do not think of execution as a one-time event, rather it is an on-going process.

References

1 Use Personas to Increase Conversion Rates

2 YouTube – ABC News Amazon.com Milk

3 The Brooks Group

Robert Cialdini’s Principals of Persuasion

www.proflowers.com

6 Land’s End

High Converting Websites Referenced by Bryan:

http://www.proflowers.com

http://www.overstock.com

http://www.mint.com

sheet music plus

lower my bills

See Nielsen List of Top 10 Online Retailers by Conversion Rate: March 2009

Vía Oroko Hospitality

Best Xbox One games: The BEST games you need to play in 2017 #CreditCardMurderers

 Own an Xbox One, Xbox One S or Xbox One X? Find out the best games you need to play on Microsoft’s family of Xbox One consoles
The Xmas date is just days ahead, your credit card is sweaty and ready to recevive the kick in the balls your are about to give it, let’s be honest, as gamers we love to make good investment in our hardware and games, sometimes more than is wise to do. But heck, the industry love us and we are here, this xmas to empty our

While Microsoft’s original Xbox One was left dragging its heels compared to Sony’s fourth-generation PlayStation console, both the slimmer Xbox One S and 4K-capable Xbox One X have flourished. Now excellent homes for all sorts of games, from AAA blockbusters to platform exclusives, now’s the time to pick up the Xbox One controller and start playing.

Whether you’ve opted for the dirt-cheap Xbox One S or splurged on the 4K superiority of the Xbox One X, or heck – still have your dust old Xbox One under your TV, you’ll be wanting some decent games to play. That’s where we come in.

Here at Expert Reviews, we’ve always got an Xbox controller in our hands and as such, can let you know which Xbox One games are worth playing in 2017. From racing titles to blockbuster shooters, all the bases are covered for every budget. Here are 2017’s best games you need to play in 2017 on your Xbox One, Xbox One S and Xbox One X.

Best Xbox One games in 2017

1. Forza Motorsport 7

Xbox One X Enhanced? Yes: 4K and HDR 

Turn10’s Forza Motorsport 7 is currently the best game on Microsoft’s family of Xbox consoles. It looks utterly gorgeous on the One and One S, but if you’re lucky enough to own an Xbox One X, you’re in for a real treat. With HDR and 4K textures, Forza Motorsport 7 is a must, plays like a dream, and is one of the best sim-racing games of this generation. Vroom Vroom.

Forza Motorsport 7: Standard Edition – Xbox One

2. Destiny 2

Xbox One X Enhanced? Yes: 4K and HDR 

Destiny returns, and this time its story is actually worth playing. While the original’s plot was a convoluted mess, and something worth skipping, this sci-fi shooter sequel is well worth picking up and – crucially – playing side by side with your friends. Having refined the shooting gameplay and added a bunch of new weapons and abilities, Bungie has created a sequel that feels fresh, and is miles better than its predecessor.

Destiny 2

3. Resident Evil 7

Xbox One X Enhanced? Yes: HDR

After the over-the-top mess of Resident Evil 6, creators Capcom have returned to the long-running horror series’ roots – with a spooky house and scary (ahem) residents. The Xbox One version doesn’t have PS VR support, but this intense burst of a horror game is brilliant on a normal screen, with fantastic sound design that will have you squirming on the sofa.

Resident Evil 7 Biohazard (Xbox One)

4. The Witcher 3

Xbox One X Enhanced? No: In development

The Witcher 3 arguably sets a new benchmark when it comes to immersive storytelling, managing to weave a complex tale across a sprawling, beautiful game environment. Combat is a pleasure, as are the conversations you’ll have with the game’s host of memorable characters. With hours worth of side quests and two excellent servings of DLC available, you’ll be adventuring with Geralt of Riviera for months to come.

The Witcher 3 (Xbox One)

5. Gears of War 4

Xbox One X Enhanced? Yes: 4K and HDR

The original Gears of War helped to define the cover shooter, but running and ducking gameplay has become somewhat unfashionable in the wake of Doom’s kinetic ballet. It’s a surprise, then, that Gears of War 4 is so much fun to play. The enjoyable romp takes place 25 years after the events of Gears of War 3 and comes with an excellent co-op mode. It’s not revolutionary, but it boasts some spectacular set pieces and a suitably pulpy story.

Gears Of War 4 (Xbox One)

6. Rocket League

Xbox One X Enhanced? No: In development

Cars with rockets hitting balls into nets! Rocket League has been a bit of a sensation since its launch, letting players across PC, PS4 and Xbox One tear up virtual pitches with rocket-propelled automobiles. The game plays a bit like football, if football was created by a 5-year old who liked to play with remote-controlled toys.

Rocket League Collector’s Edition (Xbox One)

7. Overwatch

Xbox One X Enhanced? No

From its colourful design to its stripped-back shooter toolset, Overwatch offers an accessible, addictive and very welcoming experience for players. Seven million people played Overwatch within a week of its release, and it has continued to dominate the multiplayer scene since. It’s a well-polished shooter that’s easy on the eyes, and a lot of fun to spend a few hours on.

Overwatch Game of the Year Edition (Xbox One)

8. Dark Souls 3

Xbox One X Enhanced? No

Like the Dark Souls and Bloodborne games before it, Dark Souls 3 is a masterclass in game design. You’ll come across so many memorable locations during your playthrough that you’ll find yourself chatting with them as if you’ve just got back from a (particularly violent) holiday. Dark Souls 3 is hard, yes, and that may put some players off – but I’d urge you to give it a go. Once you’ve gotten used to the game’s rhythm of death, pushing further into the darkness becomes an experience like no other.

Vía Expert Reviews

Facebook test a major change in its timeline

Facebook just scared the hell out of publishers in one small test that were conducted in some countries, when those publishers lost almost 60% of the organic reach in little time. The question here if there is anything Facebook do wrong, or the companies expect to much from them.

In newsrooms in six countries scattered across the globe, alarm bells started to go off over the weekend: Something very strange was happening to the newsrooms’ posts on Facebook. Instead of appearing in the News Feeds of people following them on the social network, the posts were appearing in a new, separate section of the site, termed Explore Feed.

Facebook in Slovakia, Sri Lanka, Serbia, Bolivia, Guatemala, and Cambodia had begun to function differently, separating out posts from people and posts from pages.

On Saturday, Filip Struhárik, a journalist at the Bratislava-based newspaper Denník N, published a warning on Medium that spread quickly among social-media managers and Facebook observers. “Pages are seeing dramatic drops in organic reach. Reach of several asked Facebook pages fell on Thursday and Friday by two-thirds compared to previous days,” he wrote. “Sixty biggest Slovak media pages have 4 times fewer interactions (likes, comments, shares) since the test. It looks like the effect in Guatemala and Cambodia is the same.”

Several headlines have since focused on another part of the test: that pages could pay to appear in the main news feed. Mashable called it “a nightmare” pay-to-play scenario.

Needless to say, publishers were worried. In response to Struhárik’s story, the head of Facebook’s News Feed, Adam Mosseri, responded to him on Twitter. “This image reflects a test in Slovakia, Sri Lanka, Serbia, Bolivia, Guatemala and Cambodia,” Mosseri wrote. “It’s not global and there are no plans to be.”

When Struhárik followed up to ask how long the test would take—“days, weeks, months”—Mosseri replied, “Likely months as it can take that long for people to adapt, but we’ll be looking to improve the experience in the meantime.”

“It seems hard for me to see how the Explore Feed could be anything other than bad news for publishers.”

Publishers outside these six countries could breathe a sigh of relief. The effect of this kind of drop in traffic, particularly in the fourth quarter, when many (American) publishers have sold through a higher percentage of their “inventory,” would be devastating.But for those inside those countries, newsrooms were, to put it gently, freaking out.

Marko Miletić works for the Serbian site Mašina, which saw its Facebook pages reach 58 percent fewer users last week as the test began to roll out, and 72 percent fewer interactions. “We don’t know how long this test will last but it can influence informational and political pluralism (at least the amount that existed on social network),” he wrote to me. That’s because, as he sees it, Facebook’s organic tools are all that smaller media publishers and “grassroots political initiatives” have. They can’t afford to pay for distribution on Facebook by “boosting” posts.

Other publishers are trying to put a happier face on the changes, or at least withholding immediate judgment.“It’s too early to say anything definitive about the impact this is having on our traffic and reach,” Jenni Reid, the web editor at The Phnom Penh Post, told me. “The two feeds still don’t seem to be fully separated yet for some people here in Cambodia, but so far it doesn’t look positive.”

Reid, who was a social-media editor for The Economist before her current position, said that it was hard to imagine how the Facebook change might positively affect their number of readers. “In its current format, it seems hard for me to see how the Explore Feed could be anything other than bad news for publishers,” she said. “It seems a strange move given that Facebook has been trying to build bridges with news organizations since the start of the year through the Facebook Journalism Project.”

“Seven out of 10 of the most popular Facebook pages here are news websites or newspapers.”

