Category Archives: Empaque

22 Creative Packaging Design Ideas Of 2020

From chocolate bars to shampoo bottles, package designs are important. They give consumers a sneak peek into what they can expect with your product. They grab attention and convince consumers to make a purchase.

A recent study by Fast Co. Design found that there were four types of emotionally compelling content that consumers search for in a product or brand: Funny, useful, beautiful and inspiring. So if you can incorporate these elements into your designs, you’re already well on your way to making an impact that will leave users wanting to take your product home with them.

This means that aesthetics really do matter, and they can make or break the purchasing power of your product. If your product isn’t wrapped in packaging that demands attention and exudes authority, then your products will continue to line shelves while others fly off of them.

If you’re wondering what goes into creating a package design that pops, look no further than the list below. Included are designs that’ll make you laugh, make you tilt your head, and make you ask questions that keep you engaged with the product.

A nice Selection of Ideas

Made Coffee utilizes modern and playful designs in its packaging.

1. Made Coffee

Stunning typography takes center stage in this Made Coffee package design. It’s elegant, sophisticated and fun — immediately pulling in the consumer and encouraging them to read more.

‘Made’ is written in all capital letters demanding authority, while the phrase “Nitro Brew” is written in a simple cursive font that adds a softness to the overall design and juxtaposes effortlessly.

There is also a playful balance of illustration to pair with this engaging typography. You get a sneak peek into the coffee making process itself with this design, and it’s soft and subtle color palette is extremely pleasing to any viewer.

And the quirky logo at the top center of the can — a strong ‘M’ with a falling droplet of coffee beneath it — really captures the essence of the brand itself.

With strong, powerful font, intricate illustrations, and playful flair, the Made Coffee package design quickly rises to the top of the pack.

Sophisticated and colorful, these Green Gate London package designs ooze fun.

2. Green Gate London

These colorful and sophisticated health and beauty products look like they belong on display on a fireplace mantel — not shoved into the back of a medicine cabinet.

Dark and sleek, Green Gate London’s packaging starts out as a cylindrical tube encased in a shiny black exterior. And it’s this background that really helps the exquisite gold logo pop. The gold foil and the funky font really add a majesty to this packaging as a whole.

But it doesn’t stop there.

Settled in the bottom half of this packaging is an intricate and colorful illustration of flowers, herbs and other greenery that emphasizes the all-natural and organic qualities of the product itself. The package designers knew what their target audience was looking for, and they gave it to them in this design.

More gold foil outlines these designs, and perfect symmetry brings all of the elements on this packaging together with simple sophistication.

And an added bonus? The founder individually places each of these labels on the products herself. Talk about caring about your brand!

This Woolf Sung Scotch package design is dark and mysterious.

3. Woolf Sung Scotch

This package design for Woolf Sung Scotch is definitely dark and mysterious — capturing the true essence of whiskey itself if you ask my opinion. The bottle itself is wrapped in a clever and carefully created label, with intricate and deep illustrations of man and wolf on the front, and a sophisticated map on the back.

The label around the neck of the bottle gives vital information about the making of the whiskey, providing just enough information to keep you informed while also leaving some to your imagination.

There’s a definite air of majesty and regalness to this packaging, and it continues with the box that holds the bottle itself. A matte black box with a simple metal plated etching of the brand name holds this whiskey in dark splendor.

This design really emphasizes secrecy, and it works. If you’re looking for a sophisticated bottle of scotch, you’ve come to the right place.

The package designs for Seed and Bean chocolates are soft and elegant.

4. Seed and Bean

Simple, soft and fun, these Seed and Bean chocolate bars really capture the organic and homemade qualities of the chocolate itself.

These vegan chocolates start out with a matte paper covering in a variety of colors based on the flavor. Their lavender dark chocolate is wrapped in a lavender-colored wrapping, their chili and lime is wrapped in a lime green and so on. It’s soft, elegant and all natural.

One of the first things to pop out at you is the logo itself — a curly and fun cursive font that spells out the brand name. And underneath this wordmark is a collection of multi-colored circles all taking on shades of complementary colors that work well with the background of the packaging.

For instance, the lavender dark chocolate utilizes circles in a range of different purples to make it stand out.

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Beneath the logo is a bit more information including the flavor, the amount of cocoa and the style of chocolate itself. These words and phrases are stacked on top of each other and alternate colors.

This chocolate bar package design is bold, balanced and fun.

This Public House Wine packaging is fun and playful.

5. Public House Wine

This modern and playful boxed wine package design really makes you want to pour yourself a glass of the good stuff.

Public House Wine was brought to life when three friends wanted to create a wine that was less intimidating to drink — and they nailed their goal with this fun and exciting package design.

The boxes themselves are easy to carry and come in colors that correspond to the wine itself — burgundy for red wine and blue for white wine. The colors are bold and bright — instantly grabbing your attention. The two other colors central to the design on both boxes is a dark blue and a bright white which tie the design together as a whole.

These creative designs are fun and full of life, providing fellow wine drinkers with an easy to carry box and cups to drink out of. The graphic designers really took their audience into consideration with this one.

The boxes themselves utilize fun shapes to highlight key features — the type of wine, the way it was sourced, and the brand name as well. It’s fun and eye-catching, to say the least.

The typography is bold and uses space and alignment well. This package design certainly fosters a sense of community and friendship, urging people to share a glass with friends.

All-natural and exquisite, this Sade Schnapps package design is one with nature.

6. Säde Schnapps

Exquisitely in touch with nature and the world around us — Säde Schnapps embodies the all-natural wonders of the world in its package design.

Much like the liquor itself which comes from all-natural ingredients to match the restaurant dishes it pairs with, these design concepts also understand the importance of being true to nature. You can see this in the sophisticated and elegant illustrations of greenery and natural formations that line the stark white labels.

The overall aesthetic is simple and minimalistic, only using the colors black, white and grey. The typography and layout also follow this simplicity, using Nordic elements as inspiration. The lowercase, sans-serif font highlights purity and simplicity, bringing drinkers in.

There’s a beautiful balance of modernity and minimalism in these designs — from its simple color scheme and typography to its intricate designs. You don’t want to pass these schnapps up.

Sleek, colorful and fun are three ways we’d describe this Absolut Vodka package design.

7. Absolut Vodka

Absolut Vodka is stepping up its package design game with its latest gift pack design which is sleek, colorful and fun.

Structured, playful and modern — these new boxes mix a bunch of design elements to create a design that engages, inspires and definitely gets you in the spirit to drink.

Each box has a bottle-shaped opening to give you a sneak peek at the vodka that sits within. And then the matte black box is covered with a range of multi-colored triangles, squares and splashes depending on the vodka flavor.

The typography is simple, bold and to the point. You see the signature Absolut Vodka logo in uppercase, sans-serif font. And that’s all that is necessary because it’s the bottle itself that takes center stage.

This package design really emphasizes the fun nature of the gift itself — the perfect box to get the party started.

Jose Cuervo is has plenty of fun with this package design.

8. Jose Cuervo 222

Jose Cuervo is having fun on its 222 birthday with a playful new package design.

These limited edition bottles use religious and historical figures as characters to add life to the designs. Each character has their own tale that is displayed beautifully and vividly on the front of each bottle. The color balance and symmetry of these designs does justice to the legacy of Jose Cuervo and its roots.

Using bright colors, and clever designs, these bottles make a clear and powerful statement — Jose Cuervo knows where it came from and is dedicated to preserving its history and the people, places, and stories that have helped shape it into the brand it is today.

One design is centered around a heart showing the birthplace of this tequila. Another design is centered around a devil creature which is in line with the overall brand identity. Another bottle highlights the importance of music with the depiction of a musician.

