Category Archives: professional jackoffs

professional jackoffs

HBR Case Study: Time for a Unified Campaign?

The issue for small brands of any kind is always related to their hability to play a game were most companies play by its big name, most of those brands spend millions in marketing to get in touch with their costumers but as for small size business the struggle to get profitable is always something that is not a nice ride. Mexico has a wide experience for tourism and some local entrepreneurs find their place here, side by side with big brands and its massive budgets. This case, that we found on the Harvard Bussines Review shows that even at the bottom side, there is always a way to get in the right direction, sometimes you just need some advice and creativity, and be really prepared to take any chances that cames after you.

HBR’s fictionalized case studies present dilemmas faced by leaders in real companies and offer solutions from experts. This one is based on the HBS Case Study “Barceló Hotels and Resorts” (case no. 511108), by John T. Gourville and Marco Bertini. It is available at hbr.org.

Welcome, welcome.” Beatriz Soto greeted Fernando Ruiz, the COO of Alegre Hotels, as he stepped out of his taxi into the Cozumel sunshine. He smiled, extended a hand, and kissed her on both cheeks. “Palma Cay’s first month,” he said. “How is it going?”

“Operationally, very smoothly,” Beatriz replied. They walked into the luxurious lobby. “A few electrical issues in the spa and conference center, but nothing to worry about.”

Fernando’s eyes moved quickly from the marble floors to the skylights, the mahogany reception desk, and the glass doors framing the infinity pool and the ocean beyond. In one corner of the lobby, two women sat under a potted palm, sipping sangria while children played at their feet. In another, a concierge watched a scuba-diving video with a man and his teenage son. The hotel looked fabulous—five-star, just as they’d intended.

“Have the bookings picked up?” Fernando asked.

“Honestly, not much,” Beatriz said. “Can we step into my office to talk before we do the walk-around?”

She led him down a long corridor to a door marked “Hotel Manager.” Beyond it was a small room with a partial view of the elaborate garden. Beatriz picked up some papers from her desk—a memorandum on Palma Cay letterhead clipped to several Excel spreadsheets.

“I know this hotel made a lot of sense in 2007, when Alegre broke ground,” she began. “And I think it still makes sense. The economy’s got to come back to full strength sometime. But our bookings for the high season are looking terrible. I’ll be lucky to fill half our 1,000 rooms.”

Fernando knew that bookings had been slow, but he’d hoped for better news. Beatriz went on: “You know my track record. I’ve handled tough times before. Palma Cay is Alegre’s new flagship, and I think I can make it work by lowering prices for the key travel agencies, tour operators, and online portals. But I can’t do that within my current budget. I need help.” more

“What sort of help?” he said.

“Give me $700,000 from corporate funds. I’ll put together a plan to get this hotel on track.”

“Beatriz, you know how Alegre works. You’re responsible for your own P&L, just like all the other hotel managers, and that includes promotional spending of any kind. In fact, we barely have a marketing budget at the corporate level. How could I justify giving what little there is to one hotel when plenty of others are struggling, too? Mexico City, Cancún, Caracas—bookings are down everywhere. Pretty soon everyone would be asking for special funds.”

“But my capacity is double that of Alegre’s next-largest hotel. And this is our flagship property now. Our newest luxury resort. I can just see the headlines if Palma Cay is empty the first winter: ‘Alegre’s Latest Gamble Falls Flat.’ We might never recover.”

“I can just see the headlines if Palma Cay is empty the first winter: ‘Alegre’s Latest Gamble Falls Flat.’”

“So make sure that doesn’t happen.”

“I want to—but I need help. Please just look at my proposal.”

“Of course I’ll consider it.” He was tempted to tell her about the idea he’d been mulling over—a corporate-level promotional campaign—but thought better of it. “Now let’s see the conference center. What were the electrical issues?”

Distinct Personalities

Fernando sat in the airport thinking about Palma Cay. After three years and $500 million in development costs, it was a gorgeous hotel, the best designed and best located in the company’s portfolio. Its success was critical to Alegre’s health—his CEO, Carmen Fiera, had made that clear. But the tour operators and travel agencies that Alegre had always relied on to fill rooms were having trouble selling any resorts, and bookings were particularly slow for Palma Cay. more

Beatriz clearly believed she could fix the problem. Fernando trusted her intuition and thought that her plan had merit. Since 2001, when she’d arrived at the company, she’d turned around two hotels. The first was an aging beach property that had struggled during the winter months. Beatriz had noticed how many amateur and professional athletes were doing off-season training in the area and decided to court them by investing what money she had in a state-of-the-art fitness center. Now the hotel was nearly always fully booked. The second was a city hotel that she’d transformed from fusty to hip simply by hiring an inexpensive decorator to make it over, opening a new restaurant that attracted a night and weekend crowd, and targeting youth-friendly travel operators.

But Fernando couldn’t help thinking that the slow start at Palma Cay was symptomatic of a much broader problem—one that would require a bigger solution. Alegre was the third-largest hotel group in Latin America, with 206 popular, high-end properties in cities and resort towns from the Caribbean to Argentina. Yet few travelers thought of their hotel as an “Alegre hotel,” as they might think of a Marriott or a Four Seasons, because the company had always preferred to emphasize the distinct personalities of its properties, each of which was tailored to its locale. Operations were highly decentralized: Each hotel retained its own identity, managed its own business with full profit-and-loss responsibility, ran its own incentive programs, and handled its relationships with key intermediaries. The benefit was diversity (if the family-friendly beach properties weren’t performing, the boutique urban hotels or inland golf retreats could pick up the slack) and flexibility (local staffs could tweak operations to suit their circumstances). The downside was that guests might return again and again to one hotel yet be completely unaware of the larger Alegre family. The company had no way to stimulate demand across its portfolio; it didn’t even have a loyalty rewards program, which was now standard practice in the industry. In a year when forecasters were predicting a decline of 20% to 30% in hotel occupancy, that was a big competitive disadvantage.

Since he’d been recruited to the company, in 2008, Fernando had thought about changing this. Now, given the dire situation at Palma Cay, he might have the ammunition to do it. The executive committee would probably agree to invest in a local price promotion to boost the hotel’s fortunes. But should the company instead spend that money on a broader, more daring initiative? Should it take this as an opportunity to launch its first-ever portfolio-wide campaign directed at consumers—a branded price promotion paid for with corporate resources and contributions from all the individual hotels?

The ringtone of his BlackBerry interrupted his train of thought. It was Hans Edelman, a Dutchman who managed Alegre’s most profitable hotel, in Buenos Aires. “Hello, Hans,” he said.

“Fernando, hi. I just wanted to confirm that you’re still planning to visit next week. One of our regular guests has requested the suite you usually stay in. May I move you to the fifth floor instead?”

“Of course, of course.”

“Excellent. While I have you on the phone, may I speak to you about something else?”

“Sure.” more

“I understand that Palma Cay has requested some extra promotional funds and that you’re considering it.”

Hans had worked for 12 years with Beatriz’s current deputy, mentoring him up through the ranks at Alegre, and the two men were still close. Fernando assumed that was how the information had traveled so quickly. “Yes,” he said.

“I also understand that you’re considering a corporate campaign with significant discounts for guests.”

This time the source must have been Ana Montoya, the company’s chief marketing officer. Fernando had briefly floated the idea past her the previous week, just before she went to Buenos Aires. “Again, yes,” he said.

“With all due respect, I would be unhappy with either option, and I know many other managers would also feel that way. We’re all dealing with the same economy, and some of us are faring better than others. You’d be taking from the rich hotels to give to the poor ones. And you can’t advertise an upscale urban hotel like mine in the same breath as the family resorts, with their children’s pools and gourmet pizza parties. It would completely undermine what we’ve created here.”

Fernando had always appreciated Hans’s direct style, but this was pushing it. “Hans, it’s not your decision.”

“Of course it isn’t. I apologize. But all the top hotel managers at Alegre chose to work here because of the autonomy—the opportunity to manage a unique property and make it their own. That’s why we stay.” Hans had rejected an offer from a major global hotel chain the previous month, as Fernando knew. “I thought you’d want that input.”

“I appreciate that, Hans. I’ll take it under advisement. And I’ll see you next week.” more

“Yes, sir.”

Fernando was annoyed—not with Hans (his reaction was to be expected) but with Ana, for mentioning the possibility of a corporate promotion before the idea was fully formed. He was about to call her when he heard the boarding announcement for his flight. By the time he was settled in his seat, he had calmed down. He would wait to talk to her in person.

An Uphill Battle

Ana knocked softly on Fernando’s office door. “You wanted to see me?”

“Yes, come in,” he said. “I had an interesting call from Hans yesterday.”

Ana grimaced. “I’m sorry. He was talking about his competitors in Argentina, and I very casually mentioned some of our ideas for boosting demand. That was it, and we moved on. But I could tell he was filing it away. It was my mistake.”

“We’re at such an early stage with this, Ana, and it would be a major change for the company. The directors are big on keeping operations decentralized; they all emphasize the ‘local approach’ and how it has gotten us where we are today. They’re still talking about Beatriz’s fitness center! Getting everyone to buy into a corporate campaign, especially one targeting guests directly, would be an uphill battle, and we can’t start it with rumors flying and our star managers assuming the worst. We have to develop a clear plan and get everyone on board—Hans, Beatriz, everyone.”

“You’re right, of course. How was Palma Cay?”

“The hotel looks great, but peak-season bookings are terrible. Beatriz wants more money for a promotion.” more

“Actually, I just got a similar request from Peter in Cancún.”

“How much does he want?”

“$200,000.”

Fernando sighed. “It’s only a matter of time before others start to call. Well, we can probably increase bookings with local interventions like that, but what about something bigger and better coordinated? Why aren’t we sharing data, establishing best practices, launching customer loyalty initiatives, getting our brand recognized? What about long-term strategy? This economy is a companywide problem, not a hotel-specific one.”

“Why aren’t we establishing best practices, launching customer loyalty initiatives, getting our brand recognized? What about long-term strategy?”

As his voice rose, Ana moved to shut the door. “Believe me, I want all that, too,” she said. “I’ve spent five years tinkering with brochures and uniforms. But I’m really not sure we can find a one-size-fits-all message that would work. I mean, we’re in 21 countries. We have city, beach, golf, and mountain hotels. Spas, conference centers, pools, casinos. Families, couples, singles, businesspeople. Historical, modern. Old, young. How do you craft one message around all that? And how would a single price promotion work when the hotels are used to setting their own rates and discounts? Would it apply to everyone?”