These changes are significant for the broader media ecosystem in Cambodia, Reid said. “Last year, Facebook edged ahead of television as the number-one source of news for Cambodians according to one survey. Post Khmer, the Khmer-language Facebook page for the Phnom Penh Post, has the fourth-most likes in the country, and seven out of 10 of the most popular Facebook pages here are news websites or newspapers,” she told me. “That’s striking compared to, say, the United States, where there isn’t even a news publisher in the top 50 most popular pages among Facebook users.”

Reading between the lines, it’s clear: Cambodia’s news infrastructure experienced a radical change, overnight. And none of the editors I was able to contact, or anyone that they knew, had heard from Facebook about the change before it happened. They just walked into work one day and everything was different.

 It’s possible that, in the long term, separating page posts out from people posts would be a good idea. News Feed has serious problems. Maybe the split feed would be a superior experience. But to see how it would be before making a huge change, one can imagine Facebook would want to do some major testing.
From Facebook’s perspective, the company has to be allowed to try out new versions of its software. It can’t be asked to keep its tools static because publishers have gotten used to them. And some tests might need to be disruptive to get to a future, better Facebook. This iterative process is, in fact, how Facebook has built the product that so many people use for an average of more than 50 minutes per day.

But Facebook did not simply end up controlling news distribution in countries across the world. They strategically entered the market, much as any company would, as part of their own competitive battle with other internet companies. Some responsibility must come with the deliberate rerouting of the public sphere through Facebook’s servers and ad networks. Right?

None of this is to get at the content of the test. Vox’s Matt Yglesias argued that the change could be good. “Facebook-induced traffic boom just devalues page views,” he tweeted. Total ad spend in the country is fairly fixed, so a decreasing number of page views should lead to rising advertising prices for publishers over time, he said. Certainly, when Facebook started sending more traffic to publishers, we saw the reverse: Ad rates declined as there was simply more supply. The reverse could be happen (although I can’t imagine there is a digital-media sales team out there who wishes they had less inventory to sell).

Facebook’s scale might estrange it from how other people see the world.

In any case, if you’re a publisher in one of the six affected countries, that must be cold comfort.

Facebook has been unusually forthcoming about this test after it was initiated, which is good. Mosseri responded on Twitter and followed up with a blog postthat partially explained their rationale. “The goal of this test is to understand if people prefer to have separate places for personal and public content,” he wrote.But Facebook’s response has been strangely blind to the bind that it has put whole countries’ worth of publishers in. Mosseri’s response to a Slovakian journalist was to assure him that there were no plans for the test to go global.

Facebook executives like to argue that people don’t understand the company’s staggering scale, but the test shows how that very scale might estrange it from how other people see the world.

Are all the people in the test areas some tiny percentage of Facebook’s user base (say, 1 percent) who want to see more posts from their family and friends, or are they the citizens of six sovereign nations who have come to rely on Facebook as a crucial part of their news-distribution infrastructure?

They’re both. And in this case, their news publishers are simply stuck reckoning with internet-company power, desperately tweeting.

I put these questions to Facebook: Were media organizations notified of, briefed about, or consulted with before the change was made? How were these countries selected? What deliberations were made about the possible trade-offs between what you’d learn and the probable deleterious effects on the media business and information ecosystem in these places?

Facebook has not responded.

Vía The Atlantic

 

40 awesome packaging designs

Packaging is something we’re bombarded with on a daily basis. So creating an eye-catching packaging design that can be reproduced for years is a real challenge, especially with trends in industrial design now demanding biodegradable or renewable packaging.

Now more than ever, packaging design matters. The designs below show the direction in which many different industries are focusing their packaging design for years to come.

01. Moses Lake Cellars

These labels were designed to work together as a collection

Thirst is a design agency specialising in the craft drinks industry, and it’s currently exploring new techniques and executions in packaging design as part of its Studio Series. This range of bottle labels for luxury wine brand Moses Lake Cellars was designed to work as a collective on a dinner table.

“We wanted to explore typographic lettering techniques that were bold and youthful, yet still carry the luxurious qualities associated with wine,” says Thirst. To give an extra touch of luxury, the studio used heavy paper stock, and each label is double folded, white onto gold.

02. CS light bulbs

These clever boxes pair light bulbs with insect illustrations

Everyday products such as light bulbs tend to lend themselves to fairly utilitarian packaging, but these, produced by Belarus electrical company CS, boast beautiful boxes that turn the product into an important part of the packaging design.

Designed by Angelina Pischikova, with line illustrations by Anna Orlovskaya, this amazing packaging uses detailed drawings of insects, and the bulbs themselves are paired with certain bugs depending on their shape and size. Long, thin bulbs are stored in dragonfly boxes, while the coiled stripes of an energy saving bulb become the abdomen of a bumble bee.

 03. Dolce

Dolce’s packaging uses imagery from Alice in Wonderland

Located in the heart of Belgrade, Serbia, Dolce is a cake shop that combines traditional techniques with a modern approach. Independent design studio Metaklinika was tasked with creating a range of packaging for the brand. The whimsical result takes inspiration from Baroque aesthetics, and uses iconography based around the theme of Alice in Wonderland.

04. Leafs by Snoop

Pentagram’s designs for Snoop are dope as heck

With cannabis slowly becoming less and less illegal in the USA, cannabis branding is increasingly becoming a thing, complete with packaging to match. Snoop Dogg brought in none other than Pentagram to design the brand identity and packaging for his line of cannabis products: Leafs by Snoop.

Stepping far away from the idea of furtively buying a grubby little bag of greenery, Pentagram’s designs include a distinctive leaf-based logo (including an animated version), luxurious weed boxes and a range of edibles including six chocolate bars and cannabis sweets called, of course, ‘Dogg Treats’.

05. Colour me Blind 

Graduate Alexandra Burling’s designs for milk, cornflakes and tinned tomatoes are aimed at visually impaired customers

For her graduation project at , graphic design student Alexandra Burling wanted to see if it was possible to create an aesthetically appealing packaging design for the visually impaired. Following her research period, she decided to focus on groceries.

“I wanted to give blind people the liberty of doing something so obvious as going down to the supermarket and buying milk,” explains Burling. “The aim was to provoke discussion and pave the way for innovative thinking about how packaging design can appeal to more senses than sight.”

06. Karamelleriet

A sweet packaging style for these caramels

Copenhagen design studio Bessermachen created this frankly beautiful branding and packaging design to reflect the handmade aesthetic of the caramel producing Karamelleriet.

Creating an entirely new visual identity that contains everything from the logo to packaging to display and flyers, Karamelleriet has achieved an expression that is the caramel production worthy.

07. Allsorts Black and White

A new look for an old-school sweet

Back in 2014, Liquorice Allsorts had a mini facelift from Bond Creative Agency for Cloetta – a leading confectionary company in the Nordic region. The new packaging used the traditional sweets’ distinctive shapes and colours and used them as the basis for a more modern design.

The agency’s recent update for Cloetta’s Black and White edition follows the same theme, but with the colour stripped away. “The silver print and matt finishing give a tasty touch to the functional cardboard box,” says Bond.

08. Spine Vodka

This vodka brand gets down to the bare bones of packaging

German designer Johannes Schulz created this inspirational packaging for Spine Vodka. “It was a private project I started after my graduation of an international communication design school in Hamburg, Germany,” he explains. “Spine is a high quality product just like the design, reduced and simple with a consciously ‘twist’ in his message and a memorable name fitting to the project.”

Integrated the spine with the ribcage to communicate a product with a ‘backbone’, the uniqe 3D design approach sets it aside from its 2D counterparts. “The transparent glass material stands for a product that don’t has to hide something,” Schulz concludes.

 09. The Lovely Clinic

SomeOne used this painterly design to represent transformation

London-based creative agency SomeOne’s created this tactile packaging as part of its branding scheme The Lovely Clinic. Faced with the challenge of branding a beauty client, SomeOne decided it was time to challenge the industry norms. “The beauty sector is awash with images of impossibly beautiful women, who hint that if it wasn’t for a particular brand, they would resemble the back of an elephant rather than a glowing example of perfection,” it points out on its website.

“We centred on the visual theme of paint – globally recognised as a way of either enhancing the existing – or a way of working with basic elements to create something astonishing,” adds senior designer Tom Myers.

10. Brandless

Brandless trademarked the white space on its designs

US company Brandless has taken minimalism to the extreme by trademarking white space in its range of food and home items. Co-designed with Brooklyn agency Red Antler, each product is made up of a single colour with the white box design dropped on top. The text in the boxes is effectively negative space, and is readable thanks to the colour underneath peeking through.

Interestingly, the lack of identity means that the range can dodge a fee known as Brand Tax, which means Brandless is able to sell all the products at a standard price of $3.

Vía CreativeBloq

Selvatica

Designed by Siegenthaler & Co. | Country: Colombia

“Selvatica is a brand of fruit infused teas from the natural rain forests of Colombia. We wanted to portray the environment in which the Acai, Camu-Camu, Copoazu and the Arazá fruits grow. The illustrations depict the environment in which they flourish, the animals that feed from them and how the harvest is collected. We created a small window into the Amazon rain forest.”