Each design was carefully created to feature an aspect of the brand, and it sells.

Thelma’s Treats Oven Box is a creative and crafty package design.

9. Thelma’s Treats

Eating cookies just got even more fun with the Thelma’s Treats Oven Box.

Embodying it’s humble and homey roots, Thelma’s Treats brings cookies and ice cream sandwiches to consumers across the country. And when you order the oven box, you’re in for a playful surprise.

This package design quite literally replicates an oven. Using a clever cardboard design, the package designers at Thelma’s Treats created a miniature oven to house these warm and delicious cookies. To access the cookies, you have to pull them out like you’re pulling out a sheet of freshly baked treats.

The colors used here aren’t your typical oven colors, of course. Instead, they draw inspiration from the brand itself, using deep browns and bright blues. The colors carefully balance each other while also added delightful contrast to the overall design.

This is a truly creative and innovative design that makes you feel at home when you get your hands on it.

Glossier products are wrapped in minimal and youthful package designs.

10. Glossier

Simple, minimalistic and sophisticated — those are three words I’d use to describe Glossier package designs as a whole.

This makeup line is targeted at a younger, millennial audience. That means they have to embody current trends like minimalism and simplicity to grab attention. And Glossier goes all in, trying to exude as much simplicity and ease-of-use as possible across all of its product — most of which include a simple shape, minimal copy and little color.

This package design is unique because it is very text-light and utilizes a lot of empty space. It’s not messy or full. It’s not chaotic or busy. The text gives all the necessary information and the colors create a light and brightness that gives off a very sophisticated and youthful vibe.

These skincare and makeup products are certainly items you want to keep in your arsenal — even if it’s just to look at.

Bold and simple, these Clutch Bodyshop package designs demand attention.

11. Clutch Bodyshop

These health and fitness supplements really do make a statement with their simplicity and minimalism.

Clutch Bodyshop specializes in health and wellness programs to inspire people to live their best and healthiest lives. And they emphasize simplicity and elegance through their designs as you can see here. Simple, sans-serif font makes up most of the typography on the packaging. And the use of big, bold lettering immediately grabs your eye.

This, plus the integration of big numbers— sometimes in silver foil, really brings your focus to what matters, which is how these products can make your life better. And the monochromatic color scheme emphasizes the importance of keeping your routine clean, healthy and pure.

The orientation of the design is also interesting. The words and number are printed sideways causing consumers to tilt their head and get a closer look. This is a distinct style choice that makes an impact.

These products by Clutch Bodyshop are sleek and memorable. And considering the number of health product on the market today, it’s a good thing that these stand out in a positive way.

Brooklyn Candle Studio incorporates minimalism in their candle packaging.

12. Brooklyn Candle Studio

These Brooklyn Candle Studio candles are sophisticated and elegant — the perfect little tin to show off on an end table, decorative shelf or mantel.

These pocket-sized tins are a matte gold, with a white label wrapped around it giving it a clean and simple look. The brushed gold tin is the perfect backdrop for the simple and minimal copy adorning the label.

In lowercase font, you see the name of the candle, as well as its ingredients. But the copy is extremely minimal which makes for a soft and subtle look.

But it’s the design on the lid of these tins that really steals the show. Depending on the scents in the candle, an intricate black and white illustration embodies it. From flowers to fruits and greenery — these delicate illustrations make these candles pop.

Modern, elegant and minimalistic — these candle package designs are truly works of art.

With a clean package design, Mr. Smith products ooze dependability.

13. Mr. Smith Shampoo and Conditioner

Everyone loves a good shampoo and conditioner — and when their packaging looks this good, how can you resist?

Taking advantage of the minimalistic design trends that have been taking the world by storm, these simple bottles are both pretty and effective.

When you first look at these products, you see a strong, powerful and angular bottle design. The sharp squareness of these bottles gives off very authoritative vibes, and the cleanness of the overall design adds to that.

The bottles themselves are a bright, clean white with minimal copy in a dark black coloring. At the center, you have the Mr. Smith brand name in a sans-serif font followed underneath by the product. At the top by the lid, you have a small illustration of the logo — an S inside a circle. Along the bottom, you have the phrase, “A Product By Mr. Smith” in a similar, miniature font.

This design exudes excellence in its clean simplicity. And the box that this bottle is encased in follows a similar design — only instead of a black font, you have a bright gold font.

If you’re looking for a shampoo that’ll make you feel like a million bucks, this is the shampoo for you.

Lip Repair Balm is made from all-natural ingredients and their packaging emulates that.

14. Meow Meow Tweet Lip Repair Balm

This lip repair balm packaging by Package Free embodies the all-natural aspects of the product itself. Encased in a cylindrical, 100 percent compostable paper tube, this eco-friendly package design oozes strong ethics and a good moral compass.

The design itself uses minimal copy and subtle colors to grab attention and make a statement. There is the name of the product in a straightforward, sans-serif font. And other than that, there is very little typography to grab attention.

What does grab attention is the way that this design uses different colored, fluid shapes to highlight the drawings on the tube.

This design has fun with little animal illustrations like whales and dogs. The colors correlate with the animals are splashed onto the packaging as opposed to on the illustrations themselves.

This design is ahead of its time with its forward-thinking nature and nature-conscious objective.

This cider packaging is fun and quirky.

15. Ciderie Milton

Craft beer is in this season, and so is craft cider — which is where Ciderie Milton comes in. This Canadian brewery takes cider seriously, and it takes its packaging seriously too.

These designs are soft, simple and stylish — making the whole drinking experience fun from the time you pop the cap off, until the last sip.

The neck of each Cid cider is wrapped in a bright orange label with the ‘Milton’ wordmark in bold, white font.

On the base, a matte-colored label wraps around the bottle. Depending on the type of cider, you’ll get a new color — silver, pink, green and black. This soft and simple label is immediately inviting and engaging.

A delicate and intricate design takes center stage on this label, etched in a soft white and grey. The word “Cid” fades into the background in a curly, white font. And beneath the illustration is the type of cider in a powerful, serif font.

This design walks the fine line between playful, fun and simple. It tells you exactly what you need to know, and does it with passion and flair.

Playful and on point, this package design for Corte Vetusto Mezcal embodies the mezcal spirit.

16. Corte Vetusto Mezcal

Mezcal is fun and this package design for Corte Vetusto Mezcal proves it.

This artisan mezcal uses design in a fun and playful way to capture the Oaxacan spirit, which is part of the brand’s history and culture.

The bottles themselves are black which is very classic and sleek. The neck of the bottle is covered in a blue and white design, showcasing a drawing of a puma and intricate etchings that fall in line with the brand and its heritage.

The label surrounding the body of the bottle comes in colors that depend on the flavor of the mezcal itself — white, beige or dark brown. The brand logo is the first thing you see, in an eye-shaped design with the wordmark in a bright and shiny gold typography.

The text on this label varies in size and font, but none are too obnoxious and overbearing for the consumer. This design uses shape and space to its advantage, playing with lines and lettering to provide balance and harmony.

Clear, clever and effective — this package design is one for the books.

Beau Cacao chocolate packaging is elegant and tasteful.

17. Beau Cacao

The package designs for Beau Cacao chocolates are sleek, elegant and tasteful (pun intended).

Bright paper package coloring plus inlaid geometric maze designs equal a design that you can’t look away from — and you don’t want to! One look at these bars and you’re probably already salivating.

The colors of the paper packaging are engaging and bright, with a shine that comes from the golden maze etched throughout. This offers a subtle glow that pulls people in like a rare diamond on display in a museum.