“I agree that it would be difficult,” Fernando said. “But it may be worth the risk. We could sort out the logistics on price; I think we would want to include every hotel and focus on early booking. And the message could be something around luxury, or personalization, or… ” He trailed off, thinking about all the taglines he’d dreamed up over the past few months and then discarded as too narrow, or too bland, or too predictable.

“Have you mentioned the idea to Carmen?”

“Not yet. But she’s back from New York tomorrow. And she’ll want to know how we’re going to hit our numbers this year.” more

“At Palma Cay or companywide?”

“Both.”

What Would You Do? Some advice from the HBR.org community

Staying close to each property’s customers has obvious advantages. But a corporate brand is needed as well. Best Western’s present tagline is “The World’s Largest Hotel Family.” It wants to be known not as a chain but as a collection of independent properties with similar values and standards. That model could be emulated.

Joseph E. Buhler, senior analyst, PhoCusWright

Alegre has a wide range of resorts and an equally diverse customer base, with different needs, tastes, and budgets. Find a promotional campaign that shows global presence but preserves the strategy of niche identity and pricing. Increase marketing by location. Work with travel agencies to push the unique experience. Don’t treat the client like he’s part of a herd.

Julio Garcia, CEO, Victoria Travel

An overarching campaign wouldn’t adequately stimulate demand across Alegre’s range of customers, so Fernando should continue to let individual hotels drive promotional decisions. That said, a corporate branding strategy would allow the company to share insights across properties and develop targeted cross-selling messages, while guests accumulated points in a loyalty-rewards program.

Denise Lee Yohn, branding consultant, Denise Lee Yohn, Inc.

Alegre should build a brand around “wholesome vacations” to suit all needs—young or old, luxurious or budget-friendly, adventure or leisure—and create a loyalty program and a corporate web portal. This campaign would be centrally controlled, with every hotel manager contributing a pitch for his or her property; Fernando could develop a single image for the consumer to see.

Niket Anjaria, management trainee, Raj Petro Specialities

Which promotional strategy should Fernando pursue?

Raúl González is the CEO of Barceló Hotels & Resorts for Europe, the Middle East, and Africa.

It’s understandable that Fernando desires a companywide campaign, but as he says, Alegre may not be ready. He should begin by allowing Beatriz to build a campaign for Palma Cay, which could then be used by other Alegre hotels in the same class. He could grant her request for funding on the condition that he work closely with her to develop a promotion and messaging that are relevant to other Alegre properties.

Of course, Fernando will face resistance from hotel managers who believe that Beatriz is getting special treatment in Alegre’s otherwise decentralized structure. He needs to make it clear that this is not a precedent for bailing out hotels when their bookings are low. Rather, it is an investment in the brand: Palma Cay’s campaign would benefit the entire portfolio. Similar appeals from other hotels should be considered case by case and approved only if they would provide broader benefits for the Alegre brand.

Fernando needs to make it clear that Palma Cay’s campaign would benefit the entire portfolio.

In building the campaign, Fernando and Beatriz need to address two underlying issues: how to alleviate the pressure on inventory management caused by last-minute reservations and how to break Alegre’s dependence on intermediaries. These are common problems for hotel groups across Europe, including Barceló Hotels & Resorts.

To tackle the former, I would recommend that Alegre follow the airline industry model: Incentivize customers to book earlier by offering lower prices in return for advance purchase and prepayment, with fees for cancellations. We’ve tried this at several of our hotels with great success.

Dependence on intermediaries must be handled more delicately, because Alegre needs to maintain the strong relationships with tour operators, travel agencies, and online portals that have long generated the bulk of its bookings. But Fernando must figure out how to communicate directly with customers and take control of his brand. A campaign at Palma Cay would give him an opportunity to begin positioning Alegre with a target market while increasing bookings at its flagship.

This case study is based on Barceló’s experience in Spain. In 2008, like many other hotel groups, we faced declining occupancy. Up until that time all marketing and promotional activities had been financed and managed at the hotel level. Managers in the region turned to headquarters for assistance in combating the crisis and increasing bookings. We used the opportunity to develop broader messaging that was relevant to all our hotels, but we focused on consumers in Spain. more

Many people in the company feared that no one-size-fits-all campaign could possibly meet the needs and individual personality of every property, so we chose a tagline for a regional communications campaign that highlights the diversity of our offerings: “More than you can imagine.” The tagline was used on the corporate website and in brochures, directories, and a promotional video.

Fernando could take this approach and use Palma Cay as a starting point to refine and even test Alegre’s message before pushing a companywide campaign.

Kevin Lane Keller is the E.B. Osborn Professor of Marketing at Dartmouth’s Tuck School of Business.

Fernando should follow his instincts and creatively leverage the Alegre brand to benefit the entire portfolio. This collection of hotels needs to be greater than the sum of its parts. He should find ways to help consumers make appropriate connections between the hotels and increase the likelihood that they’ll visit other Alegre properties.

However, it will be difficult to implement any companywide campaign if it’s unclear what Alegre stands for as a brand. What is it that makes each property an Alegre hotel? Are all the hotels of the same quality? Do they offer the same experience? What is the thread that holds them together? Fernando’s starting point should be an understanding of what it means from the customer’s perspective to stay at an Alegre hotel.

That distinguishing quality then needs to be articulated to consumers, probably through a soft endorsement rather than a corporate brand. Because Alegre properties, unlike Hiltons and Marriotts, don’t carry the company name, they have to establish the link for consumers. Each hotel could retain its unique identity but be labeled or endorsed as “an Alegre property,” along the lines of what Starwood has done with its many brands and The Leading Hotels of the World has done more explicitly with its singular properties. To allay Hans’s fears about diluting the brand, Fernando might consider developing two or three subbrand concepts to help logically categorize the hotels, such as “urban upscale” and “luxury family resort.”

With a corporate endorsement, Alegre could more effectively cross-sell the hotels in its portfolio. For example, a loyalty program that gives customers the opportunity to earn travel rewards at any Alegre property might well increase reservations across the board.

Fernando should then devise a promotional campaign that individual hotels could adapt. It should not be heavy-handed. In fact, he should be careful to preserve the autonomy of the hotel managers while giving them the tools they need to effectively market their properties. If they were armed with a broader promotional message about the benefits of the Alegre brand, they could focus on explaining to consumers as well as travel agents and tour operators how their particular hotels deliver those benefits.

The sort of bottom-up branding approach that Beatriz advocates is rarely successful.

Saying no to Beatriz’s request might be difficult for Fernando, especially if it meant accepting low bookings for the flagship in its first winter. But the sort of bottom-up branding approach that Beatriz advocates is rarely successful. Fernando could end up spending a lot of corporate money feeding individual budgets and miss the opportunity to build the reputation of Alegre’s entire portfolio. He will get much greater bang for his buck if he smartly invests in the corporate brand. 

A version of this article appeared in the June 2011 issue of Harvard Business Review.

Vía Harvard Bussines Review

18 Best Portfolio Website Templates Based on HTML & WordPress To Showcase Your Creative Work Online 2017

This modern age is filled with great paradoxes and turnings of time and fate. As the world grows more connected and globalized, disparities seem to increase, yet opportunities conversely abound in this bright new era, ushered in by the total communication the internet has provided for mankind. And while the world’s largest nations and economies rise and fall in endless cycles, the business savvy, the entrepreneurs and the go-getters of the Earth are thriving in a world full of possibilities, where your talent and hard work, if unrecognized or unappreciated in whatever context you find yourself in, can just as easily be your sustenance—or even, your great success—elsewhere on this planet.

The internet is just the tool to help you find your place to shine, but you’ll get nowhere without a handsome, modern and appealing portfolio website, that acts as a calling card and an exposition of your skills, whatever your trade or craft may be—from artists and photographers to designers and architects, from engineers and decorators to constructors and landscapers, a portfolio is a place to start. And to start off in style and grace, nothing beats the top of the line web technology combo of a solid HTML5 framework with smooth CSS3 stylesheets. The following collection of website templates exhibits the best and brightest HTML5/CSS3 Portfolio Website Templates on the market. They won’t disappoint.

Stash

Stash is a dynamic and versatile WordPress theme. It suits any person at any given moment as long as they have a project in mind. It does have potential to benefit those with and artistic side and all professionals. Stash is based on a Visual Composer block builder, +260 blocks and +85 to play with. Stash is entirely responsive and has tons of customizations to make. It adapts to screens and devices with ease! Dropdown menus help you out with that a lot. Stash counts with tons of specialized demos and pre-built options to get crafty. It is the best on image display and appeal. You will get Slider Revolution integrated for galleries and and 7 built-in portfolios. Set amazing detailed layouts with multiple headers, unlimited colors and blogs.

Stash will let you beautify backgrounds too with CSS3 animations and Parallax. Attract clients with amazing features and get them to appreciate what you offer! Stash is compatible, to impress you even more, with WooCommerce. Set gorgeous shops to make your site ready to make business. WPML for translations and Minimal Forms are also available. This is a fast and SEO improved tool that will simply make you feel reassured and listened! Don’t hesitate! Get Stash!

Jevelin

Jevelin is a responsive WordPress theme that requires no previous knowledge for anything. It is perfect for lazy, non programmers, or simply busy people. It comes with tons of demos and pre-built choices for page elements. Jevelin is documented, and even provides video tutorials to guide you all the way through. It uses a Drag & Drop page builder and a MegaMenu that simplify many panel tasks. +40 amazing shortcodes are also included to get creative and crafty! Jevelin is essentially multipurpose and adaptable to browsers or devices. It is made with many possible actions, but only one real goal: quality page building. Special add-ons that make it great include WPML for translation and Google Maps. You get to share your posts and new son anything you want with social media buttons.

Jevelin is fast and optimized for navigation with SEO. It comes with +10 portfolio layouts and 6 blog pages too. Get it all ready to make commercial transactions and forms for potential customers. It has been integrated with awesome WooCommerce and Contact Form 7 plugins. It will provide you with a child theme and free constant updates! Have a quick look, and you will not turn back! Go for Jevelin!

Opta is a minimalist portfolio and photography HTML template. Any creative business has a place here. A gallery, a fashion business or a photographer find enough element to express beauty. It’s very clean and elegant. You can make an astonishing site in few steps with this template. With Opta, you count with tons of features for you to create your dream website. It counts with simple and carousel image slider and even a trendy text slider.  It also includes HTML files like index, about, blog and gallery. For a clear and beautiful typography, you have Google Web Fonts!