Hello My Name Is

Designed by YANG:RIPOL | Country: United Kingdom

“Hello My Name Is is a skincare brand which extends their name depending on the products. We worked on the package design for their new line of facial treatment masks containing special ingredients from traditional oriental medicine such as horse and snake oils, which have been used for generations.

We have established design principles based on the brand positioning, target market and ingredients.

Inspired by the Chinese pictorial tradition, with its artistic depictions of creatures and patterns, the result incorporates animals camouflaged among themselves to represent the unique ingredients which are the key point of the products.”

 

 

25 Magazine or News Style Web Designs for Inspiration

As the media news sites  – and their print-media-related cousins – struggle to find out how to become profitable without dying in their intent, most news sites follows a traditional formula, by putting in first place their websites, second their mobile versions and last all their related social media affairs. The truth is no one has find the all-in-one formula to overcome this massive fight. But since, as, designers, part of our job is to create sites that works for our clients, sometimes we must do more research job to find how to make it a little more succesfull than the ones they replace.

This selection of good samples, updated by the moment, is meant to give you a general picture on this, helping to ironing any issues you might find and helping to orientate yourself on this hard choice.

With more websites and blogs publishing large amounts of content on a daily basis, one of the priorities in designing these types of news sites is to create a layout that allows visitors to find the content that they are looking for. The more content that is published, the bigger the challenge this becomes. Many sites and blogs are turning to magazine or news style layouts to display excerpts, headlines, and links to full content.

Most magazine-style sites include image thumbnails for some or all of the excerpts, and many also category those excerpts to make it easier for visitors to find specific content. If you are working on a magazine or news style layout this showcase of 25 websites should help to provide some inspiration.

This is Fake DIY

Billboard

Conde Nast

The Next Web

W Magazine

Spin

The MMQB

The Daily Beast

Newsweek

The Blaze

Vogue.co.uk

The Fiscal Times

Walker Art Center

This is Awesome

Esquire.co.uk

Melbourne Geek

Time

Quartz

VanityFair.fr

Elephant

Livestrong

.net Magazine

The Boston Globe

Clutch Magazine

Tennis.com

In the examples of content-rich websites that follow, you’ll see many of these best practices applied effectively in order to maintain an enjoyable, friction-free experience.

POLYGON

http://www.polygon.com/

What is it?

Polygon is a videogame review site from the founders of gadget-enthusiast upstart The Verge (also profiled here).

Why we like it

  • Whitespace – Polygon’s articles feature long-scrolling, untraditional layouts that break up the dense bodies of text into digestible chunks with huge, beautiful imagery, akin to custom-designed magazine spreads. Here, the content in each article has been intentionally laid out, instead of simply “pasted & posted” into a one-size-fits-all template.
  • Strong information hierarchy – Dramatic-looking pullquotes highlight the core points of the reviews.
  • Usable search – There’s an impressive realtime search bar that’s sticky at the top of the browser window, enabling quick drilldown on specific games.

THE VERGE

http://www.theverge.com/

What is it?
As the new kid on the block that’s populated by the likes of Gizmodo and Engadget, The Verge is taking a fresh, bold approach to covering the wide world of technology.

Why we like it

  • Story collage – The homepage begins with a big, colorful jigsaw puzzle of leading stories’ headlines, providing a glimpse into the articles they link to, as well as a strong visual draw for the eye.
  • Thumbnail sliders – At certain points, the pages are broken up by a useful carousel of image thumbnails, each allowing the user to drill into a specific story.
  • You Need To Read This Now – By giving its top stories a bit of whitespace and accompanying them with an explicit directive, The Verge is able to focus attention on the hottest news it has to offer.

CONDE NAST

http://www.condenast.com/

What is it?
Being the parent company of many of the best-known magazines around (including a couple we’ve featured here), almost makes Conde Nast’s site genetically predisposed to offer a mountain of content that could easily be overwhelming if not approached with caution, forethought and disciplined design.

Why we like it

  • Bold visual hierarchy – Beginning with the absolutely giant, beautiful content slider in the header of this site, there’s literally no way you could miss what Conde Nast believes are the most important things for you to see on this site.
  • Customizable Filters – This site wisely avoids attempting to present all of the available content, and instead puts control in the user’s hands by enabling them to filter down what they see based on their specific interests.

BLIK

http://www.whatisblik.com/

What is it?
Blik is one of the biggest destinations around for art supplies, and with such a diverse range of media and materials to accommodate, it needs to ensure that its creative audience can quickly find the items they need when inspiration strikes.

Why we like it

  • Strong information hierarchy – You’re never in any doubt as to what the most important thing is that you should be looking at, especially while browsing the products which follow many of the best practices for an ecommerce product page.
  • Grid style – With a kaleidoscope of colors, shapes, lines and patterns inherent to their wide range of products, keeping a clean, rigid grid structure helps impose a sense of orderliness upon what could be a chaotic mess of visual elements.
  • Dynamic mouseovers – Blik allows the user to indicate interest in an item by providing more information in a dynamic hover state, instead of unnecessarily cluttering the resting state of the site upfront.

USA TODAY

http://www.usatoday.com/

What is it?
As one of the largest newspapers in the US, USA today knows a thing or two about managing a large amount of content in a limited space.

Why we like it

  • Clean, organized grid – The clean, sharp lines and rigid layout of this design maintains an orderly feel to this site, which keeps it from feeling disorganized or difficult to navigate
  • User-adjustable layout – USAToday offers visitors the choice between a List or Grid view of their top stories. This allows users to control how much they take on at once – allowing them to effectively choose their preferred approach to browsing the content.

THE NEW YORKER

http://www.newyorker.com/

What is it?
The venerable publication famed for its satirical cartoons brings a stately approach to presenting its content online.

Why we like it

  • Masonry – The New Yorker’s homepage echoes the trend of the cascading, tiled content block layout that keeps the user scrolling down, scanning for items of interest.
  • Variety – There are a wide range of image sizes on offer in this layout, which prevents monotony setting in while browsing through.
  • Minimalism – The overall aesthetic here is clean, structured, and minimalist that lets the content speak, while using the New Yorker’s signature font throughout.

AIGA

http://www.aiga.org/

What is it?
The national professional membership organization for the graphic arts, AIGA has its hands in many avenues of outreach for its members, including conferences, perks, publishing and more. In this instance, presenting their overwhelming amount of available content in an effective way meant exploring outside the traditional layouts of similar organizations.

Why we like it

  • Grid style – The grid size of each article is proportional to the amount of information it contains, giving visitors an instant visual representation of importance – and time commitment.
  • Consistency – Despite covering a profusion of different design styles, typography and color schemes in its imagery, the actual site retains a solid consistency in terms of how it displays captions, headlines, article content, etc.
  • Strong information hierarchy – Each article offers the same Title/Subtitle/Excerpt structure. Articles of special importance remain fully saturated, instead of the secondary posts, which are more muted, and only come to life on hover.
  • Buttons – Non-rectangular buttons punctuate this layout, noticeable by virtue of their shape. These calls-to-action are nicely styled and stand out just enough to catch attention.

A LIST APART

http://www.alistapart.com/

What is it?
One of the de-facto bibles of designing for the Web, A List Apart publishes daily, thought-provoking articles on the finer points of our craft. This is deep, thought-provoking stuff, so a usable interface and pleasurable reading experience are paramount.

Why we like it

  • Clean & simple typography – ALA’s design is well-known in the Web design community for microscopic attention to detail when it comes to the typography on the site. Each line, heading and pull quote is fastidiously and consciously adjusted for perfect readability.
  • Disciplined editing – Despite the length of ALA’s articles, you’ll notice that there aren’t any overly-long sections of content. Each post has been carefully broken up into easily-digested paragraphs of 2-3 sentences each.

THE BLACK HARBOR

http://theblackharbor.com/

What is it?
A showcase of art spanning an eclectic variety of styles from the artist collective I Shot Him Because I Loved Him, Damn Him.

Why we like it

  • Rigid grid – Each article is represented on the homepage by a moderately-sized photo, all presented in a clean grid layout, to prevent visual confusion, given the variety of colors, styles and subject matter to be accommodated.
  • Content reveal – Simply displaying the descriptions and captions of each picture underneath them adds content bloat – instead, The Black Harbor only reveals this information as an overlay when the user indicates interest by hovering over an image. In addition, when users hit the bottom of the homepage, they’re given the opportunity to reveal more content.

EBONY

http://www.ebony.com/

What is it?
One of the best-known magazines for Black-American articles, opinion and insight, Ebony covers an incredibly broad number of topics in its mission to share the perspectives of the African-American community.