The colors of this chocolate food packaging fall in line with the flavor of the chocolate itself — some packages are coral, others are yellow and so on. But the golden typography remains the same, as does the embossed font on the back that depicts the nutritional facts.

Overall, this is a clean and tantalizing design that shows the majesty and elegance of the chocolate itself.

And it’s not just what’s on the outside that counts! Underneath the top layer of paper covering is a golden wrapping that exudes sophistication. Who needs a Willy Wonka golden ticket when you’ve got this?

Owl & Dog Playbooks goes above and beyond with its product packaging.

18. Owl & Dog Playbooks

When it comes to the Owl & Dog Playbooks, you really can judge a book by its cover.

These children’s books are fun from the first glance. Each package comes with three removable books that open up into the faces of the animals that they represent. In this instance, when you pop out the bear, panda and koala you also get a fun and playful surprise — your own little bear to play with!

Each design uses soft and pleasing hues to represent the animals they embody — orange for the bear, white for the panda and grey for the koala. And each design is decorated with tiny lines to give texture and depth to the image.

But it’s not just these three removable triangles that offer a playful edge to this design. Once you take out these little bears, underneath you are welcomed with exciting and colorful watercolor illustrations of the animals and their habitats.

This is a very immersive and interactive package design — one you won’t be able to look away from.

Stillhouse Whiskey takes itself seriously, and the package design reflects that.

19. Stillhouse Whiskey

If you’re looking for a whiskey that’s going to put hair on your chest, look no further than Stillhouse Whiskey — seriously, this packaging design exudes toughness, authority and strength.

Sitting in a can like motor oil, this design is bright, bold and in your face. It looks like a can of petrol or gasoline that should be nowhere near the kitchen. But it works considering the strength of the whiskey itself.

These cans are angular and powerful, and the bright red background sets off alarms in your head.

The logo design sits at the center of the can, angled up and to the right. It’s both regal and sophisticated but isn’t taking itself too seriously either. Beneath the logo, there’s a banner in a variety of different colors depending on the whiskey flavor. Here you get a more comprehensive overview of the whiskey itself, which is exactly what serious whiskey drinkers are looking for.

This design is serious, but fun and gives consumers all the information they could possibly need to make their decision.

Nutmeg and Hive uses shape and space effectively in this package design.

20. Nutmeg and Hive

It’s hard to make yogurt seem exciting, but Nutmeg and Hive achieved the impossible with this modern and stylish design.

The cups themselves have fun and playful patterns that circle the entire container — from zig zags to floral designs. It adds a silliness to the design that instantly makes you smile.

The bottom half of the container is taken up by an image of the yogurt itself — the honey flavor has a honey image, the raspberry flavor has a raspberry image. This gives you a sneak peak into the yogurt itself — and it certainly makes you hungry!

The lid of this design is a matte grey with the name of the yogurt, its ingredients and a simple nutmeg outline. This bold, simple sans-serif copy leaves little to the imagination, but it does add an integrity that makes you feel good about diving in.

Overall, this design is silly, simple and fun — making your next yogurt experience one to look forward to.

Made With Local puts the emphasis on health and fun in its package design.

21. Made With Local

Healthy eating is in, making granola a great choice for an afternoon snack, or a health-conscious breakfast. And this granola packaging puts an emphasis on purity, health and happiness.

This packaging starts off with a brown parchment pouch, emphasizing organic eating and all-natural ingredients. Across the center of the package is a line of illustrations based on the ingredients in the granola bar. From little blueberries with smiling faces to coconut chunks, these clever and crafty illustrations add a level and fun and cuteness to the overall design.

At the center, you have a square shape with the logo on full display. The font is fun and creative, playing with the youthful and fun theme of the design.

The typography on this package design varies in shape, size and color but it’s all flirty and cool. Similarly, little designs decorate the front of the packaging — little bees, fruits and oats with smiling happy faces.

The packaging designers behind these granola bars really wanted to make eating granola fun and exciting. These are definitely packages that will make anyone — young or old — want to take a bite.

These Dr. Feelgood frozen pops give you a sneak peek of the product with its package design.

22. Dr. Feelgood Frozen Pops

These frozen pops don’t just taste the part, they look the part too.

Taking on a very vintage and rustic vibe, these ice pop package designs embody the comfort and ease of years passed. The playful typography and classic design elements remind you of your childhood.

Wrapped in brown parchment, these pops have a very circus-y vibe. Pair that with the banner logo, curly font and theatrical curls — and you’ve got a design that makes you feel good. (Just like Dr. Feelgood pops want you to feel — talk about great branding!)

Beneath the logo design you have the type of frozen pop, its flavor and its ingredients. The font varies in type and size, but the emphasis is entirely on fun.

In gold foil at the center of the packaging is the creamery name which adds a brightness and glow that is hard to ignore. And the coolest part? The copy and illustrations are all sitting in an ice pop shape — reminding you that this is an ice pop, after all.

This fun and flirty ice pop packaging give you everything you want and more.

Via Design Rush

Developers can now build and run Swift code on Windows

Apple’s Swift programming language officially landed on Windows this week, with Swift toolchain images now available for download from the open source project.

Announced in a blog post on Tuesday, the release of Swift tools enables developers to build, run and debug code directly on Windows 10.

Some Unity Code (which actually is Java, not Swift but is a good example of code that looks nice in this article)

The toolchain includes the compiler, standard library, and core libraries, all key ingredients for creating functional apps.

“With these core libraries and the flexible interoperability of Swift with C, it is possible to develop applications on Windows purely in Swift while taking advantage of the existing corpus of libraries on the Windows platforms,” writes Saleem Abdulrasool, Swift Core Team member and software engineer at Google Brain.

A basic calculator app was created with Swift and Visual Studio 2019 to demonstrate the toolkit’s capabilities. The app was built with CMake, but Abdulrasool notes Swift Package Manager support on Windows is in the works.

Some major developers are already experimenting with Swift on Windows. Readdle, a longtime developer of iOS and Mac software, has been tinkering with a cross-platform version of its Spark email platform since 2019 and is seeing good results.

Developers interested in contributing to the project are welcomed to download the toolchain and report issues to the Swift Bug Tracker.

Via Appleinsider

50 insanely creative and stunning packaging designs

Create a design in Canva

Think about your most recent purchase. Why did you purchase that specific brand? Was it an impulse buy, or something you genuinely needed?

Now that you’re thinking about it, odds are, you bought it because the packaging design interested you. Yes, you may have needed shampoo, but did you need that specific brand? The one with the sleek, expensive-looking bottle? No, but you bought it because you thought it would make you feel fancy, even if it’s the same product as what’s in the discount bin.

This is the purpose of packaging. Packaging, when done correctly and creatively, is ultimately what sells your product. It’s more than just putting your logo on a package. It draws attention, sends a message, and makes consumers feel a certain way.

Packaging is a form of branding and knowing how to make your product stand out amongst all the others on the shelves can be hard, so take a look at these 50 creative and unique packaging examples and tips to draw inspiration and learn how to make your packaging appeal to the masses.

01. Use patterns

Bricos packaging by Anagrama Studio. Image via Behance.

Use patterns to step up a simple take on packaging. This tool packaging is simple in structure, yet gets taken up a notch with the interesting striping on the background. The color scheme give it a quality, all-American feel, and the tools speak for themselves.

Get the look with the White with Floral Pattern Beauty Product Label template.

02. Consider all available space


When creating a package, utilize every inch that you can. This box uses a pretty floral pattern on the interior. Instead of leaving the inside untouched, the pattern makes the box feel more upscale, which, in turn, makes the product inside seem more upscale.