Opta is flexible and easy to customize thanks to its responsive layout. No matter what device your customers have, it fits its screen. You will get multiple contacts, single portfolio page options too. Opta is integrated with PHP Contact Form because it knows client reach is a priority. When you choose your template, you want a reliable one. Opta is well documented and has first line support for up to a year with template developers. You can expect constant updates as well. If you want to tailor your site, in an inimitable way, this CocoBasic creation is for you! Try it now and get Opta!

Massive

Massive is a truly humongous, vastly expansive, deeply resourceful, feature-rich and function-dense, graphically polished and visually stunning, endlessly flexible and easily customizable, fast loading and superbly modern HTML5 and CSS3 responsive multipurpose website template, a truly mindboggling website template that has been put together with the utmost care and thoroughness. The end result is a staggering 260 different, completely preconfigured HTML5 unique webpages for all sorts of different purposes and applications.

Among them, 85 entirely unique, creative and outstanding portfolio template pages make Massive a remarkable website template for all sorts of webmasters seeking to establish their online portfolio websites with a set of tools that is all-inclusive, thoughtful and polished, as well as capable of having a fully functional, fleshed out portfolio website set up and running within minutes, owing to the great amount of flexible, ready to use templates included with Massive. Over 15 preconfigured sliders can liven up any website whatsoever, while 6 different footer options keep things diverse and 20 different menu styles let your users explore your content just the way you want them to. What you cannot find ready-made outright within Massive, you can easily build yourself, with an excess of 150 custom-built shortcodes ready to deploy on any page you see fit. Massive—it really is the endless template.

SPOONS

SPOONS is an attractive and visually appealing, engaging and technologically sophisticated, well designed and inherently flexible, fashion conscious and aesthetically accomplished, powerful and extremely easy to use HTML5 and CSS3 single and multipage website template. Spoons is a clever and creative website construction solution for webmasters that want all the refined visual effects and softly focused appeal of modern professional websites, but who wish to forgo the hassle of coding their own website framework and website elements—SPOONS does all that for you, and all you need is to provide your own content and images.

That is why SPOONS is a great fit for personal or professional portfolio websites. Whether you are a visual artist that wants to put your work out there, a graphic designer showing off your corporate identities or marketing campaigns, or a home decorator illustrating the range and taste of your experience, if you want a potent and cutting edge HTML5-powered and CSS3-styled website template with plentiful layouts to impressively show off plenty of high-resolution images in appealing and interactive compositions, preconfigured with all sorts of convenient elements, SPOONS is just what you are looking for. With SPOONS, making your mark on the World Wide Web is easy as pie!

ZAP

ZAP is a creative and interactive, unique and modern, memorable and enveloping, highly modern and tech-savvy, enormously pliable and flexible, powerful and intuitive HTML5 an CSS3 multipurpose website template, an amazingly convertible, vastly customizable theme that has been constructed with the careful attention to detail and the versatile functional diversity necessary to comfortably allow for the development and maintenance of a wide range of websites across all sorts of industries.

However, ZAP’s peculiarly well-developed visual and graphical skills make it a natural at dealing with all manners of pictorial content—if you need viewers to drop their jaws as they gaze upon something beautiful, ZAP is precisely what you should frame it with. That is what makes ZAP an excellent portfolio website template. With visual effects including gorgeous Parallax animations and complex effects, unimaginably smooth CSS3 transitions, all coded on a powerful HTML5 framework built to be responsive and cross compatible with all sorts of devices, platforms and screen sizes, as well as being lightning-fast, easy on the server loads and optimized for search engine indexation, ZAP is the ultimate creative portfolio website template, with the advanced technology to see you and your ventures through another decade. Get zapping today!

Pillar

Pillar is a visually expansive, aesthetically minimalist, modern and flat, technologically proficient and incredibly functionally diverse, highly creative and easily customizable responsive HTML5 and CSS3 multipurpose website template, a vastly useful and convenient template that has been carefully crafted with all the required tools and features to easily and efficiently build professional looking, modern websites that are wholly responsive, secure, reliable and aesthetically conscious, with a very current and on-point flat graphic design and a handsome, optimized handling of visual content. That is why Pillar is an ideal website template for all sorts of professional or personal portfolio websites.

Whether you are a freelance professional, a visual or performance artist, a website designer or any other related or similar field, Pillar has the skills to seamlessly empower you to churn out an ample variety of portfolio websites, with many neat and handy preconfigured webpages and features. Pillar includes the amazing Mega Menu functionality, so your visitors can quickly figure out the hierarchical composition of your website and better navigate through your work, and it is built on top of a powerful HTML5 framework and styled with CSS3 coding and the latest Bootstrap framework for optimal responsiveness and utter cross-compatibility. Template comes with Variant Page Builder and over 150 custom building blocks for faster and easier website setup. Pillar is where the good things are!

Carna

Carna is an incredibly technologically proficient, amazingly reliable and secure, visually stunning and impressively customizable, functionally flexible and feature-rich, modern and vibrant responsive HTML5 and CSS3 multipurpose website template, a cleanly coded and highly efficient website template that has been jam-packed with the most potent and deeply pliable set of features, functions and tools available for building professional, polished and graphically engaging websites that look and feel great. Carna has been designed to be very easy to use and easier still to customize, with advanced technologies including the Slider Revolution slider feature, the Master Slider, the highly professional Quform forms and the completely jaw-dropping Cube Portfolio.

This skill profile makes Carna a peculiarly outstanding website template for deployment on portfolio websites of all nature, from professional to personal, across a wide and vast field of business or commercial ventures, such as freelancers, artists, engineers, designers and much more—if you need to build a website that can show off your work in the utmost style and with the most powerful set of tools available to make your content truly shine and leave a lasting mark upon your audience, Carna is the template for you. Total responsiveness means Carna will make your website look fantastic across all devices and audiences. Get on board now!

TopBiz

TopBiz is a clean and professional, fresh-faced and graphically cohesive, efficiently coded and highly reliable, modern and polished, visually stunning and engaging, interactive and powerful HTML5 and CSS3 multipurpose corporate website template. It is a highly customizable and extremely intuitive and easy to use website template that is equipped with a vast set of powerful tools and features as well as a great many HTML5 webpage templates thoroughly preconfigured for optimum functionality and total compatibility with the required layout profile of well-structured professional, business and corporate websites, with gorgeous handling of media content owing to powerful and cutting edge coding. That is why TopBiz is an optimal theme for the development and maintenance of professional and corporate business portfolio websites.

Firms across all sorts of fields and businesses are sure to benefit from showing off their professional work and experience to potential customers worldwide and will likely attract new and recurring business with TopBiz’s impressive visual customization capabilities that will make your portfolio easily stand out from the crowd of similar websites on the web. TopBiz guarantees polished and put-together results that are highly functional and completely responsive, and Bootstrap coding makes for easily modifiable webpages that are legible and comprehensible to all, on top of being search engine optimized. Upgrade your business today, with TopBiz!

Tempo

Tempo is an incredibly powerful, endlessly expansive, vastly flexible and pliable, impressively resourceful, technologically accomplished and feature-dense, highly interactive and very navigable responsive HTML5 and CSS3 multipurpose website template. Tempo is a truly wonderful template that has been constructed with a deeply customizable nature, founded on an incredibly wide collection of diverse HTML5-powered webpage layout templates preconfigured for a wealth of specific, convenient uses, totaling in at over 160.

Among these, over 40 such deliberately designed pages are exclusively portfolio pages, which is why Tempo is perhaps one of the most powerful and significantly flexible portfolio website templates on the market. Tempo includes tons of different and creative demo websites that can easily be implemented within minutes, to start off your own portfolio website on the right foot and quickly add your own images and content and be off. Tempo incorporates such premium plugins as Cube Portfolio, LivIcons and the incredible Cloud Slider, using them with great effectiveness over a wide set of pages. Over 100 shortcodes have been custom built for you to construct the pages you dream up with ease and speed, while advanced effects like infinite scrolling, AJAX portfolio pages, top and off canvas navigation menus and more will bedazzle your audience. It’s Tempo time!

STARTUPRROva

Ova is a conceptually cohesive, vastly customizable and highly pliable, technologically competent and graphically polished, visually stunning and incredibly easy to use, well coded, thorough and expansive HTML5 and CSS3 responsive multipurpose website template, a powerful and unique website template designed with a remarkable deliberation and extreme attention to every detail, nook and cranny, making Ova a very professional and finished template that is equipped with an ample toolkit that can handle just about any requirement or necessity a website may face, as well as a sincerely massive collection of professionally designed and thoroughly preconfigured webpage templates for just about any use you can imagine or come up with, totaling in at over 178 unique pages.

Over 45 of these are tasteful, elegant portfolio template pages, which is why Ova is an amazingly powerful template for the construction of smooth, modern and attractive personal and professional portfolio websites. Whether you are a seasoned professional or an up and coming freelancer, whether you are a small firm or a large company, if you need to show the world your work in style, with gorgeous animations, beautiful headers, expansive menus and an intuitive customization thanks to a modular Bootstrap-based coding, Ova is the template of your dreams.

STARTUPRR is a completely unique, visually cohesive and cogent, navigationally intuitive and enveloping, visually attractive and highly appealing, modern and technologically proficient, fresh-faced and vibrant, very customizable and deeply resourceful HTML5 and CSS3 responsive multipurpose website template. It is an entirely one of a kind website template that has been developed from the ground up using the most sophisticated HTML5 framework elements weaved together with impressively clever CSS3 styling to empower webmasters to seamlessly and effortlessly churn out gorgeous, professional looking websites over a wide assortment of fields in a matter of minutes, with highly polished, totally responsive and interactive results every single time.

STARTUPRR includes over ten completely different portfolio grid configurations, which can be further altered into endless iterations of functional and pliable layout styles to fit just about any website. That is why STARTUPRR is a uniquely potent portfolio website template, a significantly convenient, time-saving toolkit that is perfect for webmasters that need to put their work out there for the world to see, across a vast range of industries; from graphic designers to website developers, from freelancers to visual artists, STARTUPRR can make your showcase shine like no website around. Are you ready to kick-start your business today?

Hasta

Hasta is a completely gorgeous, fresh-faced and youthful, vibrant and luminous, highly customizable and very pliable, modern and efficiently coded, secure and reliable, engaging and totally responsive HTML5 and CSS3 multipurpose website template, a remarkable, shapeshifting template that has been packed to the brim with a deeply powerful and highly transformable set of tools, features and functions that empower Hasta to produce the most creative and professional looking websites on the market with ease and speed. Smoothly animated Parallax visual effects, an excess of 30 different sophisticated layout styles, functional grids and masonry styles and the exceedingly attractive Cube Portfolio plugin, however, make Hasta a highly potent website template for deployment upon portfolio websites of all kinds and forms, particularly among fields that dabble highly in the creative side.