Why we like it

  • Giant imagery – Much like Polygon’s fine example, Ebony uses striking and large images to not only set the tone, but also give users strong implications as to the most important articles on their homepage. Their homepage slider alone takes up the vast majority of the screen on laptop resolutions and below.
  • Bold typographic hierarchy – Ebony’s signature headline font, Didoni, serves to call out the major articles on the site at the present moment, with secondary stories headlined in “Trade Gothic”.

WIRED

http://www.wired.com/

What is it?
The original home of pan-genre tech and geek journalism, Wired covers a breathtaking variety of detailed content – making accommodating it all comfortably on their website quite the achievement.

Why we like it

  • Readability – Clear sans-serif type, and comfortable column widths keep things simple and easy to read.
  • Consistent typography – All headlines, quotes and other text content elements are cohesive across the sprawl of this site.

BOSTON GLOBE

http://bostonglobe.com

What is it?
This widely-reknowned newspaper caught the attention of the Web last year, when they rolled out a major site redesign – one of the first mainstream sites to embrace responsive design methods.

Why we like it

  • Whitespace – Being a newspaper, by far the most important content is the text, meaning that careful attention has been paid to ensuring a pleasurable reading experience
  • Visual hierarchy – Articles with an image are more attractive – and therefore more important – than those without. This rule is further emphasized by the size of the accompanying image, with the leading story having significantly more space devoted to it.
  • Hidden content – The leading stories in each news category are smartly hidden in the mega-menu, which is revealed on hover

CO.DESIGN

http://www.fastcodesign.com/

What is it?
Fast Company’s design blog showcases all the latest goings-on in the world of product and graphic design. Needless to say, there’s a lot going on in those areas these days…

Why we like it

  • Giant imagery – Each article is accompanied by a truly massive header image that lets the reader know in no uncertain terms just what they’re about to read.
  • Intro sliders – Many of Co.Design’s articles open with an image slider containing key images from the body of the article. They serve as an excellent visual intro for the text that is to follow, and get the reader primed for the overall tone of the article.

THINK QUARTERLY BY GOOGLE

http://www.thinkwithgoogle.co.uk/quarterly/index.html

What is it?
Google’s quarterly publication with their musings on the trends and movements of the Web is a surprisingly refreshing reading experience coming from a company with a reputation for deeply-entrenched engineering background.

Why we like it

  • Whitespace – The whole layout of this site feels crisp, fresh and open. Type is laid out for maximum impact, instead of content density.
  • Overlays & reveals – The index of this online magazine is very nicely done, with thumbnail activating a huge, stylish pull-quote and link to the article upon rollover. Approaching the reveal in this way also allows the reader to continually return to the central theme of the issue.

Wrapping it up

Make no mistake – none of these examples successfully navigated the minefield of creating a content-rich website by accident. It takes a ton of time, strategy and deliberate planning in order to not only execute these designs, but also ensure that future content updates fit flush within the overall user experience. Therefore, it pays to keep the following guidelines in mind:

Prioritize – When everything’s important, nothing is. You should clearly establish what content is required by the user up-front, and what can be hidden. Once you’ve figured that out, make that hidden information easy to find when needed.

Semantic Categorization – Categorize your content in a way that makes sense to your user – not to you, nor your client, nor your colleagues. Be ruthless in identifying and eliminating internal jargon and acronyms that you toss around in a usual day at the office.

Design Consistently – Keeping all your elements, typography and spacing consistent across the whole site takes on a whole new level of importance when taking on a content-rich site, not only for the users’ sakes, but for minimizing future maintenance headaches. For example, keep related image assets all the exact same dimensions, so they can be reused seamlessly across the site.

Make user flowcharts – Chart the journey of different groups of visitors through the site. Challenge yourself as you’re designing to answer common questions, or consider how you would accomplish typical tasks that a new visitor might have within your proposed site structure and page layouts.

Vía Vandelay Design

18 Best Portfolio Website Templates Based on HTML & WordPress To Showcase Your Creative Work Online 2017

This modern age is filled with great paradoxes and turnings of time and fate. As the world grows more connected and globalized, disparities seem to increase, yet opportunities conversely abound in this bright new era, ushered in by the total communication the internet has provided for mankind. And while the world’s largest nations and economies rise and fall in endless cycles, the business savvy, the entrepreneurs and the go-getters of the Earth are thriving in a world full of possibilities, where your talent and hard work, if unrecognized or unappreciated in whatever context you find yourself in, can just as easily be your sustenance—or even, your great success—elsewhere on this planet.

The internet is just the tool to help you find your place to shine, but you’ll get nowhere without a handsome, modern and appealing portfolio website, that acts as a calling card and an exposition of your skills, whatever your trade or craft may be—from artists and photographers to designers and architects, from engineers and decorators to constructors and landscapers, a portfolio is a place to start. And to start off in style and grace, nothing beats the top of the line web technology combo of a solid HTML5 framework with smooth CSS3 stylesheets. The following collection of website templates exhibits the best and brightest HTML5/CSS3 Portfolio Website Templates on the market. They won’t disappoint.

Stash

Stash is a dynamic and versatile WordPress theme. It suits any person at any given moment as long as they have a project in mind. It does have potential to benefit those with and artistic side and all professionals. Stash is based on a Visual Composer block builder, +260 blocks and +85 to play with. Stash is entirely responsive and has tons of customizations to make. It adapts to screens and devices with ease! Dropdown menus help you out with that a lot. Stash counts with tons of specialized demos and pre-built options to get crafty. It is the best on image display and appeal. You will get Slider Revolution integrated for galleries and and 7 built-in portfolios. Set amazing detailed layouts with multiple headers, unlimited colors and blogs.

Stash will let you beautify backgrounds too with CSS3 animations and Parallax. Attract clients with amazing features and get them to appreciate what you offer! Stash is compatible, to impress you even more, with WooCommerce. Set gorgeous shops to make your site ready to make business. WPML for translations and Minimal Forms are also available. This is a fast and SEO improved tool that will simply make you feel reassured and listened! Don’t hesitate! Get Stash!

Jevelin

Jevelin is a responsive WordPress theme that requires no previous knowledge for anything. It is perfect for lazy, non programmers, or simply busy people. It comes with tons of demos and pre-built choices for page elements. Jevelin is documented, and even provides video tutorials to guide you all the way through. It uses a Drag & Drop page builder and a MegaMenu that simplify many panel tasks. +40 amazing shortcodes are also included to get creative and crafty! Jevelin is essentially multipurpose and adaptable to browsers or devices. It is made with many possible actions, but only one real goal: quality page building. Special add-ons that make it great include WPML for translation and Google Maps. You get to share your posts and new son anything you want with social media buttons.

Jevelin is fast and optimized for navigation with SEO. It comes with +10 portfolio layouts and 6 blog pages too. Get it all ready to make commercial transactions and forms for potential customers. It has been integrated with awesome WooCommerce and Contact Form 7 plugins. It will provide you with a child theme and free constant updates! Have a quick look, and you will not turn back! Go for Jevelin!

Opta is a minimalist portfolio and photography HTML template. Any creative business has a place here. A gallery, a fashion business or a photographer find enough element to express beauty. It’s very clean and elegant. You can make an astonishing site in few steps with this template. With Opta, you count with tons of features for you to create your dream website. It counts with simple and carousel image slider and even a trendy text slider.  It also includes HTML files like index, about, blog and gallery. For a clear and beautiful typography, you have Google Web Fonts!

Opta is flexible and easy to customize thanks to its responsive layout. No matter what device your customers have, it fits its screen. You will get multiple contacts, single portfolio page options too. Opta is integrated with PHP Contact Form because it knows client reach is a priority. When you choose your template, you want a reliable one. Opta is well documented and has first line support for up to a year with template developers. You can expect constant updates as well. If you want to tailor your site, in an inimitable way, this CocoBasic creation is for you! Try it now and get Opta!

Massive

Massive is a truly humongous, vastly expansive, deeply resourceful, feature-rich and function-dense, graphically polished and visually stunning, endlessly flexible and easily customizable, fast loading and superbly modern HTML5 and CSS3 responsive multipurpose website template, a truly mindboggling website template that has been put together with the utmost care and thoroughness. The end result is a staggering 260 different, completely preconfigured HTML5 unique webpages for all sorts of different purposes and applications.

Among them, 85 entirely unique, creative and outstanding portfolio template pages make Massive a remarkable website template for all sorts of webmasters seeking to establish their online portfolio websites with a set of tools that is all-inclusive, thoughtful and polished, as well as capable of having a fully functional, fleshed out portfolio website set up and running within minutes, owing to the great amount of flexible, ready to use templates included with Massive. Over 15 preconfigured sliders can liven up any website whatsoever, while 6 different footer options keep things diverse and 20 different menu styles let your users explore your content just the way you want them to. What you cannot find ready-made outright within Massive, you can easily build yourself, with an excess of 150 custom-built shortcodes ready to deploy on any page you see fit. Massive—it really is the endless template.