03. Don’t be afraid of simplicity


Sometimes simplicity is key, and that holds true in this packaging. The earth toned, recycled material gives off an earthy feel, which is solidified with the feather illustration. The bright pops of color on the labels lend to the design nicely, bringing a bit more of a modern twist to the package.

Cutting back on the elements you add to a design can lead to a simple yet elegant look. Try the Green Illustrated Herbs Kitchen Label template.

04. Think about the experience


Consider the actions a person will go through while interacting with your product. In this case, the product is luxury slippers. Since they’re a luxury item, they come inside a nice dust ruffle, which is then placed inside the box. The purchaser would open the box, see another package nestled inside, and then discover the slippers. The simple act of layering the package adds the luxury aspect, and makes it easier for purchasers to rationalize spending the few extra dollars for the experience.

05. Complement the product

Behance/Marie Zieger/moodley brand identity

Make sure your design complements the product that’s inside. This packaging looks simple and natural, just like what’s inside. You can see all the parts and pieces that you’re getting before you purchase it, so it gives off the impression of transparency and being proud of what you’re selling.

06. Be playful

Behance/Tried&True Design

If you have the opportunity to be playful with your packaging, take it. This packaging is incredibly playful, yet still simple. The illustration interacts with the product but still lets it shine through. The colors relate to the berries, and the act of the character eating the berries indicates their quality.

Get playful by using bright, cheery colors, just like here in the Lilac & White Cute Colourful Fruits Background Storage Label template.

07. Be bold

Behance/Futura —

Using multiple colors and shapes in an interesting pattern is a great way to stand out. This tequila packaging utilizes these things, and has a very unique look. It looks fun and playful, and promises a good time if you choose it.

08. Break the mold

Behance/Maude Paquette-Boulva

If you have a product that a lot of other people produce as well, try to be innovative in how you display it. This honey package took a step in the opposite direction of the typical glass or plastic jar, and is a container made of beeswax. What’s even better, once you’ve used up all the product, you can flip the container over and reveal a wick on the bottom. You then burn down the package, making it completely waste free.

09. Consider the process

If your product is something you believe to be gift-worthy, display it that way. This limoncello was created to be a gift, and appropriately packaged. The white paper protects the glass bottle inside the tall cylinder. When you open the cylinder, you’re able to tear the paper away from the bottle, which is reminiscent of opening regular wrapped gifts.

10. Use stylization

Behance/Robinsson Cravents

Don’t feel obligated to make your illustrations or graphics completely realistic. If you can stylize your imagery and use it as a textural element, go for it. This package uses a simple illustration of a head and hair. The hair moves throughout the box, creating a pattern in the background. At first glance, you don’t know what the pattern is making, but as you explore the package, you realize it’s been hair all along.

Get the look with the Purple Floral Wine Label template.

11. Don’t limit yourself

Behance/The6th studio

If your product is best coming in a certain type of package, don’t limit yourself to the basic idea. This soap is best coming in a box, but instead of just a regular box you open at one end, it folds open. The folding action makes it just that much more special and interesting, and makes it something worth saving and using for decorative storage.

12. Be modern

Behance/Saana Hellsten

Modern, sleek, and simple designs stand out. Use clean lines, simple colors, and sans serif fonts to achieve a modern look. This packaging took a very modern approach, and made it even more modern by making it gender neutral. It doesn’t lean one way or the other, and draws instant attention from viewers who are curious about who the product is for.

Modern designs stand out with their clean lines and colors. Get the look with the Orange and White Simple Product Label template.

13. Use texture

Behance/Yiannis Ghikas

Instead of only using texture visually, use it physically. People will be physically interacting with your package, so appeal to their sense of touch, not just their sense of sight. This packaging for insect repellent uses texture at the bottom of their bottles. Not only does it help you keep a firm grip, but it adds an interesting sensation to your hands, and visually relates to the dotted imagery on the top area of the bottle.

14. Be bright

Behance/Mitina Anastasia

If your product is brightly colored, draw inspiration from it. Use accents of the bright colors in your packaging, like this candy packaging. Each candy is a different color, and each bag uses the color of the candy on its sides and in the graphics. The line as a whole feels connected, but they’re just different enough that you can get the gist when a product is different than the next (without having to look at the candy).

Pick a color that stands out and makes your product label memorable. Try the Yellow Dog Illustration Product Label template.

15. Tell a story

Behance/Jonathan Yurek

If you can tell a story with your packaging, you’re doing yourself a huge favor. People love stories, and they love uncovering the information they may not otherwise. This packaging for socks tells a unique story. When you pull out the socks, a tuft of cotton is stuck to the top, replicating the smokestacks that often were found on sock mills in previous years.

Related article: 50 design terms explained simply for non-designers

16. Stick to your roots

The Dieline/Judit Besze

Analyze what your product stands for, and show that in your packaging. This beauty line stands for simple, all natural, and pure ingredients. They display that in their packaging. It is simple, clean, and looks natural. The earth toned box adds a nice flare to the natural aspect as well.

17. Be creative

The Dieline/Ahhaproject

You can make your packaging cool, but if you can make your actual product cool, you’ve got a real winner. Take this milk soap, for example. It’s just soap made with milk, and could easily have been just another rectangular bar. But instead of doing what was expected, the soap was turned into an ice cream treat, related directly to the milk contained inside.

18. Consider the interior

The Dieline/Tait Design Co.

The outside of your package should be interesting, but what about the inside, where the product is actually encased? If you have multiple parts and pieces to your product, display them separately. This yoyo packaging has small cut outs for each piece of the yoyo, and they all fit neatly inside. The colors of the product relate to the colors on the box, and it pulls it together nicely.

19. Serve another purpose

The Dieline/KOREFE

Being eco-friendly is a great way to get people to love your brand. One way to be eco friendly is to give your product’s packaging another purpose. These bottles seem like normal enough cleaning products at first glance, but when you interact with them you realize they’re not made of flimsy plastic. They’re porcelain bottles, and are intended to be used as vases once the product inside is gone.

20. Play with the senses

The Dieline/Depot WPF

Try to appeal to every sense a human has in your packaging, if you can. The sense of touch is played up again in this sheet packaging. Small pieces were inserted inside the package before it was vacuum sealed, and it created a 3d, raised effect. It’s interesting not only to the eye, but to the hands as well.

Related article: 20 actionable tips to build a winning visual brand identity

21. Let the product speak

The Dieline/Watts Design

If you have a quality product, let it speak for itself. Don’t feel the need to surround it with shiny, obnoxious wrappings if it doesn’t need it. These tights are great quality and look great as well. Instead of hiding them away in a box, they’re front and center, allowing you to see how great they really are.

22. Limit resources used

The Dieline/Mapache

Packaging costs you money, plain and simple. If you don’t need an excess of packaging, don’t use it. These music cords are packaged very simply, yet still effectively. The paper wrap is designed beautifully, with bright pops of gold on black, and the colors correlate with the colors of the products.

23. Give a sneak peak

The Dieline/Arithmetic

Where food products are concerned, being able to see what it is you’re getting is incredibly important. Who knows what’s lurking in bags and boxes when you can’t see inside? These dog treats have a cut out window so you can see exactly what you’ll be feeding Fido. There won’t be any surprises once you get the product home, and you can tell that it’s quality just by looking at it.

24. Be luxurious

The Dieline/Aaron-Harper Lee

If there’s one item people shell out tons of their hard-earned cash on, it’s liquor. With so many brands out there, don’t you want to make sure yours stands out on the shelf? This liquor pulled out all the stops. It’s enclosed in a unique box, comes with shot glasses, and is an incredibly vibrant yellow and pink. It screams ‘good time’, and could be kept to display to commemorate a weekend well spent.