Hasta can seamlessly churn out endless pages packed with sophisticated features such as Flickr Feeds, jQuery Google Maps, Master Sliders, HTML5 YouTube players, the beautiful Owl Carousel feature for showcasing your best works, and much more, all powered by efficient HTML5 framework and Bootstrap elements that add both ease for customization as well as absolute responsiveness, so that your portfolio will be flawlessly enjoyed by users of all devices, platforms and screen sizes. What are you waiting for?

Knight

Knight is a an incredibly all-inclusive, expansive and vast, enormously pliable and highly flexible, visually stunning and highly developed, professional and businesslike, modern and interactive responsive HTML5 and CSS3 multipurpose website template, an amazingly ambitious HTML5-framework theme-like template that includes a whole set of tools, plugins, features and functions on top of a walloping 250+ individual, preconfigured template pages, empowering Knight to tackle just about any website needs profile out there with relative ease and utter adaptability.

However, Knight’s incredibly graphically polished 38+ portfolio template pages make Knight a superbly well-equipped template for handling all sorts of personal or professional portfolio necessities. Knight comes out of the box with an ample set of demos for a whole host of different purposes, so setting up your portfolio website is as easy as importing the demo most suitable to your interests and field and beginning the upload of your own content and images for inclusion in your gorgeous, completely fleshed out pages. Plenty of advanced grid options is available, such as masonry, standard, gallery slider and much more ways to keep your audience interested and engaged with your content. Simultaneously, Knight has been built on top of a Bootstrap code, ensuring perfect display across all known devices, platforms and screen sizes. The cavalry is here!

Awesome Ideas

Awesome Ideas is a wonderfully designed, highly professional yet charmingly whimsical, polished and visually impressive, functionally flexible and feature-rich, resourceful and creative, unique and very memorable responsive HTML5 and CSS3 multipurpose business and commercial single page website template, a truly one of a kind and completely stunning HTML5 theme that is thoroughly equipped for the development of technologically proficient, graphically intuitive and inviting and functionally expansive websites that bedazzle viewers with tasteful, modern visual effects and a seamless, cohesive presentation in a smooth scrolling single page website.

That is why Awesome Ideas is a great HTML theme for the development of professional portfolio websites or any sort of websites that need to show off your precious and polished works to the world in the most favorable light possible. Awesome Ideas has been built to let creative people express themselves in the most easily customizable and profoundly pliable way, with a smart, intuitive user interface and smooth running preconfigured effects including Parallax smooth and infinite scrolling, CSS3 sophisticated dynamic stylesheets and a thoroughly inherently responsive Bootstrap codebase that ensures your Awesome Ideas portfolio is rendered flawlessly across the widest range of devices, platforms, and screen sizes possible. Let the world hear your Awesome Ideas today!

Haswell

Haswell is a visually accomplished and aesthetically minimalist, tasteful and fashionable, aesthetically polished and functionally resourceful, highly customizable and extremely easy to use, function-dense and plugin-rich responsive HTML5 and CSS3 multipurpose single and multipage website template. It is an extraordinarily powerful website template that has been built with the raw strength and sheer pliability to seamlessly lend itself to a wide range of diverse uses and applications, but that is uniquely well suited for deployment among portfolio websites of all kinds and natures.

That is because Haswell is uniquely constructed to add a layer of tasteful refinement to essentially any content it handles—and on top of that, a wealth of diverse portfolio template pages included out of the box make hitting the ground running a matter of course with Haswell. You will have a fully fleshed out portfolio website within minutes, decked out with a diversity of customizable headers, menus, social media feeds, specialized video and image masks, containers and plugins, and so much more it will make your head spin, all packed into a stylish package based on the potent HTML5 framework, dynamic and flexible CSS3 stylesheets and the wonderfully responsive and easily modifiable modular Bootstrap codebase, that renders your Haswell portfolio natively cross-compatible across all devices and platforms. What else can you ask for?

Jango

Jango is a completely customizable, visually expansive and highly graphically polished, functionally flexible and feature-rich, smart and cleverly coded, efficient and fast loading, modern and reliable responsive HTML5 and CSS3 multipurpose website template, an incredibly handy and powerful toolkit that has been deliberately crafted as an all-inclusive website solution for a huge range of different website applications, but that is peculiarly well equipped for handling the needs of modern, responsive and flexible portfolio websites of all kinds.

Whether you are a freelance professional, a digital media artist, an established business firm or a software developer, if you need to quickly and easily produce a professional and businesslike website that is full of functionality and deeply interactive out of the box, with minimal coding skills at every stage and ample opportunities for extensive customization, Jango is your man. Jango has been developed by developers, for developers, and its extensively Bootstrap-based code is easily legible and comprehensible, for optimal edition and modification capabilities. That Bootstrap foundation also makes Jango inherently responsive at every level, meaning there isn’t a device in the world that can browse the internet that won’t display your Jango website just as beautifully as you meant for it to be seen, with no additional coding needed. Jango is where it’s at!

H-Code

H-Code is a spectacularly well-designed, graphically stunning, visually expansive, luxurious and stylish, aesthetically polished and functionally refined, resourceful and tech-savvy, modern and responsive, professional and sophisticated HTML5 and CSS3 multipurpose website template, a truly wonderfully flexible HTML5 template that has been built with the extensive liability and raw power necessary to effortlessly muscle the demands of a wide range of website archetypes across all sorts of business or personal applications. That is because H-Code is built on the powerful HTML5 framework, powered with CSS3 styling, and jam-packed with over 190 individual, professionally graphically designed template pages that cover pretty much every single imaginable page you could possibly need.

The included 40+ portfolio template pages, however, represent an exceedingly well curated collection of portfolio layouts, styles and interpretations that are conceptually outstanding and wholly remarkable, sure to leave an indelible mark on your audience’s memory, augmenting the effectiveness and reach of your portfolio and the impact it will have on your business or ventures. H-Code includes plenty ready-made portfolio and personal resume template pages for webmasters of all inclinations, and an excess of 57 different homepage demos make H-Code websites sincerely one of a kind. An inherently responsive code ensures no one will be left out of your gorgeous portfolio. H-Code is the template you need!

Foundry

Foundry is a fantastically creative, deeply intuitive and easy to use, wonderfully productive, incredibly quick and fast loading, efficiently coded and highly reliable, regularly updated and technologically cutting edge responsive HTML5 and CSS3 high performance multipurpose website template, a uniquely well-constructed website template that has been packed with an endlessly vast toolkit of extremely polished features, plugins and functions that enable Foundry to empower webmasters wishing to craft professional looking, websites for demanding, high traffic, high volume, high quality, upscale applications.

To that end, Foundry includes a huge range of template pages, among them being a great amount of professionally designed, completely preconfigured portfolio pages that exude a careful precision and deliberation to their coding as well as an extreme capacity for customization. That is why Foundry is a great website template for individuals and corporations that need to create portfolio websites for demanding, high-quality, high-performance industries where matters such as aesthetics and functionality simply have no room for imperfection, and everything needs to work, work well, and work out of the box. Foundry is precisely such a template, and its sophisticated features like HTML5 Image Sliders and multiple conceptual homepage demos make the process of building portfolio website easy and breezy. Try Foundry today, and it’ll be the last template you’ll ever try!

Vía Colorlib

Christopher Nolan se disculpa por sus comentarios negativos sobre Netflix

Quartz.com

El pasado julio nos hacíamos eco de los desbarros de Christopher Nolandurante la promoción de Dunkerque contra Netflix, la plataforma de vídeo bajo demanda con series y películas distribuidas y originales de más éxito en la actualidad, desbarros que revelaban sobre todo una triste miopía ante lo que sucede en la industria del cine y la incomprensión más deplorable de hacia dónde se encamina. Ya rebatimos entonces sus palabras, pero parece ser que no fueron las únicas que soltó aquellos días en el mismo sentido: “Netflix tiene una extraña aversión a apoyar películas para cine”, comentó a IndieWire. “Tienen esa política absurda de que todo tiene que estrenarse y ser transmitido de forma simultánea, lo cual obviamente no es sostenible para las proyecciones en los cines. Así que ni siquiera entran al juego y yo creo que se están perdiendo de una gran oportunidad”.

Christopher Nolan: “Dije lo que creo, pero no era diplomático en la forma en que lo expresaba”

Y continuó de la siguiente manera, sin mejorar demasiado su perspectiva: “Creo que la inversión que Netflix está haciendo en cineastas y proyectos interesantes sería más admirable si no fuera utilizada como una especie de extraño apalancamiento para el cierre de cines. Es tan inútil… Realmente no lo entiendo”. Claro que no lo entiende, y si quisiera, no tendría más que informarse sobre los números que año tras año deja alegremente la taquilla mundial: entre 2005 y 2014, la recaudación pasó de 23,1 a 36,4 billones de dólares, mientras Netflix ha conseguido casi 110 millones de abonados en 190 países desde que comenzó su servicio en 1999; y la única conclusión posible es que la actividad de la compañía no afecta a los beneficios por la exhibición en los cines, que estos no van a cerrar por su causa, que ha ampliado la oferta y que, así, los espectadores vemos ahora más películas y series que antes.

Ted Sarandos – Vox.com

 

La actividad de Netflix no afecta a los beneficios por la exhibición en los cines ni estos van a cerrar por su causa

E insiste: “Cualquier otra industria, ya sea la industria del automóvil o de lo que sea, controla cuándo se lanza un producto. La idea de que el negocio del cine debería olvidar eso y simplemente juntar todo al mismo tiempo no tiene sentido”, asegura el director británico. “No es un buen negocio, y la gente se dará cuenta de eso eventualmente”. Pues no tiene pinta de que vaya a ocurrir según los datos económicos de la empresa, que en septiembre había alcanzado los 373,4 millones de dólares de beneficio, un 211,4% más que en el mismo periodo de 2016. Y lo de equiparar la venta de VHS, DVD y Blu-ray con la distribución de vídeo bajo demanda es no comprender en absoluto lo que supone la eliminación de barreras físicas de las innovaciones tecnológicas.Pero hete aquí que el célebre director le ha enviado a Ted Sarandos, jefe de contenido de Netflix, un correo electrónico personal para disculparse por los comentarios negativos que lanzó sobre la compañía en julio. “Debería haber sido más educado”, ha admitido Nolan a Variety. “Dije lo que creo, pero no era diplomático en la forma en que lo expresaba. No estaba aportando ningún contexto a la naturaleza francamente revolucionaria de lo que Netflix ha hecho. Es extraordinario. Necesitan el debido respeto por eso, que yo les tengo”. No obstante, sigue erre que erre: “Toda mi vida adulta han lanzado películas directamente en vídeo. Como cineasta, cuando comencé en los 90, la pesadilla de uno era el lanzamiento directo al vídeo. No hay nada nuevo al respecto: lo que es diferente y lo nuevo es venderlo a Wall Street como innovación o disrupción”.