SPOONS

SPOONS is an attractive and visually appealing, engaging and technologically sophisticated, well designed and inherently flexible, fashion conscious and aesthetically accomplished, powerful and extremely easy to use HTML5 and CSS3 single and multipage website template. Spoons is a clever and creative website construction solution for webmasters that want all the refined visual effects and softly focused appeal of modern professional websites, but who wish to forgo the hassle of coding their own website framework and website elements—SPOONS does all that for you, and all you need is to provide your own content and images.

That is why SPOONS is a great fit for personal or professional portfolio websites. Whether you are a visual artist that wants to put your work out there, a graphic designer showing off your corporate identities or marketing campaigns, or a home decorator illustrating the range and taste of your experience, if you want a potent and cutting edge HTML5-powered and CSS3-styled website template with plentiful layouts to impressively show off plenty of high-resolution images in appealing and interactive compositions, preconfigured with all sorts of convenient elements, SPOONS is just what you are looking for. With SPOONS, making your mark on the World Wide Web is easy as pie!

ZAP

ZAP is a creative and interactive, unique and modern, memorable and enveloping, highly modern and tech-savvy, enormously pliable and flexible, powerful and intuitive HTML5 an CSS3 multipurpose website template, an amazingly convertible, vastly customizable theme that has been constructed with the careful attention to detail and the versatile functional diversity necessary to comfortably allow for the development and maintenance of a wide range of websites across all sorts of industries.

However, ZAP’s peculiarly well-developed visual and graphical skills make it a natural at dealing with all manners of pictorial content—if you need viewers to drop their jaws as they gaze upon something beautiful, ZAP is precisely what you should frame it with. That is what makes ZAP an excellent portfolio website template. With visual effects including gorgeous Parallax animations and complex effects, unimaginably smooth CSS3 transitions, all coded on a powerful HTML5 framework built to be responsive and cross compatible with all sorts of devices, platforms and screen sizes, as well as being lightning-fast, easy on the server loads and optimized for search engine indexation, ZAP is the ultimate creative portfolio website template, with the advanced technology to see you and your ventures through another decade. Get zapping today!

Pillar

Pillar is a visually expansive, aesthetically minimalist, modern and flat, technologically proficient and incredibly functionally diverse, highly creative and easily customizable responsive HTML5 and CSS3 multipurpose website template, a vastly useful and convenient template that has been carefully crafted with all the required tools and features to easily and efficiently build professional looking, modern websites that are wholly responsive, secure, reliable and aesthetically conscious, with a very current and on-point flat graphic design and a handsome, optimized handling of visual content. That is why Pillar is an ideal website template for all sorts of professional or personal portfolio websites.

Whether you are a freelance professional, a visual or performance artist, a website designer or any other related or similar field, Pillar has the skills to seamlessly empower you to churn out an ample variety of portfolio websites, with many neat and handy preconfigured webpages and features. Pillar includes the amazing Mega Menu functionality, so your visitors can quickly figure out the hierarchical composition of your website and better navigate through your work, and it is built on top of a powerful HTML5 framework and styled with CSS3 coding and the latest Bootstrap framework for optimal responsiveness and utter cross-compatibility. Template comes with Variant Page Builder and over 150 custom building blocks for faster and easier website setup. Pillar is where the good things are!

Carna

Carna is an incredibly technologically proficient, amazingly reliable and secure, visually stunning and impressively customizable, functionally flexible and feature-rich, modern and vibrant responsive HTML5 and CSS3 multipurpose website template, a cleanly coded and highly efficient website template that has been jam-packed with the most potent and deeply pliable set of features, functions and tools available for building professional, polished and graphically engaging websites that look and feel great. Carna has been designed to be very easy to use and easier still to customize, with advanced technologies including the Slider Revolution slider feature, the Master Slider, the highly professional Quform forms and the completely jaw-dropping Cube Portfolio.

This skill profile makes Carna a peculiarly outstanding website template for deployment on portfolio websites of all nature, from professional to personal, across a wide and vast field of business or commercial ventures, such as freelancers, artists, engineers, designers and much more—if you need to build a website that can show off your work in the utmost style and with the most powerful set of tools available to make your content truly shine and leave a lasting mark upon your audience, Carna is the template for you. Total responsiveness means Carna will make your website look fantastic across all devices and audiences. Get on board now!

TopBiz

TopBiz is a clean and professional, fresh-faced and graphically cohesive, efficiently coded and highly reliable, modern and polished, visually stunning and engaging, interactive and powerful HTML5 and CSS3 multipurpose corporate website template. It is a highly customizable and extremely intuitive and easy to use website template that is equipped with a vast set of powerful tools and features as well as a great many HTML5 webpage templates thoroughly preconfigured for optimum functionality and total compatibility with the required layout profile of well-structured professional, business and corporate websites, with gorgeous handling of media content owing to powerful and cutting edge coding. That is why TopBiz is an optimal theme for the development and maintenance of professional and corporate business portfolio websites.

Firms across all sorts of fields and businesses are sure to benefit from showing off their professional work and experience to potential customers worldwide and will likely attract new and recurring business with TopBiz’s impressive visual customization capabilities that will make your portfolio easily stand out from the crowd of similar websites on the web. TopBiz guarantees polished and put-together results that are highly functional and completely responsive, and Bootstrap coding makes for easily modifiable webpages that are legible and comprehensible to all, on top of being search engine optimized. Upgrade your business today, with TopBiz!

Tempo

Tempo is an incredibly powerful, endlessly expansive, vastly flexible and pliable, impressively resourceful, technologically accomplished and feature-dense, highly interactive and very navigable responsive HTML5 and CSS3 multipurpose website template. Tempo is a truly wonderful template that has been constructed with a deeply customizable nature, founded on an incredibly wide collection of diverse HTML5-powered webpage layout templates preconfigured for a wealth of specific, convenient uses, totaling in at over 160.

Among these, over 40 such deliberately designed pages are exclusively portfolio pages, which is why Tempo is perhaps one of the most powerful and significantly flexible portfolio website templates on the market. Tempo includes tons of different and creative demo websites that can easily be implemented within minutes, to start off your own portfolio website on the right foot and quickly add your own images and content and be off. Tempo incorporates such premium plugins as Cube Portfolio, LivIcons and the incredible Cloud Slider, using them with great effectiveness over a wide set of pages. Over 100 shortcodes have been custom built for you to construct the pages you dream up with ease and speed, while advanced effects like infinite scrolling, AJAX portfolio pages, top and off canvas navigation menus and more will bedazzle your audience. It’s Tempo time!

STARTUPRROva

Ova is a conceptually cohesive, vastly customizable and highly pliable, technologically competent and graphically polished, visually stunning and incredibly easy to use, well coded, thorough and expansive HTML5 and CSS3 responsive multipurpose website template, a powerful and unique website template designed with a remarkable deliberation and extreme attention to every detail, nook and cranny, making Ova a very professional and finished template that is equipped with an ample toolkit that can handle just about any requirement or necessity a website may face, as well as a sincerely massive collection of professionally designed and thoroughly preconfigured webpage templates for just about any use you can imagine or come up with, totaling in at over 178 unique pages.

Over 45 of these are tasteful, elegant portfolio template pages, which is why Ova is an amazingly powerful template for the construction of smooth, modern and attractive personal and professional portfolio websites. Whether you are a seasoned professional or an up and coming freelancer, whether you are a small firm or a large company, if you need to show the world your work in style, with gorgeous animations, beautiful headers, expansive menus and an intuitive customization thanks to a modular Bootstrap-based coding, Ova is the template of your dreams.

STARTUPRR is a completely unique, visually cohesive and cogent, navigationally intuitive and enveloping, visually attractive and highly appealing, modern and technologically proficient, fresh-faced and vibrant, very customizable and deeply resourceful HTML5 and CSS3 responsive multipurpose website template. It is an entirely one of a kind website template that has been developed from the ground up using the most sophisticated HTML5 framework elements weaved together with impressively clever CSS3 styling to empower webmasters to seamlessly and effortlessly churn out gorgeous, professional looking websites over a wide assortment of fields in a matter of minutes, with highly polished, totally responsive and interactive results every single time.

STARTUPRR includes over ten completely different portfolio grid configurations, which can be further altered into endless iterations of functional and pliable layout styles to fit just about any website. That is why STARTUPRR is a uniquely potent portfolio website template, a significantly convenient, time-saving toolkit that is perfect for webmasters that need to put their work out there for the world to see, across a vast range of industries; from graphic designers to website developers, from freelancers to visual artists, STARTUPRR can make your showcase shine like no website around. Are you ready to kick-start your business today?

Hasta

Hasta is a completely gorgeous, fresh-faced and youthful, vibrant and luminous, highly customizable and very pliable, modern and efficiently coded, secure and reliable, engaging and totally responsive HTML5 and CSS3 multipurpose website template, a remarkable, shapeshifting template that has been packed to the brim with a deeply powerful and highly transformable set of tools, features and functions that empower Hasta to produce the most creative and professional looking websites on the market with ease and speed. Smoothly animated Parallax visual effects, an excess of 30 different sophisticated layout styles, functional grids and masonry styles and the exceedingly attractive Cube Portfolio plugin, however, make Hasta a highly potent website template for deployment upon portfolio websites of all kinds and forms, particularly among fields that dabble highly in the creative side.