25. Use restricted colors

Creative Bloq/Big Fish

Limit your color palette to create a cohesive look. These rice cakes drew their color palette from the flavor, sea salt and balsamic, so it took on a nautical theme. The shades of blue work great together, and the complement of orange adds a nice pop.

Having a limited color palette doesn’t mean limiting your options. Take a look at the Blue Vintage Illustrated Beer Label template.

Related article:

26. Utilize the product

Creative Bloq/Gürtlerbachmann GmbH

If you can use your product as part of the actual package, do it. These shoes have awesome bird boxes, and instead of leaving the shoes just lay inside the box, the laces are strung through holes, giving the illusion of a worm in the bird’s mouth.

Relates article: How to use design to build your personal brand

27. Be trendy

Creative Bloq/Sasha Kischenko

Piggy back off of current trends to make your packaging more current. This beer uses the incredibly popular font not only as it’s branding, but as its namesake. It’s simple, clean, and modern, and looks slightly ‘hipster’.Take inspriation from what’s the trend today, and place your own twist to it. Check out the Pink Red Circle Shapes Japan Modern Beer Label template.

28. Think outside the box

Water in a box designed by Designate.

Or in some cases, in it. Break the conventions of what your product is ‘supposed’ to come in. Water typically comes in a plastic bottle. But this water comes in a cardboard box. it’s still just water, but it’s different than anything else on the market, and it’s sure to grab your attention.

29. Use interesting imagery

Spine Vodka’s packaging design concept by Johannes Schulz.

Use imagery that is a little out there, something that isn’t expected. Luckily, the name of this vodka is a little out there, and the imagery could be pulled from that. The spine appears to be 3D the way it’s printed on the glass, and it gives an awesome effect.

30. Be literal

Saturday Mfg (now part of the Maclyn Group) created this unique packaging for Thelma’s Treats.

If your product is manufactured a certain way, try implementing it into your packaging. These cookies, for example, are baked in an oven. So why not package them in an oven? It’s a playful and approachable take on a standard bakery box, and it feels like a real treat.

31. Make it relatable

Design for Stranger & Stranger’s limited edition moonshine.

Is there a common idea when it comes to your type of product? Try using it in your packaging to get universal understanding. This liquor bottle doesn’t only have an incredibly detailed label, but it has a funny brown paper over wrap. Everyone knows what it means, and everyone can get a bit of a chuckle out of it.

32. Include a tactile aspect

Smirnoff Vodka: “Peel The Bottle” Design & Branding by J. Walter Thompson.

If your package is interactive, people will love it. This Smirnoff alcohol features a wrapper on the outside that you have to physically peel off. It also resembles the fruit in which the alcohol is flavored, and makes it feel more natural.

33. Be weird

Juice Skin by Naoto Fukusawa. Image via artist’s website.

Make people uncomfortable if that’s your style. These juice boxes are very, very strange to look at. The resemblance of the actual fruit is uncanny, and seeing it in juice box shape makes you do a double-take. It gives the impression that you’re drinking straight out of the fruit and makes it seem healthier.

34. Use humor

Creative Bloq/Poilu

Being a little tongue in cheek with your packaging is fun. If you can make someone smile when they see your product, why wouldn’t you? These paint brushes act as facial hair for the illustrated faces on the sleeves. It’s fun to look at, and definitely stands out against other paint brush brands.

Good, clean humor never fails to make people laugh and pay attention. Check out the Yellow Bold Beer Label template.

35. Don’t be afraid to exaggerate


boredpanda/Lacy Kuhn

Exaggerate your shapes, colors, and illustrations when you can. This cereal brand uses a bear as its character (since it’s honey flavored). Instead of just having a picture of a cute bear, the bear has his mouth wide open, stuffing it full of the delicious cereal inside.

36. Turn it into something else

boredpanda/Soon Mo Kang

Just because your product is one thing doesn’t mean it can’t look like something else, get creative with how your product can look. Instead of being a plain old tea bag, this tea brand turned the bags into ‘tea shirts’, complete with hanger. The hanger keeps the bag upright on the rim of your mug, making it functional and not just for aesthetics.

37. Make it what it is

boredpanda/Igor Mitin

Show what your product is made of in the packaging. This perfume (called Zen) is made with bamboo. Instead of using a bamboo print or illustration, the bottle is turned into bamboo. It becomes a real statement piece, and something someone would like to display.

38. Incorporate beauty

boredpanda/Natalia Ponomareva

People love beautiful things. Using and buying them make people feel good. Another interesting tea bag, though taken in a different direction, is this bird tea bag. It floats beautifully in your cup, as though it’s flying, and gives off an aura of serenity.

Add elements like flowers or vintage icons to add interesting and pretty dimensions. Check out the Dark Blue and Beige Malt Vector Beer Label template.

39. Get ridiculous

Creative Guerrilla Marketing/Scholz & Friends

Be extreme, ludicrous even. These Nike Air shoes aren’t packaged in a box, they’re packaged in – that’s right – a bag of air. It is so literal yet so creative. You have to get your hands on them, and it is incredibly effective.

40. Create something with the product

Noté Earbuds by Corinne Pant. Image via Behance.

Use the product to create your imagery, but make sure it relates to what you’re selling. These headphones are used to create music notes. Since the notes aren’t printed on the paper, they’re 3d, and really add something extra to the flat piece of cardstock.

41. Be risque

Creative Guerrilla Marketing/Dennis Evers

Being a little suggestive with your packaging can attract a different audience than you could have otherwise. This product is just regular bread, but the packaging portrays it as something else. The packaging is actually to promote breast cancer awareness, and it does a great job of attracting attention.

42. Be morbid

Creative Guerrilla Marketing/Reynolds and Reyner

Shock your consumers. This cigarette packaging is very shocking. It’s rooted in truth because smokers know the risks they take when they choose to light up. While it may not be the best marketing ploy, it certainly draws attention.

43. Push it

Creative Guerrilla Marketing/Raewyn Brandon

Be unorthodox with your packaging. As long as consumers can draw the connection between your product and what it’s packaged in, you haven’t gone too far. This vodka gel is packaged in a tube that resembles caulking. It’s an interesting way to get the product out, and it’s a fun play on industrial gels.

44. Address the situation

3M’s Solar Earplugs. Designed by Scholz & Friends GmbH, Berlin, Germany.

Try to make a play on why someone would need your product. These earplugs do just that. The cap resembles the volume knob on a stereo, and the motion of taking the cap off ‘turns down’ the volume. The cap really isn’t blocking out the noise, the earplugs are, but it’s a fun twist.

45. Relate it to the cause

Nobilin by Daniel Schweinzer.

Relate the imagery to your cause. This packaging is for a plant-based digestive aid. It takes a stab at meats, and when the pills are popped out, it looks as though they’ve been shot in a shooting range. It goes with the slogan ‘target heavy food’ and gives the impression that it’s powerful.

Get the look with the Gold and Cream Illustrated Beer Label template.

46. Make it something it’s not

Packaging of the World/remark studio

Make your product look like something else – just don’t get too drastic. Canned beer is cheap, but a lot of the time, the packaging isn’t too great. This beer is canned, but appears as though it’s in a special beer glass. The contrast between the lid and the rest of the ‘can’ creates an interesting effect, and makes the beer unique.

47. Use the product to your advantage

Butchers by Kei Meguro

Use the texture, color, or shape of the product to your advantage. This meat packaging uses the actual meat as a design element. The negative space in the animals reveals the actual product underneath, creating a contrast between how it began and how it is now.