 

Nolan demuestra una total incomprensión al analizar la distribución cinematográfica de hoy con el esquema de hace casi veinte años, antes de internet y los modelos multiplataforma

Como tampoco demuestra comprensión ninguna al analizar la distribución cinematográfica de hoy con el esquema de hace casi veinte años, antes de la expansión definitiva de internet y de los modelos de comercialización multiplataforma. Porque no existe ningún descontrol de cuándo se lanzan las series y los largometrajes en los servicios de Netflix, HBO, etcétera, ni estas plataformas entorpecen la exhibición en los cines de toda la vida: los espectadores acuden a ellos cuando estrenan los filmes que les interesan, igual que se plantan delante de sus televisores, ordenadores portátiles y demás aparatos para disfrutar de los contenidos de VOD. Pero que Christopher Nolan no se equivoque: el tono de sus comentarios originales no era grosero ni por él le hacía falta pedir disculpas; como en cualquier otro ámbito, lo grosero de verdad es hablar así de lo que uno demuestra no tener ni la idea más remota.

Vía Hipertextual

40 Painless Website Improvement Tactics for a Better UX

Today i would like to share with you, this amazing article i found on the Orbit Media Blog and has to do a lot with the user experience applied to websites, but that can be translated right to app user experience. Sometimes happens that you get a client that needs a website redesign just because he grown bored of its old one, having something new just because we all love to see something new, but before take away the old one, is better to analize if it perform good in some areas and identify the ones that perform weak. Having this knowledge can help us to achieve a better result and avoid to do the same mistakes over and over again.

There are two kinds of website improvement projects.

The first and more obvious one is creating a new website. Done effectively, the process requires careful planning, the collaborative efforts of a team of talented specialists, and of course, time—usually months.

The other way to improve your website is to tackle small, but meaningful tasks one at a time, over time, on a regular basis. If your website is built on a user-friendly content management system (CMS), you should get in the habit of identifying things that can be improved quickly and making the changes.

I give you this article to give you ideas for refining your website, so visitors are quietly and smoothly swept deeper into it.

Have a user-first mindset

When a restaurant, store, airport, stadium, or any place, satisfies its customers it profits from the experience, draws them back again and cashes in on word of mouth marketing.

A great website must do the same. It must deliver a great user experience (UX). You can define UX a number of ways, but in an effort to keep it simple, I’ll tell you it means the customer got what they came for with no hassles. Pleasure? Yes. Pain? No, thank you.

The interesting thing about designing for user experience is you succeed when the design is invisible to the customer. The user doesn’t experience fussing with your website to find the content they’re after.

A telling stat from HubSpot research: 76% claim the most important factor of website design is the ability to find information.

 

Your website might be beautiful. The content might be the best in the business. However, if your website introduces unnecessary challenges to its visitors, it’s bound to impede your success.

Let’s get serious now about UX website improvement tactics you can jump on fast without overly taxing your time and resources.

Branding:

How’s the logo look? Your logo shouldn’t be gigantic or puny. And it shouldn’t be crowded by other elements or lost in the mix. Place it top left and give it breathing room.

Color me simple. You don’t want to dump the entire box of crayons on your site. Shore up your color palette all across your site with 2-3 main colors that work well together.

Add a favicon. The little icon that appears in browser tabs is called a favicon. Add one to help brand your website. Favicons are also used when your site is bookmarked.

Viola! There’s a favicon, the company’s logo mark is used to also mark the website itself. It’s a smart branding play and simple to execute.

 

Messaging:

Clean up a headline. If there’s a muddy message where a clear and concise headlineshould be, clean it up and clarify.

Sliders be gone. If you have a multi-frame slider kicking off your home page, it’s time to nix that old trick. Determine your most compelling message and focus readers solely on it.

Can’t decide? You don’t know what your main message should be? Perform an A/B test and allow the results to guide this important decision.

Get to the point. Chances are you can easily find a page that’s overly wordy. Your busy readers appreciate brevity and clarity, so edit pages that are slow to get to the point.

Meet the A/B split test. In one corner we have A (above) and in the other we have B (below). One will produce better results, which effectively removes opinion or intuition from the equation and allows user interaction to guide the website improvement process. Source: Behave.org.

 

Credibility:

Replace your stock. Do you have stock photography screaming, “we’re fake” on a key page? Put a more authentic image there.

Prove some points. If you’re stashing all your best testimonials and other forms of social proof on one predictable page or burying them deep, resurface them on popular pages where they’ll reach more eyeballs. If you need help collecting testimonials, here’s a complete guide to website testimonials with examples.

Testimonial pages don’t draw well, but testimonials on pages that do generate traffic perform a valuable role for increasing credibility. (Shameless promotion courtesy of Orbit Media.)

 

Readability:

Break it up. Even a wonderfully written page or post may feel monotonous if it’s not broken up into sections. Add subheadlines to improve readability.

Whiten and lighten up. Lighten the perceived “weight” of the copy by increasing white space between lines and sections. Avoid dreadfully long line lengths as well.

Want to read this copy? No thank you. It’s even uglier than the illustration that accompanies it. (Thanks for making this point visually for us JeremySai.com.)

 

Bring in some bullets. Find a paragraph that’s overly dense and laborious to read and turn it into a skimmable list of bullet points.

Reduce hyper type. Don’t go overboard with fancy fonts. Use a small number of elegant fonts consistently. Use italics sparingly. Consider making the text a bit bigger.

Layout:

Use a grid. Examine pages that contain multiple messages and make sure each earns a rightful place in your design hierarchy. Create an attractive grid with borders, backgrounds and column variations.

Relocate your social media icons. Put those social media chiclets somewhere that says we value you following us, but we value you visiting our website more.

Our resident UX champion Andy Crestodina calls these “candy colored exit signs” because their placement and prominence suggest visitors should leave the page to get social here and now. Obviously, such a strategy discourages consuming your onsite content.

 

Navigation:

Too many items on the menu. Menus with an overabundance of choices may prompt users to make no choice at all. Demote items in the navigation to interior pages when possible.

Jump to it. Did you feel the need to write a massively long page? Fair enough. You can help readers navigate with a menu of links atop the page that “jump” straight to the relevant section.

Decrease defections. One way or another, usually as a result of a missing page or visitor mistake, a generic 404-error page is served. Make yours helpful with links to favorite pages to keep visitors from bailing on you.

Sh*cks happens. Would-be visitors enter URLs that don’t exist and web hosts retire pages. A useful 404 error page can redirect them to the pages they likely do seek.

 

Enable onsite search. If yours is a deep website or blog, add onsite search functionality to help readers find what they seek. (Doing so will also help you gather insights for content planning).

Serve up specific routes. If your site means to serve multiple personas, partners, clients, applicants, media writers, etc., create signs to point the way.

Link cleansing. Your site probably has broken links. Find ‘em and fix ‘em using a broken link checker.

Conversion:

Call out your call to action. Can you find a call to action (CTA) that doesn’t call attention to itself? Redesign it as a button. Are some pages actionless? Add a prominent CTA.

A call to action designed as a button with a contrasting color and clear value proposition will help increase conversion.

 

Fussy forms. Generally, forms that don’t convert at the rate you’d like are simply too demanding. Remove fields that request information you really don’t need.

Slow growing email lists. If you’re trying to build an email list, carefully consider the tools and tactics used wherever you’re asking visitors to opt-in. Experiment with new value propositions until your subscription rates rise.

Email addresses are dangerous. You invite spammers to your inbox by publishing email addresses as CTAs. Put contact forms on pages from which you’d like visitors to connect.

Want foot traffic? If you want site visitors to make actual physical visits to your store or office, offer a map and directions on your website.

Engagement:

Watch this. If you’ve so far refrained from creating video for your site, make one. No need to hire out. Make it simple. Your About page is perfect place to insert your first video.

Promote sharing. Feature social media shares bars on your blog and make sure they can be found instantly. Turn the counters on.

Make links look like links. Have you tried to make hyperlinks an art form? Don’t. Make them obvious. Also, make them longer than one word to help make them obvious.

Add scroll cues. As more and more webpages are designed with border-to-border artwork single-column style, content below the fold is more likely to be missed. Add arrows or other visual cues to encourage scrolling.

Be there for your buyers. Far too many sites hoping to sell products and services make it cumbersome for prospects to get answers. When possible, man your website with a chat feature (and attendant).

The PRP1000.com eCommerce site supports its visitors with the option to ask questions via online chat, phone, SMS or email.

Site Speed:

Got bloat? Identify images that are bandwidth hogs and optimize them for an acceptable screen resolution and faster page loading.

An auto accelerator. Plugins such as WP Super Cache or W3 Total Cache will cache parts of your site, so return visitors enjoy an even faster user experience.

Search Engine Optimization:

Titles that matter. The title tags of your pages should describe the page and indicate relevance to search engines. Swap in meaningful keywords where pages are tagged generically with terms such as home, about, or services.

Descriptions that pull. If you find a page with no meta description, write a keyword-rich meta description you hope will attract clicks when it’s served as a snippet in search results.

Image alts. Search bots don’t see images, but will see the alt text (or tags) you mark them with so be sure use keywords and make this change to your nameless images.

When you include images on your page, use the “Alternative Text” field to tag your image with relevant keywords.

 

Keep linking. You probably publish blog posts then move on to the next one. However, with each new topic and angle, your blog explores comes new opportunities to create internal links, so dig through older posts and optimize them further with new links to recent content.

Boost a second page post. Use your analytics to identify a post that ranks on page two of search. Give that post new life and greater search potential with something new: a video, expert quote, graphic, SlideShare or a new section.

Analytics:

Get smarter. Google Analytics is an essential tool for monitoring your traffic, page views and goals. Make sure you have your tracking code in place.