Hasta can seamlessly churn out endless pages packed with sophisticated features such as Flickr Feeds, jQuery Google Maps, Master Sliders, HTML5 YouTube players, the beautiful Owl Carousel feature for showcasing your best works, and much more, all powered by efficient HTML5 framework and Bootstrap elements that add both ease for customization as well as absolute responsiveness, so that your portfolio will be flawlessly enjoyed by users of all devices, platforms and screen sizes. What are you waiting for?

Knight

Knight is a an incredibly all-inclusive, expansive and vast, enormously pliable and highly flexible, visually stunning and highly developed, professional and businesslike, modern and interactive responsive HTML5 and CSS3 multipurpose website template, an amazingly ambitious HTML5-framework theme-like template that includes a whole set of tools, plugins, features and functions on top of a walloping 250+ individual, preconfigured template pages, empowering Knight to tackle just about any website needs profile out there with relative ease and utter adaptability.

However, Knight’s incredibly graphically polished 38+ portfolio template pages make Knight a superbly well-equipped template for handling all sorts of personal or professional portfolio necessities. Knight comes out of the box with an ample set of demos for a whole host of different purposes, so setting up your portfolio website is as easy as importing the demo most suitable to your interests and field and beginning the upload of your own content and images for inclusion in your gorgeous, completely fleshed out pages. Plenty of advanced grid options is available, such as masonry, standard, gallery slider and much more ways to keep your audience interested and engaged with your content. Simultaneously, Knight has been built on top of a Bootstrap code, ensuring perfect display across all known devices, platforms and screen sizes. The cavalry is here!

Awesome Ideas

Awesome Ideas is a wonderfully designed, highly professional yet charmingly whimsical, polished and visually impressive, functionally flexible and feature-rich, resourceful and creative, unique and very memorable responsive HTML5 and CSS3 multipurpose business and commercial single page website template, a truly one of a kind and completely stunning HTML5 theme that is thoroughly equipped for the development of technologically proficient, graphically intuitive and inviting and functionally expansive websites that bedazzle viewers with tasteful, modern visual effects and a seamless, cohesive presentation in a smooth scrolling single page website.

That is why Awesome Ideas is a great HTML theme for the development of professional portfolio websites or any sort of websites that need to show off your precious and polished works to the world in the most favorable light possible. Awesome Ideas has been built to let creative people express themselves in the most easily customizable and profoundly pliable way, with a smart, intuitive user interface and smooth running preconfigured effects including Parallax smooth and infinite scrolling, CSS3 sophisticated dynamic stylesheets and a thoroughly inherently responsive Bootstrap codebase that ensures your Awesome Ideas portfolio is rendered flawlessly across the widest range of devices, platforms, and screen sizes possible. Let the world hear your Awesome Ideas today!

Haswell

Haswell is a visually accomplished and aesthetically minimalist, tasteful and fashionable, aesthetically polished and functionally resourceful, highly customizable and extremely easy to use, function-dense and plugin-rich responsive HTML5 and CSS3 multipurpose single and multipage website template. It is an extraordinarily powerful website template that has been built with the raw strength and sheer pliability to seamlessly lend itself to a wide range of diverse uses and applications, but that is uniquely well suited for deployment among portfolio websites of all kinds and natures.

That is because Haswell is uniquely constructed to add a layer of tasteful refinement to essentially any content it handles—and on top of that, a wealth of diverse portfolio template pages included out of the box make hitting the ground running a matter of course with Haswell. You will have a fully fleshed out portfolio website within minutes, decked out with a diversity of customizable headers, menus, social media feeds, specialized video and image masks, containers and plugins, and so much more it will make your head spin, all packed into a stylish package based on the potent HTML5 framework, dynamic and flexible CSS3 stylesheets and the wonderfully responsive and easily modifiable modular Bootstrap codebase, that renders your Haswell portfolio natively cross-compatible across all devices and platforms. What else can you ask for?

Jango

Jango is a completely customizable, visually expansive and highly graphically polished, functionally flexible and feature-rich, smart and cleverly coded, efficient and fast loading, modern and reliable responsive HTML5 and CSS3 multipurpose website template, an incredibly handy and powerful toolkit that has been deliberately crafted as an all-inclusive website solution for a huge range of different website applications, but that is peculiarly well equipped for handling the needs of modern, responsive and flexible portfolio websites of all kinds.

Whether you are a freelance professional, a digital media artist, an established business firm or a software developer, if you need to quickly and easily produce a professional and businesslike website that is full of functionality and deeply interactive out of the box, with minimal coding skills at every stage and ample opportunities for extensive customization, Jango is your man. Jango has been developed by developers, for developers, and its extensively Bootstrap-based code is easily legible and comprehensible, for optimal edition and modification capabilities. That Bootstrap foundation also makes Jango inherently responsive at every level, meaning there isn’t a device in the world that can browse the internet that won’t display your Jango website just as beautifully as you meant for it to be seen, with no additional coding needed. Jango is where it’s at!

H-Code

H-Code is a spectacularly well-designed, graphically stunning, visually expansive, luxurious and stylish, aesthetically polished and functionally refined, resourceful and tech-savvy, modern and responsive, professional and sophisticated HTML5 and CSS3 multipurpose website template, a truly wonderfully flexible HTML5 template that has been built with the extensive liability and raw power necessary to effortlessly muscle the demands of a wide range of website archetypes across all sorts of business or personal applications. That is because H-Code is built on the powerful HTML5 framework, powered with CSS3 styling, and jam-packed with over 190 individual, professionally graphically designed template pages that cover pretty much every single imaginable page you could possibly need.

The included 40+ portfolio template pages, however, represent an exceedingly well curated collection of portfolio layouts, styles and interpretations that are conceptually outstanding and wholly remarkable, sure to leave an indelible mark on your audience’s memory, augmenting the effectiveness and reach of your portfolio and the impact it will have on your business or ventures. H-Code includes plenty ready-made portfolio and personal resume template pages for webmasters of all inclinations, and an excess of 57 different homepage demos make H-Code websites sincerely one of a kind. An inherently responsive code ensures no one will be left out of your gorgeous portfolio. H-Code is the template you need!

Foundry

Foundry is a fantastically creative, deeply intuitive and easy to use, wonderfully productive, incredibly quick and fast loading, efficiently coded and highly reliable, regularly updated and technologically cutting edge responsive HTML5 and CSS3 high performance multipurpose website template, a uniquely well-constructed website template that has been packed with an endlessly vast toolkit of extremely polished features, plugins and functions that enable Foundry to empower webmasters wishing to craft professional looking, websites for demanding, high traffic, high volume, high quality, upscale applications.

To that end, Foundry includes a huge range of template pages, among them being a great amount of professionally designed, completely preconfigured portfolio pages that exude a careful precision and deliberation to their coding as well as an extreme capacity for customization. That is why Foundry is a great website template for individuals and corporations that need to create portfolio websites for demanding, high-quality, high-performance industries where matters such as aesthetics and functionality simply have no room for imperfection, and everything needs to work, work well, and work out of the box. Foundry is precisely such a template, and its sophisticated features like HTML5 Image Sliders and multiple conceptual homepage demos make the process of building portfolio website easy and breezy. Try Foundry today, and it’ll be the last template you’ll ever try!

Vía Colorlib

50 Of The Best Email Marketing Designs We’ve Ever Seen (And How You Can Create One Just As Good)

In case you hadn’t heard, email marketing isn’t dead.

In fact, the reality is quite the opposite. By the end of next year, it’s expectedthat the total number of worldwide email accounts will increase to over 4.3 billion. Like it or not, we live in a time where people like to email. It’s fast, convenient and most important – effective.

As a business tool, McKinsey & Company found emails to be 40 times more successful at acquiring new clients than either Facebook and Twitter – just one of the many interesting statistics to support the success of email marketing.

If you’re a startup or brand wanting to leverage this success, a well-designed email is crucial to break through the pack. Amongst so much competition, a great email design needs to capture the attention of the reader right away to avoid being deleted and risk never being seen.

Engage your customers and create email marketing campaigns to reach a massive audience. Here’s how the pros did it – we hope this post inspires you to create your own awesome email designs!

We credit Beautiful-email-newsletters.com for the work they’ve done to bring some of these examples to our attention, for use in this article.

01. Experiment With Colour Blocking

The color blocking and beautiful tinted colors in this example from The Stylish City are striking and very effective; the muted color palette paired with the blush and black create a modern and sophisticated feel. The layout is appealing and unique, like a newsletter and fashion editorial all in one, however the type still manages to pull central focus by being front and center, and on top of the image.