48. Be compact

Yanko Design/Kurt Rampton/BOLTgroup

If you can make something work just as well smaller, try it. The more compact something is, the easier it is to store and transport. These flashdrives are connected together by cardboard. The entire thing is only the size of a credit card, and easily fits into a wallet. If you need to give someone a file, you simply tear off a notch, load it, and hand it off. It’s convenient and reminiscent of those popular pull tab flyers.

49. Go over the top

Packaging of the World/Hani Douaji

Push your design as far as you can, you never know what interesting solutions you could come up with. Trident used the shape of their product to create teeth. Rather than just having the simple red lips, they added in funny mustaches and facial hair. It takes a unique idea and pushes it further.

50. Abstract it

Juice Juice by Preston Grubbs. Image via Behance.

Take your product and abstract it in your packaging. Rather than having just a regular small box of orange juice, the boxes are abstracted into ‘segments’ of an orange. They’re then wrapped up in a similar material that fresh bags of oranges come in and appear to construct an entire orange.

Shapes can bring fun and interesting textures to your design. Try the Peach and Blue Abstract Beer Label template.

Via Canva Blog

After seeing the limitless possibilities there are for making awesomely creative packaging, there should be no hesitation to push your product’s package to the max. It can be functional, purposeful, entertaining, or just outright bizarre, but one thing’s for sure: The more creative and inspiring your packaging is, the more likely the product is to sell.

Good Hair Day Pasta

Designed by Nikita Konkin | Country: Italy

“When I was making this packaging I was in love and perhaps this influenced me, though it could be just a coincidence.

I use the strands and shapes of pasta to create an interesting series of packaging that capture attention on the shelves. It emphasizes the high-quality &amp; naturalness of pasta.
An of course It should bring good mood for people with good taste.”

Nikita Konkin achieves the famous Golden A’ Design Award.

A’ Award and Competitions are happy to inform that the work Good Hair Day Pasta by Nikita Konkin has been honored with the prestigious Golden A’ Design Award in Packaging Design Category marked as one of the winners by the esteemed jurors of the A’ Design Awards & Competitions within numerous nominations.

The Golden A’ Design Award

The Golden A’ Design Award is a prestigious award given to top 3% percentile designs that has carried out an exemplary level of quality in design. The designs are judged by a panel of three different jury which is composed of Academic, Professional and Focus Group Members. The designs are evaluated with score normalization to remove any biases and are voted on aspects such as functionality, ergonomics, engineering, presentation, innovation, usability, fun details, technology, and any other specific points that could be considered, each of these points are further weighted for different jury groups.

About A’ Design Award and Competitions

Via Lovely Package

A’Design Award and Competitions, aims to highlight the excellent qualifications of best designs, design concepts and design oriented products. A’ Design Award and Competitions are organized and awarded annually and internationally in multiple categories to reach a wide, design-oriented audience. To learn more visit For further information about the competition please visit

40 awesome packaging designs

Packaging is something we’re bombarded with on a daily basis. So creating an eye-catching packaging design that can be reproduced for years is a real challenge, especially with trends in industrial design now demanding biodegradable or renewable packaging.

Now more than ever, packaging design matters. The designs below show the direction in which many different industries are focusing their packaging design for years to come.

01. Moses Lake Cellars

These labels were designed to work together as a collection

Thirst is a design agency specialising in the craft drinks industry, and it’s currently exploring new techniques and executions in packaging design as part of its Studio Series. This range of bottle labels for luxury wine brand Moses Lake Cellars was designed to work as a collective on a dinner table.

“We wanted to explore typographic lettering techniques that were bold and youthful, yet still carry the luxurious qualities associated with wine,” says Thirst. To give an extra touch of luxury, the studio used heavy paper stock, and each label is double folded, white onto gold.

02. CS light bulbs

These clever boxes pair light bulbs with insect illustrations

Everyday products such as light bulbs tend to lend themselves to fairly utilitarian packaging, but these, produced by Belarus electrical company CS, boast beautiful boxes that turn the product into an important part of the packaging design.

Designed by Angelina Pischikova, with line illustrations by Anna Orlovskaya, this amazing packaging uses detailed drawings of insects, and the bulbs themselves are paired with certain bugs depending on their shape and size. Long, thin bulbs are stored in dragonfly boxes, while the coiled stripes of an energy saving bulb become the abdomen of a bumble bee.

 03. Dolce

Dolce’s packaging uses imagery from Alice in Wonderland

Located in the heart of Belgrade, Serbia, Dolce is a cake shop that combines traditional techniques with a modern approach. Independent design studio Metaklinika was tasked with creating a range of packaging for the brand. The whimsical result takes inspiration from Baroque aesthetics, and uses iconography based around the theme of Alice in Wonderland.

04. Leafs by Snoop

Pentagram’s designs for Snoop are dope as heck

With cannabis slowly becoming less and less illegal in the USA, cannabis branding is increasingly becoming a thing, complete with packaging to match. Snoop Dogg brought in none other than Pentagram to design the brand identity and packaging for his line of cannabis products: Leafs by Snoop.

Stepping far away from the idea of furtively buying a grubby little bag of greenery, Pentagram’s designs include a distinctive leaf-based logo (including an animated version), luxurious weed boxes and a range of edibles including six chocolate bars and cannabis sweets called, of course, ‘Dogg Treats’.

05. Colour me Blind 

Graduate Alexandra Burling’s designs for milk, cornflakes and tinned tomatoes are aimed at visually impaired customers

For her graduation project at , graphic design student Alexandra Burling wanted to see if it was possible to create an aesthetically appealing packaging design for the visually impaired. Following her research period, she decided to focus on groceries.

“I wanted to give blind people the liberty of doing something so obvious as going down to the supermarket and buying milk,” explains Burling. “The aim was to provoke discussion and pave the way for innovative thinking about how packaging design can appeal to more senses than sight.”

06. Karamelleriet

A sweet packaging style for these caramels

Copenhagen design studio Bessermachen created this frankly beautiful branding and packaging design to reflect the handmade aesthetic of the caramel producing Karamelleriet.

Creating an entirely new visual identity that contains everything from the logo to packaging to display and flyers, Karamelleriet has achieved an expression that is the caramel production worthy.

07. Allsorts Black and White

A new look for an old-school sweet

Back in 2014, Liquorice Allsorts had a mini facelift from Bond Creative Agency for Cloetta – a leading confectionary company in the Nordic region. The new packaging used the traditional sweets’ distinctive shapes and colours and used them as the basis for a more modern design.

The agency’s recent update for Cloetta’s Black and White edition follows the same theme, but with the colour stripped away. “The silver print and matt finishing give a tasty touch to the functional cardboard box,” says Bond.

08. Spine Vodka

This vodka brand gets down to the bare bones of packaging

German designer Johannes Schulz created this inspirational packaging for Spine Vodka. “It was a private project I started after my graduation of an international communication design school in Hamburg, Germany,” he explains. “Spine is a high quality product just like the design, reduced and simple with a consciously ‘twist’ in his message and a memorable name fitting to the project.”

Integrated the spine with the ribcage to communicate a product with a ‘backbone’, the uniqe 3D design approach sets it aside from its 2D counterparts. “The transparent glass material stands for a product that don’t has to hide something,” Schulz concludes.

 09. The Lovely Clinic

SomeOne used this painterly design to represent transformation

London-based creative agency SomeOne’s created this tactile packaging as part of its branding scheme The Lovely Clinic. Faced with the challenge of branding a beauty client, SomeOne decided it was time to challenge the industry norms. “The beauty sector is awash with images of impossibly beautiful women, who hint that if it wasn’t for a particular brand, they would resemble the back of an elephant rather than a glowing example of perfection,” it points out on its website.