Tool up. Search Console is another free tool Google offers to help you monitor, diagnose and optimize your site. Have it setup properly.

Go forth and improve your website

Website user experience impacts your customers’ experience with your brand in a big way. A great user experience ensures visitors can find what they seek easily and fast.

It’s on you to create a user experience that engages visitors and converts them into leads, buyers and brand advocates. The process need not call for a website overhaul, but rather, a commitment to perpetual website improvement.

My job is done here. Now it’s your turn. Do something to improve your UX today.

Vía Orbit Media

El 80% de los usuarios de Netflix no usan otro servicio de streaming, eso es lealtad a la marca.

Netflix ha conseguido lo que pocas compañías han logrado en su historia, primero pasar de un esquema de renta de DVDs que le dio origen, a una plataforma de streaming que produce incluso sus propios contenidos. Pocas empresas consiguen pasar de un esquema de mercado a otro y encima, ser exitosos al hacerlo.

Netflix no solo rompió este paradigma, sino ademas el de ser ahora creador de su propio contenido – invirtiendo muchísimos recursos en crear contenido propio de calidad – y ser el servicio de streaming por excelencia para todos aquellos que por trabajo, la TV tradicional hace mucho tiempo que dejo de ser una opción.

En Latinoamérica ademas debemos darle un crédito aun mayor, ya que con todo esto, pudieron ser rentables en un mercado de piratería rapaz y brutal, donde muchos estudios de cine apenas han podido ser relevantes debido a esto, ellos lo lograron no solo en Mexico sino ademas en el mercado brasileño que también es complicado por el mismo tema.

Según un estudio de Second Meansure, solo un 20% de sus usuarios invierten en otra cuenta de streaming – me recuerda mucho a HBO Now y su lucha cuesta arriba para ser un servicio de streaming reconocido por alguien mas que no sea fan de Game of Thrones – tal como Hulu o el mencionado HBO Now, y en sentido inverso, un 60% de los usuarios de HBO Go pagan por una cuenta de Netflix y el 61% de los usuarios de Hulu pagan por una cuenta de Netflix.

Estadísticamente, del 20% de los usuarios de Netflix que tienen otra cuenta con otro servicio, el 17% pagan por una cuenta Hulu y solo el 1% están suscritos a HBO Now – y luego los de HBO se sorprenden por la brutal piratería de la que es objeto su gallina de los huevos de oro llamada Game of Thrones, que si sus directivos tuvieran una pizca de inteligencia ya habrían subido a Netflix para aprovechar la masiva e ingente cantidad de usuarios de la plataforma, y aunque no manejen un esquema de pago por evento como Claro video pueden llenar las arcas de HBO y paliar el golpe brutal de la piratería, porque seamos honestos, la única razón por la cual la mayoría de nosotros vemos claro video es porque es gratuito con la linea telefónica que pagamos cada mes – lo cual hace sentido que la mayoría de los que ven GOT lo obtienen de Pirate Bay o sitios similares.

La realidad es que la generación que cortara el cordon de las cableras o descartaran por completo la TV de paga en cualquier de sus sabores Dishosos o Televisosos aun esta por venir, debido a que las telefónicas aun dan un servicio bastante limitado y a que la oferta de canales por las vías tradicionales aun es muy atractivo, pero con todo y ello los milenialls – y trabajadores godines en general – prefieren ver sus series y películas en el momento que tienen tiempo para ello y no cuando los ejecutivos de las cadenas piensan que es correcto de acuerdo a los ratings – los cuales también son falibles debido a que es imposible medir cada TV en el mundo y saber que ve cada persona, porque de lo contrario muchas grandes cadenas simplemente hace años no existirían.

Vía Genbeta y blog.secondmeasure.com

 

#StreamingAddicts Las series que están haciendo las delicias de los usuarios de Netflix, Hulu y Amazon Prime Video

Si este fin de semana no tienen más que hacer que consumir cuantiosas cantidades de calorías y pasársela aplastados en el sillón, en la cama o en el petate viendo Netflix como energúmenos sin más compañía que una buena ración de papas, frituras o pizza y ya se cansaron de ver la colección de videos que tienen almacenados y descargaron de Pirate Bay, les tenemos este compendio de series que han sido calificadas por The Hollywood Reporter como las más vistas en cada uno de los servicios de video por streaming más populares.

 

El mercado para los servicios de streaming, de los que Netflix inauguró una era donde los hipsters y los adolescentes comandan una industria que vale en promedio $8.21 billones de dólares y que para el 2021 estará valuada en poco más de 14.03 billones de dólares, según datos de la empresa de valuaciones Pricewaterhouse Coopers.

 

Sabemos que en México y Latinoamérica algunos de estos servicios no son posibles a menos que se accedan por trucos o vía una VPN, pero Netflix si lo está y es de hecho uno de los servicios más populares para los mexicanos.

 

De Netflix, el top ten es:

1 Narcos

2 Stranger Things

3 Ozark

4 Orange is the New Black

5 Marvel’s The Defenders

 

De Amazon Prime Video, el top ten es:

1 The Man in the High Castle

2 The Tick

3 The Grand Tour

4 Transparent

5 Cofrade Detective

 

De Hulu, el top ten es:

1 The Handmaid’s Tale

2 11.22.63

3 The Path

4 Chance

5 Harlots

 

El contenido original en cada plataforma parece dominar las preferencias de los usuarios de cada servicio, lo cual no es extraño tomando en cuenta la cantidad de billetes que cada servicio, especialmente Netflix invierten en crear contenido original. El top ten de Netflix esta dominado por producciones originales y esto como es evidente, le paga buenos dividendos al ser quien más recursos invierte en contenido original.

 

Vía The Hollywood Reporter

 

 

El futuro sin cables está aquí, ahora de la mano de Google y sus magníficos Pixel Buds

Desde que Apple presentará el iPhone 7 y descarta completamente el jack de 3.5 para conectar audífonos – y la industria entera se les echara encima debido a esto – Google decide seguir los mismos pasos y descartar por completo el jack de audio de su Pixel 2.

Y esto no sería más que un caso más de falta de creatividad y franca piratería si no fuera porque en el enfoque que Google le da a sus earbuds inalámbricos es uno de increíble utilidad.

Una de las funciones de los Pixel Buds es funcionar como una suerte de traductor instantáneo, gracias a un touch panel en el audífono derecho se puede acceder a las opciones de Google Assistant para reproducir música o iniciar una llamada, siempre y cuando estén sincronizados por bluetooth.

Potenciados por Google Translate, los Pixel Buds podrán decodificar al menos 40 idiomas y reproducir la traducción en las bocinas del teléfono, útil si nos hallamos en otro país y el idioma esté fuera de nuestro conocimiento, esto con solo un toque del touchpad.

Las prestaciones de los Pixel Buds no son de otro mundo, al igual que los Air Pods tendrán una autonomía de 5 horas de música y con su funda de recarga podrán funcionar sin incidente hasta 24 horas. Si un smartphone Android con sistema operativo a partir de la versión 7.0 nougat se pone cerca, aparecerá una notificación que nos invitara a escuchar el audio en esos Pixel Buds.

La calidad de audio, como en el caso de muchos otros audífonos bluetooth no será extraordinaria, sobre todo si nos gusta el audio de extrema calidad, pero serán lo bastante buenos para la mayoría de los usuarios promedios y perfectos para responder una llamada mientras escuchamos metal o baladas pop en el transporte público. Eso sí, para los audiófilos de hueso colorado será una experiencia más bien plana y sin la riqueza de unos buenos audífonos alámbricos.

El costo es de esperarse, y andará en los 159 USD, disponibles a partir de noviembre en Canadá Reino Unido, Alemania, Australia y Singapur, eso si, pueden pre-ordenarlos en línea a partir de hoy si lo suyo es esperar como energúmenos por meses, debido a que aún no hay fecha para Latinoamérica.

Vía codigoespagueti.com

Pixel Buds: los audífonos inteligentes de Google que traducen en tiempo real

Google Pixel 2 y Pixel 2 XL: El verdadero móvil Android que siempre debió ser

Tras el lanzamiento del iPhone X, la mayoría de las marcas se encarnaron en la lucha de cada año de crear dispositivos que puedan competir con el glamour de Apple y sus prestaciones. Y es un hecho que la mayoría de las marcas pierden demasiado tiempo imitando a Apple en lugar de innovar y crear productos únicos – lo cual, es lógico, Apple destina muchísimo dinero en desarrollar nuevos productos algo que no todas las compañías pueden permitirse – siempre quedando atrás de la compañía de la manzana en glamour e ingresos.

Sin embargo, para Google, la historia es otra y por años han estado luchando por crear un dispositivo android que no esté invadido por crapware y aplicaciones de terceros que no añadan valor, creando desde cero – y vendiéndolo ellos mismos – un dispositivo android que sea la expresión más pura del sistema operativo.

La mayoría de las marcas, por contrato con los proveedores de servicio móvil, inundan los móviles con aplicaciones y servicios que sirven a sus propósitos comerciales pero demeritan en exceso la experiencia de usuario, lo cual a la larga causa problemas en sus dispositivos. Google ha querido pasar por encima de los proveedores de servicios móvil y tal como hace Apple, poner sus propias reglas en lo que el dispositivo debe contener.

Así es como crearon en primer lugar el Google Pixel y con su segunda versión, crea el dispositivo android que siempre debió ser, con software simple y prestaciones avanzadas.

El nuevo Google Pixel 2 en su versión basically tendrá una pantalla OLED de 5 pulgadas Full HD, con un modo “Always On” para dar información útil al usuario en el momento tal como la canción actual que se escucha, mensajes o la hora actual. El hecho de que las pantallas OLED solo enciendan los píxeles activos evitará que tu batería muera en unas horas debido al consumo de energía, que ocurre en las pantallas LCD estándar.

Una de las innovaciones que el iPhone introdujo fue el Touch ID, el scanner de huella digital más rápido del mercado, y por ello Google no podía quedarse atrás, ahora también ellos tiene un scanner de huella digital muy rápido, quizá el más rápido del mercado – en momentos que Apple prueba la nueva tecnología de escaneo facial para sus dispositivos – y siguiendo la línea de Apple, eliminan el jack de 3.5 para audio, obligándonos a usar solo audífonos inalámbricos si queremos escuchar música en nuestros Google Pixel.