Design By The Stylish City

02. Use Colour To Attract Attention

In this example by IS Design + Digital, a neon colour to gets the reader’s attention fast and makes it very hard not to stop and read the headline. The square box around the type maximizes this effect to the point that the name of the festival could likely be recalled by even the most uninterested of readers. Strong images, standout calls to action, and strong contrast are all effective elements in this design.

Design By IS Design + Digital

03. Have Fun With Animations

This example by Mika Osborn uses a fun and creative GIF that delivers one simple and clear message with a unique, surprising and memorable design. The message is perfectly delivered to its customers, encouraging them to follow the brand’s Pinterest and be inspired by more great images like this one. A neutral background and center position creates absolute focus on the gif, with the surrounding information perfectly placed to motivate to reader into action.

Design By Mika Osborn

04. Keep It Simple

This email design by Apple employs a great use of white space and a clear central focus on the product. The product is nicely displayed with pops of color to add interest and the information is perfectly aligned and carefully placed, with a vertical hierarchy for easy skimming. The use of different type sizes and grayscale colors let readers understand what’s important and what’s less important. This design is straight to the point with minimal elements and simple structure.

Design By Apple

05. Let Your Content Shine

Beautifully captured photographs are the central focus of this design by Artur, and they do not fail in tempting readers to take a second look. The white type manages to pop out next to the images and everything else in the design stays neatly in the background. The dark gray complements the colours of each image and gives the overall design a cool and modern look.

Design By Artur

06. Develop A Strong Colour Palette

A brilliant color palette with strong, vibrant tones and a unique concept is what makes this email design by Engage an attention-grabbing piece. The pairing of the vibrant yellow feature colour with the textured image and black and white graphics makes for a simple but fresh color scheme that is sure to stand out in the crowd.

Design By Engage

07. Make It Pop With Colour

This eye-catching email design by Studio Newwork showcases the work done by creatives within the agency. Its brightly colored background is eye-catching and frames the displayed work effectively. This use of colour allows the visual work to pop off the page and directs the eye right to the content and the abstract elements and creative placement of text helps to add movement to the overall design. This design pairs vibrant colour with minimal elements, to makes for a great design.

Design By Studio Newwork

08. Make It Recognisable

This email design by Burberry is a great visual solution to showcasing their brand’s iconic trench coat and reinforcing brand awareness. The design manages to achieve instant recognition thanks to the tan color palette and diverse shots of the signature coat. The choice of typefaces are clean and clear and the consistent grid lets the reader follow the visual story very easily. A simple, streamlined and easily recognised design.

Design By Burberry

09. Less Really Is More

Beautiful and strong, this design by Chanel uses simplicity at it’s best. Theres one image used to represent the brand, one headline, one description and one call to action, all centrally focused and aligned, no one element overpowers the other. While the overall design is fairly minimal, the use of the ribbon to represent the brand keeps the design engaging and playful.

Design By Chanel

10. Ramp Up The Contrast

This example by Churchmedia demonstrates an interesting way to construct an email event announcement. The diverse font choices contrast nicely against each other, the mix of thin and thick and serif and sans-serif helps the type jumps off the page and adds to the visual hierarchy. The color palette also has a nice and punchy contrast, giving the overall design a very modern feel, with an fun and vibrant edge.

Design By Churchmedia

11. Direct The Focus

This design by Corbis is another perfect example of how to let your content act as the main focus. The emotive photographs on a solid black background with large margins to avoid overcrowding makes for a very powerful attention grabber. This design really plays up on the linked content by using quotes from the story as titles as well to even further entice viewers to read on.

Design By Corbis

12. Balance It Out

This email newsletter by Toben has a simple and minimal design that still manages to be interesting and inviting. The carefully composed images and logo are a unique touch and the pop of orange adds life and dimension The center alignment and balance of elements gives this email a harmonious composition that encourages the reader to take a minute to peruse the content.

Design By Toben

13. Make It Legible

This design by SoSweet Creative uses large type, a limited colour palette and strong hierarchy to make for an exciting, fun and easy to navigate email invitation. Each typeface complements the others around it and is easily legible, the yellow highlights draw attention to key pieces of information and the large arrow motifs guide the eye. An easy to read and attention-grabbing piece.

Design By SoSweet Creative

14. Work With Some Shapes

The interesting use of circle frames and geometric divisions are what make this design by Piotr Świerkowski eye-catching. While the design remains very linear and streamlined, geometric shapes and leading lines give the design a unique edge while also helping relay information and point out what’s important. Consider introducing some geometric shapes into your design for an interesting effect.

Design By Piotr Świerkowski

15. Use Colour For Cohesion

This design by Lindsey McMurray represents a fun brand with bright and clean colors divided up with plenty of whitespace. The colours are used cohesively throughout the design to help tie the written content with the visual content. The paint splatters are fun and reinforce the creativity of the product while also keeping in with the palette and overall cohesion. A strong colour palette offset with plenty of white space can help tie your design together nicely.

Design By Lindsey McMurray

16. Blend Fun and Function

This design by Marni has undertaken a creative concept by styling the images as paper cutouts, which gives the design a nostalgic and tangible feel while also engaging the reader into imagining how each piece would work together. This email sets itself apart from the rest by presenting the items they are cataloguing in a unique, fun and functional way.

Design By Marni

17. Develop A Theme

A strong theme for your email design can make it stand out from the rest. For example, this design by Open Season has developed an outer space theme that ties in with the brand and the newsletter’s topic. A subtle planetary animation in the header, constellation graphic, space-themed film screencap and carefully worded type make for a strong theme and strong design for this brand’s newsletter.

Design By Open Season

18. Make It Seamless

This design by Big Sea Design & Development uses a simple and clean photo in the header that has a light coloured backdrop that has been made to extend seamlessly into the rest of the design. Instead of cutting off your images with a border or harsh line, try to make it seamlessly work into the rest of the design to make for a cohesive and calmer design.

Design By Big Sea Design & Development

19. Visualise Your Message

This design by Need Supply Co. has a creative and unique approach, each element is carefully thought out and placed in an interesting way to help communicate the sale. The bold white circle attracts the eye instantly and makes the message hard to miss, as does the sliced image of man and woman, a clever visual representation of the 50% mark down. The neon green also helps to pull the eye directly toward each element to ensure that the message is really and truly communicated.

Design By Need Supply Co.

20. Order Your Information Logically

The neatly organized layout and vibrant pink highlights are what make this design by Simon Ker very effective in communicating a lot of information. The links in this design stand out with the hot pink against the dark background, creating a sharp and eye-catching effect. Neatly aligned boxes and consistent spacing between elements creates order among a large number of elements. A great example of how to create order and hierarchy in densely-packed information.

Design By Simon Ker

21. Have A Strong Tone

The minimal design in this example by Elizabeth Lies helps communicates this company’s message loud and clear. With a brand mission to show the simplicity of life on the road, the use of as simple type and uncomplicated images help to give the reader a clear picture of exactly what the mission and tone of the brand is.

Design By Elizabeth Lies

22. Keep It Tidy

This email newsletter by Hatch Inc has a straightforward and effective layout that manages to organize a lot of information into a clean and well-balanced design. It takes the reader on a journey through the featured content in divided sections. Each image has been given a wide enough margin to avoid overwhelming the design, and type is kept minimal to further prevent clutter. A beautifully balanced and even design that is easy to consume.

Design By Hatch Inc

23. Use A Dash Of Colour

This design by Nick Cade does a good job in communicating a lot of information in a clear, organized, and attractive way. The pastel green is used throughout the article to break up the blocks of black type and introduce colour throughout the piece while the neatly sectioned type and consistent font choices make for an easy read.

Design By Nick Cade

24. Have A Reason Behind Every Decision

The images used in this design by Pixel Buddah are beautiful still shots that capture and then hold viewers’ interest and set a distinct tone that is also reflected in the soft colour palette. The type in this example is set beautifully and thought has been put into the copy’s phrasing. The use of the simple word ‘more’ as the main call to action motivates the reader even further and is a clever way to encourage action. The thoughtful use of space, color and type is what makes this design effective.

Design By Pixel Buddah

25. Consider Monochrome

A great monochromatic palette and excellent use of contrast are what make this email newsletter by Seipp a standout design. The use of grayscale colors and geometrically divided sections of information creates a sleek, modern and sophisticated look. The way the images, type and graphic elements have been composed allow for the eye to easily move around the page and sort through the information without confusion. There is a great sense of harmony throughout this monochromatic design.

Design By Seipp

26. Balance Your Type And Images

The layout of this email by Shopbop is balanced, organized, and straight to the point. The images are eye-catching and seductive with brilliant pops of color and are balanced out with short, sweet and simple type. This design has all the right elements to call on readers to click on their links.

Design By Shopbop

27. Divide Your Information Horizontally

This design by Beans N’ Rice Creative Studio uses consistent sections to allow for this design to communicate several messages at once, each with equal importance. The header and footer are clearly separated and the vertical sequence, divided horizontally lets the reader scroll through the information with ease. Each image is simple but strong in color and composition letting section to speak for itself and no one section overpower the other.