“We centred on the visual theme of paint – globally recognised as a way of either enhancing the existing – or a way of working with basic elements to create something astonishing,” adds senior designer Tom Myers.

10. Brandless

Brandless trademarked the white space on its designs

US company Brandless has taken minimalism to the extreme by trademarking white space in its range of food and home items. Co-designed with Brooklyn agency Red Antler, each product is made up of a single colour with the white box design dropped on top. The text in the boxes is effectively negative space, and is readable thanks to the colour underneath peeking through.

Interestingly, the lack of identity means that the range can dodge a fee known as Brand Tax, which means Brandless is able to sell all the products at a standard price of $3.

Vía CreativeBloq

Hello My Name Is

Designed by YANG:RIPOL | Country: United Kingdom

“Hello My Name Is is a skincare brand which extends their name depending on the products. We worked on the package design for their new line of facial treatment masks containing special ingredients from traditional oriental medicine such as horse and snake oils, which have been used for generations.

We have established design principles based on the brand positioning, target market and ingredients.

Inspired by the Chinese pictorial tradition, with its artistic depictions of creatures and patterns, the result incorporates animals camouflaged among themselves to represent the unique ingredients which are the key point of the products.”



Coca Cola Coffee Plus, la bebida que te llenará de energía – y de curiosidad –

La realidad es que la Coca Cola ha sido por muchos años, fuente de energía – y obesidad – en todo el planeta, quién no disfruta un buen sorbo de esta enigmática bebida y más si el calor es terrible. En Japón no se escapan de esta turbia afición y de acuerdo al sitio japonés Get News, el Coca Cola Coffee Plus es una bebida llena de cafeína que será una exclusiva de las máquinas expendedoras Niponas.

Cada lata estará turbocargada con al menos 34 miligramos de cafeína – con solo 42 calorías – y aunque no es la primera vez que la marca experimenta con estimulantes con sus bebidas – la Coca-Cola BlāK se vendió bien en Europa y USA hace tiempo – es toda una curiosidad.

De acuerdo a los chicos del Blog Shin-Shouhin, el sabor no es de una Coca Cola normal o de una bebida de café, más bien es as algo dulce con un toque final de café “Realmente no sabe bien, pero es mucho mejor de lo que uno podría esperar” admitieron.

Si tienen la oportunidad de ir a tierras niponas, y el desvelo les pasa factura, les sugiero una lata de este brebaje y pronto estarán despiertos y listos para más.

Vía Shin-Shouhin y Get News

Diseño de etiqueta para la sidra Wrangletown

Diseñado por Auston Design Group | País: Estados Unidos

“Hoy en día, existe una pequeña comunidad del condado de Humboldt llamada Freshwater, pero en el cambio de siglo XX fue mejor conocido como Wrangletown. Y mientras que Wrangletown era más pequeño, era todo menos un pueblo tranquilo: mineros, madereros y siete salones – y mucho más licor – eran la fórmula perfecta para peleas y violencia en el viejo oeste.

De este viejo y violento pueblo, y sus dos mujeres más notoriamente desagradables se inspiraron para la creación de este empaque. La historia única de la ciudad no sólo proporcionó la inspiración para el aspecto de viejo-oeste, se convirtió en un elemento prominente del empaque y lo que le da sentido y sabor.

La gráfica de la etiqueta con un refinado estilo de xilografía antigua, el uso de tipografías elaboradas a mano, le dieron al empaque un magnifico toque vintage del viejo que hace de este empaque de sidra artesanal destacar en un mar de empaques genéricos y sin sabor.

Vía Lovely Package

empaque de Granola Sommer House #PackagingDesign


Diseñado por Project M + | País: Estados Unidos
“Nacida del amor, que su marido, un autoproclamado sommelier de granola, se dio a la tarea de crear un producto único, la granola de Jennifer Sommer, es una granola hecha con amor e ingredientes de alta calidad.

Esta granola tiene el justo equilibrio de dulzura, sabor crujiente y segun sus creadores, es altamente irresistible. Originalmente llamada granola Obssesed, la Sommer Houser se volvio la favorita de los foodies de la region, y con este precedente contactaron al estudio M Plus para reimaginar su empaque y marca y hacerla mas accesible a su mercado. Con su sabor unico y casero, es una delicia para los amantes de la buena granola y los foodies hipster deseosos de probar algo nuevo.


#fuckingDesignGods The art of Packaking by Chad Roberts

There are few times when a designer makes me feel this emotions when i look to a packaking solution or even a work of art, the agency of Chad Roberts creates amazing and stuning ways to impress their clients by making their solutions unique and beautifully made.

Today, we show some of the amazing art of this agency – wich makes a lot more – and is based on Toronto. Now please enjoy this amazing packaging solution and use it wisely when need inspiration on that hard-to-make project that need something to stand out.

Chad, the founder defines itself like this:

Chad has always been passionate about food. So much so that he studied to become a chef before discovering he was more interested in the visual culture of the food industry. He quickly shifted his focus to a career path that married his two loves: cuisine and aesthetics.

Chad studied at the School of Visual Arts in New York City, where after graduating as Valedictorian, he became a faculty member. During his time in New York, Chad spent five years working as a senior designer with Louise Fili Ltd. creating brand identities for many leading gourmet food companies. He left the studio to become an art director at New York-based DesignWorks BBDO before moving to Toronto and establishing his own boutique studio.

Chad is a member of the Type Directors Club and served on the board of directors from 2006-2008. His award-winning work has been featured in multiple publications and in several books on design and the design process. More recently, Chad was a sessional instructor at OCAD University in the Faculty of Design.

Their work, art and amazing solutions are like a nice-made retinal punch that make designers and common people alike feel so happy becauser their amazing typography and feeling.

Vía Chad Roberts Agency

Especial de Diseño de Empaque: Inspiración para diseñadores

Empaques que en líneas simples nos dan un gran concepto #simpleandcool #designloockout2015

Un buen empaque vende, uno malo hace olvidar nuestra marca, un empaque común hace que se tenga una presencia limitada en la mente del cliente, uno extraordinario nos pone en un lugar privilegiado con respecto a las otras marcas.

Aunque no siempre ocurre, algunas veces los clientes permiten que el expertisse de los diseñadores se exprese a través de un buen producto de diseño, un empaque común y tradicional hará que la competencia contra productos extranjeros y mejor posicionados sea un camino cuesta arriba, donde no sobreviviremos.

En este especial de empaque iremos añadiendo nuevos ejemplos de como un buen producto puede ser más con un buen empaque y un cuidado diseño. En ellos el cuidado de la ilustración, de la tipografía permiten crear algo que es memorable en el lugar más importante y es la mente de nuestro cliente.

Sam Adam’s Infinium Ale

Diseñado por Adam&Co | Pais: Reino Unido

“El producto Sam Adam’s Infinium Ale es una bebida estilo Cerveza Champán que nació de la colaboración de los Maestros cerveceros de Weihenstephan and Samuel Adams. Usando solo los cuatro tradicionales ingredientes de la cerveza y toda una tradición europea, esta cerveza se define como algo único en un mercado de productos de baja calidad. Este empaque fue diseñado para esta cerveza que solo es vendida los fines de año como una edición limitada”

Ozone Coffee Cold Brew

Diseño por Macfarlanes Assist | Pais: Nueva Zelanda

La bebida fría de Café “Ozone Coffee Cold Brew” fue diseñada para distribuirse en los mercados especializados de cafe de Nueva Zelanda y el Reino Unido. El empaque adopta un estilo vintage único que nos recuerda aquellos tiempos donde se hacia la cerveza a mano en casa, donde el diseño se construía a mano y era todo un arte. La simpleza de la aplicación da un marco genial al producto, dandole un toque de distinción sin hacer de este algo demasiado serio o aburrido.