 

 

El Google Pixel 2 estará empoderado por un procesador Qualcomm SnapDragon 835 de 64 bits**, optimizado para Realidad Aumentada y Realidad Virtual, procesador muy competente que también da vida al LG V30, HTC U11 y el Sony Xperia XZ1 y potenciado con 4 gigabytes de RAM lo cual termina dándole suficiente poder para las funciones básicas y no del dispositivo. El iPhone X tiene un procesador que está a la par con la gama mas baja del MacBook Pro por lo que hasta hacer pruebas de rendimiento es complicado saber si puede ponerse, al menos a la par con este dispositivo.

La cámara del Pixel, tendrá un CCD de 12 MegaPixeles, y en las pruebas realizadas da un score de 98 en pruebas DxO ( el original daba un score de apenas 89)*, contará con estabilización óptica de imagen y soporte HDR. Un punto a favor, es que mientras la calidad de imagen de casi todos los teléfonos en el mercado se obtienen por dos sensores y ópticas separadas, el Pixel 2 lo obtiene con una sola. Para grabar video, el Pixel usa los algoritmos de compresión de video OIS y EIS para dar una mejor calidad y suavidad de movimiento, algo incomparable con la mayoría de los dispositivos, y aprovechando mejor el RAW output del CCD integrado. Si quieren ver un comparativo más completo del sensor de imagen pueden acceder a este análisis que la gente de DXOmark hizo del Pixel 2.

Updated: Google Pixel 2 camera review

El rendimiento de la batería estará en la norma de la industria, dándonos unas 7 horas de uso con un modo de carga rápida de 15 minutos, promete tener un modo standby de todo el día aunque en la práctica las condiciones de uso mermarán ese rendimiento a largo plazo.

Una de las ventajas de este dispositivo, es que tendrá incluido la versión más espartana del Adrian 8.0 Oreo, sin crapware y bloatware añadido, en suma el Android más puro que podrán hallar, sin basura que lo alenteje – a menos claro que se la instalemos – y en su más perfecta forma, solo para puristas.

 

El Pixel 2 tendrá un precio en USA de 649 USD para la versión de 64 Gigabytes y 749 USD para la versión de 128 Gigabytes, estará disponible en sólo tres colored: Just Black, Clearly White y Kinda Blue, y añoramos tenerlo en nuestras manos para comprobar si Google, como desarrollador de Android, tiene una idea clara de cómo debe ser el perfecto dispositivo Android que por mucho tiempo hemos esperado.

Vía techradar

*https://www.dxomark.com/google-pixel-2-reviewed-sets-new-record-smartphone-camera-quality/
**https://www.qualcomm.com/products/snapdragon/processors/835

España multa a Facebook con 1.2 millones de Euros por usar datos personales con fines publicitarios.

No es un secreto que las prácticas de publicidad de muchísimas marcas son invasivas y hasta violatorias de quien sabe cuantas leyes y regulaciones a nivel global, pero la realidad es que el área gris de la ley que implica tener tu sede social en un país muy permisivo, y tus operaciones financieras en todo el mundo han hecho de la publicidad en internet un negocio harto complejo y difícil de legislar.

Sin embargo en europa y en particular en España, no se andan por las ramas cuando se trata de proteger los datos personales de sus usuarios y esta vez le toco a Facebook caer en las cortes. La Agencia Española de Protección de Datos (AEPD) ha multado a Facebook con 1.2 millones de euros por recolectar datos de usuarios para usarlos con fines publicitarios.

La agencia documento, al menos 3 casos en los que la compañía recolectó datos sensibles como religión, sexo e historial de navegación sin informarle al usuario de que se harían con estos datos. Esto es algo que Facebook hace en android – cuando al instalar solicita demasiados permisos para acceder a distintas partes de tu teléfono como la agenda y tus contactos – al acceder a datos del usuario con fines de marketing, y ademas ahora te sigue aun cuando estés afuera de su sitio. Facebook se justifica afirmando que lo hace para mostrar anuncios relevantes y de calidad al usuario.

Aunque la red social hace esto en todo el mundo sin mayor consecuencia, en España es contra la ley si no se obtiene permiso expreso del usuario y por ello han sido multados. La AEPD encontró que Facebook también rastrea sitios fuera de su red que tengan integrado el botón “me gusta” aunque el usuario no tenga cuenta activa de la red social a través de cookies.

La realidad es que en el mejor de los casos, esto representa un problema mínimo para la red social, que obtiene cifras estratosféricas por concepto de ventas de publicidad aunque al menos en la UE no tardaran en salir más multas por el seguimiento un tanto invasive que hace la red social de sus usuarios.

Vía FayerWayer y ZDNET 

Imágenes de Facebook News /

60% de los millenials consumen noticias en smartphones

Cerca del 60% de millennials lee noticias en smartphones

Los más jóvenes sí están interesados en las noticias. Y prueba de ello es un reciente informe de Global Web Index sobre el consumo de información noticiosa desde smartphones.
Lo importante es conocer que los millennials sí consumen noticias, pero no como todos, sino principalmente desde dispositivos móviles. Se trata de al menos el 60% de los usuarios jóvenes.
¿Qué otras actividades realizan? Según el informe, cerca del 80% visita una red social, y una cantidad similar visita buscadores.
El 70% usa chats o mensajería instantánea, y el 60% busca productos o servicios para contratarlos desde la red.
Esa misma cifra mira un video clip o visita una web que comparte videos, así como sube una fotografía o la difunde en sus espacios sociales.
Más del 50% usa apps o servicios de ubicación como mapas para hallar locaciones.

 

  • Para casi 4 de cada 10 Millennials resulta muy (28%) o muy (10%) importante mantenerse al día con las noticias, mientras que aproximadamente 1 de cada 7 lo encuentran poco (11%) o nada (3%) importante.
  • Los Millennials consumen noticias e información principalmente para mantenerse informados y ser mejores ciudadanos (57%).
  • Los encuestados fueron más propensos a decir que “se encuentran con las noticias y la información” (60%) a que la buscan activamente (39%).
  • Aproximadamente tres cuartas partes de las noticias y la información que consumen los Millennials proviene de fuentes Online en lugar de fuentes Offline.
  • Facebook se ubica como la fuente más frecuente para los Millennials en la búsqueda de noticias sobre una variedad de temas, entre ellos: Celebridades o cultura pop; arte y cultura; deportes; música, televisión cine; restaurantes o entretenimiento local; estilo, belleza y moda; alimentación y cocina.
  • Los Millennials son más propensos a seguir regularmente la información relacionada con sus intereses o aficiones (61%) que el tráfico o el clima (51%) o la información relacionada con su trabajo, industria o profesión (44%).
  • Para los Millenialls, Facebook supera a los motores de búsqueda y los canales de televisión locales cuando se trata de obtener información sobre su ciudad, pueblo o barrio.
  • Entre los temas de información y noticias de actualidad, Facebook es la principal fuente de información sobre: la política nacional o el gobierno; la religión y la fe; temas sociales como el aborto, la raza y los derechos humanos; el medio ambiente y los desastres naturales; el delito y la seguridad pública.
  • Cuando se busca “información profunda y detallada sobre un tema, (no sólo buscando casualmente) los motores de búsqueda son la primera fuente de información para los Millennials.

 

 

Una encuesta a más de mil jóvenes adultos -conocidos como millennials por tener entre 18 y 34 años- revela que no todos están interesados por las noticias.

El estudio de Insight Media Project precisa que los mayores son los que principalmente quieren estar informados. El informe concluye que hay 4 tipos de jóvenes en cuanto al consumo de noticias:

De los aspectos a tomar en cuenta, es que de acuerdo a la Consultoría Nieman Lab, los consumidores de noticias millenials tienen estos perfiles:

Los Libres y poco fieles
– Tienen entre 18 y 24 años. “Consigue sus noticias e información sobre todo cuando se toman con esta”
– Menos de un tercio (31 por ciento) paga por una suscripción de noticias y un 17 por ciento usa una suscripción de noticias pagada por otra persona.
– Ellos “están en línea principalmente para actividades de entretenimiento como juegos o streaming de música y películas.”

Los Exploradores
– También tienen ese grupo de edad, pero “buscan activamente noticias e información”.
– 44% por ciento paga por una suscripción de noticias.
– Ellos “están interesados en las noticias y son más activos en la búsqueda en línea.”

El Distraído
– Ellos son mayores (entre 25-34 años) y “han comenzado a tener familias y son parte de la clase media.”
– El cuarenta por ciento paga por una suscripción de noticias.
– Casi nunca “buscan activamente” las noticias y la información en línea, pero ellos “siguen una variedad de estilos de vida y las noticias muestran una relación directa a sus trabajos, sus familias, o resolviendo problemas en su vida personal “.

Los activistas
– También son mayores, pero cuentan con más probabilidades que “El Distraído” para “buscar activamente noticias e información.”
– El cincuenta y uno por ciento paga por una suscripción de noticias.

WhatsApp Business y su estrategia para mejorar la comunicación de las empresas con sus clientes.

No es un misterio que WhatsApp es la solución de mensajería móvil mas usada a nivel global, y a pesar de su enorme éxito, y de haber probado en el pasado miles de esquemas para hacerse rentable – quien no recuerda la suscripción anual o la suscripción permanente que muchos pagamos en iOS – sin haberlo conseguido, al menos de manera eficiente.

Muchas empresas sin embargo, han hallado que WhatsApp es una magnifica herramienta para contactar a sus potenciales clientes, de modo que la compañía ha buscado métodos para permitir que esta interacción sea más eficiente. El primer paso es el uso de cuentas verificadas similares a las que se manejan en la plataforma de Facebook o Twitter. El app mostrara un icono que identificara a esa cuenta como una verificada para mayor certidumbre del usuario.

Actualmente, KLM, esta en proceso de implementar una solución basada en esto y como se muestra en el video abajo, permite una interacción más cercana con sus clientes a través de información al momento que ayuda al cliente a planear mejor su viaje.

Entre las opciones que ofrece, esta el modo offline, donde si enviamos un mensaje en horario fuera de horas de oficina recibiremos un mensaje automatizado. La prueba de este servicio sera restringida a Android por el momento y esperemos pronto ver como esta implementación cambia el modo en el que usamos nuestro WhatsApp y como las empresas ofrecen servicios de valor a través de esta via.

Via Xataka/ Foto: whatsappbrand.com

Nueva Microsoft Surface el próximo mes

Sea que se trate de un nuevo dispositivo o una actualización de los ya existentes, la Surface recibirá una necesitada actualización a su linea de tablets con Windows 10.