Design By Beans N’ Rice Creative Studio

28. Ramp Up The Contrast

The black background, colorful imagery, and white text give this design by Stolen Girlfriends Club a highly contrasted, sleek and interesting effect. The big white numbers and boldly highlighted headlines lead readers from top to bottom creating an easy to navigate path. The alignment varies but stays consistent and interesting.

Design By Stolen Girlfriends Club

29. Make It Rustic

This design by Need More Designs has created an authentically vintage feel with the old school typewriter font and a taupe color palette. The handwritten greeting adds a nice personal touch and helps create a connection with the reader. The product images are nicely shot with cool textures in the background and the calls to action and descriptions are kept minimal to motivate the reader to discover more.

Design By Need More Designs, LLC

30. Encourage Your Audience To DIY

This design by Terrain was based on a fun and creative idea that was successfully executed. There are a lot of unique elements and the design feels like a party that is just waiting to be planned. The chalkboard effect combined with the real life items and step-by-step layout, gives this a do-it-yourself vibe, one that encourages the reader to take part in it themselves.

Design By Terrain

31. Create A Visual Map

This email design by Petr Pliska includes a visual map for the reader to follow which helps the information process more easily. Each point has its own icon which acts as small visual cues to ensure the amount of information isn’t overwhelming. Lots of white space and minimal color palette keeps this design balanced and easy to digest.

Design By Petr Pliska

32. Flaunt Your Imagery

This design by Wildfox has an elaborate use of imagery that creates a strong theme for the brand. The use of vibrant and dreamy photos creates a fantasy-like aesthetic that instantly pulls the reader in. This design has a great use of handwritten type that complements the overall design without compromising legibility.

Design By Wildfox

33. One Big Call To Action

This example from J.Crew has been designed with the user in mind. The slow reveal of the large exclamation mark as the user scrolls down and then the large and intriguing call to action makes for an email that will be easily read and a link that is likely to be followed – people’s curiosity often gets the better of them. A very simple and daring but well thought out email design.

Design By J.Crew

34. Play With Patterns

This design by Kate Spade has chosen to use high-contrast patterns and a simple but loud palette as the main visual element. The use of strong black and white patterns against the vibrant yellow and turquoise attracts instant attention to the copy without ruining any of the legibility. Consider introducing bold patterns into your email design for a simple way to attract a lot of attention.

Design By Kate Spade

35. Get Festive (The Right Way)

A big time for retail sales and email newsletters is the holidays, but when it comes to designing an email for the festive seasons, try not to fall into cliche design elements. This email design by J.Crew has been done up for Halloween, but instead of replying on the typical orange and black, lots of bats, lots of cobwebs etc. designs that are typical for Halloween, J.Crew has instead opted for a classy design that is in line with their brand, using predominantly monochromatic design with a pop of the signature orange. A classy twist on the typical festive design.

Design By J.Crew

36. Draw It Out

This design by Urban Outfitters has a very simple layout that would be nothing flash to look at if it weren’t for the added hand drawn elements. By adding small black doodles around the photographs, this design becomes a lot more personal, fun and unique, all of these qualities fitting nicely in with the brand. Proof that just one added element can completely transform your design.

Design By Urban Outfitters

37. Be Playful With Your Product

This design by Michael Bodiam for menswear label Mr Porter is the perfect blend of playful, unique and functional. The items displayed in the email have been presented a paper map which helps construct the idea that these items are all necessary for travelling. A clever and playful layout could be what you need to help your email stand out.

Design By Michael Bodiam

38. Put The ‘Mail’ Back In ‘Email’

This template example from Advolocaru binds the information within a letter an envelope to capture the feeling of receiving hard copy mail. This simple graphic helps order the information neatly while still giving it a creative and personal touch.

Design By Advolocaru

39. Experiment With A Slow Reveal

Consider how your audience will consume the email, likely by quickly scrolling down the email and skimming the content at first. This design by Banana Republic plays on this scroll-and-skim action by including a slow reveal of the main type that leads toward a punchy call to action link. A simple way to enhances your users’ experience.

Design By Banana Republic

40. Say It Indirectly

A direct design can get you somewhere quick, but a more indirect design can get you somewhere great. This email by J.Crew has opted to not show any of their products, a bold move for an apparel company. Instead, they have used a simple photo of a fortune cookie with a quirky ‘fortune’ that also acts as a call to action. Within email design, a more indirect approach to selling your product and brand is riskier, but if done well can have a great payoff.

Design By J.Crew

41. Go Minimal

This design by Squarespace has opted for a bare-bones email design with minimal type, imagery and colour palette. Only one image is used, a simple, near-monochromatic nature shot that has a simply-set email heading “10” overlayed and the rest of the email is set in plain black type, all one size, hierarchy is distinguished with font weights only. A design doesn’t have to have a lot of bells and whistles to be effective, experiment with taking away from your design instead of adding.

Design By Squarespace

42. Experiment With An Angular Grid

This design by Sephora has used an interesting zig-zag-like layout, the flat-lay imagery has been aligned to a diagonal grid that is emphasized with the vibrant blocks of colour. The angular layout is both enticing to look at as well as functional to order lots of information and imagery.

Design By Sephora

43. Get Graphic

This example by Handy is a ‘year in review’ based newsletter that thanks customers for their business as well as celebrates their own success with a few infographic-like graphics and data representations. This heavily graphic-based email is a fun and effective way to communicate lots of data and information with audiences in a way everybody will understand.

Design By Handy

44. Experiment With Alignment

The general rule of thumb for type is that left-alignment is most easily legible, but don’t view this as a law to which you must always obey. This example by Brother Moto has aligned most of its elements to the center so that the focus remains directly down the middle of the page to make a pretty effective layout that is still legible and balanced.

Design By Handy

45. Make It Urgent

This design by Jack Spade keeps things simple but urgent, with one visual and a focus on the call to action. Using large type, a vibrant, attention-grabbing colour and a simple visual that relates back to the central message makes for a simple design that still manages to communicate urgency and the need to act fast. A good example of a quick, clean and direct way to communicate with your readership.

Design By Jack Spade

46. Frame Your Photos Intentionally

If you are intending to take photos for your email design, plan them out ahead of time to make sure they will work with your layout ideas. This email by TOMS is a good example of planning ahead – the framing of the images used allow for the foreground and background to act as a textured backdrop for type and other elements. A simple tactic to get the most flexibility out of your images and the most elements into your email while avoiding clutter.

Design By TOMS

47. Experiment With Sidebars

Take a leaf from the book of webdesign and consider incorporating a sidebar into your email design. A lot of email designs section their information in parallel horizontal blocks, but as you can see in this example by Super Things, sectioning your information vertically into a sidebar can help disperse type and data evenly and reduce the vertical length of your emails.

Design By Super Things

48. Cut Down On Type

This design by Canopy showcases the benefits of cutting down on your type. If you are a retail-based company or have some products you’d like to show off, let the images speak for themselves. This design groups items together under a single umbrella that allows for enough explanation for each piece. Cutting down on type allows for this design to be simple, clean and direct.

Design By Canopy

49. Use A Visual Step-By-Step Guide

For businesses that want to introduce their product and explain its functions, a visual guide could be incredibly useful. This example by InVision uses an illustrated guide of the functions of their software that flaunt its features while also providing an easy to follow manual for first time users. Another bonus: only a little type is needed with visual guides, as links can help direct confused readers to a more fully rounded explanation.

Design By InVision

50. Frame Your Content

Flat lay photography has really kicked off lately, so use it to your email design’s advantage. This example by DCW Design showcases a perfect way to make a simple design that is still focussed on the text while still subtly introducing imagery. By laying various stylish items around the edges of the blank background, you create a nice visual frame for your text that complements the main message.

Design By DCW Design

Vía canva.com

Coca Cola Coffee Plus, la bebida que te llenará de energía – y de curiosidad –

La realidad es que la Coca Cola ha sido por muchos años, fuente de energía – y obesidad – en todo el planeta, quién no disfruta un buen sorbo de esta enigmática bebida y más si el calor es terrible. En Japón no se escapan de esta turbia afición y de acuerdo al sitio japonés Get News, el Coca Cola Coffee Plus es una bebida llena de cafeína que será una exclusiva de las máquinas expendedoras Niponas.

Cada lata estará turbocargada con al menos 34 miligramos de cafeína – con solo 42 calorías – y aunque no es la primera vez que la marca experimenta con estimulantes con sus bebidas – la Coca-Cola BlāK se vendió bien en Europa y USA hace tiempo – es toda una curiosidad.

De acuerdo a los chicos del Blog Shin-Shouhin, el sabor no es de una Coca Cola normal o de una bebida de café, más bien es as algo dulce con un toque final de café “Realmente no sabe bien, pero es mucho mejor de lo que uno podría esperar” admitieron.

Si tienen la oportunidad de ir a tierras niponas, y el desvelo les pasa factura, les sugiero una lata de este brebaje y pronto estarán despiertos y listos para más.

Vía Shin-Shouhin y Get News