Only Good

Diseño por Milk | Pais: Nueva Zelanda

El cliente API solicito le fuera creado un empaque que tuviera elementos amigables con el medio ambiente y encajara en la categoría de productos de supermercado a un precio aceptable. El diseño debía ser simple, estético y muy atractivo para inspirar al consumidor a adquirirlo.

La tipografía tiene un balance atractivo que lo distingue de su competencia y lo hace lucir como algo caro aun cuando su precio no lo es, un empaque que en su limpieza visual tiene un atractivo único que hace lo hace deseable y digno de presumirse como si de un producto de gama alta se tratase. Esto fue un requerimiento del producto,  debido a que en el entorno de mercado FMCG – productos de consumo de rápido desplazamiento – la comunicación debe ser clara, eficaz y muy directa, evitando elementos demasiado rebuscados que confundan al cliente sobre el propósito del producto.

Fibonacci’s Wine

Diseñado por Onice Design | Pais: Italy

Spinefrasse es un grupo de vinateros de la región de Colli Euganei cerca de Padua, en el norte de Italia. Su meta es producir vinos típicos de su región, uniendo la tradición de hacer vino a la usanza tradicional, recolectando la uva a mano, producción limitada, una selección dedicada de las uvas usadas entre otros, para crear un producto que una la modernidad con la tradición del buen vino, lo que se refleja en el empaque, con un cuidado diseño que une una etiqueta moderna y limpia a una tipografía cuidada y balanceada que hace de esta etiqueta algo único.

Vía LovelyPackaging

#fuckingnice Beer Packaging

Lets be honest, the real deal when choosing a new product is the way it looks, sometimes its the color of the label, sometimes just that fancy add you see on the TV. For those companies withount a massive amount of money the only real solution is create a label that hit hard in the inner eye, a massive punch in the retinal tissue… something wich is really hard without a good art direction.

As a professor on a local University, in a small design school program is hard to make the pupils catch the idea on how hard is this, from a simple branding perspective is the core of any effort. Without a nice eye-catching label most brands will vanish from stands without being noticed.

Now, i will show you some nice eye-catching labels, to prove this point, some are real products and others are just student work, but togheter make a real eye-candy on how a good label can look, and how this nice quality work can make an unknow brand a real competitor in the store-shelf wars…..


Vía Google Image Search

UDF Vol.2 Graphic Design, Architecture and Inspiration Magazine

Today we launch our UDF Vol. 2 of our magazzine about design, architecture, art and inspiration, there you can find our monthly inspiration article were the most amazing logos, packages and everything graphic design can be found from all around the world.

UDF also looks for amazing artist all around the world from any art, from digital painting to sculpture, from painters to digital 3D modelers. We look for the best so you can get a good idea before start your own project.

Please buy and share the love, so we can do more books and magazzines on our young startup project. We work hard to bring you the best contents and references so you can start your projects with a good reference and do a better job.

This magazzine and other books and magazzines can be purchased in our App: “The FreeFallMotion Book Library” available here: [su_button url=”″ target=”blank” background=”#ef7b2d” size=”5″ wide=”yes” icon=”icon: apple”]Descargar en el App Store[/su_button]




Empaque para semillas, Producto Ruso con un #empaquedebolas

Este empaque llamo mi atención especialmente por el tipo de producto, semillas de piña de pino, un producto que en Rusia tiene sus aplicaciones. Este empaque me encanto por el fino arreglo de su tipografía e imagen, la fina mescla de texturas y colores y ante todo su origen.


Es curioso que en un lugar como Rusia el buen gusto en el diseño se esté volviendo la tendencia y ver estos empaques me hace pensar que a veces más que falta de recursos como en México a veces decimos o nos atrevemos a afirmar, a veces es simple falta de talento de los diseñadores que los conciben, o tal ves una pobre dirección de arte o tal ves ambos. 


 les dejamos con este caramelo visual, un buen empaque que en muchos sentidos expresa la línea delgada de las regulaciones que obligan a saturar los empaques y la capacidad del diseñador aun así de crear algo memorable y que en las condiciones de mercado es necesario, destacar el producto para que el consumidos lo vea y así darle una única oportunidad de ser probado y con ello ganar a un nuevo consumidor.

En México los empaques comerciales son pobres en general, esto casi siempre es debido a que las marcas al no poder competir con las extranjeras tienen que bajar sus precios para poder competir y atender a la parte pobre del público – o aquella muy tacaña – y esto unido a que la no valoración de la necesidad del diseño gráfico este tienda a regalarse a cambio del servicio de impresión, por lo que la calidad del empaque suele ser pobre. Existen ejemplos que se salvan pero en México jamás vemos empaques tan bien resueltos como este.

Y la verdad es una pena, puesto que el empaque es un punto que puede ser la diferencia entre competir y no poder hacerlo en un mercado como el mexicano, que está saturado de marcas extranjeras y que en la mayoría de los casos están en proceso de desaparecer por la brutal competencia que existe.


Vía GeekcastBlog 

Especial de Diseño de Empaque, Mayo 2015

Después de un rato de no postear sobre diseño, decidimos revivir la sana tradición de buscar en la web referencias de diseño e integrarlas a un articulo donde los diseñadores podemos encontrar referencias e inspiración para sacar ese proyecto que nada mas no sale y que urge como todo en esta profesión. Cuando la prisa es mucha y la inspiración flaquea siempre podemos tener aqui una referencia, un punto de donde comenzar y más aun, comenzar con algo que ya estuvo en producción y que ha hecho las delicias de algún cliente en otro país. Cortesía de varios Blogs de diseño muy buenos presentamos esta especial de diseño de empaque, disfrutenlo con leche….



Diseñado por Wieden + Kennedy London | Pais: Reino Unido/UK


Diseñado por Saint Bernadine Mission Communications Inc. & Blended| Pais: Canada

The NoMad Hotel Playing Cards

Diseñado por Chad Michael | Pais: Estados Unidos

DUO Condoms

Diseñado por mousegraphics | Pais: Grecia

Isbjørn Lite

Diseñado por by north |Pais: Noruega

Bootlegger Apple Brew

Diseñado por Halewood International |Pais: Reino Unido

Owen + Alchemy

Diseñado por Jack Muldowney & Potluck Creative |Pais: Estados Unidos

Cabo Chips

Diseñado por ROOK |Pais: Estados Unidos

Continue reading Especial de Diseño de Empaque, Mayo 2015

Diseño de empaque para cervezas Coppertail Brewing Co.

Agencia : SPARK
Director Creativo: Elliott Bedinghaus 
Director de arte: Conrad Garner
Diseñador: Conrad Garner 
Proyecto: Proyecto comercial  
Ubicación: Tampa, Florida, USA


Un producto tan ubiquo como la cerveza necesita un empaque único para destacar en un mercado tan saturado. En USA existen cientos de marcas de cerveza por lo que tener un empaque único es escencial, seguir el diseño tradicional es inútil puesto que la competencia es brutal en ese mercado y un buen diseño lograra al menos colocarnos en la mente de nuestro cliente, a partir de ahí es la calidad del producto la que hace su chamba.

De la agencia Spark nos llega este interesante proyecto de renovación de empaque para una línea de cervezas de Tampa, Florida, una buena dirección creativa y de arte unida a un muy buen diseño.

Vía Packaging of the World