Este año esta por terminar pero para los fabricantes de electrónicos las fechas decembrinas son oro molido debido a las compras de temporada que abarrotan las tiendas y vacían las carteras y saturan tarjetas de los miles de posibles clientes que en esas fechas se endeudan hasta lo imposible. 

En su evento denominado Future Decoded, Microsoft muestra su vision del futuro a través de las tecnologías que se encuentran en desarrollo en su compañía. Se espera que Panos Panay sea el encargado de dar entrada a este nuevo dispositivo al mercado y seguramente incluirá prestaciones que sumaran valor a su ya mítico producto.

Lo que se presentara es un misterio, tal ves una reversion de la Surface Book o un necesario update a los dispositivos ya existentes, sea como fuere, la gama de la Surface potenciada por procesadores ARM  y con la version Windows 10 de la plataforma podría tener una interesante actualización. Y en un entorno donde Microsoft ha decidido no apostarle más a móviles por el momento, es un movimiento que se antoja muy necesario.

Future Decoded se llevara a cabo este 31 de octubre en Londres, por lo que estaremos al pendiente.

Via FayerWayer

#PiratePain Youtube-MP3 cerrará después de que la RIAA los demandará

Si eres de esos #Piratas que descargan música de Youtube usando la mirada de herramientas que existen ella afuera, desde software hasta paginas online les tenemos una noticia que los destrozara. La RIAA ha conseguido que el popular sitio de descargas está en proceso de desaparecer por violaciones a derechos de autor. Hace un año la RIAA demando a Youtube-MP3.com y ha conseguido llevar a sus dueños a la corte.

La verdad es muy cómodo buscar una canción en youtube, escucharla y descargarla a través de este servicio a nuestro equipo de computo. Sin embargo esto según la RIAA – y el juez que llevó el caso, evidentemente – ha causado pérdidas económicas enormes a la industria discográfica. Demasiadas personas hacen esto todo el tiempo y ello es en perjuicio de los autores de la música.

 
Según el sitio de descargas P2P Torrent Freak, se trata de un acuerdo  extra judicial que llevó al sitio a declararse culpable de todo y evitar aún más problemas. Así que, aunque por el momento el sitio sigue con vida, es muy probable que pronto desaparezca para siempre y sitios similares es probable que enfrenten un destino muy similar.

 

Vía FayerWayer

 

 

Hackean Taringa y filtran 28 millones de contraseñas

Si eres de esos #PirataTaringa que descargan series, software y juegos de la mítica red de traiga, te tenemos malas noticias, el sitio de Taringa acaba de ser hackeado y mas de 28 millones de contraseñas fueron liberadas al mundo. Taringa es un popular foro cuasi red social argentino que inició la tradición de compartir recursos en español hace ya varios años. Fue uno de los primeros puntos de encuentro en los tiempos donde Facebook si siquiera figuraba en el panorama, y a muchos nos ayudó a obtener esas primeras versiones de software alternativo cuando la economía no nos permitía otra cosa.

Según se ha reportado en The Hacker News, los datos de los usuarios se encontraban cifrados usando un algoritmo algo anticuado llamado MD5 que en estos tiempos puede ser burlado con herramientas de fácil acceso por lo que no se le considera ya muy seguro – alternativas más robustas ya están disponibles hace años – y con ello, los responsables del hackeo denominados LeakBase pudieron descodificar el 94% de las contraseñas en cuestión de días y hacerse con los datos sin mayor dificultad.

La inmensa mayoría de las contraseñas eran, no malas, sino rematadamente malas y tan poco fiables como podría esperarse, de las más populares se pueden rescatar las siguientes: números del 1 al 9, “realmadrid”, “argentina”, “Naruto”, “Pokemon” y “poringa” fueron las más elegidas por miles de usuarios, haciendo que aun sin el crack el hackeo de cuentas fuera extremadamente simple.

Según Gizmodo, el hackeo se llevó hace casi un mes, pero la red social nunca lo hizo publico, solo alertó a sus usuarios que cambiaran sus contraseñas. Si eres un #PirataTaringa y tienes contraseña en este sitio te sugerimos lo cambies a la brevedad por una que sea al menos más segura que la anterior, y si puedes usar un generador de contraseñas tanto mejor.

Vía Gizmodo en Español y The Hacker News / Foto: The Hacker News

Deutche Bank finalmente dejara de usar dispositivos BlackBerry

Hace años, BlackBerry era símbolos de negocios y de los hombres de negocios duros que los llevaban a buen puerto, pero hace una década nació el iPhone – y el resto de los droides clonados – y las ventajas de tener una plataforma abierta y competente hizo que muchas empresas comenzaran a desarrollar productos para esta plataforma, no es un misterio que en muchos casos los mas reacios al cambio, tenían reticencia por el temor a la seguridad y aparente invulnerabilidad de los dispositivos BlackBerry – y la evidente ventaja de tener un servidor centralizado que solo BlackBerry daba – pero el tiempo paso y los usuarios comenzaron a usar cada ves mas los dispositivos iOS y Android y cada ves menos los de BlackBerry, y la otrora maxima representante de los dispositivos móviles tuvo que hacer cambios para adaptarse al nuevo mercado aunque ya era tarde. La calidad del software de los nuevos dispositivos y su funcionalidad hizo que se volvieran los favoritos del mercado, y aun los más reacios defensores de BlackBerry tuvieron que cambiar de idea.

Y de esta miríada de antiguos usuarios de BlackBerry, tenemos a Deutche Bank que ha decidido dar el zarpazo final a los últimos dispositivos BlackBerry que aun usaba y por fir estandarizara toda su operación en dispositivos iOS.

En un reciente reportaje de Steve Aons y Gerrit De Vynck de Bloomberg, notaban que algunos clientes del banco les parecía gracioso que el banco aun utilizaba BlackBerrys. Tal es la brutal perdida de mercado, que la compañía dejo de fabricar sus propios dispositivos y decidió dar una licencia a la compañía china TCL para que ellos fabricaran los teléfonos.

No es un secreto que la crisis que ataca a BlackBerry – antes conocida como RIM – es brutal pero bien pudo haber sido prevenida. Apenas en 2012 BlackBerry vendía unos 32.5 millones de dispositivos, y unos años después, apenas este año pasado, solo alcanzo a vender unos 0.8 millones de aparatos, y muchos culpan al mercado dominado por Android pero la realidad es que su incapacidad de innovar fue lo que los llevo al traste. Tuvieron la oportunidad de innovar y ser aquellos que rompieran el mercado móvil pero al no innovar su plataforma el mercado los pateo sin piedad.

Hace aproximadamente 8 años, en 2009, Deutche Bank hizo un reporte de la penetración de dispositivos iOS en el mercado empresarial, en un tiempo en que Apple distribuía apenas unos 2 millones de iPhones a usuarios empresariales. Dos años después, un estudio interno del banco rostro una respuesta positiva en el uso de iPhones para tareas de la compañía, reemplazado los viejos dispositivos con teclado físico. El estudio dio cuenta de que “la interface del dispositivo era muy superior en términos de velocidad y accesibilidad” ademas se menciono que el trackball de los dispositivos BlackBerry era arcaico y difícil de usar. Debido a la negativa de BlackBerry de dar soporte a los dispositivos iOS, Deutche Bank también tuvo que dar de baja sus servidores BlackBerry y usar una implementación de la oferta de software de Good Technologies y el servidor Exchange de Microsoft.

Apenas en 2015, siguiendo las tendencias del mercado, BlackBerry decidió adquirir la compañía Good Technology en un esfuerzo de integrarse a los dispositivos iOS, un movimiento en el que claramente desean mover al juego, algo que se antoja ya complejo.

iOS se ha abierto paso en el mercado empresarial debido a las políticas BYOD – Bring Your Own Device o trae tu propio dispositivo -de muchas empresas en un esfuerzo por permitir a los empleados llevar sus propios dispositivos al trabajo en lugar de los elegidos por el departamento de IT, esto en particular le ha dado al traste a los esfuerzos de Microsoft de llevar sus dispositivos Windows Phone y RT al mercado empresarial donde apenas tiene una presencia limitada.

La facilidad de uso y la seguridad del sistema operativo de los dispositivos, así como la calidad del software en general ha permitido a Apple dominar un mercado que antes era terreno de Microsoft, o de BlackBerry, y la enorme fragmentación de sistemas operativos y de dispositivos de Android tampoco le han ayudado a esta plataforma, prácticamente empujando a los usuarios a la plataforma iOS.

Deutche Bank no es la única empresa que actualmente esta haciendo a los dispositivos iOS parte de su equipamiento de oficina, recientemente la matriz de Walmart en Estados Unidos, anuncio que usaran aproximadamente 19,000 iPads para entrenar a 225,000 empleados en los 50 estados de la union americana, y algunos corporativos como Bank of America tienen planes de integrar el iPad Pro de 10.5 pulgadas en sus empresas.

Apple ademas recientemente se asocio con SAP para implementar soluciones de software empresarial que actualmente se distribuyen a unos 47 millones de usuarios a nivel global, y con IBM, para construir apps corporativas de alto nivel lo cual cimentara a el iOS como el sistema operativo movil empresarial de excelencia para los siguientes años.

Via AppleInsider

Sony anuncio que bajara los precios en sus paquetes de PlayStation VR

Sony anuncio hace unos días que empezara a vender un sistema básico de PlayStation VR en $ 399 USD que incluirá solo el headset y la PlayStation Camera, lamentablemente solo estará disponible a la venta en Estados Unidos y Canada –  por $499 dólares canadienses -.

El paquete completo seguirá en un precio algo alto según los medios especializados. Por $ 449 USD se podrá comprar un paquete mas competente que incluye la PlayStation Camera, dos controles PlayStation Move y el juego PlayStation Worlds con una colección de mini juegos para echar a andar su costosa y nueva adquisión.

No hace mucho el headset se vendía por $ 399 USD sin la PlayStation Camera, ahora se incluye en el paquete más básico – por separado tenia un coste de $ 59 USD, y el precio ahora con descuento sera permanente.

Los precios ahora son mas bajos que los del Oculus Rift que no hace mucho bajo su precio a $499 USD, así como el HTC Vive down que ahora puede ser adquirido por $599 USD. En un mundo de costos tan aparatosos un descuento por mínimo que sea es digno de ser mencionado.

El PlayStation VR tiene disponibles a la venta ya algunos juegos como el Ace Combat, un simulador de combate aéreo que hara las delicias de los usuarios de este dispositivo, y se espera que pronto grandes franquicias se integren a su plataforma haciendo de ella la mas robusta en cuanto a su oferta de software de entretenimiento.